How Much Does an Urban Air Adventure Park Franchise Owner Make?

Item 19 officially reports Gross Sales, not owner earnings. For fiscal 2025, the disclosure separates franchised 2.0 Parks from franchised 2.5 Parks and presents high, low, average, and median Gross Sales within each quartile. The franchisor's public earnings-information page highlights the top-quartile averages, but the complete quartile distribution is more useful for an earnings model.

For the 81 reporting 2.0 Parks, quartile median Gross Sales ranged from $2,045,676 in the fourth quartile to $4,049,044 in the top quartile. For the 15 reporting 2.5 Parks, quartile medians ranged from $2,846,838 to $4,902,758. These are per-park revenue figures for franchised outlets open throughout fiscal 2025; they are not per-owner portfolio results.

The reporting group is substantial but incomplete. At fiscal year-end 2025, the system had 195 franchised Adventure Parks and seven legacy Trampoline Parks. Item 19 excluded the seven legacy units, 19 Adventure Parks opened during fiscal 2025, 10 Adventure Parks that closed during fiscal 2025, and 70 Adventure Parks that did not provide complete data. The resulting 96 reporting parks represented about 49% of the 195 offered-format franchised Adventure Parks.

The figures were supplied by franchisees and were not audited. UATP Management, LLC states that it could not verify the accuracy or completeness of the submitted data. This exclusion pattern matters: closed units and incomplete reporters are not in the quartile tables, so the published distribution should not be read as a full-system survival-adjusted result. Item 20 also reports 14 franchised outlet transfers in 2025, compared with 10 in 2024 and eight in 2023.

Sources: 2026 Urban Air Adventure Park FDD, Item 19, Notes 1–3, pp. 71–72; Item 20, Table 2, pp. 73–75.

The estimate multiplies three Item 19 revenue anchors by 18%, 21%, and 24% all-in EBITDA-style margins. The revenue anchors come from the 2.0 Park quartile distribution. The margin range is an editorial sensitivity band kept below the 24.6% EBITDA figure published for Altitude Trampoline Park using its 2026 U.S. FDD. Altitude is a comparable active-entertainment franchise, not Urban Air, so its result is used only as an external upper reference.

The public Altitude disclosure does not provide enough detail to establish identical park size, expense classification, sample coverage, owner compensation treatment, or recurring-fee burden. For that reason, the model uses rounded margins below the published 24.6% result and assigns a Limited confidence rating. The comparable EBITDA margin is treated as all-in after normal operating expenses and franchise fees; Urban Air fees are not subtracted a second time.

• Manager compensation is included. The scenario margins are treated as reflecting a normally staffed park with a paid Designated Manager.
• Royalty, local marketing, and ordinary recurring fees are included. The comparable EBITDA-style margin is treated as all-in, avoiding double counting.
• Interest, personal income taxes, depreciation, and amortization are excluded. This follows the EBITDA-style benchmark rather than a cash-flow or after-tax definition.
• Capital expenditures and debt principal are excluded. Attraction replacement, remodels, and loan amortization can materially reduce cash distributions.
• Owner salary and distributions are not separately modeled. The manager-run result is a unit-level residual before the owner's personal tax and financing circumstances.

A 2.5 Park produces a wider estimated range of roughly $510,000 to $1.18 million, with a base scenario near $690,000. This remains an independent estimate, and the evidence is weaker because Item 19 includes only 15 reporting 2.5 Parks.

The 2.5 Park calculation uses the fourth-quartile median $2,846,838, the derived central observation $3,286,730, and the top-quartile median $4,902,758, multiplied by 18%, 21%, and 24%, respectively. Do not compare the 2.0 and 2.5 outputs without also comparing square footage, attraction mix, occupancy cost, staffing, and capital intensity.

At the $2.871 million base revenue anchor, the current 7% Royalty Fee, current 5% Local Marketing Expenditure, and a midpoint fixed-fee baseline total about $391,000 a year. This is an official-FDD-based calculation, not an additional deduction from the scenario result, because the 21% margin is already treated as all-in.

The 2026 FDD lists Local Marketing at 5% currently and permits the combined National Advertising Fund, Local Marketing, and advertising-cooperative requirement to reach 6% of Gross Sales. The official Urban Air investment page summarizes the advertising requirement as 6%. The FDD also lists a Membership Program Fee on membership-related Gross Sales, call-center booking commissions, and other variable costs that are not included in the fixed-fee subtotal below.

Source: 2026 Urban Air Adventure Park FDD, Item 6, pp. 18–23 and 25–27. The fixed-fee calculation uses the midpoint of the stated $1,300–$1,850 monthly base call-center fee. Actual fees can change under the agreement and with usage.

Yes, but the increase should be called owner-operator benefit, not passive business profit. Item 15 requires a full-time Designated Manager to supervise daily operations in person. The Executive Owner does not have to fill that role, but may do so. If an owner replaces a paid manager, the economic benefit includes both the park's residual operating earnings and compensation for the owner's labor.

The U.S. Bureau of Labor Statistics reported a $87,980 annual mean wage for General and Operations Managers in Amusement Parks and Arcades, NAICS 713100, in May 2023. Using that wage as a labor-value proxy increases the $602,907 base manager-run scenario to approximately $690,887. This does not include employer payroll taxes or benefits and does not establish what an Urban Air Designated Manager is actually paid in a specific market.

Sources: 2026 Urban Air Adventure Park FDD, Item 15, pp. 56–57; BLS May 2023 wage estimates for NAICS 713100. Urban Air's official franchise FAQ says operating structures are evaluated case by case and that remote ownership exists, but the FDD's full-time Designated Manager requirement still applies.

The model estimates unit-level pre-tax operating earnings, not salary, distributions, free cash flow, or after-tax take-home pay. Its largest uncertainty is the all-in operating margin because Urban Air Item 19 does not disclose labor, occupancy, food and merchandise costs, insurance, repairs, utilities, manager compensation, or EBITDA.

• Gross Sales: Item 19 revenue before the expenses required to determine profit.
• Estimated manager-run owner earnings: EBITDA-style residual after assumed normal operating expenses and recurring franchise fees, including paid management, but before interest, taxes, depreciation, and amortization.
• Owner-operator benefit: manager-run residual plus the market value of management labor performed by the owner. The labor portion is compensation for work, not passive return.
• Debt service: excluded. Interest and principal depend on the financed amount, rate, term, collateral, and lender covenants. The FDD does not provide a uniform financing package suitable for an owner-earnings calculation.
• Capital spending: excluded. Attraction replacement, repairs, remodels, and refresh obligations can reduce distributable cash even when EBITDA-style operating earnings are positive.
• Personal taxes: excluded. Entity choice, state and local taxes, deductions, and the owner's other income make after-tax results owner-specific.

A buyer should replace the external margin proxy with actual same-format park financials before making an investment decision. The Federal Trade Commission advises prospective franchisees to review Item 19's data source, limitations, assumptions, and written substantiation, and to test whether the disclosed population resembles the proposed location and operating structure.

• Request Item 19 written substantiation and reconcile the quartile tables to fiscal 2025 franchisee submissions.
• Interview several 2.0 or 2.5 franchisees in the relevant sales band—not only top-quartile operators—and ask for labor, occupancy, insurance, repairs, utilities, merchant fees, and manager compensation as percentages of Gross Sales.
• Ask why 70 full-year Adventure Parks did not provide complete data and how the 10 fiscal 2025 closures would affect a survival-adjusted performance view.
• Confirm whether the proposed owner will serve as Designated Manager, how many management layers the park needs, and the fully burdened local cost of each role.
• Model the signed lease, triple-net charges, insurance quote, local wage schedule, attraction-maintenance plan, and required capital reserve separately from the FDD revenue distribution.
• Separate operating earnings from interest, debt principal, depreciation, capital spending, owner draws, retained cash, and personal income taxes.

The strongest defensible range is approximately $370,000 to $970,000 in annual manager-run, pre-tax operating earnings for a full-year 2.0 Park, with a $600,000 base scenario. A 2.5 Park produces an independently estimated $510,000 to $1.18 million range, but its 15-unit reporting sample makes that result less stable. Neither range is official owner-profit guidance from UATP Management, LLC.

The most important earnings driver is the park's position in the Gross Sales distribution; the largest unresolved uncertainty is the same-brand all-in operating margin, particularly occupancy and labor. Before relying on the range, a buyer should obtain Item 19 substantiation, compare the proposed park with the correct 2.0 or 2.5 cohort, and validate expense ratios, manager compensation, capital needs, and cash distributions through franchisee interviews and actual financial statements.