Under the 2025 FDD, an OsteoStrong franchisee operates one fixed-location wellness Center built around recurring Memberships, technician-guided use of the proprietary Spectrum® equipment, approved ancillary modalities, and centralized member, billing, marketing, and reporting systems. The franchisee runs the local unit; OsteoStrong Franchising, Inc. controls the brand, offer, equipment, software, supplier rules, territory boundaries, and operating standards.
What does an OsteoStrong Center sell, and who buys it?
The core offer is a recurring Membership for access to a wellness Center that uses the proprietary Spectrum® osteogenic loading equipment, a required vibration plate, and other franchisor-approved services or products. The current official OsteoStrong experience page describes a membership-based integrative health and wellness Center and a four-device circuit completed in minutes, generally once per week.
The FDD identifies the primary target market as men and women over age 45, while current consumer materials describe a broader range of ages and activity levels. The contractual customer unit is the member: Membership Agreements, reciprocity between participating OsteoStrong Centers, recurring billing, member records, and National Account Client arrangements all shape how the unit serves demand.
Required core
Spectrum® equipment, one vibration plate exercise machine, an interactive kiosk, approved Membership Agreements, member administration, and the services and products OsteoStrong Franchising, Inc. requires system-wide.
Approved additions
Optional approved modalities may include water massage, pulsed electromagnetic field devices, dynamic air compression, and red-light therapy. Supplements and retail inventory are permitted only under current approval and sourcing rules; the 2025 FDD says supplements are not currently required.
Evidence: 2025 FDD, Item 1, pages 1–2; Item 8, pages 13–15; Item 16, pages 26–27. See also the official Center experience and consumer FAQ.
How does a lead become a recurring OsteoStrong member?
The operating cycle is lead generation, booking and assessment, face-to-face enrollment, technician-guided delivery, automated billing and recordkeeping, then retention and repeat weekly sessions. The sequence below combines the FDD’s contractual controls with the current official booking and Center experience.
Generate and capture the lead
- Actor
- Franchisee staff and approved marketing providers.
- Action
- Run approved local outreach, social campaigns, direct mail, or the proprietary digital lead-generation program.
- Required
- Approved creative, territory-compliant targeting, official lead forms.
- Output
- A prospect requesting a consultation or complimentary session.
Book and collect intake information
- Actor
- Center representative or coach.
- Action
- Contact the prospect, schedule the visit, and collect the Wellness Assessment or other approved intake data.
- Required
- Official scheduling path and approved forms.
- Output
- A confirmed first visit with stated goals and relevant disclosures.
Orient and enroll the member
- Actor
- Trained Center staff.
- Action
- Explain the Center, review goals, present approved Membership options, and execute the approved Membership Agreement.
- Required
- Face-to-face sale unless otherwise approved; iGo Figure member and billing entry.
- Output
- An active Membership and recurring session schedule.
Deliver the weekly session
- Actor
- Skilled technician or trained Center employee.
- Action
- Guide controlled movements through the Spectrum® circuit and any authorized modalities under current procedures.
- Required
- Approved equipment, Spectrum® software, safety and incident protocols.
- Output
- A completed session with measured performance data.
Record, bill, and report
- Actor
- Center staff, Go Figure systems, and payment processor.
- Action
- Record member activity, process recurring payments and point-of-sale transactions, and maintain inventory and business records.
- Required
- iGo Figure Operations Software, approved processing, QuickBooks Online.
- Output
- Member history, payment records, operational reports, and franchisor-accessible data.
Follow up and retain
- Actor
- Center Manager and member-facing staff.
- Action
- Send or discuss performance reports, answer questions, schedule the next weekly visit, and administer holds, transfers, reciprocity, or approved member changes.
- Required
- Operations Software, approved retention procedures, Membership terms.
- Output
- Continued Membership, resolved administration, or documented cancellation.
Evidence: 2025 FDD, Item 11, pages 18–21; Franchise Agreement Sections 6.5, 6.6, 6.15–6.17; Confidential Operations Manual table of contents. Current official paths include the free-session request, session data description, and Center locator.
Who performs the work after opening?
A franchisor-approved Center Manager controls day-to-day Center management and must devote full-time best efforts to operations, promotion, and growth. OsteoStrong strongly recommends, but does not require, an Owner to hold that role. When the Center Manager is not an Owner, a trained Managing Owner must oversee general operations and business activities.
The franchisee hires, trains, schedules, supervises, and pays the unit workforce. The Franchise Agreement requires a competent, trained staff that provides prompt and knowledgeable member service, follows appearance and uniform standards, and uses approved procedures. The FDD does not disclose a fixed headcount or staffing ratio, and the minimum number of staff required on duty is left to the confidential Manual or later written directives.
This is not contractually presented as an absentee model. A full-time Center Manager is mandatory, and a non-manager Owner cannot disappear from oversight: at least one Owner must serve as the Managing Owner when the Center Manager is a non-Owner.
Which systems, suppliers, and assets are mandatory?
The Center’s operating stack is not vendor-neutral. OsteoStrong Franchising, Inc. or designated suppliers control the proprietary equipment and many branded inputs; affiliate Go Figure, Inc. controls the required Operations Software license and maintenance relationship; and approved third parties support accounting, payment processing, marketing, and optional modalities.
Evidence: 2025 FDD, Item 8, pages 13–16; Item 11, pages 19–20. The franchisor may change specifications, suppliers, software, equipment, and upgrade requirements, and the franchisee bears the operational work of implementing those changes.
What does the franchisor control, and what remains with the franchisee?
OsteoStrong Franchising, Inc. controls the operating envelope; the franchisee makes local employment and execution decisions inside that envelope. The distinction matters because Center-level responsibility remains local even when the brand specifies the approved offer, systems, suppliers, data fields, marketing materials, operating hours, equipment, Membership terms, and quality standards.
Franchisee
- Hire, train, schedule, and supervise Center employees.
- Operate the approved site, maintain equipment and premises, and comply with law.
- Generate local demand using approved materials and territory rules.
- Deliver sessions, administer Memberships, resolve member service, and maintain records.
- Choose optional approved modalities and post-mandatory-period digital ad participation.
Franchisor
- Define required and approved products, services, Membership terms, and pricing limits where lawful.
- Approve the site, Center Manager, suppliers, equipment, advertising, and operating standards.
- Set minimum days, hours, staffing-on-duty requirements, and quality-assurance procedures.
- Access software data, inspect remotely or on site, audit records, and require system modifications.
- Administer National Account Clients and system-wide member reciprocity policies.
Affiliates and third parties
- Go Figure licenses and supports iGo Figure and related member-processing functions.
- Designated equipment suppliers provide required and optional approved modalities.
- Approved processors handle credit card, ACH, and EFT transactions.
- Digital marketing providers support lead generation under franchisor-defined participation rules.
- QuickBooks Online supports the required accounting record environment.
The Franchise Agreement includes a mapped Territory and generally bars another OsteoStrong Center from operating within it during the term, but the FDD expressly says the territory is not exclusive. The franchisor reserves alternative channels, Internet and mail-order distribution, acquired concepts, and other rights; the franchisee may not market or sell outside the Territory without prior approval.
Evidence: 2025 FDD, Item 12, pages 22–23; Item 15, page 26; Item 16, pages 26–27; Franchise Agreement Sections 6.10–6.17.
What does Item 20 reveal about the U.S. operating network?
The disclosed U.S. system was entirely franchised at each year-end from 2022 through 2024. Franchised outlet count increased from 132 to 153 over that period, while company-owned outlet count remained zero. That structure places customer delivery and local employment in franchisee-operated Centers rather than in a parallel company-store fleet.
Interpretation: the net increase was 21 franchised outlets over two years, with no company-owned comparison population. Item 20 also reports 55 signed-but-not-opened agreements and 31 projected new franchised outlets as of December 31, 2024; projections are not actual openings.
Source: OsteoStrong Franchising, Inc. 2025 FDD, Item 20, pages 33 and 38–40. Current location availability can be checked through the official OsteoStrong Center locator; it should not be substituted for the FDD’s dated U.S. outlet counts.
Which operating details still require document-level verification?
The FDD establishes the control structure, but several center-level inputs are intentionally left to the Manual, current supplier lists, local law, or later franchisor directives. These are the most material operating questions to reconcile before treating the model as fully specified.
How should the OsteoStrong operating model be understood?
The central mechanism is a recurring Membership that converts approved local and digital leads into scheduled, technician-guided Spectrum® sessions, with member activity and payments recorded through required systems. The franchisee’s most important responsibility is consistent local execution: staffing, member service, equipment operation, compliance, retention, and accurate records.
The strongest dependency is franchisor control over the approved offer, proprietary equipment, Go Figure software relationship, suppliers, data access, marketing materials, and system modifications. The most important territory distinction is that a mapped Territory limits another OsteoStrong Center but does not create complete channel exclusivity. The largest undisclosed operating question is the current minimum staffing model contained outside the FDD.