What Are Alternative Franchise?
Are you ready to embark on the exciting journey of starting a Best Western franchise? In just seven simple steps, you can open a hotel that meets both industry standards and customer expectations. Curious about what it takes to succeed? Dive into our comprehensive checklist and discover essential insights, including a detailed Best Western Franchise Business Plan Template to guide you along the way.
| # | Step Short Name | Description |
|---|---|---|
| 1 | Submit The Franchise Inquiry Form | Begin the process by expressing your interest through the franchise inquiry form. This step initiates communication with the franchisor and provides essential information about the franchise opportunity. |
| 2 | Meet Financial Requirements And Conduct Due Diligence | Ensure you meet the financial criteria set by the franchisor, including net worth and liquid assets. Conduct thorough due diligence to understand the costs and potential returns associated with the franchise. |
| 3 | Complete Membership Interview And Approval Process | Participate in an interview process to assess your suitability as a franchisee. This step includes a review of your business experience, financial capability, and alignment with the brand’s values. |
| 4 | Finalize Franchise Agreement And Secure Location | Review and finalize the franchise agreement, which outlines the terms of your partnership with the franchisor. Concurrently, secure a suitable location that aligns with the franchise's operational needs and market strategy. |
| 5 | Develop, Renovate, And Furnish The Property | Begin development and renovation of the property according to brand specifications. Furnishing the hotel to meet operational standards is crucial for creating a welcoming guest experience. |
| 6 | Hire And Train Hotel Staff | Recruit a team of qualified staff to ensure smooth operations. Comprehensive training is essential to maintain the brand’s service standards and operational efficiency. |
| 7 | Launch Operations And Open The Hotel | Prepare for the grand opening by finalizing operational procedures and marketing strategies. Launching operations is the culmination of the planning and preparation phases, setting the stage for business success. |
Key Takeaways
- Financial Commitment: Ensure you meet the minimum net worth requirements and have adequate liquid capital to cover the initial investment, which typically ranges from $2.5 million to $5 million, including franchise fees.
- Experience Matters: Hospitality industry experience is crucial, along with demonstrated leadership and management capabilities, to successfully operate a Best Western franchise.
- Thorough Application Process: Be prepared for a detailed application process that includes financial disclosures and a membership interview, ensuring alignment with Best Western’s standards.
- Location is Key: Conduct comprehensive market research to assess demand, competition, and proximity to attractions, as these factors significantly influence the franchise's success.
- Compliance with Standards: Adhere strictly to Best Western's design, branding, and service standards during hotel development and renovations to ensure quality and brand consistency.
- Training and Support: Leverage the extensive training programs and ongoing support provided by Best Western to optimize hotel operations and enhance customer service.
- Stepwise Approach: Follow a structured step-by-step guide from submitting the franchise inquiry to launching operations, ensuring all requirements are met along the way.
What Are the Basic Requirements for Opening a Best Western Franchise?
Financial Requirements
To successfully start a Best Western franchise, potential franchisees must meet several financial benchmarks. Generally, the minimum net worth requirement is approximately $500,000. This amount is crucial for ensuring the franchisee has sufficient resources to manage operational costs and unexpected expenses.
Additionally, franchisees should have liquid capital of at least $150,000 immediately available to cover initial expenses. The initial investment for opening a Best Western franchise typically ranges from $2 million to $5 million, depending on various factors such as location and property size.
Understanding the Best Western franchise fees and costs is also essential. Franchisees will encounter an initial franchise fee of around $30,000, alongside ongoing royalty fees that usually amount to 5% of gross sales. Furthermore, marketing contributions can be an additional 2% of gross sales, emphasizing the need for careful financial planning.
Personal Requirements
In addition to financial capabilities, Best Western looks for specific personal qualifications in prospective franchisees. A background in the hospitality industry is strongly preferred. This experience ensures that franchisees understand customer service fundamentals and operational challenges.
Leadership and management skills are also critical. Franchisees should demonstrate a history of successfully managing teams and operations, as this can directly impact the hotel’s performance. A preference for candidates with business ownership experience indicates that Best Western values individuals who have navigated similar challenges before.
Moreover, a good credit score and a solid financial history are essential for obtaining financing and establishing credibility with suppliers and partners. Typically, a credit score of 680 or higher is desirable, allowing potential franchisees to secure necessary funding.
Tips for Meeting Requirements
- Conduct a thorough review of your financial situation to ensure you meet the minimum net worth and liquid capital requirements.
- Gain hospitality experience through employment or volunteer opportunities to strengthen your application.
- Prepare a strong business plan that outlines your management strategies and operational goals.
By understanding and preparing for these Best Western franchise requirements, you’ll be better positioned to navigate the initial stages of the Best Western franchise application process. For additional insights, consider exploring What are the Pros and Cons of Owning a Best Western Franchise?.
What Steps Are Involved in the Application Process?
Initial Application Steps
To start a Best Western franchise, the first crucial step is submitting the franchise inquiry form. This form provides the franchise development team with your basic information and intentions.
Following this, a background and experience assessment will be conducted to evaluate your qualifications. Best Western prefers franchisees with some level of franchise ownership experience and a background in the hospitality industry.
The next step involves a financial disclosure review, where you will provide documentation that showcases your financial stability. This is crucial as financial requirements for Best Western franchise include a minimum net worth and liquid capital.
Lastly, preliminary discussions with the franchise development team will help clarify any questions you may have and set the stage for future steps.
Approval and Membership Process
Once the initial application steps are completed, the next phase is attending Best Western's membership interview. This interview is essential to assess your fit within the franchise system.
After the interview, you will review the franchise disclosure document, which outlines all necessary details about the franchise, including fees and obligations.
Completing necessary due diligence is vital at this stage. This includes researching potential locations and understanding Best Western franchise property standards.
Finally, once all conditions are met, you will sign the membership agreement, marking your official entry into the Best Western franchise network.
Tips for a Smooth Application Process
- Prepare your financial documents in advance to expedite the financial disclosure review.
- Familiarize yourself with Best Western’s operations and culture to impress during the membership interview.
For those considering options beyond this franchise, you can explore What Are Some Alternatives to the Best Western Franchise?.
How Do You Choose the Right Location for a Best Western Franchise?
Site Selection and Market Research
Choosing the right location is crucial when you decide to start a Best Western franchise. Begin by assessing the demand for hotel accommodations in your target area. You want to ensure that there's a steady flow of travelers, whether for business or leisure, to support your hotel operations.
Next, conduct a competition and market saturation analysis. Understanding the competitive landscape will help you identify gaps in the market and reveal whether your franchise can thrive.
Proximity to key attractions or business hubs plays a significant role. Locations near airports, convention centers, or popular tourist destinations typically see higher occupancy rates.
Accessibility and transportation factors are equally important. Ensure your chosen site is easy to reach via major highways or public transport to attract a broader customer base.
Real Estate and Property Considerations
When selecting a property, you’ll have to weigh options between new construction and conversion opportunities. New builds allow for more customization to meet Best Western property standards, while conversions can often be quicker and less expensive.
Ensure compliance with Best Western property standards, which are designed to maintain the brand's reputation for quality and service. Familiarize yourself with zoning and regulatory approvals that could impact your development plans.
Site acquisition and lease negotiation are pivotal steps. Engaging a commercial real estate expert can facilitate smoother negotiations and ensure you secure favorable lease terms.
Tips for Successful Location Selection
- Utilize demographic data to understand your target market better.
- Consult with existing franchisees to gain insights into successful locations.
- Consider seasonal demand fluctuations and adapt your marketing accordingly.
For more insights regarding the financial aspects of this business venture, check out How Much Does a Best Western Franchise Cost?.
What Are The Setup Requirements For A Best Western Franchise?
Hotel Development And Renovation
Starting a Best Western franchise involves significant attention to detail during the hotel development and renovation phase. First, you must adhere to the franchise design and branding guidelines. These guidelines ensure consistency across all locations, enhancing brand recognition and guest experience.
Next, selecting the necessary furnishings and equipment is crucial. This includes everything from bedding and furniture to technology and amenities that align with Best Western’s standards.
Planning the construction and renovation timeline is also essential. This timeline should reflect realistic milestones and completion dates to ensure timely opening. Typically, the timeline can vary but may range from a few months to over a year, depending on the extent of renovations or new builds.
Finally, meeting Best Western's quality and service standards is non-negotiable. Franchises are expected to maintain specific cleanliness, service, and operational standards to maintain the brand’s reputation.
Pre-Opening Preparations
As you approach the opening of your franchise, pre-opening preparations become critical. First, hiring and training hotel staff is essential to deliver the high level of customer service associated with the brand. Best Western typically provides training programs that can help ensure staff are well-prepared.
Next, procuring initial inventory and supplies must also be addressed. This includes everything from linens and toiletries to food and beverage items necessary for operations.
Implementing hotel operations technology is another key step. This technology can include property management systems, booking engines, and point-of-sale systems that streamline operations and enhance guest experiences.
Lastly, developing a local marketing and launch strategy will help attract initial guests. Utilizing local partnerships and online marketing can create excitement and drive bookings prior to the official opening.
Tips for Successful Setup
- Engage with local contractors who have experience with hotel renovations to ensure adherence to Best Western's property standards.
- Utilize Best Western’s training resources to enhance your staff’s effectiveness from day one.
- Leverage social media and local events for your marketing strategy to build awareness in the community.
Understanding the Best Western franchise requirements in detail will prepare you for a successful start. For more insights on investment specifics, check out How Much Does a Best Western Franchise Cost?.
What Training and Support Is Provided?
Initial Training Programs
When you start a Best Western franchise, the initial training programs are designed to equip you with essential skills and knowledge. You will undergo comprehensive training that covers:
- Best Western Hotel Operations Training: Familiarizes you with the operational standards and best practices that can lead to success in hotel management.
- Customer Service and Hospitality Standards: Emphasizes the importance of excellent customer service, which is crucial for guest satisfaction and loyalty.
- Revenue Management and Booking Systems: Teaches you how to optimize pricing strategies and manage bookings effectively to enhance profitability.
- Leadership and Team Management Training: Helps you develop strong leadership skills to effectively manage your team and foster a positive work environment.
Ongoing Support Systems
Even after your initial training, Best Western ensures that you have the support needed to maintain and grow your franchise. This includes:
- Regional Field Support Visits: Regular visits from support teams help address challenges and implement improvements based on real-time data.
- Access to Best Western's Marketing and Loyalty Programs: Leverage established marketing strategies and customer loyalty programs to drive bookings and revenue.
- Continuous Operational Improvements: Best Western provides tools and systems for ongoing enhancements to your operations.
- Technology and Reservation System Assistance: Ongoing support for technology solutions ensures your hotel stays competitive and efficient.
Tips for Maximizing Training Benefits
- Engage actively in all training sessions to absorb key information.
- Network with other franchisees to share insights and strategies.
- Utilize Best Western's resources and support systems frequently for continuous learning.
Understanding the financial requirements for Best Western franchise ownership and the Best Western franchise application process is crucial for aspiring franchisees. For more insights into potential earnings, check out How Much Does a Best Western Franchise Owner Make?.
Step: 1 - Submit The Franchise Inquiry Form
To start a Best Western franchise, the first step is to submit the franchise inquiry form. This initial action sets the stage for your journey into franchise ownership. By completing this form, you express your interest and begin the Best Western franchise application process.
The inquiry form typically requests essential information, including your personal details, financial background, and your interest in specific hotel franchise opportunities. Accurate and thorough completion of this form is crucial, as it helps the franchise development team assess your suitability for franchise ownership.
After submission, a representative from Best Western will reach out to discuss your application. This preliminary conversation is vital for both parties to gauge compatibility and clarify any questions regarding the financial requirements for a Best Western franchise.
Tips for Completing the Inquiry Form
- Be honest and precise about your financial status to avoid complications later.
- Highlight any relevant franchise ownership experience or hospitality background.
- Ensure that your contact information is up-to-date for prompt follow-up.
Once your inquiry form is reviewed, you may be invited to the next stage, which includes discussions about the Best Western franchise fees and costs. These fees typically include an initial franchise fee ranging from $30,000 to $60,000, depending on the location and type of franchise you are pursuing.
| Expense Type | Estimated Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 - $60,000 | Varies by location |
| Liquid Capital Requirement | $200,000 - $500,000 | To cover startup costs |
| Total Initial Investment | $1,000,000 - $5,000,000 | Includes all setup costs |
It's essential to prepare for the subsequent steps in the application process, such as the financial disclosure review and membership interview. These stages will require you to demonstrate your financial capability and business acumen, which are critical for success in the competitive hotel industry.
For a detailed breakdown of costs and requirements, refer to this resource: How Much Does a Best Western Franchise Cost?
By taking this first step seriously and preparing accordingly, you set a strong foundation for your future in hotel franchise ownership.
Step: 2 - Meet Financial Requirements And Conduct Due Diligence
Starting a Best Western franchise involves meeting specific financial requirements and conducting thorough due diligence. This step is crucial to ensure that you are financially prepared to manage the investment and operational costs associated with running a hotel franchise.
Financial Requirements for Best Western Franchise
Before diving into the Best Western franchise application process, you must assess your financial standing. Here’s a breakdown of the key financial requirements:
| Requirement | Amount | Description |
|---|---|---|
| Minimum Net Worth | $500,000 | Required personal net worth to qualify for ownership. |
| Liquid Capital | $200,000 | Cash available for initial investment and operational costs. |
| Initial Investment | $1.5 million - $5 million | Overall investment range including startup costs, renovations, and equipment. |
In addition to meeting these financial requirements, understanding the Best Western franchise fees and costs is essential. The franchise fee typically ranges from $30,000 to $75,000, depending on the location and size of the property. Ongoing royalties of approximately 4% to 5% of gross revenue are also standard.
Conducting Due Diligence
Once you have assessed the financial requirements, it’s time to conduct due diligence. This involves several key steps:
- Reviewing the Franchise Disclosure Document (FDD) for detailed financial performance representations.
- Consulting with financial advisors or accountants to analyze potential profitability and ROI.
- Assessing the competitive landscape and market conditions in your desired location.
- Evaluating the operational requirements and expectations set by Best Western.
Tips for Successful Due Diligence
- Engage with existing franchisees to gain insights into their experiences and financial performance.
- Analyze historical data of hotel occupancy rates and average daily rates in your target area.
- Consider working with a franchise consultant to navigate the complexities of the application process.
Understanding these financial aspects is vital as you move forward in your journey to start a Best Western franchise. Proper preparation can help ensure your franchise is on a path to success from day one.
For additional insights on potential earnings, check out How Much Does a Best Western Franchise Owner Make?.
Step: 3 - Complete Membership Interview And Approval Process
The membership interview and approval process is a crucial step in the Best Western franchise application process. This stage helps both the franchisee and the franchisor ensure a mutual fit for the business partnership. Here’s what you can expect during this phase:
Membership Interview
The membership interview is designed to assess your compatibility with the Best Western franchise requirements. During this interview, you'll discuss:
- Your experience in the hospitality industry and how it aligns with the franchise's expectations.
- Your vision for the hotel and how you plan to meet Best Western franchise property standards.
- Strategies for managing and operating the hotel effectively.
Reviewing the Franchise Disclosure Document
Post-interview, you'll receive the Franchise Disclosure Document (FDD). This document is essential, as it outlines:
- The financial requirements for a Best Western franchise, including a detailed breakdown of franchise fees and costs.
- Operational procedures, support systems, and the responsibilities of both the franchisee and franchisor.
- Market and performance data from existing franchisees, which can provide insight into potential hotel franchise success tips.
Completing Due Diligence
Before moving forward, you'll need to conduct thorough due diligence. This involves:
- Reviewing the financial implications of your investment, including potential ROI.
- Assessing your financial history to ensure you meet the financial requirements for Best Western franchise.
- Consulting with legal and financial advisors to understand the implications of the franchise agreement.
Signing the Membership Agreement
Once all reviews are completed satisfactorily, you will sign the membership agreement, which solidifies your commitment to the franchise. This agreement outlines your obligations and the support you can expect from Best Western.
Tips for Success in the Approval Process
Prepare Thoroughly
- Gather all necessary documentation regarding your financial background and business experience.
- Be ready to discuss your plan for site selection and initial operations.
By navigating this membership interview and approval process with diligence and preparedness, you can position yourself for success in starting a Best Western franchise. For a deeper understanding of the financial aspects, check out How Much Does a Best Western Franchise Owner Make?.
| Category | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | Standard fee for new franchises. |
| Total Investment Range | $1.5M - $3M | Includes construction, furnishings, and operational costs. |
| Royalty Fees | 4% of gross revenue | Ongoing fees for brand support and services. |
Step: 4 - Finalize Franchise Agreement And Secure Location
Finalizing the franchise agreement and securing a location are critical steps in the process of how to start a Best Western franchise. This phase solidifies your commitment while ensuring you are aligned with the brand's operational standards and vision.
To kick off this step, you will need to thoroughly review the franchise agreement, which outlines your rights and obligations as a franchisee. Important elements to focus on include:
- Franchise fees and costs, including the initial franchise fee which typically ranges from $35,000 to $50,000.
- Royalty fees, usually around 5% of gross revenue.
- Advertising contributions, generally about 3% of gross revenue.
Once you are comfortable with the terms, it’s time to secure a location for your hotel. The Best Western franchise location selection process involves several key factors:
- Assessing market demand and ensuring adequate customer traffic.
- Conducting a competitive analysis to understand the saturation of similar accommodations in your desired area.
- Evaluating proximity to key attractions, business centers, and transportation hubs.
To help guide your decision, here are some benchmarks to consider:
| Factor | Ideal Benchmark |
|---|---|
| Average Daily Rate (ADR) | Between $90 and $150 |
| Occupancy Rate | Above 65% |
| RevPAR (Revenue Per Available Room) | Above $60 |
After selecting a location, you will need to secure it. This involves negotiating lease agreements or property purchases, ensuring compliance with local zoning laws and regulations, and confirming that the property meets Best Western franchise property standards.
Tips for Success in Securing Your Location
- Engage a commercial real estate agent familiar with the hotel industry to assist with negotiations and insights.
- Visit potential sites at different times to assess traffic patterns and customer demographics.
- Consider future developments in the area that could impact your hotel's success.
Throughout this process, maintaining open communication with the franchise development team is essential. They can provide valuable insights and assistance in finalizing your franchise agreement and ensuring your location aligns with Best Western’s strategic goals. For a deeper understanding, you can explore How Does the Best Western Franchise Work?.
Step: 5 - Develop, Renovate, And Furnish The Property
Developing, renovating, and furnishing your property is a critical phase in the process of how to start a Best Western franchise. This step ensures that your hotel meets the high standards set by the brand while creating a welcoming environment for guests.
Adhering to Franchise Design and Branding Guidelines
One of the most important aspects of this phase is compliance with Best Western franchise property standards. These guidelines dictate everything from the exterior architecture to the interior decor. Following these standards is essential for maintaining brand consistency and ensuring guest satisfaction.
Selecting Necessary Furnishings and Equipment
Choosing the right furnishings and equipment is vital. This includes beds, linens, furniture, and technology systems. Quality selections not only enhance the guest experience but also contribute to operational efficiency. You can expect to invest approximately $100,000 to $500,000 on furnishings and equipment, depending on the property size and renovation needs.
Construction and Renovation Timeline Planning
Planning the construction or renovation timeline is crucial to ensure timely opening. Typical timelines can range from 3 to 12 months. Early planning helps manage costs and mitigates delays that can affect your Best Western franchise investment.
Meeting Quality and Service Standards
It’s essential to meet Best Western’s quality and service standards during the renovation. This includes adhering to health and safety regulations and providing amenities that align with guest expectations. Regular inspections by Best Western’s representatives will occur to ensure compliance.
| Item | Estimated Cost | Notes |
|---|---|---|
| Furnishings | $50,000 - $300,000 | Depending on hotel size and style |
| Technology Systems | $10,000 - $50,000 | Includes reservation and management systems |
| Renovation Costs | $50,000 - $250,000 | Varies based on current property condition |
Hotel Franchise Success Tips
- Conduct thorough market research to select the right furnishings that appeal to your target audience.
- Engage experienced contractors who are familiar with Best Western’s requirements for renovations.
- Allocate a contingency budget of at least 10% of your total renovation costs for unexpected expenses.
A well-planned development and furnishing process will significantly enhance your chances of success in the Best Western franchise application process. As you navigate this step, remember that attention to detail and adherence to brand standards can lead to a thriving hotel operation.
Step: 6 - Hire And Train Hotel Staff
Hiring and training the right staff is crucial for the success of your Best Western franchise. High-quality service can significantly impact guest satisfaction, which in turn affects your hotel's reputation and profitability. Here’s a structured approach to ensure you build a capable team.
Identifying Staffing Needs
Before hiring, evaluate the various roles required for smooth operations. Common positions include:
- General Manager
- Front Desk Staff
- Housekeeping Personnel
- Maintenance Workers
- Food and Beverage Staff
Recruitment Strategies
Utilize multiple channels for recruitment to attract a diverse pool of candidates. Consider:
- Job boards and local classifieds
- Social media platforms
- Employee referrals
- Hospitality schools and training programs
Training Programs
Implementing effective training programs is vital to align your staff with Best Western franchise standards. These programs should cover:
- Customer service excellence
- Operational procedures specific to your property
- Emergency response protocols
- Revenue management and booking systems
Best Western provides comprehensive franchise training programs designed to equip your team with the necessary skills to enhance guest experiences and improve operational efficiency. Training should be ongoing, incorporating regular refreshers and updates as needed.
Performance Evaluation
Establish a system for evaluating staff performance. Regular feedback and assessments will help maintain high service standards and identify areas for improvement. Consider implementing:
- Monthly performance reviews
- Guest feedback surveys
- Incentives for outstanding service
Tips for Success
- Prioritize hiring individuals with a background in hospitality or customer service, as they are likely to adapt more quickly to industry standards.
- Foster a positive work culture to enhance employee retention and motivation.
- Utilize technology for training and operations, such as using online platforms for training sessions or staff schedules.
In your journey to start a Best Western franchise, remember that a well-trained staff is a key asset. A strong team not only improves guest experiences but also contributes to your hotel's overall success. For those considering other options, check out What Are Some Alternatives to the Best Western Franchise?.
| Role | Average Salary | Training Duration |
|---|---|---|
| General Manager | $65,000 | 1 month |
| Front Desk Staff | $30,000 | 2 weeks |
| Housekeeping Personnel | $25,000 | 1 week |
By focusing on the hiring and training processes, you will lay a solid foundation for your Best Western franchise, enhancing your chances for long-term success in the hotel industry.
Step: 7 - Launch Operations And Open The Hotel
Launching operations for your Best Western franchise is an exciting and critical phase that sets the tone for your business. After navigating through the rigorous Best Western franchise application process and fulfilling all prerequisite steps, you are now ready to open your hotel doors to guests. Here’s how to ensure a successful launch.
Pre-Opening Checklist
- Finalize all renovation and furnishing tasks to meet Best Western franchise property standards.
- Conduct a thorough inspection of all facilities to ensure compliance with safety and operational guidelines.
- Set up operational technology systems, including reservation and management software.
- Implement your local marketing strategy to drive awareness and bookings.
Marketing and Promotion
Creating buzz around your hotel’s opening is vital. Consider these strategies:
- Utilize social media platforms to announce your grand opening.
- Engage with local businesses and tourism boards for cross-promotional opportunities.
- Offer special introductory rates to attract initial guests.
Staff Training and Readiness
Prior to opening, ensure that all staff have completed the Best Western franchise training programs. This training covers:
- Customer service excellence and hospitality standards.
- Operational procedures and revenue management.
- Emergency protocols and safety training.
Conduct mock service scenarios to prepare your team for real-life situations, ensuring they are confident and capable.
Financial Considerations
It's crucial to have a solid understanding of your financial responsibilities as you open your hotel. Familiarize yourself with the Best Western franchise fees and costs, which typically include:
| Cost Item | Estimated Amount |
|---|---|
| Initial Franchise Fee | $35,000 - $50,000 |
| Initial Investment | $1,000,000 - $3,000,000 |
| Royalty Fee | 4.0% of gross revenue |
| Marketing Contribution | 2.0% of gross revenue |
For more detailed insight into your financial obligations, visit How Much Does a Best Western Franchise Cost?.
Operational Launch
On the day of the launch, ensure that all systems are functioning smoothly. This includes:
- Confirming that the reservation system is operational.
- Ensuring staff are in place and ready to welcome guests.
- Conducting a final walkthrough of the premises to ensure everything is in order.
Tips for a Successful Opening
- Host a soft opening with invited guests to gather feedback before the official launch.
- Monitor guest experiences closely during the first few weeks and make adjustments as needed.
- Engage with guests through surveys to gather insights for continuous improvement.
With thorough preparation and strategic execution, your Best Western franchise can achieve a successful launch and set the foundation for long-term success in the hotel industry.