How much does a Roosters Men’s Grooming Center franchise cost?
A new single Roosters Men’s Grooming Center Shop has an Estimated Initial Investment of $265,690 to $432,390. That range comes from the 2025 Franchise Disclosure Document issued October 17, 2025 and amended February 1, 2026. It applies to the traditional new-shop model described in Item 7, not to the purchase price of an existing Shop or the total cost of constructing every location in a multi-unit commitment.
- Legal franchisor on the cover
- Roosters MGC International, LLC
- FDD basis
- Issued October 17, 2025; amended February 1, 2026
- Cost formats analyzed
- Single Shop Program and three-Shop Fast Start development
- FDD sections used
- Items 5, 6, 7, 8, 10, 11 and 17
- Public offer check
- Regis Corporation’s official franchise opportunities page lists Roosters for U.S. single- or multi-unit operators.
- Information checked
- July 15, 2026
No matching public copy of this FDD was located on a franchise-controlled website. FDD citations below therefore identify the year, Item and page without linking to a document file. The official Roosters Men’s Grooming Center website is linked only as official brand information.
What is included in the $265,690 to $432,390 single-shop range?
The 2025 FDD breaks the single-Shop investment into premises, construction, equipment, technology, launch and early working-capital categories. The two largest disclosed ranges are Leasehold Improvements at $85,000 to $175,000 and Furniture, Fixtures & Equipment at $75,000 to $90,000. Those categories explain much of the spread between the low and high totals.
| Premises and setup category | 2025 FDD amount | Payment timing | FDD reference |
|---|---|---|---|
| Initial Franchise Fee | $39,500 | On signing the Franchise Agreement by EFT | 7, p. 22 |
| First and Last Month’s Rent and Security Deposit | $9,000–$30,000 | As incurred | 7, pp. 22, 26 |
| Professional Fees | $6,000–$12,000 | As incurred; includes drawings, surveys, permits and professional services | 7, pp. 22, 27 |
| Exterior Signage | $6,000–$12,000 | As specified | 7, pp. 22, 27 |
| Leasehold Improvements | $85,000–$175,000 | As construction costs are incurred | 7, pp. 22, 27 |
| Furniture, Fixtures & Equipment | $75,000–$90,000 | Before ordering and shipment | 7, pp. 22–23, 27 |
| Launch and operating category | 2025 FDD amount | Payment timing | FDD reference |
|---|---|---|---|
| Travel and Living Expenses During Initial Training | $0–$3,000 | As incurred; can be $0 if training is virtual or nearby | 7, pp. 22, 25 |
| Grand Opening Advertising | $15,000–$20,000 | As incurred under an approved launch plan | 7, pp. 22, 25 |
| Insurance | $250–$350 | As incurred | 7, pp. 22, 25 |
| Computer Software / Zenoti System | $2,040 | $170 monthly before and after opening | 7 and 11, pp. 22, 41 |
| Computer Hardware / Installation | $400–$2,000 | Before opening | 7 and 11, pp. 22, 41 |
| Opening Inventory | $5,000–$10,000 | Before ordering and shipment | 5 and 7, pp. 16, 23 |
| Construction Management Services Fee | $5,500–$7,500 | When the supplier’s services agreement is signed | 7, pp. 23, 27 |
| Construction and Design Plan Review | $500–$1,000 | Before construction starts | 7, pp. 23, 27 |
| Post Build Review | $1,500–$3,000 | After construction and before opening | 7, pp. 23, 27 |
| Additional Funds for first three months | $15,000–$25,000 | As incurred after and around opening | 7, pp. 23, 28 |
The Item 7 arithmetic reaches the official total by including the Construction Management Services Fee, Construction and Design Plan Review and Post Build Review. Yet the notes describe the approved-vendor route and the franchisor-review route as alternatives. A buyer should obtain a written, site-specific schedule showing which construction-control fees apply and how the final sources-and-uses budget reconciles to Item 7.
The two ranges have the same $166,700 width. The three-Shop development entry starts and ends $30,000 higher because its Development Fee is $69,500 instead of $39,500.
Source: 2025 FDD, cover and Item 7, pp. 22–28. The $30,000 comparison is a derived calculation from compatible official totals and fee amounts. The three-Shop figure is not a three-location build-out total.
This chart plots only the high endpoint for each named category. It shows which categories create the largest exposure; it is not a typical-cost allocation.
Source: 2025 FDD, Item 7, pp. 22–28. All plotted values are official high endpoints for the single-Shop format; no midpoint or local estimate is used.
How do the Single Shop and Fast Start fees differ?
Item 5 discloses a $39,500 Development Fee for one Shop, $69,500 for three Shops and $99,500 for six Shops. A commitment above six Shops adds $10,000 for each additional Shop. The Development Fee is nonrefundable, including when suitable sites are not found or development deadlines are missed.
Development Fee ladder
The fee buys the applicable development and franchise rights under the FDD’s current structure. For a new franchisee under a Development Agreement, Item 5 says Roosters does not charge separate initial franchise fees for the later Shops covered by that agreement.
The $295,690 to $462,390 three-Shop Development Agreement range should not be multiplied or read as the full capital requirement for all three Shops. Item 7 repeats the opening-cost categories once and substitutes the $69,500 Development Fee. Later Shops still require their own site, lease, build-out, Furniture, Fixtures & Equipment, Opening Inventory and operating capital. The FDD does not publish one combined all-in range for the complete three-Shop or six-Shop rollout.
Under Item 11 and Item 17, the second Shop is required to open 18 months after the first Shop’s required opening date, and the third is due 18 months after the second Shop’s required opening date. Missing a Development Period can result in loss of undeveloped rights without a refund of the Development Fee. Source: 2025 FDD, Items 5, 11 and 17, pp. 15–16, 36–37 and 54.
When is the money paid?
The investment is not paid as one lump sum. The Development Fee is due at contract signing, while premises, equipment, construction, inventory, marketing and working-capital payments occur as the Shop moves toward opening and through its first three months.
The FDD says Shops generally are expected to open within five to 12 months after signing the applicable Franchise Agreement or paying consideration. Construction timing, financing, permits, equipment installation and site availability can change the cash schedule. The official Regis franchise support page describes general support, but the executed agreements and approved site budget control the actual obligations.
Which real-estate and build-out costs are most uncertain?
Leasehold Improvements, rent and the condition of the premises are the largest location-sensitive variables. Item 7 models a traditional Roosters Shop of about 1,000 to 1,400 square feet with six grooming stations and estimates rent at $3,000 to $10,000 per month. Landlord contributions can reduce the franchisee’s build-out burden, while local materials, structural conditions, codes and market rents can push it higher.
Item 5 contains a different rental description: approximately 650 to 1,000 square feet, rent generally equal to the greater of $1,000 or 16% of monthly Gross Sales, and an estimated $1,000 to $5,600 monthly range. Item 7 instead uses the traditional-Shop assumptions above. These disclosures cannot be reconciled from the FDD alone. A buyer should obtain written confirmation of the applicable square footage, rent formula, direct lease or sublease structure, and the Item 7 premises assumptions for the proposed site. Sources: 2025 FDD, Item 5, pp. 16–17; Item 7, p. 26.
The FDD’s official total assumes a newly developed Shop. For an existing Roosters Shop or an affiliated salon converted to Roosters, the purchase price depends on the assets, location, condition and other transaction factors. Conversion upgrades are required, but the FDD does not provide a conversion investment range. The approved construction vendor is mandatory for an affiliated branded-salon conversion, with a disclosed $5,500 or $7,500 coordination fee plus the construction, remodeling, Furniture, Fixtures & Equipment, shipping and handling costs.
Regis publishes general real-estate criteria for its salon portfolio, but those portfolio-level criteria do not replace the Roosters Item 7 assumptions or a location-specific lease and construction budget.
What fees continue after opening?
The core continuing charges are the Royalty Fee, the National Advertising Fund, local advertising, technology and premises expenses. The Royalty Fee is 4% of Gross Sales until the first anniversary and 6% of Gross Sales for the rest of the Franchise Agreement term. Monthly EFT is taken by the 15th day of the following month.
| Continuing obligation | Amount or basis | Timing | FDD reference |
|---|---|---|---|
| Royalty Fee | 4% of Gross Sales through first anniversary; 6% afterward | Monthly EFT | 6, pp. 17–18 |
| National Advertising Fund | 1% currently; may increase up to 2% of Gross Sales | With the Royalty Fee, beginning first full month open | 6, pp. 18, 21 |
| Local Advertising Expenditures | Minimum $1,000 per month | As incurred; co-op dues count toward the requirement | 6, pp. 18, 21 |
| Local advertising cooperative | Up to $500 per month | As established by the cooperative | 6, pp. 18, 21 |
| Zenoti System | Approximately $170 per month | Monthly before and after opening | 11, p. 41 |
| E-mail Exchange Mailbox | $15 per month per mailbox | As incurred | 6, p. 19 |
| Gift Card ACH settlement service | $10 per month per bank account | Monthly | 6, pp. 19–20 |
| Lease payments | $3,000–$10,000 per month in Item 6 | Monthly, at least 10 days before due date under the disclosed arrangement | 6, pp. 19, 21–22 |
How does the FDD define Gross Sales?
Gross Sales generally means revenue from products and services connected with the Shop, whether paid by cash or credit, less qualifying refunded returns. Government-imposed taxes collected from customers are excluded. This basis applies to the Royalty Fee and National Fund; no annual dollar estimate should be inferred without actual Shop sales.
- Zenoti payment processing
- Item 11 lists non-Amex interchange plus 0.15% and $0.15, a $10 monthly Shop fee, $0.05 per failed authorization, $15 per lost chargeback dispute and 2.9% for Amex, subject to change and individual discussion with the provider.
- Required inventory
- All approved retail inventory, backbar and Shop supplies must be purchased on an ongoing basis from designated or approved suppliers. The amount varies with actual orders.
- Technology changes
- Roosters may require new or modified Computer System components and service. Item 11 does not cap future upgrade costs and can require compliance within 60 days after notice.
Which additional charges apply only in certain circumstances?
Item 6 includes transfer, renewal, late-payment, training, convention, lease and reimbursement charges that do not apply in every month. Their importance depends on ownership changes, contract renewal, compliance, supplier requests and the lease structure.
| Fee or event | Disclosed amount | When it applies | FDD reference |
|---|---|---|---|
| Transfer to a wholly owned legal entity | $100 | Before the transfer | 6, pp. 18, 20 |
| Third-party Transfer Fee | $5,000 per Shop | Before an approved third-party transfer | 6, pp. 18, 20 |
| Franchise Renewal Fee | $2,500 per Shop | When the franchise is reacquired for a renewal term | 6 and 17, pp. 18, 20, 50 |
| Additional Training Fee | $100 per day plus materials, travel and other expenses | Before additional training | 6, pp. 18, 20 |
| Annual Convention | Up to $1,000 per attendee plus travel, lodging and food | Registration fee is charged even if the franchisee does not attend | 6, pp. 18, 20 |
| Lease Renewal Fee | $1,500 | Optional service if the franchisor negotiates the renewal | 6, pp. 19, 22 |
| Lease Guaranty Fee | Amount by which 16% of monthly Gross Sales exceeds monthly lease payments | Monthly while an agreed guaranty remains in effect | 6 and 10, pp. 19, 22, 33–34 |
| Finance Charges and late fees | 1.5% per month or legal maximum, plus $100 administrative fee; a separate $100 report late fee may apply | After overdue payments, dishonored payments or late Gross Sales reporting | 6, pp. 18, 20 |
- Supplier testing: the franchisee pays inspection and actual test costs when asking Roosters to evaluate a new supplier or product, even if approval is denied.
- Insurance default: if required insurance is not maintained and the franchisor obtains it, the franchisee reimburses the out-of-pocket cost plus a reasonable administrative fee.
- Taxes and claims: the franchisee reimburses certain taxes imposed on Initial Fees, Continuing Fees or Advertising Fees and may owe indemnification depending on a claim.
- Brand Standards and remodels: required design, equipment, technology, renovation, refurbishment or remodeling costs are paid by the franchisee and are not capped in the FDD.
- Renewal condition: renewal can require capital expenditures to bring the Shop to the then-current image, in addition to the $2,500 Renewal Fee.
Does Roosters disclose a liquid-capital or net-worth requirement?
No fixed liquid-capital, net-worth or non-borrowed-funds threshold is stated in the reviewed 2025 FDD cost sections or on the official public franchise pages reviewed. That absence does not mean a candidate can fund only the low end of Item 7. The FDD expressly warns that Additional Funds may be insufficient and that more working capital may be needed during the first three months and afterward.
Item 10 says Roosters and its agents or affiliates generally do not offer direct or indirect financing and do not guarantee notes, leases or obligations, except for the disclosed possibility of a lease or lease guaranty arrangement. The official Regis franchise FAQ says qualified prospects may be referred to business financing companies. A referral is not a promise of approval, terms or available proceeds.
Before signing, obtain a written statement of the candidate-level liquidity, net-worth, equity-injection, collateral and personal-guaranty standards that will be applied. Compare those requirements with the full site budget, not only the $39,500 initial fee. The U.S. Small Business Administration loan overview explains federal loan programs, but lender underwriting and franchise eligibility remain separate decisions.
What should a prospective franchisee verify before relying on the range?
The official total is a disclosure range, not a fixed quote for a particular city, landlord, construction plan or financing structure. The highest-priority checks are the internal rent discrepancy, the construction-fee path, multi-unit capital beyond the first Shop and uncapped future obligations.
The Federal Trade Commission Franchise Rule requires a 23-item disclosure document and supports using the current FDD and agreements as the primary due-diligence record. For Roosters, the central capital distinction is straightforward: $265,690 to $432,390 is the disclosed single-Shop Estimated Initial Investment; $39,500 is only the one-Shop initial fee; percentage fees continue after opening; and a multi-unit commitment requires capital beyond the first disclosed opening budget.
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