
What Are Alternative Franchise?
Are you ready to learn how to start an EXiT Realty franchise in just 7 steps? This comprehensive checklist will guide you through the essential requirements and processes, ensuring you have everything covered for a successful launch. Whether you’re a seasoned investor or a first-time entrepreneur, the pathway is straightforward, and you can enhance your planning with our EXiT Realty Franchise Business Plan Template. Discover the steps to turn your franchise dream into reality!

# | Step Short Name | Description |
---|---|---|
1 | Complete the Franchise Application | Fill out the franchise application to express your interest. This step gathers essential information for the franchisor to evaluate your suitability. |
2 | Meet Financial Requirements and Obtain Licensing | Ensure you meet the financial criteria set by the franchisor. Additionally, acquire the necessary licenses and permits to operate legally in your area. |
3 | Attend Discovery Day and Review Franchise Agreement | Participate in the Discovery Day to learn more about the franchise. Review the franchise agreement carefully to understand your rights and obligations. |
4 | Secure an Office Space and Finalize Lease | Find a suitable office location that aligns with your business model and target market. Negotiate and finalize the lease agreement to secure your space. |
5 | Set Up Business Operations and Technology | Establish business operations by setting up necessary systems and technology. This includes software for managing transactions and customer relationships. |
6 | Recruit and Train Real Estate Agents | Begin recruiting qualified real estate agents to join your team. Provide comprehensive training to ensure they understand the brand and operational standards. |
7 | Launch Marketing Campaign and Open for Business | Initiate a marketing campaign to promote your new franchise location. Once the campaign is in motion, officially open your doors to clients and start operations. |
Key Takeaways
- Financial Commitment: Aspiring franchisees need to meet specific net worth and liquid capital requirements, ensuring they have the financial resources to start and sustain the business.
- Real Estate Experience: While prior real estate experience is advantageous, franchisees must meet licensing and certification standards to operate legally in their market.
- Application Process: The application process includes submitting a franchise inquiry form, undergoing financial and background checks, and having initial consultations with corporate representatives.
- Discovery Day: Attending a discovery day is crucial for potential franchisees to gain insights into the business model, meet current franchisees, and understand operational expectations.
- Site Selection: Choosing the right location involves analyzing demographic trends, housing market demands, and competitive landscapes to ensure a strategic market entry.
- Office Setup: Setting up the office requires careful planning, including design, technology integration, and compliance with local regulations.
- Training and Support: Franchisees benefit from extensive training programs and ongoing support, including business coaching, marketing resources, and performance evaluations to drive success.
What Are the Basic Requirements for Opening an EXiT Realty Franchise?
Financial Requirements
Opening an EXiT Realty franchise requires meeting specific financial requirements. Franchisees must demonstrate a minimum net worth, typically around $100,000. Additionally, you'll need liquid capital of about $25,000 to cover startup costs. The initial investment breakdown includes:
- Franchise fee: Approximately $15,000
- Office setup and furnishings: $10,000 to $25,000
- Marketing and advertising: $5,000 to $10,000
- Working capital for the first few months: $20,000 to $30,000
Proof of financial stability is crucial, as it reassures both the franchisor and yourself of your ability to sustain operations during the initial phase.
Personal Requirements
Beyond financial criteria, personal requirements play a significant role in opening an EXiT Realty franchise. Here’s what to expect:
- Real estate experience: While not mandatory, having a background in real estate can greatly enhance your success.
- Licensing and certification: You must hold a valid real estate license in your state, which often requires completing a pre-licensing course and passing an exam.
- Business management background: Experience in managing a business can provide valuable insights into operations and profitability.
- Leadership and networking skills: Building relationships is key in real estate. Strong leadership will help you manage your team effectively.
Tips for Prospective Franchisees
- Conduct thorough market research to better understand local real estate trends.
- Engage with current franchisees for firsthand insights into the business model.
- Consider additional training programs to boost your knowledge and skills.
These EXiT Realty franchise requirements ensure that franchisees are well-prepared for the challenges of the real estate market, setting the stage for successful operations. For a deeper understanding of potential earnings, check out How Much Does an EXiT Realty Franchise Owner Make?.
What Steps Are Involved in the Application Process?
Initial Application Steps
Starting your journey to open an EXiT Realty franchise begins with the initial application process. The first step is to submit the franchise inquiry form. This form collects vital information about you and your interest in joining the franchise. Following this, there’s a preliminary screening of applicants to assess suitability.
Next, the franchise will conduct financial and background verification. This step ensures that all candidates meet the necessary financial requirements for EXiT Realty. Finally, you will have an initial consultation with EXiT Realty representatives. This meeting is crucial as it allows you to ask questions and gain insights into the franchise model.
Discovery Process
Once you clear the initial steps, the discovery process begins. This involves attending an EXiT Realty discovery day, which offers a comprehensive overview of the franchise and its operations.
During this event, you will have the opportunity to speak with current franchisees. Their firsthand experiences can provide valuable insights into the day-to-day operations and the support for EXiT Realty franchisees. Furthermore, reviewing the franchise disclosure documents is critical as it outlines the legal and financial expectations associated with owning the franchise.
Lastly, you’ll need to evaluate potential regional territories. Knowing the market dynamics in various areas can help you make informed decisions about where to establish your franchise.
Tips for a Smooth Application Process
- Ensure all financial documents are accurate and up-to-date to streamline verification.
- Prepare questions in advance for your consultation with EXiT Realty representatives.
- Research current franchisees’ experiences to understand common challenges and successes.
For more information on the mechanics of this franchise, you can visit How Does the EXiT Realty Franchise Work?. Each step you take during the application process is designed to prepare you for a successful launch of your own real estate franchise. By understanding these components, you can navigate the franchise application process with confidence.
How Do You Choose the Right Location for an EXiT Realty Franchise?
Site Selection Criteria and Market Analysis
Choosing the right location for your EXiT Realty franchise is crucial for your success. Begin by analyzing demographic and population trends in the area you are considering. Look for locations with a growing population, as this often correlates with an increasing demand for housing.
Next, conduct a housing market demand evaluation. Areas with a vibrant real estate market will provide more opportunities for sales and rentals. Focus on markets where homes are selling quickly, as this indicates a healthy demand.
Additionally, perform a competitive analysis of existing real estate agencies. Identify gaps in the market where your franchise can thrive. Understanding the competition will help you position your services effectively.
Accessibility and local visibility are also vital factors. Ensure that your chosen location is easily accessible to both clients and agents. High foot traffic areas can enhance your visibility, making it easier for potential clients to find you.
Finally, consider the office space requirements. A well-sized, functional office that aligns with your brand image will support your operations and attract clients. Aim for a space that accommodates staff comfortably while allowing room for growth.
Real Estate Considerations
Once you've selected a potential location, focus on lease negotiations for office space. Secure a lease that provides favorable terms and options for renewal. Understand the total costs involved, including utilities, maintenance, and any additional fees.
Zoning and regulatory compliance are also critical. Ensure that your office location meets local zoning laws for real estate operations. Research any permits you may need to operate legally.
Your office layout and branding requirements should reflect the professionalism of your franchise. Design a layout that encourages collaboration and a welcoming atmosphere for clients. This will reinforce your franchise's brand identity.
Lastly, evaluate the expansion and scalability potential of your chosen location. As your franchise grows, you may need to adjust your office space or even open additional locations. Choose a site that offers options for future growth.
Tips for Choosing the Right Location
- Visit potential areas at different times to assess traffic patterns.
- Engage with local business owners to understand community dynamics.
- Utilize market research reports to gain insights into demographic shifts.
By following these considerations and utilizing the right strategies, you can effectively choose a location that enhances your chances of success in the EXiT Realty franchise. For more details on how to navigate the franchise application process, refer to additional resources available in the franchise community.
What Are the Setup Requirements for an EXiT Realty Franchise?
Office Development Process
Starting an EXiT Realty franchise involves significant attention to detail in your office development process. First, you must focus on office space design and branding. This includes creating a welcoming environment that reflects the brand’s values and mission. Design should promote a professional atmosphere conducive to client meetings and agent collaboration.
Next is the technology and software setup. Ensure you implement a robust Customer Relationship Management (CRM) system that aligns with the operational needs of your franchise. This technology will facilitate client management and streamline communication.
Establishing legal and tax entities is also crucial. You will need to register your business structure (LLC, corporation, etc.) to protect your personal assets and ensure compliance with local laws. Consulting a legal professional can help navigate these requirements effectively.
Finally, you must focus on registering with local real estate boards. This step is essential for operating legally within your chosen market and establishing credibility with potential clients.
Pre-Opening Preparations
Pre-opening preparations play a vital role in the successful launch of your EXiT Realty franchise. Start by hiring and training real estate agents. Effective recruitment strategies should target individuals with the right qualifications and a passion for real estate. Once hired, provide comprehensive training to equip them with the skills necessary for success.
Next, setting up client acquisition strategies is essential. Utilize digital marketing, social media campaigns, and community engagement to attract potential clients. A strong client acquisition strategy can lead to higher initial sales and establish your brand presence.
Additionally, it is important to develop the initial marketing plan that outlines your promotional strategies and budget. Consider various channels, including online advertising, community events, and partnerships to maximize outreach.
Lastly, establishing operational workflow will streamline your day-to-day activities. Create clear processes for listing properties, client interactions, and overall office management to improve efficiency.
Tips for a Successful Setup
- Invest in a user-friendly CRM to enhance client interactions.
- Conduct regular training sessions to keep agents updated on market trends.
- Utilize local market data to tailor your marketing strategies effectively.
For those exploring their options beyond the EXiT Realty franchise, consider checking out What Are Some Alternatives to the EXiT Realty Franchise? to gain insights into other real estate franchise opportunities that may align with your business goals.
What Training And Support Is Provided?
Initial Training Programs
The EXiT Realty franchise offers comprehensive franchise training programs designed to equip franchisees with the skills necessary for success. These programs include:
- Corporate Training for Franchisees: This training covers operational procedures, compliance, and brand standards.
- Real Estate Sales and Brokerage Training: Franchisees gain insights into effective selling techniques and market strategies.
- Office Management Guidelines: These guidelines help franchisees manage their offices efficiently and effectively.
- Technology and CRM System Training: Training on the latest technology and customer relationship management tools is provided to streamline operations and enhance client interaction.
Ongoing Support Systems
Once operational, franchisees benefit from ongoing support systems that are crucial for sustained growth and adaptation in the competitive real estate market. This support includes:
- Business Coaching and Mentorship: Experienced mentors guide franchisees through challenges and opportunities.
- Marketing and Advertising Resources: Access to proven marketing strategies tailored for the real estate market helps franchisees attract and retain clients.
- Ongoing Education Programs: Franchisees can participate in continuous education to stay updated with industry trends and regulatory changes.
- Regular Performance Evaluations and Support: Performance assessments help identify areas for improvement, ensuring that franchisees remain competitive.
Tips for Maximizing Training and Support
- Engage actively during training sessions to fully understand the tools and resources provided.
- Utilize the mentorship program to build a network of support and share best practices.
- Take advantage of ongoing education opportunities to keep skills sharp and adapt to market changes.
With a structured approach to opening a franchise, the training and support for EXiT Realty franchisees is designed not just to initiate them into the business but to ensure their long-term success. Franchisees can explore What Are Some Alternatives to the EXiT Realty Franchise? to make informed decisions regarding their investment.
Step: 1 - Complete the Franchise Application
Starting your journey to open an EXiT Realty franchise begins with the completion of the franchise application. This initial step is crucial as it sets the foundation for your potential partnership with the brand. The franchise application process is designed to assess your qualifications and ensure alignment with the company’s values and requirements.
Franchise Application Checklist
- Fill out the franchise inquiry form accurately.
- Provide detailed information regarding your background and experience.
- Submit financial statements to demonstrate your ability to meet financial requirements for EXiT Realty.
- Complete any additional documentation as required by the franchise.
Once your application is submitted, the EXiT Realty franchise requirements will be evaluated. This involves a preliminary screening process to verify your suitability as a franchisee. Key factors assessed include:
- Your financial stability, including a minimum net worth.
- Your real estate experience and relevant certifications.
- Your ability to lead and manage a team effectively.
After the initial screening, the next phase will involve background verification, which includes a review of your financial history and any pertinent business practices. This step is essential to ensure that you are prepared for the responsibilities that come with opening a franchise in the competitive real estate market.
Tips for Completing Your Application
- Be transparent and thorough in your application; omissions can lead to delays.
- Gather all necessary documentation beforehand to streamline the submission process.
- Consult with a financial advisor to ensure your financial statements reflect your capabilities accurately.
Once your application is approved, you will have the opportunity to engage in an initial consultation with EXiT Realty representatives. This meeting will allow you to discuss the franchise model further and explore the real estate franchise opportunities available to you.
It’s important to stay informed about the How Much Does an EXiT Realty Franchise Cost? as part of your preparation. Knowing the financial landscape will help you navigate the investment required for your new business.
Step: 2 - Meet Financial Requirements And Obtain Licensing
To successfully start an EXiT Realty franchise, meeting the financial requirements and obtaining the necessary licensing is crucial. This step ensures that you have the solid financial foundation needed to operate your franchise effectively.
Financial Requirements
The financial landscape for an EXiT Realty franchise is structured to support franchisees in achieving profitability. Here are the key financial requirements:
- Minimum Net Worth: Franchisees typically need a minimum net worth of $100,000 to qualify.
- Liquid Capital: It is essential to have at least $25,000 in liquid capital available to cover startup costs and initial operating expenses.
- Initial Investment Breakdown: The total initial investment ranges from $50,000 to $150,000, depending on location and other factors.
- Proof of Financial Stability: You will need to provide documentation that demonstrates your financial stability, which may include bank statements and credit reports.
Obtaining Licensing
In addition to financial readiness, obtaining the necessary real estate licenses and certifications is a fundamental requirement. Here’s what you need to know:
- Real Estate License: Each state has specific requirements for obtaining a real estate license, which typically includes completing a certain number of coursework hours and passing an exam.
- Continuing Education: Many states require ongoing education to maintain your license, ensuring you stay current with market trends and regulations.
- Local Regulations: Familiarize yourself with local real estate laws and any additional certifications that may be necessary in your area.
Understanding these financial requirements and licensing essentials will greatly enhance your ability to navigate the franchise application process smoothly.
Tips for Meeting Financial Requirements
- Consult with a financial advisor to create a comprehensive budget for your franchise.
- Keep track of your personal finances to ensure you meet the minimum net worth requirement.
- Explore funding options, including loans or investments, to secure the necessary capital.
For those looking to gauge potential earnings, consider reviewing resources that provide insights into profitability. You can check out How Much Does an EXiT Realty Franchise Owner Make? for more detailed financial projections.
Financial Requirement | Amount | Notes |
---|---|---|
Minimum Net Worth | $100,000 | Required for application |
Liquid Capital | $25,000 | Available at startup |
Total Initial Investment | $50,000 - $150,000 | Varies by location |
By ensuring you meet these financial requirements and obtain the appropriate licensing, you position yourself for success as you start your journey in the EXiT Realty franchise system.
Step: 3 - Attend Discovery Day and Review Franchise Agreement
Attending the Discovery Day is a pivotal moment in the journey of how to start an EXiT Realty franchise. This event allows potential franchisees to gain firsthand insight into the company’s culture, operations, and the support system available. You'll meet the corporate team, learn about their vision, and get a feel for what it’s like to be part of the franchise network.
During Discovery Day, you will:
- Participate in presentations that outline the business model and performance benchmarks.
- Engage in discussions with current franchise owners who can share their experiences.
- Ask questions directly to the executive team regarding operational challenges and success strategies.
After gathering all necessary information, the next step involves reviewing the franchise agreement. This document is crucial as it outlines the rights and obligations of both parties involved. Pay close attention to:
- The initial franchise fee, which can range from $20,000 to $40,000 depending on the location.
- Royalty fees that typically are 6% of gross sales.
- Any additional costs for marketing or technology support.
The franchise agreement will also detail the support for EXiT Realty franchisees, including training programs, operational guidelines, and marketing strategies. Understanding these components will help you assess the financial requirements for EXiT Realty and ensure that you are fully prepared to meet the demands of opening a franchise.
Cost Item | Estimated Amount | Notes |
---|---|---|
Initial Franchise Fee | $20,000 - $40,000 | Varies by location and market |
Royalty Fees | 6% of Gross Sales | Ongoing fee for brand usage |
Marketing Fund Contribution | 1% of Gross Sales | For national marketing initiatives |
Tips for a Successful Discovery Day
- Prepare questions in advance to make the most of your time with franchise representatives.
- Network with other prospective franchisees to gain diverse perspectives.
- Take notes during presentations for future reference when reviewing the franchise agreement.
By choosing to attend the Discovery Day and thoroughly reviewing the franchise agreement, you will be better equipped to make an informed decision about entering the world of real estate franchise opportunities. This step is vital in ensuring that you are ready to fulfill the EXiT Realty franchise requirements and embark on your entrepreneurial journey.
Step: 4 - Secure an Office Space and Finalize Lease
Choosing the right location is crucial for the success of your EXiT Realty franchise. The office space not only serves as your operational hub but also impacts your visibility and accessibility to clients. Here are key considerations when securing your office space:
Site Selection Criteria
- Demographic Trends: Analyze the demographics of the area, including income levels and population growth rates.
- Housing Market Demand: Evaluate the local housing market to ensure there is sufficient demand for real estate services.
- Competitive Analysis: Research existing real estate agencies in the area to identify gaps and opportunities.
- Accessibility: Ensure the location is easily accessible to clients with good visibility and parking options.
- Office Space Requirements: Consider the size and layout of the space to accommodate your team and future growth.
Lease Negotiation Tips
Once you've identified a suitable location, the next step is to negotiate the lease. This step is critical in managing your EXiT Realty franchise costs.
Key Lease Considerations
- Lease Terms: Look for favorable terms such as the length of the lease and renewal options.
- Rent Rates: Compare rental prices in the area to ensure you're getting a competitive rate.
- Incentives: Negotiate for potential incentives like rent-free periods or tenant improvement allowances.
It’s also important to understand zoning regulations and ensure your office complies with local laws. This includes confirming that the property is zoned for real estate operations.
Setting Up Your Office
Once the lease is finalized, focus on setting up your office space effectively. This includes:
- Office Layout: Design an efficient layout that promotes productivity and collaboration.
- Technology Setup: Install necessary technology and software to support your operations.
- Branding: Ensure your office reflects the branding of your EXiT Realty franchise, creating a professional environment for clients.
According to industry benchmarks, a well-located real estate office can increase client engagement by 30%, significantly enhancing your franchise's growth potential.
For a detailed breakdown on How Much Does an EXiT Realty Franchise Cost?, it's beneficial to review all associated expenses, including lease costs, to ensure you're financially prepared.
Securing the right office space is not just about finding a location; it’s about strategically positioning your franchise for success within the local market. Make informed decisions to ensure your EXiT Realty franchise thrives in its new home.
Step: 5 - Set Up Business Operations And Technology
Setting up business operations and technology is a crucial step in the journey to start an EXiT Realty franchise. This phase ensures that your real estate office runs smoothly from day one, allowing you to focus on client acquisition and service delivery.
Business Operations Setup
To effectively manage your franchise operations, consider the following essential components:
- Office Design: Create a welcoming and functional workspace that reflects the brand’s identity.
- Operational Workflow: Establish clear processes for daily operations, including client interactions, lead management, and transaction processing.
- Compliance Structure: Ensure adherence to local real estate regulations and franchise guidelines.
Technology Implementation
In today's digital age, leveraging technology is vital for efficiency and competitiveness. Here are key areas to focus on:
- Real Estate Software: Invest in a robust CRM system that integrates client management, property listings, and transaction tracking.
- Communication Tools: Utilize reliable communication platforms to enhance team collaboration and client engagement.
- Marketing Automation: Implement tools that facilitate email campaigns, social media management, and lead generation efforts.
Financial Management Systems
Establishing a clear financial management strategy is essential. Utilize accounting software to track:
- Revenue and expenses
- Commission structures
- Franchise fees and royalties
According to the latest data, franchisees can expect to invest between $50,000 and $100,000 initially, covering setup costs including technology and office space. Moreover, ongoing operational costs typically range from 15% to 25% of revenue, depending on market conditions and business performance.
Tips for Setting Up Operations
- Engage with other franchisees to gather insights on best practices and operational efficiencies.
- Regularly review and update your processes to adapt to market changes and improve service delivery.
- Invest in training for your team to maximize the use of technology and enhance client relations.
For those interested in understanding the financial potential of running an EXiT Realty office, you can explore this link: How Much Does an EXiT Realty Franchise Owner Make?
Expense Category | Estimated Cost | Notes |
---|---|---|
Initial Franchise Fee | $25,000 | One-time payment to join the franchise |
Office Setup Costs | $15,000 - $40,000 | Includes furniture, technology, and branding |
Working Capital | $10,000 - $30,000 | For operational expenses in the first few months |
Understanding these elements will help you effectively set up a real estate office that aligns with the EXiT Realty franchise requirements, paving the way for a successful business launch.
Step: 6 - Recruit and Train Real Estate Agents
Recruiting and training a skilled team of real estate agents is crucial when you start an EXiT Realty franchise. The success of your franchise heavily relies on the performance of your agents, who will be the face of your business in the community.
Recruitment Strategies
- Utilize local job boards and real estate networks to attract potential candidates.
- Attend industry events and job fairs to connect with aspiring agents.
- Leverage social media platforms for targeted recruitment campaigns.
- Consider offering competitive commission structures to entice top talent.
Once you have attracted candidates, the next step is rigorous training to ensure they are well-equipped to succeed in the real estate market.
Training Programs
- Implement franchise training programs provided by the EXiT Realty corporate team, covering essential sales techniques and local market knowledge.
- Focus on compliance training to ensure agents understand legal requirements in real estate transactions.
- Provide ongoing training sessions that cover emerging trends in the real estate market.
- Encourage mentorship within the team by pairing seasoned agents with new recruits.
By investing time and resources into recruitment and training, you significantly enhance your team's capabilities, leading to improved performance and increased sales.
Performance Benchmarks
To gauge the effectiveness of your recruitment and training efforts, monitor key performance indicators (KPIs) such as:
Metric | Target | Current Performance |
---|---|---|
Agent Turnover Rate | 15% | 10% |
Average Sales per Agent | $1,000,000 | $800,000 |
Training Completion Rate | 100% | 90% |
Tips for Effective Recruitment and Training
- Incorporate role-playing scenarios in training sessions to prepare agents for real-life situations.
- Solicit feedback from agents regularly to improve training programs.
- Celebrate small wins and achievements to boost team morale and motivation.
Ultimately, a strong team of well-trained agents can significantly impact your franchise's reputation and success in the market, making it one of the most critical steps in the overall franchise application process.
Step: 7 - Launch Marketing Campaign and Open for Business
After successfully completing the prior steps in how to open an EXiT Realty franchise step by step, it's time to focus on launching your marketing campaign and officially opening your doors. A well-planned marketing strategy is crucial for attracting clients and establishing your presence in the local real estate market.
Developing Your Marketing Strategy
Begin by crafting a comprehensive marketing plan that defines your target audience, outlines your brand messaging, and identifies the channels you will use to reach potential clients. Consider incorporating a mix of digital and traditional marketing tactics, including:
- Social media advertising
- Email marketing campaigns
- Local community events and sponsorships
- Search engine optimization (SEO) for your website
- Print advertisements in local newspapers and magazines
Budgeting for Your Marketing Campaign
When launching your campaign, keep in mind the financial requirements for EXiT Realty. Allocate a portion of your initial investment towards marketing efforts to ensure you have sufficient resources to attract clients. A recommended guideline is to set aside 5-10% of your projected first-year revenue for marketing expenses.
Marketing Channel | Estimated Cost | Expected Reach |
---|---|---|
Social Media Ads | $500/month | 1,000-2,000 potential clients |
Email Campaigns | $200/month | 500-1,500 subscribers |
Local Events | $1,000/year | 100-300 attendees |
Leveraging Technology
Utilize technology and CRM systems to streamline your marketing efforts. Many franchise training programs offered by EXiT Realty include training on effective use of technology for managing client relationships and automating marketing tasks. This can significantly enhance your efficiency and allow you to focus more on closing deals.
Opening Day Preparations
As you prepare for your grand opening, consider the following:
- Host an open house event to showcase your services
- Invite local real estate agents and potential clients
- Offer promotions or giveaways to attract attention
- Engage in community outreach to build relationships
Tips for a Successful Launch
- Prepare a press release to announce your opening.
- Utilize local online directories to list your franchise.
- Network with local businesses for cross-promotional opportunities.
The excitement of launching your EXiT Realty franchise can be invigorating, but it is essential to remain focused and organized. A strong marketing campaign will not only help you establish your brand but also position you as a trusted real estate professional in your community. For more insights on the advantages and challenges of owning this franchise, check out What are the Pros and Cons of Owning an EXiT Realty Franchise?