A RETROFITNESS® Outlet operates as a membership-based fitness center: the franchisee acquires members, runs the approved club, delivers designated fitness and ancillary services, and records sales through required systems. Retrofitness, LLC controls the brand standards, product set, suppliers, technology, advertising rules, territory, data access, and quality checks.
The central operating cycle is recurring membership enrollment, club access, in-club service, automated billing, and system reporting. The franchisee supplies the location, people, maintenance, and local execution; Retrofitness supplies standards and oversight; ABC Fitness Solutions, Join Now Media, approved vendors, and optional service providers handle defined parts of billing, marketing, equipment, and support.
What does a RETROFITNESS® Outlet sell, and who buys it?
The RETROFITNESS® Outlet primarily sells monthly access to exercise and fitness programs for individuals interested in health and fitness. The approved offering can also include personal training, group classes, the Retro Blends smoothie bar, a pro shop, recovery amenities, guest privileges, and digital member features; the exact amenities and membership benefits vary by location.
Recurring membership
Members enroll for approved access rights and use cardio, strength, functional-training, locker-room, class, and amenity resources according to the membership type. Certain memberships include reciprocal access at other RETROFITNESS® Outlets.
Ancillary transactions
Approved personal training, smoothies, apparel, accessories, guest-related benefits, and recovery services create separate transactions or enhance membership use. The official amenities overview and personal-training page show the consumer-facing service categories.
Item 16 requires the franchisee to offer every good and service Retrofitness designates and prohibits unapproved offerings. When personal training is offered, the service must be supplied by the franchisee’s employees or a designated supplier; a different third-party provider requires prior written approval.
How does work move from a lead to an active member?
Retro Fitness uses a linked acquisition, enrollment, access, billing, and reporting workflow. The sequence combines franchisee-controlled local execution with franchisor-controlled standards and named third-party systems.
- Actor
- Retrofitness Advertising Fund, Join Now Media, franchisee.
- Action
- Generate local and brand demand through approved media, promotions, guest-pass offers, and the official web presence.
- Required system or asset
- Approved creative, local advertising records, official digital pages.
- Output
- A prospect inquiry, guest-pass request, tour booking, or direct membership start.
- Actor
- Call center and club staff.
- Action
- Follow up on new-member inquiries, schedule tours, answer club questions, and route billing questions appropriately.
- Required system or asset
- Call-center service, contact data, club schedule, approved scripts and offers.
- Output
- A scheduled visit or an enrollment-ready prospect. The official tour workflow shows the consumer intake fields.
- Actor
- Managing Owner, Designated Manager, or trained employee.
- Action
- Present approved memberships and services, complete waivers, and record the transaction when the sale occurs.
- Required system or asset
- POS System, DGW System, approved membership documents, key tag or digital credential.
- Output
- An active member record with approved access and billing instructions.
- Actor
- Member and on-site club team.
- Action
- Validate check-in, provide equipment and approved amenities, schedule classes or sessions, and honor applicable reciprocal access.
- Required system or asset
- Check-in computer, fingerprint scanner, tablets, equipment, staffed facility, Retro Fitness App where enabled.
- Output
- Completed club visits, sessions, retail purchases, or amenity use.
- Actor
- ABC Fitness Solutions and franchisee.
- Action
- Maintain member data, process recurring membership billing, support the required software, and resolve account questions through the designated billing channel.
- Required system or asset
- ABC software and database, payment processing, POS hardware, network and PCI controls.
- Output
- Recorded dues, account status, transaction data, and payment records.
- Actor
- Franchisee and Retrofitness, LLC.
- Action
- Retain records, submit quarterly financial reports and tax returns, review customer feedback, answer complaints, and correct inspection findings.
- Required system or asset
- Approved accounting software, ABC data, Manual, NPS process, inspection and secret-shop records.
- Output
- System reporting, quality remediation, and the next membership-retention cycle.
Evidence: 2026 FDD Items 1, 6, 11, 15, 16, and 19; Franchise Agreement Sections 7.3.3, 7.3.4, 7.3.7, 7.4, 7.5, and 7.7. The official customer-service page directs club questions to the local outlet and billing questions to ABC Financial.
Can the club be manager-run?
A Designated Manager may run the outlet’s daily floor operations, but the contract still requires an approved Managing Owner—an individual owner—to personally supervise the franchised business and hold sufficient decision-making authority. No minimum weekly owner hours are stated, yet a trained Managing Owner, Designated Manager, or other trained employee must be available whenever the outlet is open.
The model is not contractually passive. Optional management services described by Retro MGT or the franchise support-services page do not erase the Managing Owner requirement or the franchisee’s responsibility for the outlet.
The franchisee hires, schedules, pays, supervises, and disciplines unit employees. Retrofitness may require training and sufficient competent staff, but the contract states that labor relations, employment terms, personnel policies, and the decision to adopt employment guidance remain with the franchisee. A Designated Manager must complete management training and cannot have a business relationship with a competitor.
Who controls each operating layer?
The division is not simply “franchisor versus owner.” Retrofitness sets the operating architecture, the franchisee executes and bears unit responsibility, and designated third parties control several essential inputs.
Franchisee
- People
- Hire and manage employees; keep trained coverage whenever open.
- Facility
- Maintain equipment, cleanliness, repairs, inventory, insurance, and approved layout.
- Local execution
- Respond to complaints within 24 hours, conduct approved local marketing, deliver designated services, and retain records.
Retrofitness, LLC
- Standards
- Issue and update the Manual; designate products, suppliers, systems, promotions, and service rules.
- Oversight
- Access data, inspect records and premises, conduct secret shops, set NPS standards, and require remediation.
- Support
- Provide training, Franchise Business Coach support, brand advertising, and selected shared services.
Named dependencies
- ABC Fitness Solutions
- POS-related software, member data, recurring billing support, upgrades, backups, and technical support.
- Join Now Media
- Required first-year media placements; optional continuing media buying after the first-year threshold.
- Approved suppliers
- Equipment, software, materials, goods for resale, security services, and other designated inputs.
Which suppliers and technologies are mandatory?
Item 8 requires most operating equipment, goods, professional services, materials, supplies, and certain software to come from approved suppliers. Retrofitness can revise the approved-supplier list, revoke approval, designate a single source, or become the sole approved supplier. Branded key tags are a current sole-source item; an alternative supplier request is unavailable where a sole source has been designated.
The required technology stack includes the designated POS System, the Daily Guest Waiver System, approved accounting software—currently identified in the Franchise Agreement as QuickBooks—and ABC Fitness Solutions’ member database and billing tools. Retrofitness can access POS, DGW, accounting, and ABC data, require hardware or software upgrades, and procure overdue upgrades at the franchisee’s expense.
Technology is both a workflow tool and a control channel: sales must be recorded when made, member billing data feeds system reporting, and Retrofitness retains direct access for compliance, fee calculation, benchmarking, and disclosure purposes.
What protection does the Approved Territory provide?
The Approved Territory is generally the area within a three-mile drivable distance of the approved site, although Retrofitness may designate a smaller area based on demographics. It is expressly non-exclusive. The franchisee operates from one approved location, cannot relocate without consent, and cannot directly market beyond that area through direct sales or alternative channels without prior written approval.
The franchisee may accept customers from outside the area. Retrofitness retains broad rights to sell approved or proprietary products through internet, retail, wholesale, mail, phone, and other channels inside the territory, and it may operate competing concepts under different marks. Public websites, electronic promotions, and social-media accounts using the Marks require approval and may be centrally controlled.
How does Area Development differ?
An Area Development Agreement is a multi-unit development path, not a different club format. The developer commits to at least four RETROFITNESS® Outlets in a Development Area and signs a separate then-current Franchise Agreement for each site. Development rights are schedule-dependent and remain subject to reserved channels, excluded existing outlets, alternative concepts, and organization-wide membership partnerships.
Which decisions are restricted, and which remain local?
Retrofitness controls the definition of the customer promise; the franchisee controls much of the local employment and execution required to deliver it. The distinction matters because local discretion remains subject to the contract, the current Manual, approved systems, and inspection results.
What does Item 20 show about the outlet base?
At December 31, 2025, Item 20 reported 77 U.S. outlets: 76 franchised and one company-owned. The outlet base is therefore overwhelmingly franchise-operated, while Retrofitness retains a small company-owned operating presence.
Which operating details still require document-level confirmation?
The 2026 FDD defines the control structure, but several day-to-day variables sit in the current Manual, outlet-specific plans, supplier contracts, and local market documents. A buyer should verify the live version of each before treating the operating model as fixed.
How does the operating model work in practical terms?
Retro Fitness converts local and system-generated leads into recurring members, then fulfills the membership through an approved facility, trained staff, equipment, classes, amenities, and optional ancillary services. The franchisee’s most important responsibility is consistent club execution—people, maintenance, customer response, compliance, and local demand generation.
The strongest dependency is Retrofitness’s control of the Manual, approved offering, suppliers, advertising, technology, data, and inspections. The key territorial distinction is a non-exclusive Approved Territory tied to one site, while Area Development requires separate outlets and agreements. The largest undisclosed operating question is the current outlet-level staffing and vendor configuration needed to deliver every designated service.