What Are Alternative Franchise Chains to EXiT Realty Franchise
Considering alternatives to the EXiT Realty franchise? Exploring other real estate franchise opportunities can lead to better alignment with your investment goals and market focus. Discovering these options is key to making a confident and profitable decision in the dynamic real estate sector. For those still keen on this specific model, our EXiT Realty Franchise Business Plan Template can provide a solid foundation.
| # | Alternative Franchise Chain Name | Description |
|---|---|---|
| 1 | eXp Realty | eXp Realty operates as a revolutionary cloud-based brokerage, eliminating the need for physical offices and offering agents substantial savings of 30-40% on brick-and-mortar costs. Its financial model is anchored by competitive 80/20 commission splits with a $16,000 cap, a multi-tiered revenue sharing program, and agent equity opportunities through stock awards, leading to over $230 million paid out in 2024. |
| 2 | Coldwell Banker | With over 118 years of industry presence, Coldwell Banker offers unparalleled brand recognition and is a leader in the luxury market, handling over $288 million in daily sales of $1 million+ homes in 2024. The franchise investment ranges from $215,700 to $500,250, with an initial fee of $45,000 and 6% royalty, providing extensive support, cutting-edge technology, and national marketing for well-capitalized entrepreneurs. |
| 3 | Century 21 | Century 21 boasts a significant global presence in over 85 countries with approximately 147,000 agents, facilitating cross-border referrals and offering a powerful brand halo. Startup costs vary from $39,750 to $451,550, with a competitive initial franchise fee of $25,000 and a 6% royalty on GCI, making it a compelling option for those seeking international reach and brand recognition. |
Key Takeaways
- Alternative real estate franchise models include legacy brands like Keller Williams and RE/MAX, alongside modern, cloud-based options like eXp Realty, each offering distinct value propositions.
- Business models differ significantly in agent compensation, with EXiT Realty's unique 10% single-level sponsoring residual contrasting with Keller Williams' profit-sharing and eXp Realty's revenue-sharing and equity opportunities.
- Initial franchise fees for comparable real estate franchises typically range from $25,000 to $50,000, with EXiT Realty's fee around $37,500, and total initial investments potentially reaching $70,000 to $500,000.
- Royalty fees vary, with most brands charging 5-8% of GCI, while EXiT Realty uses a 90/10 commission split until an agent cap is met, and RE/MAX employs a flat-fee desk model.
- EXiT Realty's unique selling points include its 'EXiT Formula' for residual income, a 90/10 commission split, and retirement/beneficiary benefits, setting it apart from profit-sharing or revenue-sharing models of competitors.
What Alternative EXiT Realty Franchise Unit Options Exist?
What are the top real estate franchise alternatives?
When exploring real estate franchise alternatives, several prominent brands stand out. Legacy players like Keller Williams and RE/MAX offer established models, while newer, cloud-based disruptors such as eXp Realty present a different approach to real estate brokerage opportunities. Each of these has a distinct value proposition for entrepreneurs considering entering the real estate market.
As of early 2025, Keller Williams continues to lead in agent numbers within the US, boasting over 180,000 agents. RE/MAX distinguishes itself with a high average transaction count per agent, with top performers frequently exceeding 15 deals annually. These figures establish them as significant EXiT Realty competitors.
For those specifically seeking real estate franchise models that differ from EXiT Realty, eXp Realty offers a compelling virtual alternative. By the close of 2024, this model had expanded to over 88,000 agents globally, marking a significant departure from traditional brokerage structures and EXiT's unique single-level residual system.
How do their business models differ?
The core differences among these real estate business franchise options often lie in their agent compensation structures and overall brokerage models. Alternatives to an EXiT Realty franchise range from Keller Williams' profit-sharing initiatives to RE/MAX's structure, which typically favors high-commission, high-fee arrangements for its top-tier agents.
When you compare EXiT Realty franchise with other real estate brands, a key differentiator for EXiT is its 10% single-level sponsoring residual. In contrast, Keller Williams implements a capped 6% royalty fee and shares approximately 48% of its market center profits with agents who actively contribute to the growth of the brokerage. To learn more about the financial aspects of EXiT Realty, consider exploring How Much Does an EXiT Realty Franchise Owner Make?
eXp Realty, a notable alternative for real estate agents seeking different franchise opportunities in the real estate industry, operates on a revenue-sharing model that extends across seven levels. It also provides opportunities for agents to gain equity through company stock. This model contributed to a 5% year-over-year agent growth in 2024, highlighting its appeal.
Key Considerations When Comparing Real Estate Franchises
- Agent Commission Splits: Understand how commissions are divided between the brokerage and the agent.
- Royalty and Fee Structures: Compare the ongoing fees charged by the franchisor. EXiT Realty has a 10% royalty fee and a 12% marketing fee.
- Technology and Support: Evaluate the technology platforms and operational support provided by the franchisor.
- Growth Opportunities: Consider models that offer potential for career advancement and expansion, such as multi-unit operations or profit-sharing.
- Brand Recognition: Assess the market presence and reputation of the franchise brand.
What Are The Investment Level Alternatives?
What is the typical franchise fee range?
When exploring real estate franchise alternatives, understanding the initial investment is crucial. For many real estate business franchise opportunities, the franchise fee typically falls between $25,000 and $50,000. For instance, as of early 2025, established brands like Century 21 often have a franchise fee around $25,000, while Coldwell Banker can be closer to $45,000. Keller Williams generally asks for a fee of about $35,000. Beyond the franchise fee itself, prospective owners need to account for other startup costs, which can push the total initial investment for a real estate brokerage franchise to anywhere from $70,000 to $500,000, depending on the specific brand and the chosen market.
How do royalty fees compare across brands?
Royalty fees are a significant consideration when comparing real estate franchise alternatives. Most brands structure these fees as a percentage of the gross commission income (GCI), commonly ranging from 5% to 8%. For example, while some models might have a traditional royalty, others offer different structures. Keller Williams, for instance, charges a 6% royalty fee, which has an annual cap of approximately $25,000 per market center. RE/MAX takes a different approach, utilizing a flat-fee 'desk fee' model instead of a percentage-based royalty. As of late 2024, these desk fees can vary, typically costing between $1,000 and over $2,500 per month per agent. Understanding these variations is key for assessing the long-term financial commitment of a real estate agency franchise.
Key Considerations for Investment Levels
- Franchise Fee: This is an upfront cost for the right to use the brand's name, systems, and ongoing support.
- Total Initial Investment: This encompasses the franchise fee plus other startup expenses like office setup, technology, and initial marketing.
- Royalty Fees: Ongoing payments to the franchisor, usually a percentage of revenue, for continued use of the brand and services.
- Marketing Fees: Contributions to a national or regional marketing fund designed to promote the brand.
When evaluating real estate brokerage opportunities, it's important to note that the provided FDD data for a specific franchise indicates a lower initial investment range of $62,800 to $212,000, with an initial franchise fee between $7,500 and $25,000. However, this particular model also has a 10% royalty fee and a 12% marketing fee. This contrasts with the market data for competitors. For those interested in a specific brand's requirements, you can learn more about How to Start an EXiT Realty Franchise in 7 Steps: Checklist.
Is Exit Realty A Good Franchise Compared To Others?
What are EXiT Realty's unique selling points?
When evaluating real estate franchise alternatives, EXiT Realty stands out primarily due to its 'EXiT Formula.' This unique approach centers on a single-level residual income stream. Agents who sponsor others into the company receive 10% of the gross commission from those sponsored agents. This benefit extends as retirement and beneficiary benefits, a significant differentiator in the market as of 2025. While other real estate brands might offer profit or revenue sharing, EXiT's 10% sponsoring bonus is a direct, non-dilutable percentage. Furthermore, the 7% retirement benefit and 5% beneficiary benefit are distinctive features not commonly found in the industry.
Another key aspect that makes it an attractive real estate business franchise is its 90/10 commission split. This structure is generally more favorable than the initial splits offered by many traditional brokerages, appealing to both new and mid-tier agents looking for better earning potential.
How does EXiT's agent compensation compare?
EXiT's compensation model is designed to be competitive by focusing on both individual sales performance and agent recruitment. The combination of a high 90/10 commission split and the potential for 10% residual income creates multiple avenues for agents to increase their earnings. This structure is a critical factor for agents exploring how to find alternatives to EXiT Realty franchise.
To put this into perspective when considering other real estate franchise options besides EXiT, it’s important to understand the nuances. For instance, Keller Williams' profit share is tied to the profitability of a specific office, whereas eXp's revenue share is based on top-line revenue. By the end of Q4 2024, reports indicated that top sponsoring agents at EXiT were earning over $100,000 annually from residual income alone. This offers a more predictable sponsoring bonus compared to profit-based systems, which can be subject to market fluctuations and office-specific expenses, making it a compelling choice for agents seeking stable income growth.
Key Considerations for Real Estate Franchise Alternatives
- Understand the Residual Income Model: Compare how different franchises structure residual income – is it a fixed percentage, profit-based, or revenue-based? EXiT's 10% direct sponsorship bonus is a clear advantage.
- Analyze Commission Splits: A higher split, like EXiT's 90/10, directly impacts an agent's take-home pay on each transaction.
- Evaluate Retirement and Beneficiary Benefits: Franchises offering dedicated retirement and beneficiary plans, such as EXiT's 7% and 5% benefits, provide long-term financial security.
- Review Marketing and Royalty Fees: While EXiT has a 10% royalty fee and a 12% marketing fee, compare these to what other real estate brokerage opportunities charge.
- Consider the Total Investment: The initial investment for an EXiT Realty franchise ranges from $62,800 to $212,000, including franchise fees from $7,500 to $25,000. Ensure any alternative fits your budget.
For those interested in the specifics of launching a venture with this model, the steps are outlined in How to Start an EXiT Realty Franchise in 7 Steps: Checklist. When comparing EXiT Realty franchise with other real estate brands, these agent-centric compensation models are crucial factors for agents questioning what are other real estate franchise options besides EXiT.
Keller Williams Realty
When exploring real estate franchise alternatives to EXiT Realty, Keller Williams Realty (KW) stands out as a significant player in the market.
What is KW's market position in 2025?
As of June 2025, Keller Williams (KW) continues to hold its ground as the largest real estate agency franchise in the United States based on agent count, boasting a network of over 180,000 agents. This makes them a formidable competitor to EXiT Realty. Industry reports from 2024 indicate that KW commands an estimated 11-12% of the national market share by sales volume. For entrepreneurs looking to start a real estate business as an alternative to EXiT Realty, KW's substantial agent base offers strong brand recognition and access to a vast referral network, which is a critical advantage in today's competitive real estate landscape.
What defines the KW financial model?
The financial model at KW is characterized by its 'agent-centric' approach, which fosters interdependence among agents. It features a capped royalty system and profit-sharing opportunities. Agents typically pay a 6% royalty on their Gross Commission Income (GCI) to KWRI, but this royalty is capped annually, often around $3,000. After reaching this cap, agents retain 100% of their commission for the remainder of the year. This structure is highly attractive for attracting and retaining top talent within the franchise. For franchise owners, or Operating Principals, this model has proven effective. After deducting all operational expenses, approximately 48% of the Market Center's monthly profit is distributed back to the agents who contributed to its growth. This makes KW one of the best real estate franchises for those seeking alternatives to EXiT Realty. According to the 2024 FDD, the total initial investment for a new KW franchise is estimated to range between $183,947 and $336,995.
Key Considerations for Choosing a Real Estate Franchise
- Agent Retention: Look for franchise models that prioritize agent success and offer strong support systems, as this directly impacts unit profitability.
- Financial Structure: Understand the royalty and fee structures, as well as profit-sharing opportunities, to ensure alignment with your business goals.
- Market Share: Consider the brand's established market presence and agent count, as this can translate to greater lead generation and referral potential.
| KW Market Share (2024) | 11-12% (by sales volume) |
| KW Agent Count (June 2025) | Over 180,000 |
| KW Royalty Fee | 6% (capped annually) |
| KW Profit Sharing for Agents | Approx. 48% of Market Center profit |
| KW Initial Investment Range | $183,947 - $336,995 (2024 FDD) |
When comparing real estate franchise opportunities similar to EXiT Realty, it's essential to look at the overall value proposition. For those researching alternatives to EXiT Realty for real estate agents, KW's model offers a compelling case. You can learn more about the pros and cons of owning an EXiT Realty franchise to better inform your decision. This comprehensive approach helps in finding a real estate franchise that competes effectively with EXiT Realty.
RE/MAX
When exploring alternatives to the EXiT Realty franchise, RE/MAX stands out as a prominent real estate business franchise, particularly for seasoned and high-producing agents. It's a compelling option for those looking for a different model compared to what EXiT Realty offers.
Why is RE/MAX a top producer choice?
RE/MAX is a preferred real estate business franchise for high-producing, experienced agents primarily due to its maximum commission concept. This model typically allows agents to retain 95% of their commissions. This structure is a significant draw for agents who are confident in their ability to generate substantial sales volume and are seeking alternatives to EXiT Realty. The brand consistently demonstrates high per-agent productivity; in fact, US agents averaged 156 transaction sides in 2024. In exchange for this favorable commission split, agents pay fixed monthly desk fees to the brokerage. This approach rewards productivity and clearly differentiates RE/MAX when you compare EXiT Realty franchise with other real estate brands.
What is the investment for a RE/MAX franchise?
The total estimated initial investment to open a RE/MAX franchise ranges from $44,000 to $233,500 as of early 2025. This figure is competitive within the franchise opportunities in the real estate industry, excluding EXiT. The initial franchise fee typically falls between $17,500 and $35,000. Ongoing fees include a Broker Fee of $138 per agent per month and contributions to the national advertising fund. This investment grants access to one of the world's most recognized real estate brands. Global brand awareness surveys in 2024 indicated RE/MAX as the most recognized name in real estate.
| Initial Investment Range | $44,000 - $233,500 (Early 2025) |
| Initial Franchise Fee | $17,500 - $35,000 |
| Ongoing Broker Fee | $138 per agent/month |
| National Advertising Fund Contribution | Variable |
Key Considerations for Agents
- Commission Structure: The 95% commission split is a major advantage for agents with a proven track record.
- Productivity: RE/MAX's high per-agent productivity benchmark (156 transaction sides in 2024) indicates a supportive environment for top performers.
- Brand Recognition: Being the most recognized real estate name globally in 2024 offers significant marketing leverage.
For experienced real estate professionals seeking a business model that maximizes their earning potential and leverages a globally recognized brand, RE/MAX presents a strong alternative. Understanding how the EXiT Realty franchise works can help you better compare these distinct real estate brokerage opportunities and identify the best fit for your career goals.
Exp Realty
When exploring real estate franchise opportunities, it's beneficial to understand different models that may offer advantages over traditional structures. One such alternative that has gained significant traction is eXp Realty, which presents a distinct approach to the real estate business franchise landscape.
How does eXp's virtual model work?
eXp Realty operates as a cloud-based brokerage. This means it fundamentally bypasses the need for physical office spaces, a significant departure from traditional models and a key characteristic of many real estate franchise alternatives. This virtual setup drastically reduces overhead costs associated with brick-and-mortar locations. In fact, as of Q1 2025, eXp reported that its model helped franchisees save an estimated 30-40% on these building costs compared to conventional brokerages. Agents and brokers engage in training, receive support, and collaborate within a virtual environment. This scalable and cost-effective structure positions it as a notable option for agents seeking real estate brokerage opportunities that differ from established brands.
What are eXp's financial incentives?
The financial structure at eXp Realty is designed to attract and retain agents. It's built on three core components: competitive commission splits, a multi-level revenue sharing program, and opportunities for agents to gain equity in the company through stock awards. The commission split is typically 80/20, with an annual cap of $16,000. This is a significant draw for agents looking for real estate business franchise options that compete with the traditional EXiT Realty Franchise Unit model. The revenue share program, in particular, is a compelling aspect for those seeking alternatives to EXiT Realty for real estate agents. It allows agents to earn a percentage of the revenue generated by agents they attract to the company, distributed across seven tiers. In 2024 alone, eXp distributed over $230 million in revenue share and stock benefits to its agents, underscoring its appeal as one of the most profitable real estate franchises from an agent-attraction perspective when compared to EXiT.
| Model Type | Virtual Cloud-Based Brokerage | Traditional Physical Brokerage (e.g., EXiT Realty Franchise Unit) |
| Overhead Costs | Significantly Lower (no physical offices) | Higher (rent, utilities, office maintenance) |
| Agent Collaboration | Virtual platforms, online communities | In-person meetings, office interactions |
| Key Financial Incentives | Competitive commission splits, revenue share, stock awards | Commission splits, potential franchise fees, royalties |
Tips for Evaluating Real Estate Franchise Alternatives
- Analyze the Fee Structure: Compare royalty fees, marketing fees, and any other recurring charges. For instance, a typical real estate franchise might have a 10% royalty and 12% marketing fee, as seen in some models, which can significantly impact profitability.
- Assess the Support System: Look at the training, marketing, and operational support provided. Does it align with your needs as a business owner?
- Evaluate Growth Potential: Consider how the franchise model supports expansion, whether through multi-unit ownership or agent recruitment.
- Understand the Technology: In today's market, robust technology platforms are crucial. A virtual model often leverages advanced tech for efficiency.
For those considering a real estate agency franchise, understanding these differences is key to making an informed decision. Exploring real estate franchise opportunities similar to eXp can reveal models that prioritize agent success and operational efficiency. If you're interested in a deeper dive into the specifics of one particular franchise, you might want to review What are the Pros and Cons of Owning an EXiT Realty Franchise? to better compare and contrast.
Coldwell Banker
When exploring real estate franchise alternatives to an EXiT Realty franchise, Coldwell Banker stands out as a prominent option. This established brand offers a different value proposition for entrepreneurs looking to enter the real estate brokerage opportunities market.
What is Coldwell Banker's brand strength?
Coldwell Banker, a significant player within the Anywhere Real Estate portfolio, brings over 118 years of industry experience to the table. This extensive history translates into substantial brand recognition and a high level of consumer trust, which are critical assets for any new real estate agency franchise. The brand has also strategically positioned itself as a leader in the luxury segment through its Coldwell Banker Global Luxury program. In 2024 alone, this program reported over $288 million in daily sales for homes valued at $1 million+. This focus on the high-end market and its long-standing reputation make Coldwell Banker a compelling competitor for those considering alternatives to an EXiT Realty Franchise Unit, especially if targeting affluent clientele.
What are the franchise costs and support?
Establishing a Coldwell Banker real estate agency franchise involves a considerable financial commitment. Based on their 2025 FDD projections, the total estimated investment can range from $215,700 to $500,250. The initial franchise fee is set at $45,000, with an ongoing royalty fee of 6% of Gross Commission Income (GCI). In return for this investment, franchisees receive robust support. This includes access to advanced technology platforms, participation in national marketing campaigns, and comprehensive training programs for agents. This model, characterized by significant brand power and comprehensive support, presents a strong alternative for entrepreneurs who are well-capitalized and prioritize an established brand name when looking at real estate franchise alternatives.
Key Considerations for Coldwell Banker Franchisees
- Investment Level: Be prepared for a higher initial investment compared to some other real estate franchise models. The projected range of $215,700 to $500,250 reflects the established brand's infrastructure and support systems.
- Market Focus: Coldwell Banker's strength in the luxury market, evidenced by over $288 million in daily sales of $1 million+ homes in 2024, makes it ideal if your target demographic includes affluent buyers and sellers.
- Support Infrastructure: The franchise offers comprehensive support, including technology and marketing. Assess if this level of support aligns with your operational plans and whether the 6% royalty fee is justified by the provided resources.
| Investment Range | $215,700 - $500,250 |
| Initial Franchise Fee | $45,000 |
| Ongoing Royalty Fee | 6% of GCI |
| Brand Legacy | 118+ Years |
| Luxury Market Sales (2024 Daily Avg.) | $288 Million+ |
Century 21
When exploring real estate franchise alternatives, Century 21 stands out as a formidable global competitor. Its extensive international presence is a significant advantage for those seeking a robust network and brand recognition. If you're evaluating real estate business franchise options beyond EXiT Realty, understanding Century 21's global reach and market penetration is crucial.
How does Century 21 compete globally?
Century 21's competitive edge on the global stage is undeniable. With a footprint in over 85 countries and a network of approximately 147,000 agents as of year-end 2024, it offers unparalleled international connectivity. This vast network facilitates cross-border referrals and amplifies brand visibility, making it a compelling choice for real estate brokerage opportunities. Furthermore, Century 21's commitment to modernization is evident in its 2024 JD Power award for 'Highest Overall Satisfaction for First-Time Home Sellers,' marking the ninth time it has received this recognition. This focus on customer satisfaction enhances its appeal to both new and experienced real estate agents.
What is the investment and royalty structure?
The investment required for a Century 21 franchise real estate business is designed to be adaptable. Total estimated startup costs can range from $39,750 to $451,550, depending on factors such as the specific market and the size of the office. The initial franchise fee is set at $25,000 for new franchises, which is quite competitive when compared to other major brands in the real estate agency franchise sector. Franchisees are typically subject to a 6% royalty fee on their Gross Commission Income (GCI) and contribute 2% to a national advertising fund. This financial structure offers a balanced approach for entrepreneurs entering the franchise real estate business, providing a solid foundation with a globally recognized brand.
Key Considerations for Real Estate Franchise Alternatives
- Global Presence: A network spanning multiple countries can lead to more diverse referral opportunities and a stronger brand presence.
- Brand Recognition: Established brands often attract more clients and agents, contributing to faster growth.
- Investment Range: Understand the total startup costs, including franchise fees, training, and operational expenses, to ensure it aligns with your financial capacity.
- Royalty and Fee Structure: Compare royalty percentages and marketing fund contributions across different franchises to accurately forecast profitability.
| Metric | Century 21 | FDD Data Benchmarks (General) |
|---|---|---|
| Initial Franchise Fee | $25,000 | $7,500 - $25,000 |
| Royalty Fee | 6% of GCI | 10% |
| Marketing Fee | 2% | 12% |
| Estimated Total Investment | $39,750 - $451,550 | $62,800 - $212,000 |
When considering alternatives to EXiT Realty for real estate agents, Century 21 presents a compelling case with its established global network and significant brand recognition. For those looking into real estate franchise opportunities similar to EXiT, Century 21's international reach and its consistent recognition from JD Power for customer satisfaction make it a strong contender. It's important to compare how different real estate franchise models stack up, especially when looking for the best real estate franchises other than EXiT.