Floors To Go is a showroom-based conversion model for experienced flooring retailers. The franchisee sells floor coverings and window treatments from samples, sets retail prices, orders sold merchandise from FTG-approved vendors, arranges measurement and installation, and manages the customer relationship. Floors To Go, LLC supplies merchandising, negotiated vendor programs, brand assets, and systemwide marketing rather than managing the store.
What does a Floors To Go Showroom actually do?
The operating engine is sample-led special ordering: consumers browse online, visit a Showroom, or request in-home help; local staff select and measure the project, quote it, order materials from approved sources, coordinate installation, collect payment, and maintain purchase records. FTG controls the branded product program and advertising standards, while the franchisee controls staffing, retail pricing, local execution, and most business systems.
The franchised business is the FTG Marketing System for selling floor covering and window treatment products to individual consumers from an existing retail Showroom. The optional FTG Merchandising System adds showroom design, displays, product selection and interior signage. The official product catalog presents carpet, hardwood, laminate, tile and stone, vinyl, area rugs and window fashions.
The offer is directed to an experienced owner/operator of an existing flooring store. Floors To Go, LLC does not provide site selection, financing, employee training or management supervision. Shop At Home can bring samples to a consumer, but the FDD offers a Showroom membership, not a separate mobile or home-based franchise format.
or 80%Annual purchase testWhichever is greater, for each Showroom.
Source: 2026 FDD, Items 1, 8, 11 and 20; Agreement §§3.3, 5.3 and 7.1.
How does work move from inquiry to completed flooring project?
No formal operations manual prescribes the sequence. This workflow connects contractual responsibilities with the public customer journey: the Room Visualizer, estimate requests, showroom consultation, in-home samples, measurement and installation described on the customer-experience page.
- Actor
- Consumer, FTG-maintained website and local Showroom staff.
- Action
- The consumer browses products, uses the Room Visualizer, visits a Showroom or requests an estimate or Shop At Home contact.
- Required system or asset
- Showroom samples, local website pages and approved advertising.
- Output
- A lead with project type, contact details and likely measurement needs.
- Actor
- Local sales staff or in-home design personnel.
- Action
- Staff discuss the space, product characteristics and customer preferences, then narrow the project to a flooring or window-treatment selection.
- Required system or asset
- FTG-labeled samples, approved product information and the current price list.
- Output
- A selected product and a measurement or scope dependency.
- Actor
- The franchisee's sales and measurement function.
- Action
- The local business measures the job, establishes the retail price and presents the quote. Floors To Go, LLC does not set the price charged to the consumer.
- Required system or asset
- The franchisee's chosen estimating, POS or recordkeeping process.
- Output
- An accepted local sale ready for product procurement.
- Actor
- The franchisee and an FTG-approved vendor or manufacturer.
- Action
- The Showroom orders the sold product from an approved source at terms negotiated for the FTG System and pays vendor invoices under the vendor's terms.
- Required system or asset
- Approved-vendor list, product price list and purchase account.
- Output
- Project-specific materials moving through the vendor's distribution arrangement.
- Actor
- The franchisee's installation function and local project staff.
- Action
- The unit schedules installation, coordinates access and completes the customer promise. The Membership Agreement requires a competent, qualified sales and installation staff.
- Required system or asset
- Installation capability, project schedule, vehicles or tools selected by the franchisee.
- Output
- A completed project and any customer-service or warranty issue.
- Actor
- The franchisee, participating manufacturer and Floors To Go, LLC.
- Action
- The unit maintains complete books and purchase records; manufacturers report qualifying purchases and remit CashBack to FTG, which verifies, offsets amounts owed and distributes the balance annually or semi-annually.
- Required system or asset
- GAAP records, purchase documentation and FTG CashBack Program data.
- Output
- Auditable purchasing compliance, rebate distribution and local customer follow-up.
Source: 2026 FDD, Items 1, 8 and 11; Agreement §§5.2-5.5, 7.1-7.5 and 8.1-8.2. Installer classification is not specified.
Who runs the Showroom, and who performs each operating function?
Personal owner participation is not required, but either the owner or Showroom manager is expected to manage the FTG System full time. A non-owner manager needs no equity interest. The franchisee remains responsible for compliance, confidentiality, the Marks and Proprietary Information.
The contract permits manager-run operation but does not define an absentee or semi-absentee model. FTG provides no management supervision; the franchisee maintains sales, installation, customer service, staffing, insurance and records.
Franchisee and unit team
- Retail execution
- Price, quote, order, schedule and serve.
- People
- Select the manager; hire and train the unit team.
- Local business
- Maintain premises, credit, insurance and vendor payments.
- Records
- Keep financial statements and auditable purchase records.
Floors To Go, LLC
- Merchandising
- Approve vendors and products; negotiate terms.
- Brand system
- Supply Marks, samples, displays and Redesign support.
- Marketing
- Create systemwide materials and maintain brand websites.
- Control
- Inspect operations and audit purchasing.
Third-party dependencies
- Manufacturers
- Supply special orders and may fund CashBack.
- Installers
- Complete projects; classification is not disclosed.
- Local vendors
- May provide advertising, signage, payments and software.
- Optional programs
- Business to Business programs are promoted, but each is not mandatory under the FDD.
Source: 2026 FDD, Items 11 and 15; Agreement §§5, 7 and 8.
Which suppliers and systems are mandatory, and what remains optional?
The strongest dependency is approved purchasing. Each Showroom must buy at least $350,000 or 80% of its floor covering and window treatment purchases, whichever is greater, through the FTG System for the applicable annual period. Other sources are permitted after the minimum is met, but FTG Marks cannot identify unapproved merchandise.
| Operating input | Classification | Who controls it | Practical effect |
|---|---|---|---|
| Flooring and window-treatment merchandise | FTG-approved vendors; minimum purchasing required | FTG approves suppliers, products, wholesale pricing and branded sample labels | Other sources remain available after the annual commitment is met. |
| Showroom displays and samples | FTG-provided Redesign components | FTG supplies racks, displays and samples; franchisee handles tenant improvements | FTG brands the presentation; the franchisee operates the premises. |
| Website and digital presence | FTG-maintained Showroom site; independent site permitted with approvals | FTG reviews custom pages, domain names, home pages and links | The site is a lead channel, not unrestricted brand e-commerce. |
| POS, accounting and store-management tools | Not currently designated | Franchisee chooses today; FTG may require a uniform Computer System later | Local flexibility exists, subject to future uniform requirements. |
| Lead management | Officially promoted supplemental program | The franchise site describes LeadHub notifications and follow-up tools | Confirm whether LeadHub and Lead Solutions are included, optional or required. |
No POS hardware or software is currently specified, and FTG has no independent access to the franchisee's stored computer data. FTG may later impose a uniform Computer System, maintenance contracts and upgrades. The merchandising page describes supplemental programs but does not override the Membership Agreement.
Source: 2026 FDD, Items 8 and 11; Agreement §§5.3, 5.5, 7.1-7.5 and 8.
Does the franchisee control local customers, internet sales or nearby competition?
The territory is protected against another physical Floors To Go Showroom but is not exclusive. Schedule "A" defines the approved location and territory. While the franchisee is compliant, FTG will not place another FTG-branded Showroom there, but it reserves alternative distribution, different formats, other marks and FTG Shop At Home.
The franchisee may solicit and accept outside-territory orders but cannot use other channels to make those sales. Floors To Go Marks also cannot be used to sell through internet sites or domains. The FTG-maintained website therefore functions mainly as browsing and lead capture, supported by the Showroom locator, not unrestricted franchisee e-commerce.
Abbey Carpet Co., Inc. may franchise Abbey Carpet & Floor locations in overlapping territories. Protection applies to another FTG Showroom's location, not every customer, order, affiliate brand or alternative channel inside Schedule "A".
Source: 2026 FDD, Item 12; Agreement §§1.2, 3.1 and 4.5-4.6.
What does Item 20 show about the operating network?
Item 20 shows an entirely franchised retail network: 161 outlets at year-end 2023, 150 in 2024 and 147 in 2025, with zero company-owned outlets. Local franchisees operate every reported Showroom; Floors To Go, LLC runs the vendor, merchandising, marketing and brand-control layer.
Source: 2026 Floors To Go FDD, Item 20, Tables 1, 3 and 4, pp. 30 and 35-39. Values are year-end outlet counts; bar heights are scaled to the 2023 maximum of 161.
For 2025, Table 3 reports six openings, one termination and eight outlets ceasing for other reasons, moving the total from 150 to 147. Table 5 projected 11 franchised openings for 2026 but showed no signed-yet-unopened Membership Agreements at December 31, 2025. The projection does not prove those openings occurred.
Which operating questions remain unresolved in the disclosure?
The FDD defines purchasing, territory, brand and management, but several unit-level mechanics remain local or unspecified. Resolve them against the proposed Showroom, Schedule "A", current vendor list and technology or marketing order forms.
How should the Floors To Go model be understood?
The central mechanism is a locally priced, sample-led retail project that converts into a special order and installation. The franchisee's critical responsibility is full local execution: people, customer service, purchasing, installation, vendor payment and records. The strongest franchisor dependency is the approved-vendor and branded merchandising program, reinforced by the per-Showroom purchase test. The key distinction is limited physical-location protection without exclusive control of customers or channels. The largest undisclosed question is the actual unit-level labor and technology stack.