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Description
Investment Icon

What is the Initial Investment for a Tru Franchise?

To open a Tru franchise, you'll need to consider a significant initial investment ranging from $12,763,888 to $18,595,223. This includes a franchise fee of $100,000. Additionally, ensure you have cash reserves between $2,000,000 and $3,000,000 to cover startup costs and initial operating expenses. Understanding these financial requirements is crucial for aspiring franchisees to assess their readiness for ownership.

Fees Icon

What Are the Ongoing Fees Associated with a Tru Franchise?

Owning a Tru franchise involves ongoing fees that are essential to maintaining brand standards and supporting marketing efforts. Franchisees are required to pay a royalty fee of 5% on gross sales, along with a marketing fee of 4%. These fees contribute to the overall operational success of your franchise and help in building brand recognition in your market. It's important to factor these ongoing costs into your financial planning.

Revenue Icon

What Are the Revenue Expectations for a Tru Franchise?

Tru franchisees can expect varying revenue levels based on unit performance. The average annual revenue per unit is approximately $1,376,897, with a median of $1,016,156. The lowest reported annual revenue is $600,000, while the highest can reach up to $1,331,169. Understanding these figures can help franchisees set realistic financial goals and assess the profitability of their investment.

Breakeven Icon

How Long Does It Take to Break Even with a Tru Franchise?

The breakeven time for a Tru franchise is estimated at 24 months, with an investment payback period of around 36 months. This timeline is vital for potential franchisees to consider when evaluating the financial viability of their investment. Planning for these timelines can help ensure that you have adequate funding and resources to support your franchise during the initial growth phase.

Tru Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$6,165,500
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

36 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$100,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

5%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

4%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

24 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$12,763,888 - $18,595,223
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$2,000,000 - $3,000,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$1,331,169
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,016,156
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,331,169
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$600,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Restaurant Franchises
Category icon A more specific division within the broader industry.

i Category:

Full-Service Restaurants
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Christopher J. Nassetta
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Hilton Franchise Holding LLC

Tru Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

231
The number of locations owned by independent franchisees.

Franchised Units i

231
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2021 2022 2023
Total Units 177 212 231
Net Change YoY 35 19
Franchised Units 177 212 231
Net Change YoY 35 19
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Investment Overview

The Tru franchise offers a compelling investment opportunity with an initial investment range between $12,763,888 and $18,595,223. The franchise fee is set at $100,000, with ongoing royalty fees of 5% and a marketing fee of 4%. Prospective franchisees should have a cash reserve of $2,000,000 to $3,000,000 and a net worth of at least $6,165,500 to qualify for ownership.

Potential About

Revenue Potential

Franchisees can expect strong revenue generation, with average annual revenue per unit reported at $1,331,169 and a median of $1,016,156. The revenue range varies significantly, with the lowest unit generating $600,000 and the highest reaching $1,331,169. This revenue potential underscores the profitability of the Tru franchise model.

Metrics About

Breakeven and Payback

The Tru franchise has a breakeven period of approximately 24 months, allowing franchisees to recoup their initial investment relatively quickly. The investment payback period is around 36 months, providing a clear timeline for financial recovery and subsequent profitability.

Fees About

Franchise Growth

The Tru franchise is experiencing steady growth, with the number of franchised units increasing from 177 in 2021 to 231 in 2023. This upward trend reflects the brand's expanding market presence and the confidence franchisees have in the business model.

Breakeven About

Operational Expenses

Average annual operating expenses for a Tru franchise unit are estimated at $861,000. This figure includes various costs associated with running the business, ensuring franchisees can plan their financial strategies effectively while maintaining operational efficiency.

Units About

Financial Performance

The financial performance of Tru franchise units is robust, with an EBITDA of $1,371,192, which constitutes 99.58% of revenue. This high EBITDA percentage indicates strong profitability and efficient management of expenses, making the Tru franchise an attractive option for potential investors.

Frequently Asked Questions

The initial investment for a Tru franchise ranges from $12,763,888 to $18,595,223, which includes the franchise fee and other startup costs.