Under the 2026 Amended FDD, a standard Stretch Lab franchise operates one approved retail Studio that converts local leads into recurring memberships and scheduled assisted-stretch sessions. Franchisee employees sell and administer memberships; trained Flexologists deliver Approved Services; the franchisor controls the service menu, suppliers, technology, territory rules, and System Standards.
How does a Stretch Lab franchise work after opening?
The Studio is a membership-led appointment business. The franchisee hires the unit team, acquires local demand, books first visits, sells memberships, schedules sessions, maintains equipment and records, and manages daily service. Authorized Instructors perform approved stretch routines on designated equipment. Stretch Lab Franchise SPV, LLC provides the brand framework, training, standards, approved vendor structure, data access rules, and operating oversight.
Data basis. Stretch Lab Franchise SPV, LLC issued the U.S. FDD on April 17, 2026 and amended it June 18, 2026. It covers one Authorized Location per Franchise Agreement; a Multi-Unit Agreement adds Development Rights and a Development Schedule. This analysis uses Items 1, 6, 8, 11, 12, 15, 16, 19 and 20. Item 20 runs through December 31, 2025. Official pages were checked July 28, 2026.
U.S. outlets at December 31, 2025.
Item 20 year-end population.
Minimum disclosed Studio design standard.
General minimum, subject to local variation.
Estimated share of ongoing purchases.
What does the Studio sell, and who buys it?
The franchisee must offer all and only Stretch Lab Approved Services and Approved Products. The core is one-on-one assisted stretching, with group stretching and other authorized services. Current consumer materials describe 25- and 50-minute sessions; Item 16 requires delivery by an Authorized Instructor who completed the Flexologist Training Program.
The primary demand entity is the Studio member. Item 19 defines Monthly Active Members by effective membership agreements and Monthly New Memberships by new agreements sold. Drop-in services, fees, packages and retail exist, but the disclosed revenue mix identifies memberships as the central transaction.
2025 operating revenue mix
Item 19 reports this average mix for 448 Qualified Studios. It explains transaction mechanics, not a new-Studio forecast.
Source: 2026 Amended Stretch Lab FDD, Item 19, pp. 67–74.
Official customer channels
- Local Studio
- In-person first visits, membership sales, booked sessions and approved retail.
- Website and app
- Account creation, Studio discovery, booking and membership administration through approved channels.
- Local marketing
- Franchisee-funded advertising, community activity and approved social media inside the Designated Territory.
- Brand programs
- Brand Development Fund campaigns, referrals and promotions controlled or approved by the franchisor.
Official operating context: Stretch Lab session formats, the first-visit process, and booking support.
How does work move through a Stretch Lab Studio?
The FDD does not number a customer journey. This workflow connects Items 11, 16 and 19 with official first-visit and booking materials; every stage remains subject to Approved Services, Flexologist Training Program and Computer System rules.
Demand and booking
Actor: General Manager, Sales Representative or front-desk staff.
Action: Respond to local leads, create the customer record and schedule a first visit or session.
System/asset: Approved website, app, phone process and designated business-management software.
Output: Confirmed appointment and customer profile.
First-visit intake
Actor: Flexologist or other Authorized Instructor.
Action: Discuss mobility, flexibility, prior injuries and goals; explain the session and assess movement as authorized.
System/asset: Designated stretch bench and, where used, MAPS movement-assessment tools.
Output: Initial service plan and session parameters.
Membership or service sale
Actor: Trained sales or management staff.
Action: Present approved session and membership options, complete the agreement and capture payment credentials.
System/asset: ClubReady functions, POS/Inventory System and approved payment processing.
Output: Active membership, package or booked service.
Approved service delivery
Actor: Authorized Instructor who completed the Flexologist Training Program.
Action: Deliver only approved stretch and fitness routines, following comfort communication and System Standards.
System/asset: Stretch benches, approved apparatus, licensed music and required supplies.
Output: Completed session recorded for the member.
Payment, records and retention
Actor: Studio management and front-desk team.
Action: Process recurring payments, manage schedules, maintain member lists, issue records and pursue approved follow-up.
System/asset: Required Computer System, reporting software and franchisor-accessible database.
Output: Updated account, next appointment and reportable Gross Sales data.
Evidence basis: 2026 Amended Stretch Lab FDD, Item 11, pp. 33–49; Item 16, p. 56; Item 19, pp. 67–74. See also Stretch Lab’s official service explanation.
Must the owner work in the Studio?
Personal supervision by the franchisee or Operating Principal is recommended, not required. An owner absent during normal hours must appoint an approved Designated Manager for daily operations. The Studio must always have at least one person who completed the Owner/Operator Module or Designated Manager Module.
The franchisee is the employer and controls hiring, discipline, discharge, wages, hours, benefits and employment policies. The Franchise Agreement requires sufficient qualified personnel but no headcount. Official career materials identify Flexologists, Sales Representatives or Front Desk Sales Associates, and General Managers; the FDD provides no shifts, ratios or labor hours.
This is not an officially defined absentee model. Manager-run operation requires an approved Designated Manager, while the franchisee remains accountable for staffing, training, employment compliance and System Standards.
Source: 2026 Amended Stretch Lab FDD, Item 15, pp. 55–56; Franchise Agreement §§ 5.5 and 8.3. Official role descriptions: Stretch Lab careers.
Which suppliers, equipment and systems are mandatory?
Stretch Lab Franchise SPV, LLC controls inputs through Approved Suppliers, proprietary specifications and the Learning Management System. Required Purchases equal an estimated 75% to 91% of ongoing purchases, excluding the lease. The franchisor may change specifications, add items, designate suppliers, require private-label products and test proposed alternatives.
Physical service platform
The Fitness Equipment and Initial FF&E Package includes at least 10 stretch benches plus approved rollers, mats, blocks, pillows, straps, exercise balls, percussion tools, millwork and other designated fixtures. The franchisee maintains and replaces these assets.
Commercial system
The required Computer System records receipts, invoices, member lists, service and employee schedules, and reports. Designated software processes cards and bookings; Stretch Lab Franchise SPV, LLC receives independent database access.
Assessment and training
The Flexologist Training Program covers ClubReady CRM and MAPS. Official materials identify Physmodo MAPS for mobility, muscle activation, posture and body-symmetry assessment.
The franchisee maintains hardware, software, internet and data security, and must install required upgrades or migrate when a designated provider changes. Stretch Lab Franchise SPV, LLC can access records, require credentials, audit financial or security compliance and demand correction. Software licensors generally handle software maintenance.
Source: 2026 Amended Stretch Lab FDD, Item 8, pp. 27–31; Item 11, pp. 48–49; Franchise Agreement §§ 5.4, 10.1–10.4. Operational platforms: ClubReady for stretch businesses and Physmodo movement assessment.
What does the franchisor control, and what remains local?
Stretch Lab Franchise SPV, LLC controls the licensed System; the franchisee controls local execution. Staffing and customer service remain local obligations, while Approved Services, Approved Suppliers, Computer System rules, data standards and brand presentation remain franchisor-controlled.
Franchisee
- Hire, schedule, pay and supervise Studio personnel.
- Execute local marketing within approved territory and brand rules.
- Maintain the Authorized Location, equipment, inventory and licenses.
- Deliver customer service, maintain records and report Gross Sales accurately.
- Choose day-to-day tactics that do not conflict with System Standards.
Franchisor
- Approve the site, Designated Territory and Designated Manager.
- Define Approved Services, Approved Products and Authorized Instructor standards.
- Set or restrict pricing where the agreement permits.
- Approve advertising, social media, suppliers and technology.
- Inspect, audit, access data and modify the Learning Management System.
Third parties
- Approved Suppliers provide designated equipment, retail, insurance and operational inputs.
- ClubReady or another designated provider supports scheduling, CRM, payment and reporting.
- Physmodo supports MAPS movement assessment where required or used.
- Payment processors and licensors perform functions under their own service terms.
- Landlords and local authorities constrain premises and regulatory compliance.
| Operating decision | Primary decision-maker | Constraint |
|---|---|---|
| Who works in the Studio | Franchisee | Required training, approved Designated Manager and sufficient qualified staffing. |
| What the Studio sells | Franchisor | Only all Approved Services and Approved Products may be offered. |
| How sessions are delivered | Franchisor standards; franchisee execution | Authorized Instructors, approved routines, equipment and quality controls. |
| Local promotions | Franchisee proposes; franchisor approves | Brand, territory, social-media and co-branding restrictions. |
| Technology and data | Franchisor designates | Required systems, upgrades, access rights, security and reporting. |
Inspection and audit rights extend beyond financial reporting. The Franchise Agreement permits Studio inspections, field visits, customer feedback, surveys and secret-shopper methods, while data-security and privacy compliance may also be audited.
Is the Studio’s market exclusive?
No. The franchisee receives a Designated Territory around the Authorized Location, generally with at least 15,000 people, but not an exclusive territory. While compliant, the franchisee receives protection against another Stretch Lab Studio inside that Designated Territory, subject to reserved rights and specified boundary adjustments.
The Studio may serve people who visit or contact it, but active solicitation and local advertising outside the Designated Territory require consent. Stretch Lab and affiliates reserve online, e-commerce, streaming, wholesale, catalog, acquisition and Non-Traditional Site channels inside or outside the territory, without allocating those transactions to the local franchisee.
A Multi-Unit Agreement is a development commitment, not a service format. It creates a Development Area and Development Schedule; each Studio still requires an Authorized Location, Designated Territory and Franchise Agreement. Missed development deadlines can reduce protection.
Source: 2026 Amended Stretch Lab FDD, Item 12, pp. 49–53; Franchise Agreement §§ 1.2–1.3 and 9.2.
What does Item 20 show about the operating network?
Item 20 ended 2025 with 486 franchised Studios and no company-owned Studios. Net franchised-outlet growth was 145 in 2023, 57 in 2024 and one in 2025.
Franchised and company-owned Studios at December 31, 2023–2025
Interpretation: The year-end operating network became fully franchised in 2024 and remained so in 2025; the chart does not explain unit-level performance or the reasons for closures.
Source: 2026 Amended Stretch Lab FDD, Item 20, Table 1, p. 75. Counts are mutually exclusive and reconcile to totals of 430, 485 and 486.
In 2025, 38 franchised Studios opened and 37 ceased operations for “other reasons,” producing net growth of one. Item 20 reports 32 transfers but does not assign operating causes to individual closures or transfers.
Which operating questions remain unit-specific?
The FDD defines control rights but not a new Studio’s staffing plan, appointment utilization or local lead economics. These require location-specific evidence rather than system averages.
- What roles and shift coverage do comparable Studios use by weekday and daypart?
- Which Approved Suppliers are currently mandatory, and which inputs are sole-source or affiliate supplied?
- Which ClubReady, payment, MAPS and security modules are currently required at this location?
- How are leads assigned among local Studio, brand website, app, referrals and neighboring territories?
- What exact pricing limits, service menu and operating hours are in the current Learning Management System?
- Which 2025 closures and transfers were comparable in market, age, format and owner involvement?
The central customer mechanism is a recurring membership that produces scheduled assisted-stretch sessions, supplemented by services, fees and retail products. The franchisee’s most important responsibility is staffing, selling, scheduling and delivering compliant sessions every day. The strongest dependency is the franchisor-controlled service, supplier, technology and data stack. The key channel distinction is conditional protection for the physical Designated Territory versus reserved online and Non-Traditional Site channels. The largest undisclosed operating question is the local staffing and appointment-utilization model required to execute that system.