How much does a Sun Tan City franchise cost?
A newly constructed 17-bed Sun Tan City Salon requires an estimated initial investment of $1,048,790 to $1,797,750 under the March 31, 2026 Franchise Disclosure Document. The range covers the period before opening and the first three months after opening, but it does not include the cost of acquiring real estate.
Estimated Initial Investment: one newly constructed 17-bed Sun Tan City Salon, including $50,000 to $100,000 of Working Capital for the first three months. Real estate acquisition is excluded.
Data basis. The legal franchisor is STC Franchising, LLC, a wholly owned subsidiary of STC Consolidated Operations, LLC. The FDD issue date is March 31, 2026. Cost analysis uses Items 5, 6 and 7, with cost-relevant provisions from Items 1, 8, 10, 11 and 17. Formats reviewed are a newly constructed Salon, a Conversion Salon and an Area Development Agreement. Information was checked on July 18, 2026.
The franchisor describes the current offer on its official U.S. franchise information page. Wisconsin also lists STC Franchising, LLC among its active franchise registrations. No matching 2026 FDD was found on a franchise-controlled public website, so FDD Item and page citations below are intentionally unlinked.
Capital snapshot
The following figures answer different questions and should not be added together as though each were outside Item 7.
What is included in the 2026 initial investment?
Item 7 includes 20 cost categories for one newly constructed 17-bed Salon. The two dominant variables are Leasehold Improvements and Tanning and Spa Equipment; together, their disclosed ranges account for most of the difference between the low and high totals.
Premises, equipment and systems
| Item 7 category | 2026 range | When due | Primary payee |
|---|---|---|---|
| Leasehold Improvements | $450,000–$800,000 | As incurred | Approved suppliers |
| Exterior Signage | $8,500–$13,000 | As incurred | Franchisor, affiliate or approved suppliers |
| Tanning and Spa Equipment | $450,000–$700,000 | As incurred | Franchisor, affiliate or approved suppliers |
| Office Equipment, Furniture, Retail Service Counter and Display and Supplies, Interior Signage | $50,000–$75,000 | As incurred | Franchisor, affiliate or approved suppliers |
| Computers and Software | $7,000–$10,000 | As incurred | Franchisor, affiliate or approved suppliers |
| Security System | $300–$1,500 | As incurred | Vendor |
| Music System | $30–$250 | As incurred | Third-party music provider through STC |
| Digital Messaging System Hardware | $1,400–$3,000 | As incurred | Vendor |
Opening commitments
| Item 7 category | 2026 range | When due | Primary payee |
|---|---|---|---|
| Initial Franchise Fee | $0–$30,000 | When the Franchise Agreement is signed | STC Franchising, LLC |
| Initial Retail Inventory | $6,000–$8,000 | As incurred | Franchisor, affiliate or approved suppliers |
| Start-Up Marketing | $10,000–$13,000 | As incurred | Advertisers |
| Insurance | $2,000–$6,000 | First-year premium before operations | Insurance companies |
| Lease Deposits | $5,000–$10,000 | Before operations | Landlord |
| Professional Fees | $500–$5,000 | As incurred | Accountants, lawyers and other advisers |
Readiness costs and the first three months
| Item 7 category | 2026 range | When due | Primary payee |
|---|---|---|---|
| Out-of-Pocket Expenses for Trainers/Field Support | $1,000–$5,000 | As incurred | Travel and lodging providers |
| Utility Deposits | $1,500–$5,000 | Before operations | Utility companies |
| High Speed Internet Access | $60–$2,000 | As incurred | Internet provider |
| Pre-Opening Training | $5,000–$10,000 | As incurred | Affiliate or travel vendors |
| License/Bonds | $500–$1,000 | On application before operations | Government agencies and bonding companies |
| Working Capital — Additional Funds over the next three months | $50,000–$100,000 | As needed during the first three months | Varies |
The markers show the maximum—not a typical or expected amount—for one newly constructed 17-bed Salon. Scale: $0 to $800,000.
Why does the three-salon development range add only $20,000?
The disclosed $1,068,790 to $1,817,750 Area Development Agreement range is not the cost to build and open three Salons. It covers the right to develop three Salons plus the cost to open and operate the first Salon for its first three months.
How the three-salon development fee credit works
For three Salons, the Development Fee is $50,000: $30,000 for the first Salon and $10,000 for each of the two additional Salons. The first $30,000 is credited against the first Salon’s Initial Franchise Fee, leaving a net $20,000 addition to the first-Salon Item 7 total.
This waterfall uses the FDD’s exact three-Salon fee and credit. It does not represent the construction cost of the second or third Salon.
Source: Sun Tan City 2026 FDD, Item 5, pp. 7–8, and Item 7, pp. 17–18. The $20,000 result is a derived reconciliation of the disclosed $50,000 payment and $30,000 credit.When is the money paid?
Sun Tan City does not require the entire Item 7 total as one payment. The cash moves through site approval, contract signing, buildout, pre-opening deposits and the first three months of operations.
Site approval comes first
For a new location, the 2026 FDD says the Franchise Agreement is not signed and the Initial Franchise Fee is not paid until STC approves the proposed site.
Contract fees are paid at signing
The standard $30,000 Initial Franchise Fee is due in full when the Franchise Agreement is signed. A three-Salon Area Development Agreement requires the $50,000 Development Fee when that agreement is signed.
Construction and equipment are paid as incurred
Leasehold Improvements, Tanning and Spa Equipment, signage, furniture, inventory, computers and most systems are paid under arrangements with the applicable supplier or vendor.
Deposits and approvals precede opening
Insurance, Lease Deposits, Utility Deposits and License/Bonds are due before operations. Training travel and Start-Up Marketing are incurred during the pre-opening period.
Working Capital is used after opening
The $50,000 to $100,000 Additional Funds line is already included in Item 7 and covers the first three months. It should not be added to the total a second time.
The franchisor estimates about 180 days from signing or first payment to opening a new Salon, although leasing, financing, permits, zoning, weather and equipment delays can change that period. Separately, the FTC franchise buying guide explains the federal requirement that a prospect receive the FDD at least 14 calendar days before signing a binding agreement or paying the franchisor or an affiliate.
Sources: Sun Tan City 2026 FDD, Items 5, 7 and 11, pp. 7–8, 16–19 and 25–26.Which fees continue after opening?
A new franchisee pays an 8% Royalty Fee on Gross Revenue from the Opening Date. The system also requires a minimum advertising expenditure of 3.0% of Gross Revenue, currently including a 2.0% National Marketing Fund contribution. These percentages are operating obligations, not additional Item 7 startup amounts unless an initial payment is expressly included there.
| Ongoing fee | Amount or basis | Timing | Key condition |
|---|---|---|---|
| Royalty — New Franchisee | 8% of Gross Revenue | Monthly draft settlement | Begins on the Opening Date |
| Royalty — Conversion Franchisee | 5% months 1–12; 6% months 13–24; 7% thereafter | Monthly draft settlement | Separate conversion schedule |
| Minimum Advertising Expenditure | Currently 3.0% of Gross Revenue | Throughout the year | Includes current 2.0% National Marketing Fund contribution; required advertising can reach 5%, subject to the FDD’s voting caveat |
| E-mail Blast Services | $50 per month per Salon | Monthly | Collected through draft settlement |
| Music Service | $29.75 per month per Salon | Billed quarterly | Not required for Conversion Salons |
| Woven Software Application | $75 per month per Salon | Monthly | Collected by STC or affiliate |
| STC App and Website Ecommerce | $150 per month per Salon | Monthly | Required participation |
| Applicant Tracking System | $20 per month | When billed | Collected by draft |
Technology, client service and payment-processing charges
The Item 6 fee schedule also contains fixed, device-based and usage-based system charges. These costs can rise with the number of workstations, devices, staff or services selected.
| System fee | 2026 disclosed amount | Basis | Payee or collection |
|---|---|---|---|
| Software and License Support Fee | $1,500 license; $650 annual | Per Salon | Approved supplier |
| Computer Set Up Fee | $600 | Per Salon, one time | Approved supplier |
| Computer Monitoring and Help Desk Support | $49 per month | Per device | Approved supplier |
| Client Services Fee | $127, $254 or $457 per month | IVR, limited or full service per Salon | STC or affiliate |
| Outbound Calls and Surveys | Minimum $150 | Contacts and agent use | STC or affiliate |
| GLOW TV Digital Messaging | $115 per device; $20 monthly first device; $5 each additional device | Device and monthly service | STC or affiliate |
| MyGlow Onboarding | $25 per location; $10–$15 monthly | Setup plus employee-count basis | STC or affiliate |
| Credit Card Auto-Update | $9.95 monthly + $0.15 per updated card | Usage-based | ACH from processing account |
| P2PE Credit Card Reader and Terminal Fee | $349 each + $9.95 monthly per terminal | Each POS workstation | ACH from processing account |
- Gross Revenue
- The FDD definition generally includes revenue from merchandise, goods, gift cards and services, while excluding specified taxes, qualifying refunds, charitable fundraising amounts, adjustments, credits and allowances.
- Draft settlement
- STC may debit the franchisee’s account or withhold royalties, fees and other amounts from electronic fund processing drafts collected on the Salon’s behalf.
How does converting an existing salon change the cost contract?
The 2026 FDD does not publish a separate total-investment range for a Conversion Salon. Some new-build categories may not apply, but the operator may have to spend an undetermined amount to bring the premises, fixtures, equipment, furnishings and signage into conformity with the Sun Tan City System.
| Conversion provision | Disclosed amount | Timing | Cost meaning |
|---|---|---|---|
| Initial Franchise Fee | Up to $30,000 | At signing | STC may waive or reduce it in its discretion based on the conversion circumstances |
| Conversion Royalty | 5%, then 6%, then 7% of Gross Revenue | Monthly | Steps up after months 12 and 24 |
| Conversion Team On-Site Services | $1,000 | Ten days after opening | Offset against conversion credit or collected by draft |
| Server Merge Fee | $750 | Within ten days after merger | Per entity converted or acquired competitor database |
The FDD also describes limited testing of a related Wellness City concept with selected franchisees in 2026. It does not provide a separate Item 7 range for that testing and conversion addendum, so the Sun Tan City total should not be treated as a complete Wellness City cost schedule.
Sources: Sun Tan City 2026 FDD, Items 1, 5, 6 and 7, pp. 1–4, 7–16 and 18–19.Which costs can arise after opening or remain unresolved?
Several material obligations have no fixed dollar amount in Item 7. The largest unresolved categories are future remodeling, required equipment updates, technology upgrades, relocation and event-triggered legal or compliance costs.
- Remodeling: STC may require a system-standard remodel, generally not within five years of opening or the last required remodel. The scope and cost are not disclosed; approved work must be completed within 180 days after final-plan approval.
- Technology upgrades: hardware, software and communications must be updated at the franchisee’s expense. The agreement has no contractual cap on frequency or cost, subject to the franchisor’s stated amortization judgment.
- Transfer: $5,000 plus reasonable legal fees, administrative costs and out-of-pocket expenses when an approved transfer occurs.
- Successor franchise: $5,000 at renewal, with a possible remodel and a new agreement that may contain materially different terms.
- Relocation and audit: actual relocation costs are reimbursed to STC; actual audit costs apply if reports are late or an audit finds an understatement of 2% or more.
- Additional training: currently $300 per day, minimum three days, plus transportation, lodging, meals and employee compensation when additional support is required or requested.
- Rush and special service fees: Marketing Rush Fee is $300 plus $100 per hour; IT rush charges are $150 for equipment modification, $250 for price changes and $750 for acquisitions or conversions.
- Other triggers: employee recruitment is $2,500 or $5,000 depending on role; data-query work starts at $150; late payments bear the highest lawful contract rate; enforcement, indemnification, printing, shipping, overdraft and EFT service costs vary.
- Cyber-event charge: Item 11 permits a charge of up to $200 per affected record, or a higher amount later specified, to offset the franchisor’s out-of-pocket response and notification costs.
Real estate acquisition is another explicit exclusion. Item 7 assumes a lease and makes no estimate for purchasing land or a building. Approved-supplier pricing also may not be uniform, and Item 8 estimates that required approved-source purchases can represent 54% to 79% of the total initial investment.
Sources: Sun Tan City 2026 FDD, Items 1, 6, 7, 8, 11 and 17, pp. 4, 9–22, 25–31 and 38–40.What capital qualifications are separate from the investment?
The official new-investor application currently screens for at least $250,000 in liquid capital and $500,000 in net worth. Those thresholds are not the same as the $1,048,790 to $1,797,750 Item 7 investment and do not establish that the remaining capital will be financed.
- Liquid Capital
- Cash and cash-equivalent resources available for investment. It is not the same as total net worth or the complete startup budget.
- Net Worth
- Total assets less liabilities. It can include assets that are not readily available to pay construction, equipment or Working Capital costs.
- Franchisor Financing
- Item 10 says neither STC nor its affiliates generally offer direct or indirect financing or guarantee a franchisee’s notes, leases or obligations.
- Personal Guaranty
- Any person owning or controlling at least 5% of the franchise must sign the disclosed Personal Guaranty; a spouse is required only when the spouse also owns at least 5%.
The current thresholds appear in the franchisor’s official new-investor application. Because an application screen can change independently of the annual FDD, confirm the thresholds and acceptable proof of funds in writing for the specific transaction.
Sources: Sun Tan City official new-investor application checked July 18, 2026; Sun Tan City 2026 FDD, Items 1 and 10, pp. 4 and 24.What should be verified before signing?
The most useful verification work is specific to the site, equipment schedule, supplier quotes and agreement format. A generic franchise-cost estimate cannot resolve those variables.
What is the practical Sun Tan City cost takeaway?
The current official starting point is $1,048,790 to $1,797,750 for one newly constructed 17-bed Salon, with Leasehold Improvements and Tanning and Spa Equipment creating the largest disclosed variation. The $50,000 to $100,000 Working Capital line is already inside that total, while the $250,000 liquid-capital and $500,000 net-worth screens are separate qualification measures.
A Conversion Salon has no published replacement total, and a three-Salon Area Development Agreement headline includes only the first Salon’s opening investment plus the net development commitment—not three complete buildouts. The most important unresolved amounts are site-specific construction, conversion conformity work, future remodels, required equipment updates and device- or usage-based operating systems.