What Are Operating Procedures of Auntie Anne's Franchise
Ever wondered how to become a pretzel purveyor with a well-established brand? Understanding the franchise model is key to unlocking your entrepreneurial journey. Dive into the specifics of this popular pretzel franchise and discover if it's the right fit for your business aspirations, and explore our comprehensive Auntie Anne's Franchise Business Plan Template to map out your success.
| # | Operating Procedure | Description |
|---|---|---|
| 1 | Location Selection and Development | Auntie Anne's offers robust support in identifying and securing prime locations, which typically include high-traffic areas like malls, airports, and entertainment venues. The brand's real estate team assists franchisees with demographic analysis, site evaluation, and lease negotiations to ensure optimal visibility and customer access. |
| 2 | Brand Leverage and Recognition | Franchisees benefit from operating under a globally recognized brand with substantial consumer awareness, simplifying marketing and driving immediate customer demand. This strong brand identity, supported by national advertising and a loyal following, also enhances access to premium retail locations. |
The financial investment for an Auntie Anne's franchise can range significantly, with a low initial investment of approximately $149,625 and a high end reaching $624,800. This includes an initial franchise fee of $35,500. Franchisees are required to have at least $35,500 in cash on hand and a net worth between $100,000 and $1,000,000. Ongoing fees include a royalty of 7% and a marketing fee of 1.50% of gross sales. The average annual revenue per unit is reported at $768,870, with a median of $1,534,865. Importantly, the typical breakeven time is around 12 months, with an investment payback period of approximately 14 months.
Auntie Anne's operates a significant network of franchised locations, with 1156 franchised units reported in 2023, a steady increase from 1126 in 2021. The company also maintains a small number of corporate-owned units, with 11 in 2023. The average profit and loss statement indicates that Cost of Goods Sold (COGS) typically represents 40% of revenue, leading to a Gross Profit Margin of 60%. Operating Expenses account for approximately 51% of revenue, resulting in an EBITDA of 9%.
Average annual running expenses for an Auntie Anne's unit include items such as rent ($48,000), utilities ($12,000), and advertising ($18,000). Other significant costs involve legal and accounting fees ($7,500), insurance ($4,800), and miscellaneous expenses ($15,000). Training-related costs are also factored in, including management training program fees ($2,500), travel and living expenses during training ($4,600), and an on-site training fee ($5,300). Additionally, franchisees are advised to have approximately $25,000 for the first three months of operation.
Key Takeaways
- The total initial investment for an Auntie Anne's franchise can range from $149,625 to $624,800, with a franchise fee of $35,500. A minimum of $35,500 in cash and a net worth of $100,000 to $1,000,000 are typically required.
- Ongoing fees include a 7% royalty on gross sales and a 1.50% marketing fee, which are competitive within the food franchise industry.
- Average annual revenue per unit is reported at $768,870, with a median of $1,534,865, indicating strong earning potential. EBITDA is estimated at 9% of revenue.
- Key factors influencing profitability include location (high-traffic malls are preferred), operational efficiency, and local marketing efforts.
- The franchise application process involves an online inquiry, FDD review, and a 'Discovery Day,' typically taking 60-120 days. A mandatory training program is required for franchisees and managers.
- Franchise agreements have an initial term of 20 years, with an option to renew for an additional 10 years. Franchisees must adhere to brand standards and financial obligations.
- Auntie Anne's offers significant benefits, including strong brand recognition (98% awareness in the USA), a streamlined operational model, and the purchasing power of parent company Focus Brands, leading to potential cost savings.
What Is The Business Model Structure?
The business model for this franchise revolves around a straightforward, yet effective, retail food operation. Franchisees establish and manage a branded pretzel bakery, serving a signature product line alongside complementary beverages. The core of the model is the consistent delivery of a high-quality, recognizable product in a convenient, high-traffic setting. This typically involves mall food courts, shopping centers, or other retail environments where foot traffic is substantial. The franchisor provides the brand, operational systems, supply chain support, and marketing, while the franchisee invests capital, manages day-to-day operations, and adheres to brand standards.
How much does an Auntie Anne's franchise cost?
- The total initial Auntie Anne's franchise investment is estimated to be between $223,050 and $457,800 as of early 2025. This range covers various costs from construction to initial inventory, making it a significant consideration for those exploring food franchise opportunities.
- This estimated Auntie Anne's franchise cost includes an initial franchise fee of $35,500. The remaining investment covers expenses such as real estate and improvements ($75,000 - $200,000), equipment ($65,000 - $125,000), and opening inventory ($4,000 - $6,000).
- Additional funds for the first three months of operation, estimated between $15,000 and $40,000, are also factored into the total initial investment, a common practice for a leading bakery franchise. For a detailed breakdown, you can refer to How Much Does an Auntie Anne's Franchise Cost?
What are the Auntie Anne's franchise requirements?
- Prospective franchisees must meet specific financial requirements to own an Auntie Anne's franchise. As of 2025, the typical requirement is a minimum liquid capital of $120,000 and a total net worth of at least $400,000.
- Beyond financials, Auntie Anne's seeks candidates with strong business acumen and management experience. While direct food service experience is a plus, a proven track record in operations or retail management is highly valued in the Auntie Anne's franchising system.
- Candidates must also demonstrate a passion for the brand and a commitment to upholding its operational standards. This aligns with the brand's focus on quality and customer experience across all Auntie Anne's franchise locations.
Key Considerations for Franchisees
- Financial Preparedness: Ensure you have access to the required liquid capital and net worth. The initial investment can range significantly, so understanding your financial capacity is crucial before starting the Auntie Anne's franchise application process.
- Operational Experience: While not always mandatory, prior experience in managing a business, especially in retail or food service, can be a significant advantage. This experience aids in navigating the operational challenges inherent in a franchise.
- Brand Alignment: A genuine appreciation for the brand and its products is essential for long-term success. This passion will drive your commitment to maintaining the high standards expected in Auntie Anne's franchising.
What Are The Ongoing Franchise Fees?
When you own an Auntie Anne's franchise, there are several ongoing fees that contribute to the brand's continued success and your support as a franchisee. Understanding these fees is crucial for financial planning.
What is the royalty fee?
- The ongoing royalty fee for an Auntie Anne's franchise is 7% of gross sales. This fee is a fundamental part of the franchise agreement, granting you the right to leverage the established brand name, proprietary recipes, and proven operating system.
- This 7% royalty is typically remitted on a weekly basis. It’s a key financial component that supports the franchisor's infrastructure, including ongoing research and development, brand management, and the provision of essential support services to franchisees.
- In the broader food franchise landscape, this royalty rate is quite competitive. Industry averages for royalty fees generally fall between 5% and 9% of gross revenue. This ensures the franchisor maintains the resources necessary for continued brand growth and innovation, which ultimately benefits all franchise owners.
What is the advertising fee?
- Franchisees are also required to contribute to a national marketing and advertising fund. Currently, this contribution is set at 1% of gross sales, though the franchisor retains the right to adjust this up to 3%.
- These collected funds are strategically utilized for a variety of marketing initiatives. This includes national and regional advertising campaigns, engaging social media marketing efforts, and the creation of promotional materials. The primary goal is to consistently build brand awareness and drive customer traffic to all Auntie Anne's locations.
- Beyond the national fund, the franchise agreement may also stipulate local store marketing (LSM) expenditures. As of recent data, franchisees are generally expected to allocate approximately 1% of their gross sales towards local marketing efforts designed to engage their specific community.
For a detailed breakdown of the initial investment required to open your own Auntie Anne's franchise, you can refer to How Much Does an Auntie Anne's Franchise Cost?. This will give you a clearer picture of the total financial commitment involved.
Tips for Managing Ongoing Franchise Fees
- Budget Accurately: Factor in the 7% royalty and 1% advertising fee from day one when projecting your revenue and expenses. Understanding these costs upfront is key to profitability.
- Leverage Marketing Support: Actively participate in and benefit from the national and local marketing initiatives funded by your contributions. This can significantly boost your store’s visibility and sales.
- Stay Informed on Fee Adjustments: While the current rates are stated, be aware that the franchisor has the right to adjust the advertising fee. Keep communication channels open with the franchisor for any updates.
How Much Can An Auntie Anne's Franchise Profit?
What are the average franchise earnings?
- The Auntie Anne's franchise profit potential can be significant, though earnings vary widely based on location and management. According to the 2024 Franchise Disclosure Document (FDD), the average annual gross sales for the top 25% of traditional inline stores was $798,451.
- The median gross sales for all 757 traditional inline stores reported in the 2024 FDD was $548,272. Potential Auntie Anne's franchise earnings are directly influenced by sales volume, with cost of goods sold and labor being the primary expenses impacting net profit.
- For co-branded locations (e.g., with Cinnabon), financial performance can be even stronger. The average gross sales for 116 co-branded locations in 2023 was $983,189, showcasing a lucrative model within the company's franchise opportunities.
What factors influence profitability?
- Location is the single most critical factor affecting an Auntie Anne's franchise profit. High-traffic venues like major shopping malls, airports, and university campuses historically generate higher sales volumes, with mall-based locations representing over 70% of the system.
- Operational efficiency, including effective staff management, inventory control, and minimizing waste, directly impacts the bottom line. Franchisees who master the simple, streamlined production process often see higher profitability.
- Local marketing efforts and community engagement can significantly boost sales. Active participation in promotions and building a loyal customer base are key differentiators for top-performing franchisees.
Understanding the financial landscape is crucial when considering an Auntie Anne's franchise. The FDD provides a clear picture of potential revenue. For instance, the average annual revenue per unit is reported at $768,870, with a median of $1,534,865. However, it's important to note the wide range, with the lowest annual revenue per unit at $17,783 and the highest reaching $4,526,804. These figures highlight the impact of operational execution and market conditions.
When we look at the average Profit & Loss table from the FDD, the Cost of Goods Sold (COGS) typically accounts for 40% of revenue, which is $307,548 based on the average annual revenue. This leaves a Gross Profit Margin of 60%, or $461,322. Operating expenses, averaging 51% of revenue ($392,450), result in an EBITDA of $68,872, representing 9% of revenue. These numbers are essential for projecting net profit after accounting for all operational costs and franchise fees.
The initial investment for an Auntie Anne's franchise can range from a low of $149,625 to a high of $624,800. This includes the franchise fee of $35,500. The royalty fee is 7% of gross sales, and the marketing fee is 1.50%. While the breakeven time is estimated at 12 months, and investment payback at 14 months, these are averages and can vary. For those interested in the specifics of the opportunity, learning about What are the Pros and Cons of Owning an Auntie Anne's Franchise? is a vital step.
Key Considerations for Maximizing Profitability
- Location analysis: Thoroughly research and select a high-traffic location that aligns with the brand's typical customer base.
- Operational efficiency: Implement strict inventory management and staff scheduling to control costs and minimize waste.
- Marketing and promotions: Actively engage with the local community and participate in brand-wide promotions to drive customer traffic.
Operating Procedure To Start An Auntie Anne's Franchise
What is the Auntie Anne's franchise application process?
Embarking on the journey to own an Auntie Anne's franchise begins with a structured application process designed to ensure a good fit between the franchisor and franchisee. The initial step involves submitting an online inquiry form. Following this, a franchise development representative will reach out for an initial discussion to assess if you meet the fundamental financial and experiential prerequisites for Auntie Anne's franchising.
Once qualified, candidates proceed to complete a formal Auntie Anne's franchise application. This is meticulously reviewed by the franchisor. A crucial part of this stage is receiving and thoroughly reviewing the Franchise Disclosure Document (FDD). This comprehensive document provides all the essential details regarding the Auntie Anne's franchise investment, the terms of the Auntie Anne's franchise agreement, and operational expectations.
The concluding phases of the application typically include attending a 'Discovery Day' at the corporate headquarters. This provides an in-depth look at the brand and operations. Background and credit checks are also conducted. Following these steps, a final approval is granted by the franchise committee before a formal agreement is offered. The entire Auntie Anne's franchise application process generally spans between 60 to 120 days.
What is needed to open an Auntie Anne's franchise?
Opening your own Auntie Anne's franchise requires several key components. Firstly, securing the necessary financing is paramount. The total Auntie Anne's franchise investment can range significantly, from approximately $223,050 to $457,800, with a minimum liquid capital requirement of $120,000. For a detailed breakdown of these figures, you can explore How Much Does an Auntie Anne's Franchise Cost?
Identifying and securing a suitable location is another critical step in the Auntie Anne's franchising process. The chosen site must be approved by the Auntie Anne's real estate team and typically needs to be between 400 to 800 square feet. High-traffic areas, such as malls and busy retail centers, are generally preferred for optimal visibility and customer access.
Finally, both the franchisee and any designated manager must successfully complete the comprehensive Auntie Anne's franchise training program. This mandatory training ensures that all operational standards and product knowledge are thoroughly understood before the bakery franchise officially opens its doors for business. This dedication to training is a cornerstone of the Auntie Anne's franchise benefits.
Key Considerations for Opening an Auntie Anne's Franchise
- Financial Readiness: Ensure you have access to the required liquid capital of at least $120,000 and understand the total Auntie Anne's franchise investment range.
- Location Strategy: Focus on securing a high-traffic location that meets the brand's specific size and visibility requirements.
- Commitment to Training: Be prepared to dedicate time to the comprehensive Auntie Anne's franchise training to ensure operational excellence.
| Minimum Initial Investment | $149,625 |
| Maximum Initial Investment | $624,800 |
| Franchise Fee | $35,500 |
| Royalty Fee | 7% |
| Marketing Fee | 1.50% |
| Net Worth Requirement | $100,000 - $1,000,000 |
| Average Annual Revenue per Unit | $768,870 |
| Breakeven Time | 12 Months |
| Investment Payback | 14 Months |
Operating Procedure To Sign The Franchise Agreement
What is the term of the Auntie Anne's franchise agreement?
- The standard Auntie Anne's franchise agreement has an initial term of 20 years. This long-term contract provides franchisees with stability and a significant window to build their business and achieve a return on investment.
- Upon the expiration of the initial 20-year term, franchisees who are in good standing have the option to renew the agreement for an additional term. The renewal term is typically 10 years.
- A renewal fee is required to extend the agreement. As of the latest FDD, this fee is 20% of the then-current initial franchise fee, ensuring the franchisee is reinvesting in the brand for the subsequent term.
What are the key franchisee obligations?
- The franchisee is obligated to operate the store in strict compliance with Auntie Anne's brand standards, recipes, and operational procedures outlined in the confidential operations manual. This ensures consistency across all Auntie Anne's franchise locations.
- Franchisees must meet all financial obligations on time, including the weekly 7% royalty fee and 1.50% marketing fee. Accurate and timely financial reporting to the franchisor is also a mandatory requirement.
- The agreement requires the franchisee or a designated, trained manager to be actively involved in the day-to-day management of the bakery franchise unit, ensuring direct oversight of quality and service.
Understanding the franchise agreement is a critical step in the process of owning an Auntie Anne's franchise. It outlines the rights and responsibilities of both the franchisor and the franchisee, ensuring a clear framework for the business relationship.
When you are ready to proceed with an Auntie Anne's franchise application, the agreement is the culmination of the due diligence and discovery process. It details the financial commitments, operational standards, and the duration of the franchise term.
For those exploring their options within the food franchise sector, it's also beneficial to understand the broader landscape. You can learn more about comparable opportunities by exploring What Are Some Alternatives to the Auntie Anne's Franchise?
| Initial Term | 20 Years |
| Renewal Term | 10 Years |
| Renewal Fee | 20% of current initial franchise fee |
Key Considerations Before Signing
- Thorough Review: Always have the franchise agreement reviewed by a qualified franchise attorney before signing.
- Understand Fees: Be clear on all ongoing fees, including royalty and marketing contributions. The average annual revenue per unit is $768,870, with a median of $1,534,865.
- Operational Manuals: Familiarize yourself with the operations manual as it dictates the day-to-day running of your bakery franchise.
The agreement also specifies the franchisee's commitment to upholding the brand's integrity. This includes adhering to all proprietary recipes and operational procedures, which are fundamental to the Auntie Anne's franchising model.
Financial obligations are clearly laid out, typically including the initial franchise fee of $35,500, alongside the ongoing royalty fees. For instance, the royalty fee is 7% of gross sales, and the marketing fee is 1.50%.
Operating Procedure To Receive Franchisee Support
What does Auntie Anne's franchise training include?
When you decide to own an Auntie Anne's franchise, a robust training program is your first step toward operational success. This isn't just a brief overview; it's a comprehensive dive into what makes the brand tick.
- The training program is quite thorough, requiring about 40 hours of classroom instruction and an additional 64 hours of hands-on, on-the-job training. This is essential for both the franchisee and their key manager.
- You'll attend classes at the 'WOW' University located in Atlanta, Georgia. Here, you'll cover critical areas like business management, effective marketing strategies, financial reporting, and human resources management. This foundational knowledge is key for anyone looking to start an Auntie Anne's franchise.
- The practical training, or on-the-job component, dives deep into the daily operations. This includes mastering the art of pretzel rolling, understanding baking techniques, operating equipment correctly, and adhering to customer service standards. It ensures you're ready to run your bakery franchise smoothly.
What ongoing support is provided?
The support doesn't stop once training is complete. As a franchisee, you're part of a system designed for continuous growth and assistance.
- You'll be assigned a dedicated Franchise Business Consultant (FBC) who provides ongoing support. This FBC will conduct regular visits to your location to help boost operational efficiency, refine local marketing efforts, and analyze profitability.
- The brand invests heavily in research and development, meaning you'll consistently benefit from new menu items and product innovations. This helps keep the offerings fresh and drives sales, a significant advantage of joining a well-established food franchise.
- Extensive marketing support is also part of the package. This includes access to professionally designed advertising materials, a national brand website, and the management of a system-wide gift card program. These services are covered by the marketing fee you contribute. For more insights, you might want to explore What are the Pros and Cons of Owning an Auntie Anne's Franchise?
The franchisor's commitment to franchisee success is evident in their structured approach to both initial training and ongoing operational support. This ensures that whether you're a first-time entrepreneur or looking to expand your portfolio with another food franchise, you have the resources needed to thrive.
| Initial Investment Range | $149,625 - $624,800 |
| Franchise Fee | $35,500 |
| Royalty Fee | 7% |
| Marketing Fee | 1.50% |
Franchisee Support Tips
- Leverage your FBC: Don't hesitate to schedule regular meetings with your Franchise Business Consultant to discuss challenges and opportunities.
- Stay updated on R&D: Actively participate in training for new products to maximize their potential impact on your sales.
- Utilize marketing materials: Make the most of the provided advertising and national campaigns to build local brand awareness.
Operating Procedure To Select A Location
What are typical Auntie Anne's franchise locations?
When considering where to open an Auntie Anne's franchise, focusing on high-traffic, captive-audience environments has historically been the most successful strategy. This includes traditional inline stores and kiosks situated within enclosed regional shopping malls, which consistently draw significant foot traffic.
Beyond malls, the brand has actively expanded its presence into non-traditional venues, opening up substantial franchise opportunities. These locations leverage existing customer flows and include airports, train stations, travel plazas, university campuses, and entertainment venues such as stadiums and amusement parks. These sites offer a unique advantage by placing the bakery franchise directly in front of consumers who are often looking for a convenient treat.
Furthermore, Auntie Anne's offers co-branding opportunities, often in partnership with sister brands under the Focus Brands umbrella, like Cinnabon or Jamba. These combined storefronts can be very effective in street-side locations and strip malls, appealing to a broader customer base and creating a more robust business model. This multi-brand approach can enhance visibility and customer appeal.
Does the franchisor assist with site selection?
Yes, Auntie Anne's provides comprehensive support throughout the site selection and development process. The franchisor maintains a dedicated real estate team that utilizes sophisticated demographic analysis and site selection models to pinpoint promising trade areas and specific locations. This data-driven approach is crucial for identifying potential franchise opportunities with the highest likelihood of success.
This expert team actively assists franchisees in evaluating potential sites. They offer valuable guidance on lease negotiation terms and ensure that any chosen location meets all the brand's strict criteria regarding visibility, foot traffic, and the surrounding co-tenancy. This support is invaluable for new owners navigating the complexities of commercial real estate.
Once a site is secured, the franchisor doesn't stop there. They provide standardized prototype store designs and detailed construction guidance. This ensures that the location is built out efficiently and strictly adheres to brand specifications, which helps streamline the entire process from lease signing to grand opening for the new Auntie Anne's franchise owner.
Key Site Selection Considerations
- Visibility and Accessibility: Ensure the location is easily seen and accessed by potential customers.
- Foot Traffic: Prioritize areas with consistent, high volumes of pedestrian traffic.
- Demographics: Analyze the local population to ensure it aligns with the target customer base for a bakery franchise.
- Competition: Evaluate the presence of direct and indirect competitors in the vicinity.
- Lease Terms: Negotiate favorable lease terms that support long-term profitability for your Auntie Anne's franchise.
The initial investment for an Auntie Anne's franchise can range from $149,625 to $624,800, with a required cash down payment of $35,500. The franchise fee is also $35,500. Understanding how much does an Auntie Anne's franchise cost is the first step in assessing the financial requirements for this food franchise opportunity.
In terms of financial performance, the average annual revenue per unit is approximately $768,870, with a median of $1,534,865. Operating expenses typically account for about 51% of revenue, leading to an EBITDA of around 9%. The royalty fee is 7% of gross sales, and the marketing fee is 1.50%.
| Investment Range | Franchise Fee | Royalty Fee |
| $149,625 - $624,800 | $35,500 | 7% of Revenue |
| Average Annual Revenue | Median Annual Revenue | EBITDA Margin |
| $768,870 | $1,534,865 | 9% |
Operating Procedure To Leverage Franchise Benefits
What are the main Auntie Anne's franchise benefits?
When you're looking into Auntie Anne's franchising, understanding the core benefits is key to leveraging them effectively. One of the most significant advantages is operating under a globally recognized brand. With a remarkable 98% brand awareness rate in the USA, this immediate consumer trust and recognition substantially reduce the marketing efforts required for a new owner.
Furthermore, franchisees benefit from a simple, streamlined operational model. The focus on a core menu of high-demand products simplifies inventory management, minimizes food waste, and streamlines training processes. This efficiency is a cornerstone of the Auntie Anne's franchise model.
The backing of the parent company, Focus Brands, provides immense purchasing power. This translates into lower costs for ingredients and supplies, a significant benefit that directly impacts potential profit margins for your Auntie Anne's franchise. This supply chain advantage is a tangible benefit to owning an Auntie Anne's franchise.
How does brand recognition help?
High brand recognition directly translates into built-in customer demand from the moment your new location opens. Customers are already familiar with the product and its quality, which accelerates the path to profitability compared to starting an independent business from scratch. This is a critical factor when considering how to start an Auntie Anne's franchise.
A strong brand identity also simplifies marketing efforts. National advertising campaigns and a loyal social media following, funded by the collective advertising fund, continuously reinforce the brand's image and drive traffic to all franchise locations. This collective marketing power is a substantial Auntie Anne's franchise benefit.
Moreover, prime real estate locations, such as top-tier malls and airports, actively seek out well-known brands. This brand recognition provides Auntie Anne's franchisees with access to prime locations that would be challenging for an unknown business to secure. This is a crucial element in the Auntie Anne's franchise locations strategy.
Leveraging Operational Strengths
- Simplified Menu & Operations: Focus on a core product line for efficient inventory and training.
- Supply Chain Advantages: Benefit from the purchasing power of Focus Brands for cost savings.
- Proven Business Model: Utilize a system refined over years of operation.
| Key Franchise Metrics | Data |
| Average Annual Revenue per Unit | $768,870 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 1.50% of gross sales |
| Breakeven Time | Approximately 12 Months |
| Investment Payback | Approximately 14 Months |
When considering the Auntie Anne's franchise cost, it's important to note the initial investment can range from $149,625 to $624,800. The initial franchise fee is $35,500, with required cash on hand of $35,500. The net worth requirement typically falls between $100,000 to $1,000,000. Understanding these figures is part of the Auntie Anne's franchise application process.
The Auntie Anne's franchise agreement outlines the terms and conditions, including the royalty and marketing fees. These fees contribute to the ongoing support and brand-building efforts that benefit all franchisees. For those interested in owning an Auntie Anne's franchise, exploring these financial aspects is crucial.
The Auntie Anne's franchise training program is designed to equip new owners with the necessary skills. This training, along with on-site support, ensures franchisees are well-prepared to manage their bakery franchise. The process of how to start an Auntie Anne's franchise involves several steps, including understanding the Auntie Anne's franchise requirements and the Auntie Anne's franchise investment.
The Auntie Anne's franchise profit potential is influenced by factors such as location and operational efficiency. With an average gross profit margin of 60%, and EBITDA at 9%, the model shows a clear path to profitability. The median annual revenue per unit is a substantial $1,534,865, indicating strong earning potential for those who successfully navigate the Auntie Anne's franchise opportunities.