How much does a Travelodge franchise cost?
Travelodge Hotels, Inc. discloses two different 100-room investment ranges: $231,893 to $3,172,992 for a conversion facility and $7,395,606 to $11,310,962 for a new-construction facility. These are not interchangeable budgets. The conversion estimate assumes the franchisee already owns the hotel, while both ranges exclude the cost of buying or leasing real estate.
$7,395,606–$11,310,962 100-room new construction
The March 31, 2026 Franchise Disclosure Document includes three months of Additional Funds in both totals, but it excludes land acquisition, rent, and debt service. Source: Travelodge Hotels, Inc. 2026 FDD, Item 7, pp. 42–49.
Data basis: Travelodge Hotels, Inc.; U.S. Franchise Disclosure Document issued March 31, 2026; 100-room new-construction and conversion facilities; Items 5, 6, 7, 8, 10, 11, and 17; checked July 14, 2026. The current official Travelodge by Wyndham franchise information identifies the opportunity as franchised and highlights conversion. The FDD separately provides both conversion and new-construction cost schedules. No international Travelodge offer is used here.
A matching public copy of the 2026 FDD was not located on an official franchise-controlled website. FDD references in this article therefore remain unlinked and use the document year, Item, and printed page.
Key cost figures
The most decision-useful figures are the Initial Fee, three-month Additional Funds, core percentage fees, and the required Property Management System cost. Source: 2026 FDD, Items 5–7, pp. 26–49.
Why are the conversion and new-construction ranges so far apart?
The conversion range starts lower because its Item 7 assumptions allow an existing property, furniture, technology, and building systems to meet Travelodge System Standards with limited replacement. The new-construction range includes a complete facility build, pre-opening wages, new furniture, fixtures and equipment, and a construction contingency. The official Wyndham hotel conversion overview explains the conversion development path, while the FDD controls the Travelodge-specific figures.
The horizontal position shows each official low-to-high range on a common $0 to $11.31 million scale.
Interpretation: even the top of the conversion range remains below the bottom of the new-construction range because the two formats assume different starting assets. Source: Travelodge Hotels, Inc. 2026 FDD, Item 7, pp. 42–49.
The $231,893 conversion minimum is not a purchase-price estimate for a hotel. It assumes the franchisee already owns the facility and that major building, FF&E, technology, and operating-supply items are largely usable. A property improvement plan can move a conversion toward the high end.
What is included in the new-construction estimate?
For a 100-room new-construction Travelodge facility, Facility Construction is the dominant cost category. The 2026 FDD also includes architecture and engineering, a 5% construction contingency, technology, Property Management System setup, FF&E, signage, Opening Inventory, insurance, advertising, wages, professional startup costs, and three months of Additional Funds.
| New-construction expenditure | Low | High | Payment timing |
|---|---|---|---|
| Architecture, design, engineering, environmental work, permits, licenses, deposits, and related fees | $236,500 | $474,725 | As incurred before opening |
| Facility Construction | $5,779,870 | $8,423,960 | As incurred before opening |
| Construction Contingency | $288,994 | $421,198 | As incurred |
| Technology Systems and PMS setup | $75,632 | $93,732 | Before opening |
| Furniture, Fixtures and Equipment | $441,685 | $982,444 | As incurred before opening |
| Signage and Opening Inventory | $277,233 | $409,232 | As incurred before opening |
Combined rows are derived additions of compatible Item 7 categories and are shown only to reduce table size. Official total: $7,395,606–$11,310,962. Source: 2026 FDD, Item 7, pp. 42–45.
| Other new-construction expenditure | Low | High | Important condition |
|---|---|---|---|
| Initial Fee, photos, training tuition, training expenses, and market study | $50,750 | $67,700 | Application/signing, before construction, and around training |
| Insurance | $22,500 | $55,000 | Before opening; several required policies are outside this estimate |
| Grand Opening Advertising | $3,000 | $14,500 | Assumes at least a six-month digital campaign |
| Pre-Opening Wages | $83,293 | $148,888 | As incurred before opening |
| Miscellaneous Non-Tangible Asset Costs | $19,196 | $37,035 | Legal, accounting, licenses, banking, and similar startup costs |
| Additional Funds for 3 Month Initial Period | $116,953 | $182,548 | After opening; includes labor and Recurring Fees, not rent or debt service |
| Total Estimated Initial Investment | $7,395,606 | $11,310,962 | Excludes purchasing or leasing real estate |
The FDD reports an official cost per room of $73,956–$113,110 for this 100-room model. Source: 2026 FDD, Item 7, pp. 42–45.
Which conversion costs create the largest uncertainty?
The condition of the existing hotel determines most of the conversion spread. Item 7 permits a $0 low estimate for Facility Improvements and certain design work when the property already meets standards, but the disclosed maximum for Facility Improvements reaches $1,224,400. FF&E can range from $9,080 to $982,444 depending on how much existing furniture and décor must be replaced.
Each floating bar uses the same $0 to $1,224,400 scale. Exact low and high amounts appear beside the category.
Interpretation: a conversion’s physical-condition assessment and property improvement plan matter more than the fixed Initial Fee when locating the project within the official range. Source: Travelodge Hotels, Inc. 2026 FDD, Item 7, pp. 46–49.
What other conversion line items are disclosed?
Beyond the renovation-sensitive categories in the chart, the conversion schedule includes required brand, training, insurance, advertising, startup, and initial-period amounts.
| Other conversion expenditure | Disclosed range | Timing |
|---|---|---|
| Photos | $2,450–$5,600 | After opening as incurred |
| Training Tuition and Training Expenses | $4,050–$10,100 | Before and after opening, depending on payee |
| Temporary Signage | $0–$1,250 | Before opening when permanent signage is not timely installed |
| Property Management System setup | $6,000–$22,100 | Before opening |
| Insurance | $22,500–$55,000 | Before opening |
| Grand Opening Advertising | $3,000–$14,500 | Before opening |
| Miscellaneous Non-Tangible Asset Costs | $7,377–$22,966 | Before opening |
| Additional Funds for 3 Month Initial Period | $116,953–$182,548 | After opening as incurred |
Training is a derived addition of two compatible conversion categories; the official categories remain separate in Item 7. The FDD reports $2,319–$31,730 per room. Source: 2026 FDD, Item 7, pp. 46–49.
Existing assets can be credited economically, but only when they meet System Standards
A conversion reaches the lower end only when the existing hotel needs limited work; the higher assumption reflects broad replacement and renovation.
Lower conversion assumption
The existing exterior, public areas, guest rooms, building systems, FF&E, technology, and operating supplies are in good condition and require limited upgrades.
Higher conversion assumption
The hotel needs extensive renovation, replacement FF&E and Opening Inventory, upgraded technology, and broader design, permit, and construction work.
The franchisor inspects a conversion or transferred facility and prepares a property improvement plan. Source: 2026 FDD, Item 11, pp. 57–58. The official Travelodge page categorizes the brand’s current development type as conversion.
When is the money paid?
The Travelodge cost schedule is not a single payment. The $1,500 Application Fee comes first, the remaining Initial Fee is generally due at Franchise Agreement signing, most premises and equipment costs are paid as incurred before opening, and Recurring Fees begin when the facility opens.
Item 10 permits Travelodge Hotels, Inc. to defer some or all of the Initial Fee in its sole discretion, usually for a short period such as 90 days or until opening, whichever occurs first. That is a financing accommodation, not an automatic reduction in the Item 7 total.
Which Travelodge fees continue after opening?
The core recurring charge is not only the 5% Royalty. A Travelodge franchisee also pays the System Assessment Fee, technology charges, and transaction- or program-based fees when the relevant reservation channel, service, or loyalty activity applies. Percentage fees should be read against their exact FDD basis; they cannot be converted into a reliable annual dollar amount without the facility’s actual Gross Room Revenues and reservation mix.
| Fee | Amount or basis | Timing | Scope |
|---|---|---|---|
| Royalty | 5.0% of GRR | Monthly by the 3rd day after GRR accrues | From Opening Date through expiration or earlier termination |
| Marketing Contribution | 2% of GRR | Same as Royalty | Part of the System Assessment Fee |
| Basic Reservation Fee | 1.5% of GRR | Same as Royalty | Part of the System Assessment Fee |
| Daily Guest Room Charge | $0.10/room/day for first 100 rooms; $0.05 thereafter | Same as Royalty | Part of the System Assessment Fee |
| PMS Monthly Support and Service | $734–$1,050/month | Monthly invoice | SynXis or Foundation/Standard OPERA; varies by room count |
| OPERA Premium PMS support | $13.25/room/month | Monthly invoice | Premium OPERA Cloud level |
| Wyndham Connect Plus | 3.5% of GRR for each reservation booked through WCP | When invoiced | Required program |
| Digital Pay-For-Performance Commission | Currently 7%; up to 10% of GRR | When invoiced | Required for qualifying consumed digital reservations; additional to other applicable fees |
| Wyndham Rewards Loyalty Program Charge | 4.25%–5.5% of qualifying amounts | After points are awarded and invoiced | Applies to amounts on which members earn points or other program currency |
GRR is Gross Room Revenues as specifically defined in the FDD. Source: Travelodge Hotels, Inc. 2026 FDD, Item 6, pp. 29–41.
Usage-based and optional charges
These charges depend on the reservation source, selected service level, training event, or conference cycle rather than applying as one uniform monthly percentage.
Item 6 permits fixed-dollar fees to increase by up to 10% annually, with unused increases potentially carried forward; if the U.S. Consumer Price Index exceeds 10%, the permitted increase may equal that CPI rate. System Assessment and certain technology fees may also change under the agreement.
What does the official investment range not fully cover?
The Item 7 total is a defined disclosure range, not a complete property acquisition or financing budget. Several potentially material obligations sit outside the total or remain location- and condition-dependent.
The official Wyndham hotel franchise cost FAQ also distinguishes property acquisition and renovation costs from brand-related startup fees, but the Travelodge FDD is the source for the brand-specific ranges above.
Does Travelodge disclose a liquid-capital or net-worth minimum?
No brand-specific Liquid Capital or Net Worth threshold is stated in the March 31, 2026 Travelodge FDD or on the official Travelodge development page. A prospective franchisee should not treat the $35,000 Initial Fee as the cash required to complete the project. Total Initial Investment, equity investment, Liquid Capital, Net Worth, and lender proceeds are different measures.
The FDD does require significant owners of an entity franchisee to guarantee the franchisee’s obligations. Owners and, in specified states, their spouses may also have to co-sign an Initial Fee Note or Development Incentive Note. The official FAQ describes financial review and external funding generally, but it does not publish a Travelodge-specific minimum.
What financing arrangements are actually disclosed?
The 2026 FDD discloses possible Initial Fee deferral, discretionary Development Incentives, two ownership-support programs, and lender documentation—not guaranteed project financing.
Any Development Incentive should be modeled as a conditional loan until its forgiveness conditions are satisfied. Verify disbursement timing, equity requirements, approved-use restrictions, transfer treatment, and the outstanding balance at every anniversary.
Which later events can create significant additional charges?
Transfer, renewal discussions, failed inspections, delayed opening, default, and early termination can create costs beyond normal monthly fees. These obligations matter because the new-construction term is 20 years and the conversion or transfer term is 15 years, with no contractual renewal right.
| Trigger | Disclosed charge | When or why it applies |
|---|---|---|
| Transfer or mutually agreed renewal | Greater of $35,000 or $350/room | Then-current Relicense Fee; transferee also submits an application and may need property upgrades |
| Opening deadline extension | $5,000 | If the franchisor grants an extension; if assessed, due within 10 days of Opening Date |
| Design or post-opening PIP work | Up to $6,000; $1,500/request | Custom Interior Design Review or franchisor preparation of a post-opening property improvement plan |
| Reinspection after failed inspection | $3,000–$5,500 plus expenses | Each required reinspection, plus inspector travel, lodging, and meals |
| Reservation-system reconnection | $4,000 | To restore Central Reservation System service after suspension |
| Liquidated Damages | Formula-based | Generally the greater of $2,000 per authorized guest room or 24 months of average Royalty and System Assessment Fees, subject to remaining-term and pre-opening adjustments |
| Failure to de-identify | $2,000/day | After termination until de-identification is completed to the franchisor’s satisfaction |
| Development Incentive acceleration | 10% of unamortized balance | Added to the repayable balance after an early transfer or termination |
Source: Travelodge Hotels, Inc. 2026 FDD, Items 5, 6, 10, and 17, pp. 26–41, 55–57, and 76–80.
Other transaction-specific charges include a $5,000 Administrative Assignment fee, a $7,500 administrative Relicense Fee for an assignment to a financial institution or receiver, and a $995 PMS transfer fee when an existing compliant system needs no upgrade.
What capital question should a prospective franchisee resolve first?
First determine whether the project is a 100-room conversion or a 100-room new construction, then identify which existing assets actually satisfy Travelodge System Standards. For a conversion, property condition drives the $231,893–$3,172,992 range. For new construction, Facility Construction drives the $7,395,606–$11,310,962 range. In either case, the $35,000 Initial Fee is only one component, the $116,953–$182,548 Additional Funds amount covers only three months and excludes rent and debt service, and percentage-based Royalty, System Assessment, reservation, technology, and loyalty fees continue after opening.
The most important unresolved figure is the property-specific cost outside the FDD assumptions: acquisition or lease economics, lender terms, local development charges, and the final property improvement plan. Review the current Franchise Agreement and FDD before payment; the Federal Trade Commission Franchise Rule is the governing federal disclosure framework.