Soccer Shots is a territory-based youth soccer education business: the franchisee develops host-site relationships, enrolls families through the franchisor-controlled online enrollment system, staffs trained coaches, and delivers approved programming at childcare, school and community locations. Soccer Shots Franchising, LLC controls curriculum, brand standards, technology, approved inputs and territorial rules.
- Legal franchisor
- Soccer Shots Franchising, LLC. Direct parent: SS Acquisition LLC. Marks owner: Soccer Shots IP LLC.
- FDD basis
- 2026 U.S. FDD issued April 1, 2026; Items 1, 6, 8, 11, 12, 15, 16, 19 and 20; Franchise Agreement §§2, 5–8; Exhibit E.
- Applicable operating format
- Single Soccer Shots Business in a defined Territory; no separate unit formats are disclosed.
- Item 20 period
- 2023–2025 systemwide tables; 2025 year-end counts. Public pages checked August 8, 2026.
What does a Soccer Shots franchise sell, and who buys it?
The franchise sells authorized youth soccer education programs for children primarily ages 18 months to 8 years. Families enroll children, while childcare centers, preschools, schools, parks and other community organizations function as host entities and account relationships that give the franchise access to places where sessions are delivered.
The 2026 FDD defines the System around proprietary curriculum, coaching and character-development lessons delivered at third-party locations rather than a customer-facing retail facility (Item 1, pp. 1–3; Franchise Agreement §5.F). The official Soccer Shots programs page currently describes three core programs, with availability varying by local market.
Mini
Ages 18 months–3: movement and introductory soccer skills.
Classic
Ages 3–5: fundamental soccer skills with character themes.
Premier
Ages 5–8: more advanced, age-appropriate soccer instruction.
The franchisee may sell only programs and services authorized in the Brand Standards Manual and must stop using any curriculum, product, service or system that Soccer Shots Franchising, LLC withdraws. The franchisee may suggest a new offering, but cannot sell it until the franchisor approves it in writing (2026 FDD, Item 16, p. 34).
How does work move through a Soccer Shots territory?
The operating cycle starts with host-location development and local promotion, moves into parent enrollment, then into coach-led delivery, customer communication and recurring financial/reporting work. The franchisor’s public business-model page describes the same sequence as recruiting coaches, building relationships, hosting a demonstration, enrolling children and delivering the experience.
Develop host accounts
- Actor
- Franchisee, Manager or assigned sales staff.
- Action
- Identify and contact target childcare, preschool, school and community sites using approved sales methods.
- System / asset
- Brand Standards Manual, approved sales materials and Territory rules.
- Output
- Host relationship and a location where an authorized program can be offered.
Create demand at the location
- Actor
- Franchisee team and coaches.
- Action
- Use franchisor-approved local marketing and, where used, a free demonstration day to introduce the program.
- System / asset
- Approved marketing materials and local website presence.
- Output
- Parent awareness and a defined enrollment opportunity.
Enroll children
- Actor
- Parents or families; franchisee manages program setup and records.
- Action
- Register and pay through the proprietary online enrollment process.
- System / asset
- Online enrollment system, local Soccer Shots webpage and Customer Information database.
- Output
- Registrations, payment records, enrollment and attendance data.
Deliver the program
- Actor
- Trained coaches under required instructional supervision.
- Action
- Run the authorized Soccer Shots curriculum at the host or community location.
- System / asset
- Approved curriculum, equipment, jerseys/prizes where applicable, and trained Personnel.
- Output
- Completed session and an ongoing customer relationship for the Season.
Communicate and resolve issues
- Actor
- Franchisee staff, with franchisor assistance when escalation is needed.
- Action
- Use approved communication tools; respond to complaints within 24 hours and seek franchisor help if unresolved within 3 days.
- System / asset
- Soccer Shots email accounts, communications tools and customer satisfaction rating system.
- Output
- Resolved customer/host issue, satisfaction data and follow-up or reenrollment path.
Record and report the month
- Actor
- Franchisee or Manager.
- Action
- Maintain books, compile monthly profit-and-loss information and submit required reports within the franchisor’s schedule.
- System / asset
- Computer System, prescribed reporting formats and ACH/electronic payment process.
- Output
- Monthly operating records available for franchisor review and audit.
Who runs the operation and who hires the coaches?
A full-time Manager who has completed Initial Franchise Training must supervise the Franchise. The Manager may be the franchisee, the Principal Owner or an employee; the franchisee remains solely responsible for recruiting, hiring, firing, compensation, scheduling, duties and day-to-day supervision of Personnel.
A trained employee may serve as the full-time Manager, so manager-run operation is possible; absentee ownership is not established. An entity franchisee must designate a Principal Owner with at least 25% ownership as Soccer Shots Franchising, LLC’s point of contact (2026 FDD, Item 15, p. 33; Franchise Agreement §6.A–D).
Coaches must complete Brand Standards Manual training before field coaching. During authorized programs, at least one instructional supervisor must have completed Initial Franchise Training or Brand Standards Manual training from someone who did. Background-check rules apply to Personnel working with children, and Soccer Shots Franchising, LLC may designate the provider.
The Role of a Franchisee page distinguishes Owner/Operators from Executive Owners who delegate daily work, but still calls ownership full-time. The Franchise FAQ leaves employee count to the owner; the 2026 FDD sets no headcount or staffing ratio.
Which systems, suppliers and operating assets are mandatory?
The operating model depends on franchisor-controlled technology and approved inputs. The franchisee must use the required Computer System, Soccer Shots email accounts, the online enrollment system, approved programs and supplies, and a specified vehicle; Soccer Shots Franchising, LLC can change specifications, require upgrades and revise the Approved Suppliers list.
Technology and data
The Computer System requires a laptop, Internet and Microsoft Office. Exhibit E names Configio Learning Path for the online enrollment system. Soccer Shots Franchising, LLC owns Customer Information, accesses designated platform data and may monitor Soccer Shots email accounts.
Approved inputs
Programs, jerseys, prizes, signs, advertising and equipment must meet Brand Standards. Soccer Shots Franchising, LLC may designate a primary or single source. An alternative to the Approved Suppliers requires written approval and at least 30 days’ notice under Item 8.
Coach tools
Franchise Support describes e-learning, online curriculum, a communications portal and sourcing of equipment, apparel and branded prizes. Franchise Agreement §6 still assigns hiring and Personnel supervision to the franchisee.
Office and vehicle
The Franchise Office Location is an administrative base. A residence may be accepted with customer-facing restrictions; after year one, Soccer Shots Franchising, LLC may require an outside office. A specified vehicle must be maintained, insured and branded only as approved.
Soccer Shots Franchising, LLC controls the online enrollment system, website template and Customer Information; it can require Computer System upgrades and independently access designated platform data. The Franchise Agreement places no contractual cap on upgrade frequency (2026 FDD, Item 11, pp. 21–22; Franchise Agreement §5.E, §5.J).
What does the franchisor control, and what stays with the franchisee?
Soccer Shots Franchising, LLC controls the licensed System: authorized curriculum and services, Brand Standards, approved suppliers, brand and advertising rules, core technology, Customer Information, quality inspections and territorial conditions. The franchisee controls local execution within those boundaries, especially employment, host-account development, scheduling, local administration and customer issue resolution.
Franchisee responsibility
- Recruit, hire, compensate, schedule and supervise Personnel.
- Develop local childcare, school and community host relationships.
- Manage program setup, attendance, customer service and local records.
- Maintain the Franchise Office Location, vehicle, insurance and approved equipment.
- Submit required financial reports.
Franchisor control / support
- Define authorized programs, curriculum and Brand Standards Manual requirements.
- Own and control the online enrollment system, core website and Customer Information.
- Approve suppliers, products, advertising and technology; require upgrades.
- Inspect operations, interview customers and Personnel, and audit records.
- Operate the Brand Fund and support programs.
Third-party dependencies
- Childcare centers, preschools, schools, parks and community host entities.
- Approved Suppliers and any franchisor-designated single-source providers.
- Designated background-check providers and Approved Suppliers.
- Payment-card and banking infrastructure for enrollment and ACH flows.
- Local child-protection, employment and privacy regulators.
How do Territory and channel rules shape customer acquisition?
A Territory is approximately a 500,000-person population area, but it is not an exclusive territory. While the franchisee is compliant, Soccer Shots Franchising, LLC generally agrees not to place another Soccer Shots Business that solicits customers in the Territory; the franchisor and affiliates reserve substantial alternative-channel, competitive-brand and customer-service rights.
Franchise Agreement §2 bars outside-Territory advertising, solicitation, service or sales without written consent and generally requires referral of outside inquiries. Item 12 permits Internet and direct marketing solicitation inside the Territory, but does not grant independent alternative-channel distribution rights. Parent registration uses the Soccer Shots online enrollment system.
Minimum Performance Standards also condition territorial rights; two consecutive misses can permit termination or a smaller Territory. If Soccer Shots Franchising, LLC establishes Strategic Accounts, participation is optional, but participating franchises must follow account-specific pricing, payment, insurance and service terms.
What does Item 20 show about the U.S. system footprint?
Item 20 shows rising franchised outlet counts over the three reported year-ends, from 290 in 2023 to 306 in 2024 and 313 in 2025. The company-owned count moved from 21 to 23 and then stayed at 23. The chart uses those outlet-type counts directly rather than forcing a 2025 total that does not reconcile.
Year-end U.S. outlet counts by Item 20 category
Franchised outlets versus “Company-Owned Outlets” as labeled in Table No. 1, years ended 2023–2025.
Interpretation: the disclosed franchised count increased each year, while the company-owned category was flat in 2025. Item 1 separately identifies affiliate COUS, LLC as majority owner of 23 company-affiliated Soccer Shots Businesses; the chart preserves Table No. 1’s own “Company-Owned Outlets” label rather than collapsing those legal terms.
Source: 2026 Soccer Shots FDD, Item 20, Table No. 1, p. 50. Counts shown are the exact year-end outlet-type values.
Table No. 1 states 335 total outlets at year-end 2025, but its two listed categories are 313 franchised plus 23 company-owned, which sum to 336. Tables No. 3 and 4 also show 313 and 23. Because the disclosed categories do not reconcile to the stated total, a 2025 composition donut would be misleading; the discrepancy should be verified with Soccer Shots Franchising, LLC.
What operating questions should a buyer verify?
The 2026 FDD defines the framework, but several daily operating details remain in the current Brand Standards Manual, Approved Suppliers lists and changeable technology specifications.
- Confirm the Territory map in the Data Sheet, its population basis and outside-Territory lead routing.
- Request current Approved Suppliers and Approved Supplies lists, including single-source requirements.
- Verify the Configio Learning Path and online enrollment system workflow for program creation, refunds and data export.
- Ask for the customer satisfaction passing threshold, measurement method and cure process.
- For manager-run operation, map the full-time Manager, Principal Owner and coach-supervision structure to Franchise Agreement §6.
- Reconcile the 2025 Item 20 discrepancy before using 335 or 336 as the U.S. system total.
Soccer Shots operating-model synthesis
The central mechanism is host-account development followed by family enrollment into recurring Soccer Shots sessions. The franchisee’s key responsibility is staffing and executing local delivery; the strongest Soccer Shots Franchising, LLC dependency is control of the Brand Standards Manual, approved inputs, online enrollment system and Customer Information.
The Franchise operates across a defined Territory and host locations rather than a fixed customer-facing facility. Territory protection is qualified, alternative-channel rights remain with Soccer Shots Franchising, LLC, and a full-time Manager is mandatory even for an Executive Owner. The largest undisclosed question is current Brand Standards Manual detail, especially supplier specifications and the customer-satisfaction passing standard.
Official links: Soccer Shots Franchising, Business Model, Role of a Franchisee, Franchise Support, Franchise FAQ, Programs, and Find a Location. No current 2026 franchise-controlled public FDD URL was verified.