Fibrenew operates as a territory-based mobile restoration service. A franchisee markets locally, evaluates damaged surfaces, schedules on-site work, performs or supervises repairs with Fibrenew methods and Proprietary Products, invoices the customer, and keeps operating records. Fibrenew USA Ltd. supplies the System, technical resources, standards and quality oversight.
The central mechanism is a local technician-led service cycle: generate a lead, confirm the job belongs in the Exclusive Territory, inspect and price an authorized repair, travel to the item, restore it with specified products and methods, then document the transaction and customer outcome.
Legal franchisor: Fibrenew USA Ltd. Applicable format: one U.S. FIBRENEW® Service franchise, issued December 4, 2025, operated from a Work Vehicle and home office, with an optional approved commercial base. Evidence: 2025 FDD Items 1, 6, 8, 11, 12, 15, 16, 19 and 20; Franchise Agreement and attachments. Item 20 runs through September 30, 2025. Official pages checked July 29, 2026 include the U.S. franchise overview, service-market directory and franchise operations FAQ. No franchise-controlled public FDD was verified.
What does a Fibrenew franchise sell, and who buys it?
The franchise sells authorized repair, cleaning, re-dyeing and restoration work for leather, vinyl, velour, plastic, fabric and upholstery surfaces, usually at the customer’s location.
The 2025 FDD defines the Franchised Business as a mobile service using the Fibrenew Marks and System. The current official services directory groups the work into residential furniture, automotive interiors, medical furniture, commercial furniture, marine interiors, aviation interiors, recreational vehicles, vinyl siding and PVC window casing, light upholstery, and leather cleaning and protection. The Franchise Agreement still controls: the franchisee must offer all and only services Fibrenew authorizes.
Commercial and referral demand
Item 1 identifies car dealers, auto body shops, private aircraft companies, marinas, moving companies, furniture retailers, restaurants and insurance companies. Fibrenew’s current franchise FAQ also names hospitals, medical clinics, warranty companies and business owners.
Residential and direct demand
Homeowners and vehicle, boat, aircraft and RV owners can request an estimate through the official consumer website, call the brand number, or contact a local territory page. Residential demand is disclosed as a secondary market in Item 1, not the only customer base.
How does work move through the unit?
The FDD does not prescribe a single booking script or mandatory point-of-sale platform, but it does establish a workable operating chain from territory-based demand generation through service delivery, recordkeeping and quality review.
Generate and receive demand
- Actor:
- Owner or Designated Manager.
- Action:
- Run local outreach, in-person cold calling, coordinated Google Ads, approved social media and official website listings; receive direct or Preferred Vendor Account opportunities.
- Required system or asset:
- Fibrenew email, approved advertising, territory page.
- Output:
- Customer inquiry tied to an address and repair need.
Qualify, inspect and price
- Actor:
- Owner, Designated Manager or trained technician.
- Action:
- Confirm the customer and item fall within the Exclusive Territory, determine whether the requested work is authorized, inspect the surface and provide an estimate.
- Required system or asset:
- Authorized-service standards and technical resources.
- Output:
- Accepted scope, price and service location.
Schedule and prepare the job
- Actor:
- Franchisee management.
- Action:
- Assign the technician, route the Work Vehicle, confirm supplies, and prepare color-matching and repair tools. The franchisee manages local scheduling because the FDD identifies no mandatory scheduling platform.
- Required system or asset:
- Smartphone, tablet, internet access, HIVE and inventory.
- Output:
- Technician-ready appointment.
Perform the restoration
- Actor:
- Trained owner, Designated Manager, employee or technician.
- Action:
- Travel to the home or business and complete the authorized repair, cleaning, re-dyeing or restoration under the Manual’s technical standards.
- Required system or asset:
- Approved Work Vehicle, proprietary color-recognition resources, tools and Proprietary Products.
- Output:
- Completed surface restoration.
Check quality and resolve issues
- Actor:
- Technician and franchisee management; Fibrenew when reviewing.
- Action:
- Confirm the work meets System standards, retain before-and-after images when requested, respond to customer concerns and take corrective steps if customer-survey scores or inspections fall below current standards.
- Required system or asset:
- Manual, customer contact information and photo records.
- Output:
- Accepted job or corrective action.
Invoice, collect and record
- Actor:
- Franchisee.
- Action:
- Invoice and collect through locally selected tools, record all receipts or consideration, retain revenue records for at least three years, and apply Fibrenew’s required privacy forms and Customer Data rules.
- Required system or asset:
- Accounting records, customer files and secure communications.
- Output:
- Closed transaction, reportable record and repeat-service contact.
Evidence: 2025 FDD Items 1, 8, 11, 12, 15 and 16; Franchise Agreement §§5.9, 7.2–7.5, 7.11, 7.13 and 7.14. The official brand overview describes on-site mobile restoration; the FDD supplies the contractual controls.
What does the owner do, and can a manager run the territory?
Personal hands-on operation is not mandatory, but full-time management is. The franchisee must either manage the FIBRENEW® Service full time or employ a trained Designated Manager who devotes all productive time and effort to it.
The owner must attend training even when a Designated Manager will run daily operations. A replacement Designated Manager must be appointed after a vacancy and complete Fibrenew training before starting work. Each additional FIBRENEW® Service requires another Designated Manager, and the franchisee must maintain enough trained employees or technicians to meet System standards; the FDD does not disclose a required headcount, shift model or staffing ratio.
The contract supports a manager-run structure, not a passive one. “Absentee” or “semi-absentee” is not a defined operating format. Full-time owner or Designated Manager coverage is also tied to the Exclusive Territory: Fibrenew may reduce the territory if deficient full-time management is not corrected within 60 days.
Who performs each operating function?
The franchisee owns local execution and employment decisions; Fibrenew USA Ltd. controls the licensed operating framework; named and approved third parties provide selected inputs and channels.
Franchisee
- Markets throughout the Exclusive Territory and develops commercial accounts.
- Sets local prices, except when accepting Preferred Vendor Account terms.
- Schedules jobs, hires staff, performs or supervises repairs, bills and collects.
- Maintains licenses, insurance, records, Customer Data safeguards and required inventory.
Fibrenew USA Ltd.
- Licenses the Marks and System and revises the Manual.
- Supplies Proprietary Products and online technical support through HIVE.
- Coordinates Google Ads, maintains official websites and provides Fibrenew email.
- Approves suppliers, advertising, Work Vehicles and commercial sites; conducts inspections.
Third parties
- Google or another approved supplier carries the required digital advertising spend.
- A designated international carrier ships Proprietary Products.
- Approved wrap vendors produce vehicle identification to Fibrenew specifications.
- Approved insurers, commercial customers and Preferred Vendor Accounts add operating conditions.
Fibrenew’s official support page describes field support, seminars, workshops and integrations with Google, Apple, Jobber and Intuit. The 2025 FDD does not mandate a CRM, scheduling or accounting platform.
Which suppliers, assets and technology are mandatory?
The strongest operating dependency is Fibrenew’s sole-source Proprietary Product line, combined with required mobile equipment, internet access, brand communications and supplier approvals.
- Proprietary Products: Fibrenew is the sole designated supplier for repair bases, adhesives, cleaners, color coats, top coats and other listed materials; no substitutes are allowed.
- Minimum inventory purchases: beginning in year two for a new franchise or Resale buyer, the annual Proprietary Product purchase requirement is at least $2,500, subject to CPI adjustments.
- Work Vehicle: make, model and color are not prescribed, but the vehicle must be licensed, insured, approved, professionally presented and wrapped to current specifications.
- Connected tools: a computer with internet access, smartphone and tablet with mobile data are required to use HIVE, online technical materials, communications and color-recognition resources.
- Digital identity: the franchisee must use the Fibrenew email address, may not operate an independent franchise website, and may use only approved directories and compliant social media accounts.
- Advertising input: ongoing Google Ads or approved-supplier spending is currently at least $200 per month; Fibrenew coordinates the campaign while the franchisee pays the provider.
Fibrenew can require future computer or communications changes and proprietary software, while the Franchise Agreement caps specified equipment-and-service changes at $2,500 per year. The current FDD does not disclose a mandatory POS, CRM, dispatch or accounting stack, so those daily workflow details require direct verification.
What is protected, and where can the franchisee operate?
The Exclusive Territory is ZIP-Code based and protects the franchisee from another Fibrenew business in that area while the franchisee remains in Good Standing, but it does not eliminate reserved channels, account exclusions or performance-based reductions.
Fibrenew generally designs a territory for up to 300,000 people and no more than 100 driving miles between its furthest points. The franchisee may solicit, advertise and serve customers whose primary residence or principal place of business is inside the Exclusive Territory, including items normally garaged, docked or hangared there. Outside-territory work requires consent and may have to be surrendered when Fibrenew withdraws permission or grants the open area.
Fibrenew reserves e-commerce and wholesale rights, including sales of leather, plastic and vinyl care kits without compensating the territory franchisee. A Preferred Vendor Account is optional at first; once accepted, its rates and procedures apply. If the franchisee declines or receives service complaints, Fibrenew may exclude that account or customer on three days’ notice and assign it elsewhere.
What does Item 20 show about the operating network?
Fibrenew’s reported U.S. network was entirely franchised at each fiscal year-end from 2023 through 2025, with the count falling in 2024 and recovering to 237 outlets in 2025.
The 2025 year-end count was 11 outlets above 2024 and two above 2023; Fibrenew reported no company-operated U.S. outlets.
Source: 2025 Fibrenew FDD, Item 20, Table 1, pp. 36–37. Reconciliation: franchised plus company-owned equals total outlets in each year.
| 2025 movement | Count | Operating implication |
|---|---|---|
| Outlets opened | 27 | New mobile territories entered operation during the fiscal year. |
| Terminations | 1 | One franchised outlet ended through termination. |
| Non-renewals | 7 | Seven agreements did not continue into another term. |
| Ceased for other reasons | 8 | Eight outlets stopped operating for reasons outside those columns. |
| Net change | +11 | The year ended with 237 franchised outlets. |
What does Fibrenew control, and what remains local?
Fibrenew controls the brand-facing and technical operating boundaries; the franchisee controls most day-to-day commercial execution inside those boundaries.
| Operating decision | Primary control | Practical boundary |
|---|---|---|
| Authorized services and methods | Fibrenew | Only approved services, Manual standards and specified products may be used. |
| Local pricing | Franchisee | Fibrenew suggests prices; accepted Preferred Vendor Account terms override local discretion. |
| Staffing and scheduling | Franchisee | Staff must be trained and sufficient; full-time owner or Designated Manager coverage is required. |
| Website, email and digital advertising | Fibrenew | Official website and Fibrenew email are mandatory; local ads and listings require approval. |
| Vehicle selection | Shared | Franchisee chooses the vehicle; Fibrenew approves condition and dictates wraps and signs. |
| Quality and records | Shared | Franchisee performs and records work; Fibrenew may inspect, survey customers and audit records. |
Which operating details still require direct confirmation?
The FDD defines the control structure well, but several execution details remain in the confidential Manual, current supplier lists or territory-specific schedules.
Obtain the current Manual table of contents and identify the required HIVE modules, color-recognition hardware, support app, CRM, scheduling, invoicing and accounting tools.
Review Attachment 1 for the exact ZIP Codes, population, driving span, neighboring-territory overlaps and any existing permission to serve outside the Exclusive Territory.
Request the current authorized-service list, Proprietary Product price list, approved supplier list, designated carrier terms and vehicle-wrap specifications.
Confirm how official website leads are routed, who owns the estimate response standard, and how Preferred Vendor Account opportunities are assigned, priced and reported.
Match the proposed owner-led or Designated Manager structure to the full-time requirement, replacement-manager deadlines, employee training duties and confidentiality paperwork.
Fibrenew converts residential, commercial and referral demand into mobile restoration jobs using trained labor, a branded Work Vehicle and Fibrenew Proprietary Products. The franchisee’s central responsibility is full-time execution: marketing, estimating, scheduling, restoration, quality responseand records. Fibrenew’s strongest controls are the Manual, sole-source materials, digital identity, territory rules and inspections. The Exclusive Territory does not protect every account or e-commerce channel. The largest unresolved question is the mandatory technology and lead-routing stack.