How much does a Super 8 franchise cost in 2026?
For the U.S. offer in the March 31, 2026 Franchise Disclosure Document, a 65-room new-construction Super 8 facility requires an Estimated Initial Investment of $5,043,737 to $7,141,542. A 100-room conversion facility has a separate range of $285,156 to $2,626,641. Neither range includes buying or leasing real estate, and the conversion range assumes the franchisee already owns the facility.
The new-build estimate includes construction but excludes land. The conversion estimate assumes ownership of an existing hotel and changes sharply with the Property Improvement Plan, building condition, Furniture, Fixtures and Equipment, and Opening Inventory. Source: 2026 FDD, Item 7, pp. 39–46.
Data basis. Legal franchisor: Super 8 Worldwide, Inc., a South Dakota corporation and subsidiary of Wyndham Hotel Group, LLC, which is wholly owned by Wyndham Hotels & Resorts, Inc.; the relationship is also shown in Wyndham's SEC-filed subsidiary list. FDD issuance date: March 31, 2026. Cost sections reviewed: Item 5, pp. 24–27; Item 6, pp. 27–39; Item 7, pp. 39–46; Item 10, pp. 52–54; and cost-relevant provisions in Items 8, 11, and 17. Formats: 65-room new construction and 100-room conversion. Information checked July 17, 2026.
Wyndham's official Super 8 development page identifies both new construction and conversion and references the March 31, 2026 FDD. Wyndham does not publish the complete FDD on that page; its official hotel franchise cost guidance directs prospects to request the disclosure document. FDD references in this article therefore remain unlinked Item-and-page citations.
Capital snapshot
The bars use a common $0 to $7.2 million scale. Exact range endpoints are shown in the labels.
Interpretation: the conversion range starts lower only because the 2026 FDD assumes an existing owned hotel; it does not include the property's acquisition price.
Source: Super 8 Worldwide, Inc. 2026 FDD, Item 7, pp. 39–46. Official FDD ranges; no midpoint or typical-cost estimate has been created.
What is included in each Super 8 investment range?
The 2026 Item 7 tables cover the Initial Fee, pre-opening professional and property costs, technology, Furniture, Fixtures and Equipment, Opening Inventory, insurance, launch expenses, and Additional Funds. The line items reconcile exactly to each official total, but the assumptions are format-specific.
65-room new-construction facility: premises and equipment
The new-construction estimate is dominated by Facility Construction. Wyndham's official new-hotel development overview describes its design and construction support, but the binding cost ranges are the 2026 FDD figures below.
| Item 7 cost entity | 2026 range | Payment timing |
|---|---|---|
| Market Study | $5,000–$15,000 | Before construction |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $153,725–$308,570 | Before opening |
| Facility Construction | $3,954,650–$5,381,145 | Before opening |
| Construction Contingency | $197,733–$269,057 | As incurred; calculated at 5% of Facility Construction |
| Technology Systems | $46,836–$48,836 | Before opening |
| Property Management Set-Up and Installation | $6,000–$22,100 | Before opening |
| Furniture, Fixtures and Equipment | $215,988–$323,876 | Before opening |
| Signage | $20,000–$80,000 | Before opening |
65-room new construction: opening and initial-period costs
| Item 7 cost entity | 2026 range | Payment timing |
|---|---|---|
| Initial Fee, inclusive of Application Fee | $25,000 | $2,500 with application; balance at Franchise Agreement signing |
| Photos | $2,450–$5,825 | After opening |
| Training Tuition | $5,100–$6,600 | After opening |
| Training Expenses | $3,200–$5,500 | Before opening to third parties; after opening to franchisor or affiliate |
| Opening Inventory | $181,230–$210,479 | Before opening |
| Insurance | $17,500–$70,000 | Before opening |
| Grand Opening Advertising | $3,000–$14,500 | Before opening |
| Pre-Opening Wages | $83,293–$148,888 | Before opening |
| Miscellaneous Non-Tangible Asset Costs | $19,196–$37,035 | Before opening |
| Additional Funds for 3 Month Initial Period | $103,836–$169,131 | After opening |
The $5.0 million to $7.1 million range does not include land purchase or lease cost. Item 7 also excludes certain local impact fees, site-evaluation fees, geotechnical reports, civil engineering fees, and some taxes, freight, and installation costs identified in the footnotes.
100-room conversion facility: property-condition costs
The conversion estimate assumes the franchisee already owns the hotel. Wyndham's official conversion overview notes that required renovation depends on the property's condition; the 2026 FDD quantifies that uncertainty through several wide Item 7 ranges.
| Item 7 cost entity | 2026 range | Payment timing |
|---|---|---|
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0–$169,500 | Before opening |
| Facility Improvements | $0–$1,097,500 | Before opening |
| Conversion Contingency | $0–$54,875 | Before opening; 5% of Facility Improvements |
| Technology Systems | $1,500–$71,632 | Before opening |
| Property Management Set-Up and Installation | $6,000–$22,100 | Before opening |
| Furniture, Fixtures and Equipment | $71,770–$484,200 | Before opening |
| Signage | $20,000–$80,000 | Before opening |
| Opening Inventory | $7,073–$307,162 | Before opening |
100-room conversion: franchise, training, launch, and working capital
| Item 7 cost entity | 2026 range | Payment timing |
|---|---|---|
| Initial Fee, inclusive of Application Fee | $25,000 | $2,500 with application; balance at Franchise Agreement signing |
| Photos | $2,450–$5,825 | After opening |
| Training Tuition | $2,850–$6,600 | After opening |
| Training Expenses | $1,200–$3,500 | Before opening to third parties; after opening to franchisor or affiliate |
| Temporary Signage | $0–$1,250 | Before opening, if permanent signage is not installed |
| Insurance | $22,500–$80,000 | Before opening |
| Grand Opening Advertising | $3,000–$14,500 | Before opening |
| Miscellaneous Non-Tangible Asset Costs | $7,377–$22,966 | Before opening |
| Additional Funds for 3 Month Initial Period | $114,436–$180,031 | After opening |
Which conversion categories create the widest uncertainty?
The low end assumes an existing property is largely compliant with System Standards. The high end assumes extensive improvement or replacement. This is the most franchise-specific cost issue in the 2026 disclosure.
Each bar shows the disclosed low-to-high interval for a separate Item 7 category.
Interpretation: Facility Improvements alone account for a $1,097,500 disclosed spread, so the Property Improvement Plan and physical-condition review are central to conversion capital planning.
Source: Super 8 Worldwide, Inc. 2026 FDD, Item 7, pp. 43–46. All plotted values are official low/high ranges.
When is the Super 8 franchise money paid?
The cash commitment begins with the Application Fee, moves to the Initial Fee at Franchise Agreement signing, then shifts to design, construction or renovation, technology, inventory, insurance, and training. Item 7 includes some costs paid after opening, so the Total Estimated Initial Investment is not the same as the amount due on signing day.
The 2026 FDD permits discretionary deferral of some or all of the Initial Fee, usually for about 90 days or until opening, whichever occurs first. This is not automatic financing and requires an Initial Fee Note. FDD Item 10, pp. 52–53.
Which Super 8 fees continue after opening?
The core Recurring Fees are the 5.5% Royalty and 3% System Assessment Fee, both based on Gross Room Revenue and generally due monthly by the third day of the following month. Super 8 also has reservation-channel, loyalty, required service, and technology charges that use different fee bases.
| Ongoing cost entity | Amount or basis | Timing and scope |
|---|---|---|
| Royalty | 5.5% of GRR | Monthly; from Opening Date through expiration or earlier termination |
| System Assessment Fee | 3% of GRR | Same timing as Royalty; may change on 30 days' notice |
| Loyalty Program Charge | 4.25%–5.5% | Applied to amounts on which Wyndham Rewards members earn points or other program currency |
| Wyndham Connect Plus Fee | 3.5% of the GRR amount for each applicable reservation | For reservations booked through the required Wyndham Connect Plus service |
| Digital Pay-For-Performance Commission | Currently 7%; up to 10% of GRR | On consumed reservations booked through the PFP channels; participation required |
| GDS, Third Party Channel, and Internet Booking Fees | $2.08 per reservation for each applicable channel | Invoiced as reservations are processed through the specified channel |
| PMS Monthly Support and Service Fee | $734–$1,050/month | SynXis, OPERA Cloud Foundation, or OPERA Cloud Standard; room-count dependent |
| OPERA Cloud Premium Monthly Support and Service Fee | $13.25 per room/month | For facilities selecting OPERA Cloud Premium |
Which fees vary by system choice, event, or noncompliance?
Technology selection, training needs, reservation sources, property condition, quality inspections, transfers, and defaults can all create costs outside the two core Recurring Fees. These charges are not automatically incurred by every franchisee in the same amount.
Technology, training, and operating-program charges
| Fee or program | 2026 disclosed amount | When it applies |
|---|---|---|
| OPERA PMS interfaces | $525–$3,050 each; required RevIQ interface $750 | In addition to OPERA Set-Up and Implementation |
| General Manager Certification | $2,250 | Initial general manager within 90 days after opening |
| Additional HMP attendee | $1,400 | For an additional employee attending the program |
| On-site Opening Training | $750 / $2,250 / $3,750 | Based on 0–50, 51–200, or 200+ rooms, plus facilitator travel and lodging |
| Continuing Education | $600/year | Annual access to training materials and support |
| Chain Conference | $2,000 first attendee; $1,750 each additional | Approximately every 18–24 months; billed even if required attendee does not attend |
| Optional Revenue Management Services | $645–$5,425/month, depending on level and formula | Standard, Premium, or Premium Plus RMS |
| Remote Sales Service | $1,500/month | Optional remote local-sales support |
Item 11 states there is no contractual limit on the cost or frequency of required replacement computer hardware or software. A buyer should therefore separate the disclosed initial PMS amount from future mandatory technology upgrades. FDD Item 11, pp. 60–61.
Does Super 8 disclose liquid-capital or net-worth requirements?
The 2026 FDD does not state a fixed minimum Liquid Capital, Net Worth, or Non-Borrowed Funds threshold for the general Super 8 offer. It does require application and financial review, and significant owners must guarantee franchise obligations. A Development Incentive applicant must provide a current balance sheet, financing documents, equity-investment information, and other requested financial records.
What financing arrangements are described?
Item 10 says Super 8 Worldwide, Inc. generally does not provide financing except for disclosed arrangements. It may defer the Initial Fee in its discretion. It may also offer a Development Incentive for new construction or conversion. The incentive is structured as a loan typically funded shortly after opening and gradually forgiven over the Franchise Agreement term, but the unamortized balance can become repayable after an early termination or Transfer.
The Women Own the Room Development Incentive has a target amount of $2,500 per guest room, capped at 50% of the franchisee's equity investment, subject to qualification and discretion. Wyndham's Women Own the Room program page describes enhanced capital support for qualifying women-owned projects. The BOLD program may include a Development Incentive and customized support for qualifying Black entrepreneurs; the official BOLD program page describes enhanced capital and operational support. Neither program is guaranteed approval.
A Development Incentive can reduce the franchisee's long-term net outlay only if its conditions are satisfied through the full term. It should not be subtracted from Item 7 as though it were guaranteed, unrestricted pre-opening equity.
Which costs are not resolved by the official range?
Item 7 is a disclosed investment range, not a guaranteed project budget. The most important unresolved amounts are real estate, property condition, local professional and government charges, financing costs, and certain taxes, freight, installation, insurance, and technology expenses.
The FTC's Consumer's Guide to Buying a Franchise explains that Items 5 through 7 cover major initial and ongoing costs but may not resolve every operating or professional expense. The FTC Franchise Rule requires the 23-item disclosure document and the pre-signing disclosure period.
What costs can arise at transfer, relicense, or early termination?
The Super 8 Franchise Agreement has a 20-year term beginning on the first day of the month after opening and provides no contractual renewal or extension right. If both parties elect to continue, the franchisee must sign the then-current Franchise Agreement and pay the then-current Relicense Fee.
| Event | Disclosed cost | Cost implication |
|---|---|---|
| Transfer or mutually agreed relicense | $2,500 Application Fee plus Relicense Fee greater of $25,000 or $250 per room | Current fees may change by the event date; negotiated exceptions may apply |
| Administrative Assignment to an affiliate | $5,000 | Includes the Application Fee |
| Assignment to a financial institution or receiver | $7,500 | Includes the Application Fee |
| Development Incentive acceleration | 10% of unamortized balance | Added to repayment after specified early termination or Transfer |
| Liquidated Damages | Contract formula | Generally greater of $2,000 per authorized room or a multiple of prior Royalty and System Assessment Fees, subject to remaining term and other provisions |
| De-Identification Fee | $2,000 per day | Applies after termination until required de-identification is completed |
The absence of a renewal right means a buyer should not treat the original Initial Fee as the only brand-rights payment over a long holding period. A later continuation is a new mutual decision with the then-current Relicense Fee and contract terms. FDD Item 17, pp. 71–75.
What is the practical capital takeaway?
The verified 2026 Super 8 cost answer depends first on format: $5,043,737 to $7,141,542 for a 65-room new construction facility, versus $285,156 to $2,626,641 for a 100-room conversion facility. The conversion range is not a low-cost substitute for a new build unless the buyer already controls a suitable hotel and the Property Improvement Plan confirms limited work.
The $25,000 Initial Fee shown in both Item 7 sample formats is only one component of the investment; the general formula is the greater of $25,000 or $250 per guest room. Additional Funds are already inside the Item 7 totals, cover three months, and exclude rent and debt service. After opening, the central recurring obligations are the 5.5% Royalty and 3% System Assessment Fee, with separate loyalty, reservation, required-service, and technology charges. The most important unresolved question is the site- or property-specific cost outside Item 7: land for a new build, or acquisition price and PIP scope for a conversion.