What Are Some Alternatives to the Duck Donuts Franchise?

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What Are Alternative Franchise Chains to Duck Donuts Franchise


Considering alternatives to a donut franchise like Duck Donuts? Exploring the vibrant landscape of specialty food concepts can unlock exciting opportunities for entrepreneurs. Discover how other successful models offer unique customer experiences and strong growth potential, and learn how a well-crafted Duck Donuts Franchise Business Plan Template can be adapted to many similar ventures.

What Are Some Alternatives to the Duck Donuts Franchise?
# Alternative Franchise Chain Name Description
1 Shipley Do-Nuts

Shipley Do-Nuts is a strong regional alternative, particularly in the Southern US, boasting 85+ years of brand heritage and a loyal customer base built on classic, yeast-leavened donuts, especially the iconic plain glazed.

The brand is in a major growth phase, projecting over 40 new locations in 2025 and offering strong performance with AUVs for the top 25% of stores exceeding $13 million in 2024.

2 The Donut Experiment

The Donut Experiment is a direct competitor, offering a gourmet donut shop franchise where customers watch their vanilla cake donuts being made and choose from a wide array of icings and toppings, creating a nearly identical customer experience focused on customization.

As an emerging brand with fewer than 30 units as of late 2024, it presents a lower entry cost, ranging from $220,950 to $439,700, making it an accessible option for those seeking a custom donut franchise with a lower capital requirement.

3 Tim Hortons

Tim Hortons is an internationally recognized brand with a deeply integrated coffee and baked goods culture, holding over 60% of the coffee market share in its home market of Canada and aggressively expanding in the USA.

Its more diverse menu, including breakfast sandwiches and lunch items, can lead to higher average tickets and all-day traffic, but investing requires significant capital, with estimated initial investments between $959,900 and $2,468,700 and a minimum net worth of $1,500,000.





Key Takeaways

  • When considering alternatives to a Duck Donuts franchise, established giants like Dunkin' (over 9,500 US locations) and Krispy Kreme (over 1,400 global locations) offer significant brand recognition and market share.
  • Other direct competitors in the custom donut niche include The Donut Experiment (under 30 locations), offering a similar made-to-order experience.
  • Investment levels vary significantly, with Duck Donuts estimated at $448,435-$654,335, Dunkin' at $526,900-$1,807,600, and Krispy Kreme 'Hot Light Theater Shops' potentially exceeding $2,000,000.
  • Lower-cost options like DonutNV (mobile trailer model) offer entry points between $188,925-$248,600, though with potentially lower revenue and brand recognition.
  • Business models differ, with Duck Donuts focusing on in-store, made-to-order, while Dunkin' heavily utilizes drive-thrus for high-volume sales, and Krispy Kreme employs a 'Hub & Spoke' system for wider distribution.


What Alternative Duck Donuts Franchise Unit Franchise Options Exist?

When exploring franchise opportunities in the donut sector, it's crucial to look beyond a single brand to understand the full landscape of available franchise opportunities donut shop options. Several strong competitors offer various franchise business models that might better suit your investment goals and market strategy.

What are the top donut franchise alternatives?

  • Established national brands like Dunkin' and Krispy Kreme are significant competitors, offering broad market recognition.
  • Regional players, such as Shipley Do-Nuts, also present compelling franchise opportunities.
  • Other concepts focus on unique or niche offerings within the donut market.

Considering these top donut franchise alternatives is a key step in making a sound food franchise investment. For instance, as of Q1 2025, Dunkin' commands a substantial presence in the US with over 9,500 locations, holding more than 40% market share in the coffee and baked goods sector. This contrasts with the approximately 150 locations of Duck Donuts. Krispy Kreme, another of the best donut franchises, has a global footprint exceeding 1,400 shops and anticipates a 9-11% net revenue growth for the 2024-2025 fiscal year, indicating strong performance and expansion potential.

What are other donut franchise brands to consider?

  • The Donut Experiment offers a comparable custom donut franchise model.
  • Rise Southern Biscuits & Righteous Chicken presents a concept that includes donuts alongside a broader breakfast and lunch menu.

Beyond the major players, exploring alternative franchise concepts like The Donut Experiment is beneficial. As of late 2024, The Donut Experiment operates under 30 locations but replicates the made-to-order experience, making it a direct competitor in the gourmet donut shop franchise niche. Investigating these similar franchises to Duck Donuts is vital for thorough franchise research for donut shops and understanding different market positioning or territorial availability.


Key Considerations When Comparing Donut Franchises

  • Market Saturation: Research the density of existing donut shops in your target area.
  • Brand Recognition: Evaluate how well-known the brand is and its customer loyalty.
  • Franchise Fee and Total Investment: Compare initial costs, royalty fees, and marketing contributions to find the best fit for your budget. For example, the initial investment for a Duck Donuts Franchise Unit can range from $424,485 to $649,000, with a franchise fee of $40,000. Understanding these figures is part of a comprehensive donut franchise costs comparison.
  • Operational Model: Consider whether the franchise focuses on made-to-order, traditional offerings, or a hybrid approach.
  • Growth Potential: Look at the franchisor's expansion plans and historical unit growth.

When assessing how to open a donut shop franchise, remember that each brand has a unique franchise investment guide donut shop. For instance, understanding How Much Does a Duck Donuts Franchise Cost? is just one piece of the puzzle. Comparing this to the investment structures of other top donut franchises will help you make an informed decision on how to invest in a donut franchise. Whether you're looking for franchise opportunities for bakers or exploring low cost donut franchise opportunities, thorough research into various franchise options beyond Duck Donuts is essential for starting a donut business franchise.



What Are The Investment Level Alternatives?

How do donut franchise costs compare?

When you're looking into how to invest in a donut franchise, understanding the different investment levels is key. A comprehensive donut franchise costs comparison shows a wide range of initial investment requirements across various brands. For instance, as of early 2025, the estimated total initial investment for a single unit of a particular donut franchise falls between $448,435 and $654,335. This figure includes a franchise fee of $40,000. In contrast, opening a traditional, free-standing Dunkin' restaurant in 2025 can cost anywhere from $526,900 to $1,807,600. A Krispy Kreme 'Hot Light Theater Shop,' on the other hand, could easily exceed $2,000,000. These numbers highlight the significant capital differences you’ll find when exploring various franchise opportunities donut shop brands.

Are there low cost donut franchise opportunities?

Yes, for those with more limited capital, there are certainly low cost donut franchise opportunities available. These often involve smaller footprints, mobile units, or simplified operational models. For example, as of late 2024, a franchise like DonutNV, which operates using a mobile trailer model, has a total estimated investment ranging between $188,925 and $248,600. This is substantially lower than the investment needed for a traditional brick-and-mortar store. These lower-cost franchise business models can offer a more accessible entry point into the donut market. However, it's crucial for prospective franchisees to analyze the potential trade-offs in terms of revenue and brand recognition when compared to higher-investment brands.


Tips for Comparing Franchise Investments

  • Research thoroughly: Always compare the full investment range, including the franchise fee, build-out costs, and working capital.
  • Consider your capital: Align your investment capacity with the available franchise opportunities donut shop brands.
  • Analyze ROI potential: Look beyond the initial cost and assess the projected return on investment for different franchise business models.
  • Evaluate operational models: Understand how different franchise concepts, like mobile versus brick-and-mortar, impact day-to-day operations and potential revenue.

When considering alternative franchise concepts, it's important to compare various donut franchise alternatives to find the best fit for your financial goals and entrepreneurial aspirations. Understanding the nuances of each franchise investment guide donut shop can help you make a more informed decision about starting a donut business franchise.



How Do Different Franchise Business Models Compare?

When considering franchise opportunities in the donut sector, understanding the various business models is crucial for aligning with your investment goals and operational preferences. As of 2025, the landscape includes several common franchise business models.

What are the common donut franchise business models?

  • Traditional brick-and-mortar stores offer a full-service experience.
  • Drive-thru focused locations prioritize speed and convenience for high-volume sales.
  • Non-traditional kiosks are often found in high-traffic areas like airports or stadiums.
  • Mobile food trucks or trailers provide flexibility and lower overhead.

The specific model a franchisor employs significantly impacts customer interaction and operational strategy. For instance, while a custom donut franchise like the one detailed at How Does the Duck Donuts Franchise Work? focuses on a premium in-store, made-to-order experience, many competitors, such as Dunkin', leverage drive-thrus in over 75% of their U.S. locations to capture a broader, convenience-driven market. Franchise opportunities for bakers also extend to commissary models, where a central production facility supplies goods to multiple retail outlets. This approach, utilized by some franchisees of brands like Krispy Kreme and Shipley Do-Nuts, aims to enhance consistency and operational efficiency across various locations.

Which model offers the best return potential?

Determining the 'best' model for return potential is nuanced, as it depends heavily on brand strength, strategic location, and the franchisee's operational execution. However, models that incorporate multiple revenue streams or cater to high-volume demand often demonstrate superior potential. In 2025, top-quartile drive-thru locations for brands like Dunkin' and Tim Hortons are consistently reporting strong revenues, with some Dunkin' units exceeding $14 million in Average Unit Volumes (AUVs) annually.

Conversely, a custom donut franchise model, which emphasizes a gourmet, made-to-order product, may have a lower AUV, with estimates for mature stores in 2024 ranging between $600,000 and $900,000. However, these establishments often achieve higher profit margins per item due to their premium positioning. For example, the average annual revenue per unit for the specified franchise is reported at approximately $806,000, with a gross profit margin of 70.07%. The initial investment for this type of franchise can range from $424,485 to $649,000, with a franchise fee of $40,000.


Tips for Evaluating Franchise Models

  • Analyze AUVs and Profit Margins: Compare the Average Unit Volumes and gross profit margins of different models and brands to understand revenue and profitability potential.
  • Consider Operational Complexity: Evaluate the operational demands of each model, from staffing requirements for drive-thrus to production needs for commissary kitchens.
  • Assess Market Demand: Research local market demand for different types of donut offerings – whether it's quick convenience or a premium, customized experience.
  • Review Franchise Disclosure Documents (FDDs): Pay close attention to Item 19 in the FDD for financial performance representations, which can offer insights into historical sales data and profitability of existing franchisees.



Dunkin'

When considering alternatives to a custom donut franchise, Dunkin' stands out as a major player in the food franchise investment landscape. Its value proposition is built on immense brand recognition and a strong focus on beverage sales, which in 2024 accounted for over 60% of their total revenue. This beverage-led convenience makes Dunkin' a daily destination for millions, positioning it as more than just a donut shop.

For prospective franchisees, Dunkin' offers comprehensive support. This includes extensive operational guidance, robust marketing initiatives, and advanced technological integration. Their mobile app and loyalty program, for instance, were driving more than 50% of transactions at many locations by early 2025. Furthermore, Dunkin's sheer scale provides significant advantages in supply chain management and purchasing power. This can translate into lower costs of goods for franchisees when compared to smaller, independent donut franchise alternatives.

Investing in a Dunkin' franchise requires a substantial financial commitment. In 2025, candidates are expected to have a minimum net worth of $500,000, with at least $250,000 in liquid capital. The total initial investment for a new Dunkin' location can range from approximately $526,900 to over $1,807,600, depending on factors like store format and location. The ongoing royalty fee is set at 5.9% of gross sales, and a 2% marketing fee is also applicable. This investment tier places Dunkin' among the mid-to-high investment options within the donut franchise market, making it a strategic choice for those looking to open a donut shop franchise with a proven track record.

Net Worth Requirement $500,000 minimum
Liquid Capital Requirement $250,000 minimum
Total Initial Investment Range $526,900 - $1,807,600
Royalty Fee 5.9% of gross sales
Marketing Fee 2% of gross sales

Key Considerations for Dunkin' Franchise Investment

  • Brand Strength: Leverage the power of a globally recognized brand for immediate customer draw.
  • Operational Scale: Benefit from established supply chains and purchasing power that can optimize cost of goods sold.
  • Technology Integration: Utilize advanced mobile and loyalty programs to enhance customer engagement and transaction volume.
  • Financial Commitment: Be prepared for a significant upfront investment, indicative of a mature franchise business model.
  • Market Position: Understand that Dunkin' competes broadly in the convenience and quick-service restaurant sector, not solely as a gourmet donut shop franchise.

For those exploring franchise opportunities beyond custom donut concepts, Dunkin' offers a different franchise model. While Duck Donuts focuses on made-to-order, gourmet donuts, Dunkin' emphasizes speed, convenience, and a broad menu with a strong beverage component. This distinction is crucial when comparing donut franchises and assessing which franchise opportunities for bakers or investors best aligns with their goals. Understanding these differences is key to conducting thorough franchise research for donut shops and making an informed decision about how to invest in a donut franchise.



Krispy Kreme

How does Krispy Kreme's model differ from a Duck Donuts Franchise Unit?

When considering donut franchise alternatives, Krispy Kreme presents a significantly different franchise business model compared to a single-unit custom donut shop like Duck Donuts. Krispy Kreme operates a 'Hub & Spoke' system. This involves larger production facilities, known as 'Hot Light Theater Shops,' which not only serve their own retail customers but also supply donuts to smaller 'Fresh Shops' and a broad network of wholesale partners, including grocery stores and convenience stores. This multi-faceted approach diversifies revenue streams beyond the direct-to-consumer sales typical of many single-location franchises. In fact, as of 2024, off-premises sales, encompassing delivery and wholesale, accounted for over 55% of Krispy Kreme's retail segment revenue, highlighting the strength of this diversified model. The iconic 'Hot Light' is more than just illumination; it's a powerful marketing tool that creates a unique, experiential draw for customers, a key differentiator when evaluating competitors to Duck Donuts.

What is the investment and growth outlook for Krispy Kreme?

For those looking to open a donut shop franchise, the investment for a Krispy Kreme franchise is considerably higher than for many other donut franchise opportunities. Establishing a full-scale 'Hot Light Theater Shop' can range from approximately $623,500 to $2,123,000. For a smaller 'Fresh Shop' location, the investment is still substantial, falling between $546,500 and $1,269,000, according to early 2025 data. This positions Krispy Kreme as a brand more suited for well-capitalized investors or investment groups rather than aspiring owner-operators seeking a smaller food franchise investment. The company's growth strategy is focused on a capital-light expansion. They project an increase in their 'points of access' – essentially any location where their donuts are sold – by over 15% globally in 2025, largely propelled by their efficient Hub & Spoke network. The financial requirements for a Krispy Kreme franchisee typically include a net worth of $1 million to $2 million, a significant benchmark for evaluating donut franchise costs comparison and understanding how to invest in a donut franchise at this level.


Tips for Evaluating Donut Franchise Alternatives

  • Analyze the Business Model: Understand if a franchise relies on a single revenue stream or multiple avenues like wholesale and delivery.
  • Assess Capital Requirements: Compare the total investment needed against your available capital and financing options.
  • Evaluate Market Saturation: Research the local market for existing donut shops and consider the competitive landscape.
  • Understand the Brand's Growth Strategy: Look for franchises with clear expansion plans and a proven track record of growth.

Franchise Type Estimated Investment Range Key Differentiator
Krispy Kreme (Hot Light Theater Shop) $623,500 - $2,123,000 Hub & Spoke production, strong brand recognition, experiential retail
Krispy Kreme (Fresh Shop) $546,500 - $1,269,000 Leverages production from Hub shops, smaller footprint


Shipley Do-Nuts

When exploring donut franchise alternatives, Shipley Do-Nuts presents a compelling option, especially for those looking at opportunities in the Southern United States. This brand boasts over 85 years of heritage, having cultivated a dedicated following through its classic, yeast-leavened donuts. The plain glazed donut, in particular, is a signature item that resonates with its loyal customer base.

Why is Shipley Do-Nuts a strong regional alternative?

Shipley Do-Nuts stands out as a robust regional competitor, particularly within the Southern US market. Its longevity, spanning over 85 years, has allowed it to build a significant and loyal customer base. This loyalty is often attributed to its focus on traditional, yeast-leavened donuts, with the plain glazed donut being a standout product.

Currently, the brand is experiencing a significant growth phase. In 2024, Shipley Do-Nuts signed development agreements to expand into new states, including Florida, Georgia, and Colorado. The company has projected the opening of more than 40 new locations in 2025, indicating a strategic expansion beyond its traditional stronghold in Texas. This aggressive growth trajectory makes it an attractive prospect for investors looking for emerging franchise opportunities donut shop.

Financial performance also supports its position as a strong contender. For the top 25% of its stores, the Average Unit Volume (AUV) was reported to be over $13 million in 2024. This demonstrates strong revenue generation and positions Shipley Do-Nuts as one of the best donut franchises for investors targeting specific regional markets, offering a different approach compared to the custom donut franchise model.

What are the costs associated with a Shipley Do-Nuts franchise?

Opening a Shipley Do-Nuts franchise requires a total estimated investment ranging from $555,525 to $1,238,500 as of early 2025. This investment level is comparable to other custom donut franchises, but Shipley offers a distinct operational model and a different brand experience. The initial franchise fee is $35,000.

Ongoing financial commitments include a royalty fee of 5% of gross sales and a marketing fund contribution of 2% of gross sales. These fees are standard within the industry for food franchise investment opportunities.

To qualify as a franchisee, candidates must meet specific financial requirements. Shipley Do-Nuts requires a minimum net worth of $1,000,000 and liquid assets of at least $350,000. These requirements suggest that Shipley Do-Nuts is often a good fit for experienced operators or those with a solid financial backing looking to enter the donut business.

Investment Range $555,525 - $1,238,500
Franchise Fee $35,000
Royalty Fee 5% of Gross Sales
Marketing Fee 2% of Gross Sales
Minimum Net Worth $1,000,000
Minimum Liquid Assets $350,000

Tips for Evaluating Shipley Do-Nuts as a Franchise Option

  • Research Regional Demand: Given Shipley's strong presence in the Southern US, investigate the specific market conditions and competition in your target expansion states like Florida, Georgia, or Colorado.
  • Analyze AUV for Growth Potential: The reported AUV of over $13 million for top-performing stores in 2024 is a strong indicator. Understand the factors contributing to this success and how replicable they are.
  • Compare Franchise Business Models: Consider how Shipley's classic donut approach aligns with your vision for a donut business compared to a more customization-focused model like the one detailed in How Does the Duck Donuts Franchise Work?



The Donut Experiment

How is The Donut Experiment a direct competitor to a Duck Donuts Franchise Unit?

When looking for donut franchise alternatives, The Donut Experiment stands out as a particularly close competitor to a Duck Donuts Franchise Unit. Both franchise business models revolve around the core concept of offering custom-made, gourmet donuts. Customers at both establishments witness their vanilla cake donuts being prepared live, then select from a wide array of icings and toppings to personalize their treat.

This shared focus on customization and the interactive, entertaining customer experience makes them nearly identical in their appeal. For individuals exploring franchise opportunities in the donut shop sector, these similarities are crucial to understand. As of late 2024, The Donut Experiment operates fewer than 30 units. This smaller footprint means there's a greater likelihood of territorial availability in markets where a brand like Duck Donuts may already be well-established, presenting a significant opportunity for new franchisees seeking a similar concept.

What is the investment profile for The Donut Experiment?

For those interested in starting a donut business franchise, The Donut Experiment offers a more accessible investment profile compared to some of its counterparts in the custom donut niche. The estimated initial investment for a 2025 opening ranges from $220,950 to $439,700. This is notably lower than the investment figures associated with a Duck Donuts Franchise Unit, which can range from $424,485 to $649,000.

The franchise fee for The Donut Experiment is $35,000, and the ongoing royalty fee is set at 6% of gross sales. This comparatively lower entry cost makes it an appealing option for entrepreneurs specifically targeting a custom donut franchise model but with a more constrained capital requirement. Understanding these donut franchise costs comparison is vital for potential investors.


Tips for Comparing Donut Franchises

  • Analyze the Franchise Disclosure Document (FDD): Always thoroughly review the FDD for any franchise you consider. Pay close attention to Item 19, which provides financial performance representations, and Item 7, detailing the estimated initial investment.
  • Assess Territorial Availability: Especially if you're looking at established brands, confirm that your desired territory is available. Emerging brands often have more flexibility here.
  • Compare Royalty and Marketing Fees: These ongoing fees directly impact your profitability. A lower percentage can significantly boost your bottom line over time. For instance, The Donut Experiment's 6% royalty compares to Duck Donuts' 5%.
  • Evaluate Support Systems: Beyond the financial investment, consider the franchisor's training, marketing support, and operational guidance.

Franchise Estimated Initial Investment Range (2025) Franchise Fee Royalty Fee
The Donut Experiment $220,950 - $439,700 $35,000 6%
Duck Donuts Franchise Unit $424,485 - $649,000 $40,000 5%

When comparing franchise opportunities for a donut shop, it's essential to look at the overall investment and operational structure. For example, while Duck Donuts has a higher initial investment, its average annual revenue per unit was reported at $569,701 in 2022, with a median of $557,947. This data is crucial for assessing potential ROI when starting a donut business franchise.

For those interested in how to invest in a donut franchise, understanding these comparative figures helps in identifying the best donut franchises that align with financial goals. The choice between a more established brand and an emerging competitor like The Donut Experiment often comes down to capital availability and risk tolerance. As of 2022, the total number of Duck Donuts units reached 112, indicating a significant market presence. This growth trajectory can be attractive, but exploring alternative franchise concepts like The Donut Experiment can reveal different avenues for success in the gourmet donut shop franchise space.



Tim Hortons

When exploring alternatives in the donut franchise landscape, it's crucial to consider brands that offer a broader appeal and a more established presence. This is where a franchise like Tim Hortons, a dominant player in the coffee and baked goods sector, comes into play as a significant donut franchise alternative.

Why consider Tim Hortons in a donut franchise search?

  • Tim Hortons is a globally recognized brand with a deeply ingrained coffee and baked goods culture, making it a strong competitor in the food franchise investment space. In Canada, its home market, it commands over 60% of the coffee market share, demonstrating its dominance.
  • The brand is actively pursuing expansion in the United States. Its parent company, RBI, has ambitious plans to grow its US footprint to over 1,000 locations by 2028. This presents a compelling ground-floor opportunity in many developing US markets for those looking to open a donut shop franchise or similar concepts.
  • Compared to a specialized donut shop, Tim Hortons offers a more diverse menu. This includes breakfast sandwiches, lunch items, and a wide array of beverages. This variety can contribute to higher average ticket prices and sustained customer traffic throughout the day, a key consideration when comparing donut franchises.

What does it take to invest in a Tim Hortons franchise?

Investing in a Tim Hortons franchise requires a substantial capital commitment, positioning it differently from some other franchise business models.

  • As of 2025, prospective franchisees must meet a minimum net worth of $1,500,000 and possess at least $500,000 in liquid assets. This financial requirement is designed to attract experienced operators.
  • The total initial investment for a standard Tim Hortons restaurant in the US is estimated to range between $959,900 and $2,468,700. The royalty fee stands at 4.5% of gross sales.
  • This higher investment threshold typically attracts experienced, multi-unit restaurant operators who are capable of developing entire territories. This profile differs from the typical franchisee candidate for a single unit of a custom donut franchise.

Tips for Evaluating Franchise Alternatives

  • Analyze Market Saturation: Before investing in any donut franchise, research the local market to understand existing competition. Consider how a brand like Tim Hortons, with its broad appeal, might perform against more niche custom donut franchise concepts.
  • Review Franchise Disclosure Documents (FDDs): Thoroughly examine the FDD for any franchise you are considering. Pay close attention to the financial performance representations, fees, and franchisee support systems. For instance, comparing the royalty fees of a brand like Duck Donuts (5% royalty) with Tim Hortons (4.5%) is essential for understanding ongoing costs.
  • Assess Operational Complexity: Understand the day-to-day operations. A specialized donut shop might have a simpler operational model focused solely on donuts, whereas a brand like Tim Hortons involves a wider range of food and beverage preparation, potentially requiring a more extensive operational setup and a larger team.

Franchise Concept Estimated Initial Investment Range (US) Royalty Fee Net Worth Requirement
Tim Hortons $959,900 - $2,468,700 4.5% $1,500,000
Duck Donuts (as per FDD data) $424,485 - $649,000 5% $500,000 - $1,000,000

When considering franchise opportunities for bakers or exploring alternative franchise concepts beyond the typical custom donut franchise, understanding the financial commitments and operational scope of major players is vital. For example, while Tim Hortons offers a robust, established brand with diverse revenue streams, its investment requirements are significantly higher than those for a brand like Duck Donuts, where the initial investment can range from $424,485 to $649,000, with a net worth requirement of $500,000 to $1,000,000.

The royalty fee structure also presents a point of comparison. Tim Hortons charges 4.5% of gross sales, whereas Duck Donuts has a royalty fee of 5%. These differences, alongside the varying net worth requirements, underscore the importance of detailed franchise research for donut shops and other food franchise investment opportunities. For those interested in a direct comparison, looking into What are the Pros and Cons of Owning a Duck Donuts Franchise? can provide further insights into that specific model.