Under the April 8, 2026 FDD, an Eye Level Learning Center is a fixed-site, owner-involved supplemental education business. Parents enroll children by subject; the center assesses, places, coaches, supplies proprietary Instructional Materials, records progress in Key & Manager, bills tuition, and reports Subject-Student enrollment. Daekyo America controls curriculum, systems, suppliers, marketing channels, data, and quality standards.
Legal franchisor: Daekyo America, Inc. FDD issuance date: April 8, 2026. Applicable model: one approved-premises Eye Level Learning Center under a single-unit Franchise Agreement, or up to five separately approved Learning Centers under a multi-unit path. Evidence reviewed: FDD Items 1, 6, 8, 11, 12, 15, 16, 19 and 20; Franchise Agreement Sections 1, 2, 4 and 8-11; and the 2026 Operations Manual table of contents. Item 20 covers January 1, 2023 through December 31, 2025. Official pages were checked August 1, 2026.
What does an Eye Level Learning Center sell, and who buys it?
The franchisee sells required and authorized subject programs to parents or guardians for preschool-through-high-school students. The operating unit is a paid enrollment in one Authorized Curricula subject, defined in the FDD as one Subject-Student.
The official U.S. Math page describes Basic Thinking Math, Critical Thinking Math, Booklets, coaching and mastery-based progression.
The official U.S. English page covers reading, writing, grammar, vocabulary and comprehension through print and digital components.
The 2026 FDD requires Summit of Math alongside Eye Level Math and Eye Level English; Summit enrollment requires concurrent Eye Level Math enrollment.
Daekyo America may revise Authorized Curricula, Teaching Methods and Instructional Materials through System Standards. The Learning Center may not sell unapproved products, use outside teaching materials, conduct unrelated activity at the Premises, create unapproved loyalty programs or distribute Daekyo offerings online. The FDD states no current tuition minimum or maximum, while the Franchise Agreement reserves future pricing controls.
How does work move through the Learning Center?
The verified cycle runs from approved local demand generation through consultation, diagnostic placement, subject enrollment, weekly coached self-directed study, progress planning, parent communication, tuition collection and Subject-Student reporting.
- Actor
- Franchisee, Operating Principal or Center Director.
- Action
- Use approved local marketing, the assigned microsite, the co-owned Google Business Profile, referrals and the U.S. center finder.
- Required
- Approved creative, Eye Level email, phone and broadband service.
- Output
- Parent inquiry with student, grade and subject interest.
- Actor
- Center Director and trained instructional staff.
- Action
- Conduct orientation and a diagnostic test, identify the starting level and set goals with the parent, consistent with the official consumer FAQ.
- Required
- Diagnostic Tests, Authorized Curricula and Key & Manager.
- Output
- Recommended subject, level and individualized study plan.
- Actor
- Center Director, franchisee and instructors.
- Action
- Record the Tuition Paid student by Authorized Curricula, schedule sessions and prepare the Booklets, tests and supplementary materials for the assigned level.
- Required
- Key & Manager, the designated Instructional Materials source and inventory controls.
- Output
- An active Subject-Student and ready lesson materials.
- Actor
- Instructor under Center Director supervision.
- Action
- Run check-in, folder preparation, one-to-one coaching, self-directed Booklet or online work, corrections, feedback and check-out, as shown on the official study-process page.
- Required
- Self-Directed Learning Desks, Instructional Materials, headsets and applicable online program computer.
- Output
- Completed work, corrections and recorded performance.
- Actor
- Instructor and Center Director.
- Action
- Record accuracy and study time, plan the next coverage, monitor mastery and discuss progress with the parent or guardian.
- Required
- Key & Manager, progress records, tests and parent-contact procedures.
- Output
- Updated learning plan, parent follow-up and retention action.
- Actor
- Franchisee or Operating Principal.
- Action
- Collect tuition, maintain enrollment and drop status, reconcile Booklet usage and ensure monthly Subject-Student data supports royalty and Brand Development Fund reporting.
- Required
- Key & Manager, bookkeeping system, business bank account and electronic funds transfer authorization.
- Output
- Accurate records, monthly reporting and the next service cycle.
Who performs each function?
The franchisee is the accountable operator, not a passive investor. A separate Center Director may manage instruction and staff, but that arrangement does not remove the Operating Principal's full-time participation requirement.
An individual franchisee must be physically present at the Learning Center at least 30 hours each week and during every center session, defined as at least three public-opening days totaling 12 hours. For an entity, the rule applies to the Operating Principal and any 50%-or-greater owner not serving as Operating Principal. The 2026 FDD expressly prohibits absentee ownership.
The Operating Principal must be an equity owner authorized to bind the franchisee. A non-owner Center Director may supervise instructors, but Daekyo America must be notified and training and confidentiality requirements apply. The North America franchise page also distinguishes these roles; the FDD controls the owner-presence rule.
The franchisee selects employees, sets compensation, assigns work and controls working conditions. Daekyo America may regulate staffing levels, Center Director qualifications, training, dress, operating hours and service standards. Background checks are required; the FDD discloses no mandatory headcount, shift pattern or staffing ratio.
Which suppliers and technology are mandatory?
The highest-dependency inputs are proprietary Instructional Materials and the mandatory Key & Manager environment. Daekyo America can change specifications, suppliers, software and System Standards during the term.
Daekyo America, a designated affiliate or designated supplier is the sole source for Booklets, Diagnostic Tests, Level Tests and other Instructional Materials. Materials are limited to students in the matching Authorized Curricula; other Operating Assets may also have restricted sources.
The mandatory application stores learning progress and business information, with independent, unlimited access for Daekyo America. The official franchise systems page identifies Key & Manager as the student and franchise-management system.
Required devices are: a computer and headset for Eye Level Math Online or Summit of Math; one for Eye Level English Online; a Key & Manager computer; and a tablet or mobile device for Center Director Diagnostic Tests, plus broadband.
Daekyo America or its affiliates own student and parent data collected through the Learning Center or marketing. The franchisee handles off-system data, consent, privacy compliance, security, breach notice and required cyber insurance.
The Franchise Agreement permits Daekyo America to modify hardware and software specifications and require new components within 60 days after notice. The franchisee bears maintenance, upgrade, licensing and support costs even when the useful life extends beyond the remaining agreement term.
How are customers acquired, and what channel limits apply?
Local enrollment is the franchisee's responsibility, but digital identity and cross-center competition remain tightly controlled. The franchisee receives a site, not a protected market.
The franchisee must promote enrollment and retention, use the assigned microsite, maintain the required Google Business Profile and submit unapproved advertising. Material is deemed approved absent written disapproval within five days. The Brand Development Fund finances franchisor-directed marketing, research and quality control without promising proportional local benefit. The official support page describes marketing tools, field support and quality reviews.
FDD Item 12 and Franchise Agreement Section 1.E grant no protected or exclusive territory. Parents may choose any Eye Level Learning Center, and Daekyo America need not refer them to the nearest unit. Students may come from any geography if weekly physical attendance is available. Public pages using “protected territory” language conflict with the April 8, 2026 FDD; the contractual disclosure controls.
The franchisee may not target prospects near another Eye Level Learning Center without approval or solicit transfers. Daekyo America may place nearby centers, use alternative channels, license programs to organizations, and control online delivery without compensation. A compliant franchisee may elect to serve a National Account on prescribed terms.
What does the franchisor control, and what remains with the franchisee?
Daekyo America controls the operating architecture; the franchisee controls execution and employment decisions. The line is not equal autonomy: the franchisee remains responsible for results and legal compliance while implementing changing System Standards.
The binding Operations Manual may be revised. System Standards may change curricula, assets, staffing levels, hours, payment methods, marketing, records and pricing. Daekyo America provides report- and inspection-based guidance, training, Field Consultant support and quality reviews, without committing to continue any specific assistance.
What does Item 20 show about the U.S. operating network?
At each year-end from 2023 through 2025, all operating U.S. outlets were franchised. The network increased from 117 to 121 franchised Learning Centers over that period.
Interpretation: the year-end network added four franchised outlets between 2023 and 2025, while Daekyo America ended each year with no company-owned Learning Centers. In 2025, eight franchised outlets opened, one terminated, two were not renewed and two ceased for other reasons.
Source: Eye Level Learning Center 2026 FDD, Item 20, Tables 1, 3 and 4, pages 55-58. No financial performance representation is provided in Item 19.
Which operating details require current confirmation?
The FDD establishes the control structure, but several daily rules live in the current Operations Manual and can change during the agreement term.
Operating-model synthesis
The central mechanism is parent-paid enrollment by Authorized Curricula subject, fulfilled through diagnostic placement, proprietary Instructional Materials, coached self-directed sessions and progress records. The franchisee’s primary responsibility is full-time management of enrollment, staffing, service quality, records and compliance. The strongest dependency is Daekyo America’s control of curriculum, Key & Manager, Instructional Materials, customer data and System Standards. The site has no protected territory or franchisee-controlled online channel. The largest undisclosed question is the current Operations Manual’s detailed staffing, pricing, inventory and reporting procedure.
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