A Nutrishop franchise is a staffed specialty-retail operation. Store personnel guide customers toward approved Nutrition Products and related Goods, complete the sale, maintain inventory, and build repeat local relationships. Nutrishop, Inc. controls the System, assortment, supplier rules, advertising, territories, and branded e-commerce; the franchisee manages daily execution.
The STORE combines in-person consultation with product retailing. Local staff generate demand, discuss customer goals, select authorized Goods, process payment, replenish through required supplier channels, and handle follow-up. The Franchise Agreement, Operations Manual, Product Distribution Agreement, approved-supplier program, and central Website set the boundaries for products, purchasing, marketing, delivery, records, and quality control.
What does a Nutrishop Store sell, and who buys it?
The STORE sells authorized Nutrition Products, Promotional Items, and other approved Goods to the general public, with health-conscious adults ages 18 to 55 identified as the primary target group. The current System controls the permitted offering.
Nutrition Products include sports nutrition, dietary supplements, vitamins, weight-loss products, and related food items. Official consumer pages also describe body-composition analysis, meal plans, guidance, transformation challenges, and corporate wellness. These activities support consultative retail; the FDD does not establish one service menu or pricing model for every STORE.
Nutrishop, Inc. can require new Goods or services, withdraw authorization, prohibit specified products, and reserve lawful pricing controls for Goods obtained from the franchisor or its affiliates. A franchisee therefore chooses the local assortment and merchandising only within current System standards, required product lists, supplier rules, and inventory obligations.
How do the three operating formats differ?
All formats use the same Nutrishop System, but the host location, Territory, purchasing level, inventory rules, Website duties, and communication requirements differ. The operating effect changes how each Approved Location is stocked, marketed, and supervised.
| Format | Location and territory | Distinct operating conditions |
|---|---|---|
| Nutrishop Store not a Pro-Shop | Approved retail outlet; lesser of 10 miles or an estimated 400,000 residents. | Full retail format; standard Product Distribution Agreement and local operating requirements. |
| Pro-Shop, not 24 Hour Fitness | Inside a third-party commercial facility; host facility plus a one-mile radius. | Lower disclosed monthly purchase threshold; operation depends on the host-site arrangement. |
| 24 Hour Fitness Location | Inside a 24 Hour Fitness gym; lesser of five miles or an estimated 200,000 residents. | Addendum controls conflicts; mandatory Franchisee Website, designated social pages, weekly video meeting, 85% inventory floor, and 20% cap on non-franchisor/non-affiliate goods. |
The 24 Hour Fitness Location is not merely a smaller store. Its Addendum adds host-brand approvals, tighter stocking rules, required digital channels, weekly corporate contact, and restrictions on charging for body-composition devices or the Nutrishop Meal Plan without prior approval.
How does work move through the unit?
The disclosed process runs from approved local demand generation through consultation, sale, replenishment, receiving control, and customer follow-up. Each stage produces the record or dependency needed for the next stage under the System.
Generate and receive demand
- Actor
- Franchisee, Designated Manager, and staff.
- Action
- Use approved local advertising, social pages, Promotional Events, and the Franchisee Website where applicable.
- Required system or asset
- Approved materials, Territory rules, and STORE contact channels.
- Output
- Customer inquiry or visit.
Consult and select
- Actor
- Trained STORE personnel.
- Action
- Discuss goals, explain products, and use approved services such as body-composition analysis or meal-plan support where offered.
- Required system or asset
- Product knowledge, authorized Goods, and lawful claims.
- Output
- Recommended product selection.
Complete the retail sale
- Actor
- STORE staff.
- Action
- Process payment, apply permitted pricing, protect payment data, and create the transaction record.
- Required system or asset
- Franchisee-selected POS and payment tools meeting System and PCI standards.
- Output
- Paid sale and inventory decrement.
Replenish inventory
- Actor
- Designated Manager or purchasing staff.
- Action
- Submit a Purchase Order by phone, email, or online with SKUs, quantities, and Delivery Point.
- Required system or asset
- Product Distribution Agreement, supplier procedures, and minimum-purchase rules.
- Output
- Accepted supplier order.
Receive and inspect
- Actor
- STORE receiving staff.
- Action
- Compare the bill of lading at delivery, inspect Goods within 24 hours, and report missing, excess, or nonconforming Goods.
- Required system or asset
- Delivery records, written notice, and inventory controls.
- Output
- Accepted stock or supplier remedy.
Follow up and account
- Actor
- Franchisee and staff.
- Action
- Handle customer refunds or replacements, support retention, maintain records, and provide information required for inspection or suspected noncompliance.
- Required system or asset
- Customer records, accounting data, and Operations Manual procedures.
- Output
- Resolved service issue and auditable record.
Who performs each operating function?
A legal-entity franchisee must appoint a Managing Owner for oversight and maintain a trained Designated Manager for day-to-day activity; the same person may fill both roles when qualified. The franchisee remains accountable for both functions.
The Franchise Agreement permits manager-run operation but does not define absentee ownership. The Managing Owner retains supervision responsibility, and the franchisee must maintain competent staff. A first STORE’s initial Designated Manager must complete approved Orientation Training; a trained Managing Owner may train later managers.
Franchisee team
Hires and supervises staff; consults customers; operates the Approved Location; selects local systems; orders and receives inventory; pays suppliers; manages local marketing, delivery, refunds, records, insurance, and legal compliance.
Nutrishop, Inc.
Licenses the Marks and System; maintains the Operations Manual; approves sites, plans, advertising, Goods, suppliers, and websites; provides training and support; controls branded e-commerce; and may inspect the STORE and records.
Affiliates and hosts
Global Nutrition manufactures certain Goods. NS Distribution supplies required inventory under the Product Distribution Agreement. Approved vendors provide other inputs. A gym or commercial-facility owner controls the host premises for a Pro-Shop.
The official FAQ says Nutrishop seeks strong owner-operators. Contractually, daily management may be delegated to a trained Designated Manager, but the Managing Owner and franchisee remain accountable for supervision and compliance.
Which suppliers and technologies are mandatory?
The strongest operating dependency is required inventory purchasing through NS Distribution, combined with changeable Approved Supplier, Goods, Website, advertising, security, and record standards. Those dependencies constrain assortment, replenishment, customer data, and local discretion.
Global Nutrition manufactures certain Goods and sells them to affiliate NS Distribution. NS Distribution is the current sole designated supplier for sold Promotional Items and certain designated Nutrition Products. Other Goods and services may come from Nutrishop, its affiliates, designated or Approved Suppliers, or outside suppliers whose products meet specifications. The franchisor can revise standards and supplier criteria by notice.
The Item 6 summary states a $7,000 Minimum Monthly Purchase Order Requirement except $2,000 for a non-24 Hour Fitness Pro-Shop. The 24 Hour Fitness Location Addendum separately sets $4,000 for that format and says its terms control conflicts. That format must also keep at least 85% of opening inventory and source at least 80% of offered goods from Nutrishop or affiliates.
No specific POS, accounting, inventory, CRM, or scheduling platform is named. The franchisee must maintain functioning email and select hardware and software adequate to meet System standards. A Franchisee Website is optional for most formats but mandatory for a 24 Hour Fitness Location; designated social pages and a weekly videoconference are also mandatory for that format.
Can the franchisee sell online or outside the STORE?
The primary channel is the Approved Location. The franchisee may make limited deliveries and Promotional Event sales, while Nutrishop retains exclusive control of branded internet, social, catalog, and e-commerce sales.
The Territory is explicitly non-exclusive. Standalone, 24 Hour Fitness, and other Pro-Shop boundaries differ, may overlap, and are subject to retained rights. A franchisee generally cannot target advertising into another franchisee's territory. Delivery outside the assigned Territory is permitted only when the destination is not inside another Nutrishop Store territory and any third-party delivery follows written standards.
Nutrishop controls the central Website. Item 12 provides an Online Purchase Credit or cash under a defined formula for qualifying orders delivered within the Territory and certain orders attributed through a Franchisee Website link. The official FAQ says central operations handle fulfillment, shipping, and customer service, but the current FDD formula and Operations Manual policy control the contractual allocation.
Public pages use “protected territory” language, but Item 12 grants no exclusive territory. The protection is a set of site and advertising restrictions, not ownership of every customer, account, channel, or online order within the mapped area.
What does Item 20 show about the operating network?
At December 31, 2025, Item 20 reported 100 franchised outlets and one company-owned-category outlet operated by affiliate NV Nutrition LLC. The composition places STORE-level execution overwhelmingly with franchisees rather than corporate outlets.
Total outlets declined from 112 at year-end 2023 to 106 in 2024 and 101 in 2025. During 2025, nine franchised outlets opened, 12 ceased for “other reasons,” and 11 transferred to new owners. Item 20 reported no terminations, non-renewals, or franchisor reacquisitions in the 2025 franchised-outlet table. These figures describe system structure, not unit economics.
Which operating questions remain open?
Several unit-level procedures remain in current schedules, the Operations Manual, Approved Supplier lists, and the final host or lease agreement rather than the FDD text. Buyers must verify those live materials for the applicable STORE format.
Official operating references
Operating-model synthesis
Nutrishop's core mechanism is consultative retail: local staff translate customer goals into approved Goods sales and repeat relationships. The franchisee's central responsibility is daily execution across people, customer care, inventory, marketing, delivery, records, and compliance. The strongest dependency is the affiliate-linked product and approval structure, especially NS Distribution and changeable System standards. Format matters most at a 24 Hour Fitness Location, where host-site, inventory, website, social-media, and meeting requirements tighten. The largest undisclosed question is the current unit-level technology and procedure stack maintained outside the FDD.