Pro Image Sports operates as an inventory-led retail franchise. The franchisee buys officially licensed professional and collegiate sports merchandise, sells it from one approved store, may fulfill orders from the brand’s e-commerce site, and records every transaction through a franchisor-specified point-of-sale system.
The franchisee carries the inventory, staffing, store execution, customer service, shipping, tax, and bookkeeping responsibilities. Pro Image Franchise, L.C. supplies the Marks, Manuals, operating standards, training, brand website, and discretionary support, while licensed vendors and required technology providers control critical inputs.
What does a Pro Image Sports store sell, and who buys it?
The unit sells licensed and branded sports apparel, headwear, jerseys, youth merchandise, gifts, collectibles, and related fan products to retail customers. The 2026 FDD centers the assortment on professional and collegiate sports and does not restrict who may shop at the store.
Assortment boundaries
Almost the entire inventory must consist of sports-related licensed products and Pro Image Sports private-label products. Merchandise must come from authorized licensees of the relevant league or team; counterfeit or unauthorized goods are prohibited. Adding, altering, or discontinuing a product or service requires prior written approval.
Source: 2026 FDD, Items 1, 8, and 16, pp. 8, 17-18, and 32; Franchise Agreement §8.1.
Local demand decisions
The official franchise overview describes market-tailored assortments of headwear, jerseys, apparel, youth goods, outerwear, and novelty items. The official headwear catalog also emphasizes city-specific assortments. Those choices remain inside the FDD’s licensed-supplier and written-approval rules.
The public franchise site markets Mall Based Stores and Home Town Stores, and the directory identifies Kids locations. The FDD discloses one traditional single-location offer and reserves non-traditional units for another agreement. Obtain the governing agreement and outlet population for any Home Town, Kids, conversion, campus, arena, or airport proposal.
How does work move through the store?
The operating cycle begins with licensed inventory selection, moves through in-store or approved e-commerce demand, and ends with POS recording, customer resolution, shipment or handoff, monthly reporting, and audit-ready records.
Buy and replenish licensed inventory
- Actor
- Principal, designated manager, or purchasing staff.
- Action
- Select local assortment and order only from suppliers licensed for one or more sports leagues.
- System/asset
- POS inventory data, vendor accounts, Manuals, and merchandise inventory.
- Output
- Approved stock available for merchandising and sale.
Merchandise and generate demand
- Actor
- Store Personnel, supported by brand e-commerce and location listings.
- Action
- Display products to required standards and conduct approved local, email, texting, or Social Media activity.
- System/asset
- Premises, signs, fixtures, approved marketing, brand website, and assigned email.
- Output
- In-store traffic or an approved online order opportunity.
Complete an in-store sale
- Actor
- Sales associate or manager.
- Action
- Assist the customer, apply required gift-card or incentive programs, take an approved form of payment, and record the sale immediately.
- System/asset
- Franchisor-designated POS system, merchant account, inventory, and Customer Data controls.
- Output
- Customer receives merchandise; sales and inventory records update.
Fulfill an approved e-commerce order
- Actor
- Brand e-commerce site and participating franchisee.
- Action
- The site collects price, shipping, and applicable sales tax. When multiple franchisees want to fulfill, the order is delegated to the owner closest to the customer.
- System/asset
- Brand website, store inventory, packaging, and carrier service.
- Output
- The fulfilling store ships the item and receives the balance, shipping amount, and collected tax.
Resolve service issues
- Actor
- Store Personnel; the franchisor only if escalation is required.
- Action
- Handle complaints, returns, defective merchandise, and customer follow-up. Third-party warranty issues go to the relevant supplier or manufacturer.
- System/asset
- POS records, return records, supplier warranty process, and brand complaint standards.
- Output
- Resolved customer matter or franchisor intervention charged back to the franchisee.
Report, pay, retain, and prepare for audit
- Actor
- Principal, bookkeeper, or approved accounting function.
- Action
- Submit the monthly Gross Sales Report, maintain the Operating Account and ACH authority, provide financial statements and tax records, and retain business records for five years.
- System/asset
- POS, designated accounting software, bank account, report templates, and record archive.
- Output
- Royalty calculation, franchisor data access, and audit-ready books.
Source: FDD 2026.1, Items 6, 8, 11, and 12, pp. 10-14, 17-18, and 22-28; Agreement §§5.4-5.5, 6.1.12, 6.2.2, 8.1-8.5, and 10.1-10.4. See the official order-status and gift-card pages.
Can the store be manager-run?
A trained manager may run the Premises day to day, but the model is not contractually absentee. The Operating Principal remains the franchisor’s primary contact and must actively oversee finance, personnel decisions, required training and meetings, site and remodel work, and frequent operating inspections.
Required management structure
- Operating PrincipalIf the franchisee is an entity, this individual generally must own at least 20% of the ownership and voting interests, control franchise decisions, and bind the entity in dealings with the franchisor.
- On-premises supervisionA franchisor-trained designated manager must supervise the Premises unless the Operating Principal serves as the full-time manager.
- Full-time managementThe Operating Principal or approved manager must devote at least 40 hours per week, attention, and best efforts to management and operation.
- Store PersonnelThe franchisee alone hires, fires, schedules, compensates, supervises, trains, and assigns duties. Staffing must be sufficient to meet brand standards and operating hours.
Source: FDD 2026.1, Items 11 and 15, pp. 24-26 and 31; Agreement §§6.1.4, 6.1.6, and 6.1.9.
On-premises work by the Operating Principal is recommended, not required, but ownership cannot be passive. A replacement manager must complete initial training within 60 days. The principal must attend required conventions, retraining, and meetings.
Which suppliers and systems are mandatory?
Operating inputs are subject to specifications, licensed-source rules, or designated systems. The franchisee selects compliant vendors where permitted, while the franchisor can change standards, technology, products, programs, and approved sources through the Manuals or written directives.
Franchisee controls
- Local assortment decisions within the approved licensed-product universe
- Hiring, scheduling, pay, discipline, and supervision of store Personnel
- Day-to-day merchandising, service, cash management, shipping, and tax filing
- Local marketing proposals and Social Media execution after approval
- Vendor payment, inventory replenishment, maintenance, and bookkeeping
Franchisor controls
- Marks, Manuals, site approval, store appearance, signs, and required hours
- Products and services that must or may be offered
- POS, accounting software, payment methods, technology, and Customer Data
- Marketing approval, e-commerce access, gift cards, loyalty, and coupons
- Inspections, audit access, corrective work, remodels, and system changes
Third-party dependencies
- League-licensed suppliers for merchandise availability, terms, and warranties
- Landlord for permissible days, hours, signage, and physical-site constraints
- POS, merchant-account, accounting, PCI, and data-security providers
- Shipping carriers for e-commerce delivery
- Insurers and local authorities for ongoing compliance
Item 8 estimates required purchases and leases at 100% of opening and ongoing purchases. Merchandise suppliers must be officially licensed, but no general approved-supplier list is provided. Its table labels retail bags and uniforms as franchisor-only; later text says other approved sources exist for uniforms, retail bags, and hat trays. Gift cards are franchisor-only. Obtain written clarification.
Technology and data stack
The required POS system reports sales, manages inventory, records employee time, processes cards, tracks cost of goods and purchases, and maintains a customer database. The franchisor has independent 24/7 access, owns collected or submitted data, and may require hardware, software, static-IP, accounting, merchant-account, PCI, and other changes at the franchisee’s expense.
Every sale must be recorded when made. The Agreement requires five-year retention of POS records, sales slips, orders, returns, tax and financial reports, and supporting material. Without advance notice, the franchisor may inspect the POS system, bank accounts, electronic storage, tax records, Social Media administration, Personnel, products, customers, and the Premises.
Source: FDD 2026.1, Items 8 and 11, pp. 17-18 and 22-24; Agreement §§5.5, 6.1.12-6.1.14, 6.2.2, 8.1-8.5, and 9.1-9.2.
What protection does the franchisee receive?
The Territory is non-exclusive and normally limited to the confines of the mall or shopping center containing the Premises. While the franchisee is not in default, the franchisor will not place another traditional Pro Image Sports brick-and-mortar unit inside that boundary, but digital and alternative channels are reserved.
Physical protection does not equal channel exclusivity
The franchisee may market outside the Territory, but not in another franchisee’s Territory; customers may be serviced only at the Premises. The franchisor and affiliates may sell through the Internet, apps, catalogs, national accounts, non-traditional outlets, and other channels inside the Territory without compensating the franchisee for those orders.
A franchisee may be permitted to list products on the brand e-commerce site, but cannot create a location website, use resale or auction marketplaces, claim online listings, or market online without written permission. Location Social Media remains subject to brand rules, ADA compliance, franchisor administrative access, and removal rights. The official store directory is brand-managed.
Source: FDD 2026.1, Items 11 and 12, pp. 23 and 27-28; Agreement §§1.1-1.5 and 10.1-10.4.
What does Item 20 show about the outlet base?
The disclosed U.S. outlet base was entirely franchised at each year-end from 2023 through 2025. The system ended 2025 at 154 franchised outlets, matching the 2023 year-end count after falling to 149 in 2024.
Interpretation: In 2025, 14 franchised outlets opened and nine ceased for other reasons, producing a net increase of five. No company-owned outlets are reported. Item 19 identifies 18 franchised units partially owned by CEO Jake Riley; the outlet table does not classify them as company-owned.
Which operating details require written confirmation?
The FDD defines the control framework but leaves current vendor, format, and execution details to the Manuals, designated providers, or franchisor discretion. Resolve these operating questions in writing before signing.
- Format and agreement: Is the unit traditional, Home Town, Kids, conversion, or non-traditional, and which agreement, territory rule, product program, and outlet population apply?
- POS and accounting stack: Which vendor, hardware, merchant account, software, integrations, data fields, support levels, and upgrades are required?
- E-commerce allocation: How are stores selected, how is inventory confirmed, and who bears returns, chargebacks, fraud, damage, late delivery, and service responsibility?
- Supplier classification: Resolve the Item 8 inconsistency for retail bags, uniforms, and hat trays; obtain current rules for gift cards, licensed suppliers, private-label products, and designated sources.
- Inventory obligation: Confirm the minimum inventory level, annual purchase requirement, seasonal buying, stock-aging procedures, and mandatory allocations.
- Territory and digital rights: Attach the exact boundary and document how e-commerce, national accounts, apps, Social Media, listings, and nearby non-traditional outlets may operate.
Where can the current public operating model be checked?
The FDD controls contractual requirements. These official pages provide current consumer, format, store-network, product, transaction, and support context for operating due diligence without replacing the governing disclosure document and agreement.
Operating-model synthesis
Pro Image Sports converts local fan demand into retail transactions through officially licensed merchandise at an approved Premises and, when permitted, brand e-commerce fulfillment. The franchisee’s central responsibility is assortment, replenishment, merchandising, staffing, customer service, shipping, tax, and financial reporting.
The strongest dependency is franchisor control over products, Manuals, marketing permissions, POS and accounting systems, Customer Data, inspections, and system changes. Physical-site protection does not create digital or channel exclusivity. The largest unresolved question is how Home Town, Kids, conversion, non-traditional, and e-commerce practices are documented for the offered unit.