How Does Roosters Men's Grooming Center Franchise Work?

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Operating answer

Under the 2025 U.S. FDD, amended February 1, 2026, a Roosters Men’s Grooming Center franchise operates fixed-site Roosters Shops. Licensed professionals deliver approved grooming services, while the franchisee or a fully trained manager supervises staffing and local execution and records appointments, payments, inventory and customer activity through the required Zenoti System.

Data basis. Legal franchisor: Roosters MGC International, LLC, a wholly owned subsidiary of The Barbers, which is a Regis Corporation subsidiary. Applicable paths: the Single Shop Program and 3-Shop, 6-Shop or other Fast Start Program paths. Evidence: 2025 FDD, issued October 17, 2025 and amended February 1, 2026; Items 1, 6, 8, 11, 12, 15, 16, 19 and 20; Franchise Agreement; Development Agreement; and Operations Manual table of contents. Item 20 covers fiscal years ended June 30, 2023–2025. Checked July 28, 2026. The cover, Franchise Agreement and receipts use “MGC”; one Item 1 line appears to transpose the initials.
70 U.S. Shops 69 franchised and 1 company-owned at June 30, 2025.
1 Core unit format A fixed-site retail Roosters Shop in an Approved Location.
Full time Required supervision The franchisee or trained manager must manage and supervise.
Non-exclusive DMA rights No exclusive territory; outside-DMA solicitation is restricted.
Offering and demand

What does a Roosters Shop sell, and who buys it?

The franchised business sells approved personal grooming services and professional hair-care products from a branded retail Shop. The FDD describes the service focus as primarily men, while the official Regis franchise page states that services are available to all members of the public.

Service transactions

Item 1 identifies haircuts, shampoos, blow-dries, color services, shaves and other barbering services. The technical-training list also covers a seven-step shave, facial grooming and waxing, a facial service and retail. Roosters, not the franchisee, approves, adds or discontinues offerings through Brand Standards and the Operations Manual.

Product transactions

The Shop may sell only approved professional hair-care products and merchandise. Opening inventory, backbar products and ongoing retail inventory must come from designated or approved suppliers. Both enter Gross Sales and the point-of-sale record.

Customer access

Demand can arrive through appointments, online check-in, digital channels, telephone contact and walk-ins. The Operations Manual separately addresses appointments, Roosters Online Check In, customer communication, wait time and request procedures. Roosters may establish a nationwide toll-free ordering and follow-up process.

Repeat-visit mechanisms

Each franchisee must participate in the required gift, loyalty and stored-value card programs and use specified mobile, digital-ordering and franchise-system applications. Roosters sets program requirements; the Shop executes redemption and checkout. The FDD names SVS as the approved gift-card vendor.

Unit workflow

How does work move through the Shop?

A service cycle connects booking to licensed service delivery, approved retail, integrated payment and franchisor reporting. The confidential Operations Manual contains the detailed procedures.

Demand and booking

Actor
Customer; manager, receptionist or service professional where assigned.
Action
Place an appointment request, online check-in, telephone inquiry or walk-in into the service schedule.
Required system or asset
Zenoti System, approved digital channels, telephone and Shop schedule.
Output
A confirmed appointment, wait-list position or available walk-in slot.

Arrival and consultation

Actor
Front-desk role where used; assigned licensed barber or cosmetology professional.
Action
Confirm the booking and conduct the customer consultation that defines the grooming work.
Required system or asset
Customer record, appointment book and approved service menu.
Output
An assigned professional and an authorized service ticket.

Grooming service

Actor
Trained, state-licensed barber or cosmetology professional.
Action
Perform the approved grooming service under Brand Standards, sanitation rules and Shop procedures.
Required system or asset
Roosters Specific Equipment, approved backbar products, station tools and sanitation supplies.
Output
A completed service ready for customer review and checkout.

Completion and approved retail

Actor
Service professional; manager or receptionist where used.
Action
Resolve concerns under guarantee and re-cut procedures, record completion and offer only approved merchandise.
Required system or asset
Approved product inventory, customer-service forms and Zenoti transaction record.
Output
A final service-and-product ticket.

Payment and loyalty

Actor
Customer and the Shop employee completing checkout.
Action
Process payment through the integrated flow and apply gift-card or loyalty-program rules.
Required system or asset
Zenoti System, required payment processor and SVS gift-card program.
Output
A settled transaction, updated customer record and inventory movement.

Closeout and reporting

Actor
Franchisee or Shop Manager.
Action
Review operating records, submit the monthly Gross Sales report by the tenth and maintain the designated EFT account.
Required system or asset
Computer System, Zenoti reporting, accounting records and Operations Manual controls.
Output
Operational data accessible to Roosters and monthly payments withdrawn on the designated date.
Owner participation

The FDD does not support an absentee-operation claim. Except with written approval, either the franchisee or a manager who completed required training must devote full time and best efforts to management and operation, and one of them must provide supervision at all times. The franchisee remains the employer even when a Shop Manager runs daily service.

People and responsibility

Who performs each operating function?

Control is divided among the franchisee, Roosters MGC International, LLC and named third parties: local employer, system authority and designated-input providers.

Franchisee and Shop team

Franchisee or trained manager
Full-time management, supervision, staffing, schedules, local compliance, records and local advertising execution.
Licensed professionals
Customer consultation, approved grooming services, sanitation, product recommendation and service completion.
Receptionist or front desk
A disclosed but not universally required role for greeting, booking, confirmations and checkout.

Roosters and Regis resources

Roosters MGC International, LLC
Brand Standards, Manual updates, approved offerings, supplier rules, advertising approval, inspections and operating advice.
Regis Corporation group
Parent-level resources, technical education, portals and franchise support.
National Fund
System advertising and public-relations programs selected and administered by the franchisor.

Named third parties

Zenoti / Soham, Inc.
Required SaaS point-of-sale, back-office, integrated payment and operational data platform.
SVS
Approved gift-card vendor under the required Participation Agreement.
Designated suppliers
Approved professional products, retail inventory, backbar supplies, Operating Assets and Shop supplies.
Multi-unit distinction

The Single Shop Program and Fast Start Program use the same Shop system, but the Development Agreement adds opening quotas and deadlines. It encourages one full-time District Manager for each six Shops; any District Manager used must devote full time, complete required training and receive written certification and approval from Roosters.

Systems and inputs

Which technology and suppliers are mandatory?

The model is supplier-restricted and data-intensive. The franchisee maintains the Computer System and inputs; Roosters changes specifications, approves sources and accesses operating data.

Zenoti System

The current approved platform is the Zenoti System licensed from Soham, Inc. It supports point of sale, scheduling, customer data, productivity, product sales, inventory and reporting. Integrated payment processing is required. The Computer System must communicate electronically with Roosters 24 hours a day, seven days a week.

Regis and Roosters portals

The FDD directs the Shop to use the Computer System for the Education Playground, Franchise Resource Center, Salon Detail Admin, Super Center product-ordering portal and Learning Management System. These tools connect training, ordering and administration to daily operations.

Products and Operating Assets

National-brand professional shampoos, conditioners, finishing products, retail inventory, backbar supplies, furniture, fixtures, signs and Roosters Specific Equipment must meet Brand Standards and, where designated, come from approved or designated suppliers. Roosters may limit choices, approve substitutes or revoke approval.

Data and security

Roosters, its parent and affiliates claim ownership of operational, financial, transaction, customer and marketing Data and may access it continuously, excluding employment-related information. The franchisee remains responsible for hardware, backups, privacy law and Payment Card Industry Data Security Standards compliance.

Supplier dependency

Item 8 estimates that purchases and leases from Roosters, affiliates, designated or approved suppliers, or under franchisor specifications represent about 68%–73% of the purchases and leases used to establish and operate a Shop. That percentage describes purchasing control, not an operating margin or earnings measure.

Control and discretion

What does the franchisor control, and what remains local?

Roosters controls location approval, offerings, suppliers, technology, advertising, data access, quality and Manual procedures. The franchisee controls the local employer, execution and permitted pricing decisions.

Offerings and qualityRoosters specifies offerings, may add or discontinue items, sets minimum hours and inspects compliance. Unrelated premises activity requires written consent.
Pricing and promotionsRoosters may guide pricing and regulate price advertising, but Item 11 says it does not mandate prices. Promotions, discounts and coupons require approval.
MarketingThe franchisee executes approved local advertising. Roosters administers the National Fund, may require a local cooperative and controls Internet advertising consent.
EmploymentThe franchisee hires, pays, schedules and supervises employees. Roosters prescribes training and supervision standards but disclaims control over employment terms.
Technology and recordsRoosters specifies the Computer System, may require upgrades within 60 days and accesses operational data. The franchisee maintains security and records.
Local executionThe franchisee selects staff, manages appointments and labor, handles customers, orders approved inventory and maintains cash and sanitation controls.
Territory and channels

Does a Roosters franchisee receive exclusive customers or channels?

No. The Approved Location sits inside a Designated Market Area, but neither agreement grants exclusivity. Rights are site-based and channel-limited, not a claim to all DMA demand.

Operating boundary FDD rule Practical effect
Approved Location The Shop may operate only at the approved site and may not relocate without the required approval. The right is tied to specific premises.
Designated Market Area The DMA is described by boundaries or other geographic demarcation but is non-exclusive. Franchised, company-owned or affiliated concepts may compete nearby.
Outside-DMA solicitation Soliciting or accepting orders outside the DMA is restricted unless Roosters approves or a stated exception applies. Marketing and sales must remain inside the authorized area.
Alternative channels Internet, catalog, wholesale, resale, television, radio and other channels are reserved to Roosters or its designees. The Shop receives no automatic rights or proceeds.
System footprint

What does Item 20 show about the operating network?

At June 30, 2025, the U.S. system was almost entirely franchised. Item 20 also shows declining total outlets and no projected openings at the reporting date.

U.S. outlet composition at June 30, 2025

Exact Item 20 counts; 70 total Shops

70 total Shops
Franchised Shops 69 · 98.6%
Company-owned Shops 1 · 1.4%

The 2025 network was franchise-led, so local employers performed nearly all unit-level service delivery while Roosters retained system control.

Source: 2025 FDD, Item 20, Tables 1 and 4, pages 58–61. Reconciliation: 69 + 1 = 70; 98.6% + 1.4% = 100.0% after rounding.

Item 20 signal

System-wide outlets declined from 82 at June 30, 2023 to 70 at June 30, 2025. During fiscal 2025, Item 20 reports three terminations or non-renewals and four reacquisitions among franchised Shops, ending with 69 franchised Shops. The FDD’s projected-opening table lists zero signed-but-not-open, projected franchised and projected company-owned outlets as of June 30, 2025.

Buyer verification

Which operating questions remain unit-specific?

The FDD establishes structure, not every local detail. Verify the current Manual, agreements and Shop practices for the market and development path.

1Current service menu and timingConfirm the current services, appointment durations, walk-in process, re-cut procedure and minimum hours.
2Staffing designIdentify licensed roles, manager coverage, reception coverage and scheduling. The FDD sets no universal headcount.
3Zenoti configurationVerify enabled booking, loyalty, gift-card, inventory and reporting modules, payment processor and data access.
4Supplier list and substitutionsObtain current supplier lists, product brands, order cadence, backbar specifications and substitute-approval procedure.
5DMA and channel mapReview the Approved Location, DMA boundaries, nearby affiliates, cooperative status and any outside-DMA exception.
Official operational links. See the Roosters consumer website, Regis franchise opportunities, Regis franchise overview, Regis franchise support, Regis salon brands, Roosters careers, Zenoti barbershop software and Zenoti salon POS. No verified franchise-controlled public URL for the current FDD was identified, so FDD citations remain unlinked.

Operating-model synthesis

Roosters converts local grooming demand into service and approved-product transactions performed by licensed professionals in a fixed-site Roosters Shop. The franchisee’s central responsibility is full-time supervised execution: staffing, scheduling, customer service, inventory, compliance and records. The strongest dependency is the combination of Brand Standards, designated suppliers and the Zenoti System, including franchisor access to operating Data. The most important boundary is that the DMA is non-exclusive and alternative channels remain reserved. The largest undisclosed question is the exact current Shop-level staffing and service-scheduling model required by the confidential Operations Manual.