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Description
Investment Icon

What Are the Initial Investment Requirements for a Welcomemat Services Franchise?

To start a Welcomemat Services franchise, you will need an initial investment ranging from $60,960 to $93,110. This includes a franchise fee of $47,000. Additionally, you should have a cash requirement between $60,960 and $89,710, and a net worth of $200,000 to $500,000. Understanding these financial commitments is crucial for ensuring you are prepared for the journey ahead.

Fees Icon

What Are the Ongoing Fees Associated with Welcomemat Services?

As a franchisee of Welcomemat Services, you will be responsible for ongoing fees that include a royalty fee of 6% on your revenue and a marketing fee of 2%. These fees are essential for maintaining brand presence and support, so it's important to factor them into your financial planning. Properly managing these costs can help you optimize profitability while benefiting from the franchise's marketing efforts.

Revenue Icon

What Is the Average Revenue Potential for a Welcomemat Services Franchise?

The average annual revenue per unit for Welcomemat Services is $102,174, with a median annual revenue of $2,370,494. The revenue range is significant, with the lowest annual revenue at $360,939 and the highest reaching $2,370,494. This range illustrates the potential for growth and profitability, but it also emphasizes the importance of effective management and market conditions in achieving these figures.

Breakeven Icon

How Quickly Can You Expect to Break Even with a Welcomemat Services Franchise?

Franchisees can expect to reach breakeven within approximately 12 months of operation. This quick payback period is an attractive feature for many entrepreneurs, as it indicates a potentially rapid return on investment. However, achieving this timeline will depend on various factors, including location, market demand, and operational efficiency. Proper planning and execution are key to realizing this goal.

Welcomemat Services Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$200,000 - $500,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

12 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$47,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$60,960 - $93,110
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$60,960 - $89,710
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$102,174
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$2,370,494
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$2,370,494
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$360,939
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Advertising & Marketing Franchises
Category icon A more specific division within the broader industry.

i Category:

Direct Mail
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Brian Mattingly
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

1170 Peachtree St., #1125 Atlanta, GA 30309
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2010
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Welcomemat Franchising, LLC

Welcomemat Services Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

75
The number of locations owned by independent franchisees.

Franchised Units i

55
The number of locations owned and run by the franchisor.

Corporate Units i

20
Units 2015 2016 2017
Total Units 45 61 75
Net Change YoY 16 14
Franchised Units 37 50 55
Net Change YoY 13 5
Corporate Units 8 11 20
Net Change YoY 3 9
Investment About

Investment Overview

Welcomemat Services offers an accessible entry point for aspiring entrepreneurs with a low initial investment range of $60,960 to $93,110. The franchise fee is set at $47,000, with ongoing royalty fees of 6% and a marketing fee of 2%. To qualify, potential franchisees need a cash reserve between $60,960 and $89,710 and a net worth of $200,000 to $500,000, making it a viable option for those looking to start a business with manageable financial requirements.

Potential About

Revenue Potential

Franchisees can expect an average annual revenue of $102,174 per unit, with a median annual revenue reaching $2,370,494. The revenue range is significant, with the lowest annual revenue at $360,939 and the highest at $2,370,494. This diverse revenue potential highlights the opportunity for franchisees to scale their operations effectively within the Welcomemat Services model.

Metrics About

Breakeven and Payback

Welcomemat Services boasts an attractive breakeven time of just 12 months, allowing franchisees to recover their initial investment quickly. This rapid payback period is particularly appealing for new business owners, as it indicates a strong potential for profitability and financial sustainability early in the franchise journey.

Fees About

Franchise Growth

Since its inception, Welcomemat Services has demonstrated steady growth in franchised units, expanding from 37 units in 2015 to 55 units by 2017. This growth trajectory reflects the brand's increasing market presence and the successful support provided to franchisees, positioning Welcomemat Services as a promising franchise opportunity in the market.

Breakeven About

Operational Insights

The average annual operating expenses for Welcomemat Services amount to $993,565, which includes key expenditures such as advertising and marketing ($237,691), management fees ($238,461), and professional fees ($73,395). Understanding these costs is crucial for franchisees to effectively manage their operations and optimize profitability.

Units About

Corporate Support

Welcomemat Services provides robust corporate support to franchisees, ensuring they have the necessary tools and resources to succeed. This includes training, marketing assistance, and ongoing operational guidance, which are essential for new franchise owners transitioning into the business. The commitment to franchisee success is a core component of the Welcomemat Services brand.

Frequently Asked Questions

The initial investment for a Welcomemat Services franchise ranges from $60,960 to $93,110, which includes the initial franchise fee of $47,000.