How Much Does a Soccer Shots Franchise Owner Make?

The strongest evidence is an official 2025 earnings distribution for 57 Single Territory reporting franchisees. The FDD reports a Net Income low of -$14,429, a median of $35,111, an average of $48,543, and a high of $230,179. The breadth of that distribution matters: the high result should not be treated as a normal outcome, while the negative low shows that a reporting business could lose money.

“Net Income” is defined by the FDD as Variable Profit minus Fixed Expenses. Schedule 8 reports the outlet-level distribution. Schedule 9 separately presents a composite average income statement, which reports Net Income of $52,471 and Owner’s Discretionary Profit/EBITDA of $63,007. The latter adds back amortization, depreciation, interest, and owner payroll. It is therefore broader than pure operating profit and is not the same as cash available after debt service.

The official composite income statement starts with $222,830 of average Gross Sales and reports $52,471 of Net Income after variable, mixed, and fixed expenses. It then adds back $10,536 to reach $63,007 of Owner’s Discretionary Profit/EBITDA. This is an official FDD presentation, but it is a composite of average line items rather than the same statistic as the Schedule 8 average Net Income distribution.

Reproduction check: $222,830.36 - $96,364.70 - $15,587.86 - $60,758.05 + $2,351.17 = $52,470.92. The one-cent difference from the reported $52,470.91 is consistent with line-item rounding.

Officially, Multi-Territory reporting franchisees had higher per-franchisee earnings than Single Territory reporting franchisees, but they also operated portfolios rather than one comparable unit. The 2025 median Net Income was $75,244 for Multi-Territory franchisees versus $35,111 for Single Territory franchisees; average Net Income was $127,369 versus $48,543.

Those figures are not per-territory owner earnings. The Multi-Territory sample comprised 92 reporting franchisees operating 288 Territories, so scale, shared overhead, management structure, territory maturity, and portfolio mix are embedded in the result. Multiplying a Single Territory figure by a territory count would ignore those effects.

The business can be run by the owner or by an employee Manager, but the economic difference is not fully quantified in Item 19. Item 15 requires a trained person to devote full-time attention to the franchise; that Manager may be the owner, Principal Owner, or an employee. The official owner-role page similarly distinguishes hands-on Owner/Operators from Executive Owners who delegate day-to-day operations, while describing ownership as a full-time commitment.

For an owner-operator, some of the economic benefit compensates the owner for management, scheduling, hiring, sales, marketing, and other work. It should be labeled owner-operator benefit, not passive business profit. For a manager-run operation, normal manager compensation remains an operating cost before residual owner earnings.

The FDD does not isolate a market-rate hired-manager salary. Schedule 9 reports $17,552 for “Staff - Payroll Taxes, Management” and $6,944 for “Owners Salary,” but those categories do not provide a clean replacement-manager calculation. Therefore, this article does not invent a numerical manager-run adjustment. The official franchise FAQ also recommends that an owner coach no more than 10 to 15 classes per week so the owner can focus on the rest of the business.

The primary recurring FDD charges are a 7% Royalty Fee, a 1% Brand Fund Fee, and a sliding Software License Fee. Local advertising may be required up to 2% of Gross Sales, and a designated advertising cooperative may also require up to 2%. These obligations reduce operating earnings; the initial investment in Item 7 is a startup cost and should not be subtracted from one year of revenue as though it were an annual expense.

The Schedule 9 composite average for Single Territory franchisees reports Royalty, Software Fees, and Brand Fund Fees totaling 9.8% of Gross Sales. That is a derived sum of the reported 7.8%, 1.3%, and 0.7% line items. It should not be substituted for the contractual fee schedule, and it excludes the separate Marketing/Advertising line.

A cautious central planning band for a reporting Single Territory business is approximately $35,000 to $63,000 before personal income taxes and before financing principal payments. The lower end is the official median Net Income; the upper end is the official Schedule 9 composite Owner’s Discretionary Profit/EBITDA. This is not a percentile range, and it combines two different source-defined measures, so it should be used as a diligence frame rather than a forecast.

The strongest pure Net Income markers are $35,111 median and $48,543 average. The FDD’s full observed Net Income range, -$14,429 to $230,179, shows why a tighter central band should not be mistaken for a guarantee. Debt interest is included in Net Income and then added back in Owner’s Discretionary Profit/EBITDA, while debt principal is not an operating expense in either measure. Personal income taxes are not estimated because they depend on entity structure, jurisdiction, deductions, and individual circumstances.

• Population: The earnings schedules cover reporting franchisees open for at least nine months of 2025; they do not provide a profit distribution specifically for new franchises in their first months.
• Early-stage evidence: Item 19 reports Gross Sales for only three early-stage Single Territory franchisees, with a $61,485 median, but does not disclose their Net Income.
• Data quality: The Item 19 information is unaudited and based on financial information submitted by franchisees.
• Composite mismatch: Schedule 8 average Net Income is $48,543, while the Schedule 9 composite income statement reports $52,471. The FDD does not explain the $3,928 difference.
• Territories versus outlets: Item 19’s approximately 500,000-person Territory units do not map one-for-one to Item 20 outlets, especially for older oversized territories.

The highest-value diligence is to reconcile the Item 19 definitions with actual franchisee records for the ownership model and territory under consideration. The FTC advises buyers to assess the sample, assumptions, geography, and written substantiation behind an earnings claim rather than relying on an average alone.

• Request written Item 19 substantiation and ask why the narrative and schedule counts differ between Single Territory and Multi-Territory franchisees.
• Ask for a bridge between Schedule 8 average Net Income of $48,543 and Schedule 9 composite Net Income of $52,471.
• Interview owner-operators and Executive Owners separately about hours worked, Manager compensation, owner payroll, coach wages, and administrative staffing.
• Verify local facility or school fees, wage rates, insurance, advertising requirements, and the current Software License Fee for the proposed Territory.
• Separate operating earnings from loan principal, replacement equipment, working-capital needs, and personal taxes.
• Use Item 20 and the current and former franchisee lists to test closure, transfer, growth, and ramp-up experience rather than extrapolating from top performers.

For a 2025 reporting Soccer Shots Single Territory franchisee, the strongest official central evidence is $35,111 median Net Income and $48,543 average Net Income. A broader central planning band of approximately $35,000 to $63,000 is defensible only when clearly labeled as an analytical synthesis that reaches from median Net Income to composite Owner’s Discretionary Profit/EBITDA.

The most important earnings driver is the combination of enrollment revenue and labor structure: coach wages alone were 22.4% of average Single Territory Gross Sales, before administrative and management staffing. The largest unresolved uncertainty is the economic difference between a hands-on owner and a hired full-time Manager because the FDD does not isolate replacement-manager compensation. Before investing, a buyer should reconcile Item 19 with written substantiation and interview comparable franchisees about owner hours, manager payroll, territory maturity, local facility costs, financing, and actual cash distributions.