How Does the Urban Air Adventure Park Franchise Work?

The core transaction is paid access to approved Attractions, supplemented by memberships, reserved celebrations and group events, the Urban Café, approved retail merchandise and any authorized Ancillary Services. Demand comes from individual guests and families, party groups, corporate and other organized groups, and recurring members.

The 2026 FDD defines a 2.0 Park around a changing mix of trampolines, climbing, ropes, Sky Rider, arcades, bumper cars, laser tag, virtual or immersive reality and other approved Attractions. A 2.5 Park includes the 2.0 offering and must include go-karts; some markets may be designated 2.5-only. Ancillary Services such as after-school programs or camps can be required or optional only when authorized.

On the consumer side, guests can buy day tickets online, enroll in membership plans, and reserve parties. Parties and events include birthdays and group programs, while the group-event channel covers organized demand such as team, school, nonprofit and corporate occasions. The Urban Café adds food and beverage sales inside the park.

Evidence: 2026 FDD, Item 1, pp. 9-11; Item 6, p. 26; Item 16, p. 58. Official consumer pages linked above describe current customer-facing channels and products.

A typical service cycle starts with local or brand-generated demand, moves through booking or purchase and required waiver/check-in, then through attraction or event fulfillment, café or retail add-ons, payment and membership administration, and finally system reporting and customer-data handling.

Evidence: 2026 FDD, Item 6, p. 26; Item 11, pp. 41-49; Item 15, pp. 56-57. Current consumer workflow: park waiver requirement and ticket, party and membership FAQs.

Yes, the owner does not have to be the Designated Manager, but the park must always be supervised by an approved manager who devotes substantial full-time, in-person, daily effort to the Franchised Business. The FDD does not support calling the model absentee.

The Designated Manager must complete required training, sign the prescribed confidentiality and noncompetition agreement, and be replaced with another qualified person within 30 days if the role becomes vacant. Separately, one Executive Owner must hold at least one percentage point more ownership than any other owner and hold specified unilateral decision rights; that person may, but need not, be the Designated Manager.

The FDD’s training structure identifies recurring unit functions rather than a required headcount: Front Desk, Café Team Member, Party Coordinator, Party Host and Court Monitor. The Franchise Agreement states that the franchisee, not the franchisor, controls labor and employment matters, including hiring, compensation, job count, hours, discipline, discharge and employee schedules. Actual staffing ratios and shift headcount are not disclosed.

Evidence: 2026 FDD, Item 15, pp. 56-57; Item 11 training tables, pp. 41-43; Franchise Agreement §§11.J-11.K.

Supplier freedom is limited. UA Attractions, LLC is the sole approved supplier for Attractions, replacement parts, installation and repair, while other required inputs come through Designated Suppliers or approved sources. The designated POS System and self-serve systems are mandatory.

Item 8 places operating inputs such as food and beverage products, paper goods, retail merchandise, uniforms, signage, gift or stored-value materials, selected insurance, local marketing services, HR/payroll systems, merchant processing, technology and certain support services under supplier restrictions. For a proposed alternative supplier, the franchisee must obtain written approval before purchasing; UATP Management may inspect, test, re-evaluate or revoke supplier approval.

The technology relationship is similarly controlled. Franchisees must use prescribed computer systems, designated POS System and self-serve systems and can be required to adopt new or upgraded technology. The FDD identifies affiliate Unleashed Tech, LLC as the current designated POS provider. UATP Management can remotely access system information including sales, purchase orders, inventory and expenditures, and the contract states there is no limitation on that data-access right.

Customer Data collected from park guests is assigned to the franchisor under the Franchise Agreement; the franchisee remains responsible for privacy-law compliance, safeguards, incident reporting and required audit access. Membership records are another shared dependency: the franchisor or its Designated Supplier administers the Membership Program, collects dues and disburses them to the franchisee after the FDD-defined deductions.

Evidence: 2026 FDD, Item 8, pp. 35-38; Item 11, pp. 48-49; Item 6, p. 26.

UATP Management controls the system architecture—approved offerings, Standards, supplier approvals, technology, membership structure, pricing programs, marketing boundaries, data access and location/territory rules. The franchisee controls employment decisions and executes day-to-day operations within those requirements.

Territory protection is narrower than exclusivity. The franchisee operates only at the Approved Location inside a Protected Area; the FDD states there is no exclusive territory. The franchisor generally will not place another full Adventure Park in that area while the agreement remains in compliance, but it reserves alternative distribution, special-venue, other-brand and other channel rights. The franchisee may not sell through alternative channels such as internet, direct mail or telemarketing without consent.

Local marketing is also structured rather than open-ended. The current Local Marketing Expenditure is 5% of Gross Sales: 4% is collected and passed through to the third-party marketing partner for local/regional campaigns, while 1% is spent by the franchisee with approved sources under the Manual. Direct marketing must focus on the Protected Area, and proposed creative/media requires approval before use.

Evidence: 2026 FDD, Item 11, pp. 45-49; Item 12, pp. 50-51; Item 16, p. 58; Franchise Agreement labor-control provisions.

At December 31, 2025, Item 20 reports 206 U.S. outlets: 202 franchised and 4 company-owned. That makes the disclosed operating footprint overwhelmingly franchisee-run, while the franchisor still maintains a small company-owned operating population.

The FDD establishes the operating framework but does not disclose a universal staffing ratio, shift schedule or exact attraction mix for every park. Those variables can materially change labor deployment, maintenance work, throughput and the local guest flow.

Official operating sources: