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Roosters Men's Grooming Center Franchise ProfileHealth & Beauty Franchises > Hair Salons |
To begin your journey with Roosters Men's Grooming Center, you should start by evaluating your financial readiness against their requirements, which include a net worth of $750,000 and $100,000 in liquid cash. The process typically involves submitting an inquiry to the franchisor, followed by a series of interviews and a review of the Franchise Disclosure Document. You will likely participate in a discovery day to meet the leadership team and understand the brand's culture of providing a classic barbershop experience. Once approved, you will pay an initial franchise fee of $39,500 and begin the site selection and construction process for your upscale grooming center.
Roosters offers a specialized niche in the hair care industry by focusing on high-end grooming services for men in a sophisticated atmosphere. With an initial investment ranging from $190,250 to $373,608, it presents a relatively accessible entry point compared to other premium service brands. The fee structure is competitive, featuring a 4% royalty fee and a 1% marketing fee. Furthermore, the brand operates on a fully franchised model with 85 units as of 2023 and zero corporate-owned stores, meaning the franchisor is entirely dedicated to the success and support of its franchise partners rather than competing with them.
If you are passionate about the resurgence of traditional men's grooming and want to provide a sanctuary for the modern gentleman, this franchise may be the right fit. Roosters provides a proven business model that moves away from the "quick-cut" concept toward a luxury service experience involving precision haircuts and facial shaves. The brand's performance data shows a median annual revenue per unit of $750,000, suggesting strong potential for those who can execute the model effectively. Additionally, the franchisor provides the necessary training and support systems to help you manage your team and maintain high service standards, even if you do not have a background in barbering.
Deciding to join Roosters requires a long-term commitment to quality and customer service. Prospective owners should note that the estimated breakeven time is approximately 18 months, with a projected investment payback period of 70 months. While the total number of units has seen a slight decrease from 91 in 2021 to 85 in 2023, the brand remains a recognized name in the upscale grooming sector. You must determine if your local market has a demand for premium men's services and if you are prepared to manage the operational costs associated with high-end retail locations. If you have the required capital and a drive for excellence, Roosters could be your opportunity to lead in the men's grooming industry.
Roosters Men's Grooming Center Franchise Financial Requirements
Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.
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Roosters Men's Grooming Center Franchise Unit Growth Summary
A breakdown of corporate, franchised, and total units, with yearly net changes.
Total Units
Franchised Units
Corporate Units
| Units | 2021 | 2022 | 2023 |
|---|---|---|---|
| Total Units | 91 | 88 | 85 |
| Net Change YoY | N/A | -3 | -3 |
| Franchised Units | 91 | 88 | 85 |
| Net Change YoY | N/A | -3 | -3 |
| Corporate Units | 0 | 0 | 0 |
| Net Change YoY | N/A | 0 | 0 |
Starting a Roosters Men's Grooming Center requires a total initial investment ranging from $190,250 to $373,608. Prospective franchisees must meet specific financial benchmarks, including a minimum liquid cash requirement of $100,000 and a total net worth of at least $750,000 to qualify for ownership.
The initial franchise fee to join the Roosters network is $39,500. Once operational, franchisees are required to pay a monthly royalty fee of 4% of gross sales. Additionally, there is a 1% marketing fee dedicated to brand development and regional advertising efforts to support the growth of the unit.
Based on recent disclosure data, Roosters units show a median annual revenue of $750,000, with the highest-performing units reaching $304,067 in specific reporting categories and the lowest at $447,774. On average, franchisees can expect a breakeven period of approximately 18 months, with a full investment payback estimated at 70 months.
As of 2023, the Roosters Men's Grooming Center network consists of 85 franchised units. The brand has maintained a consistent presence in the grooming industry, transitioning from 91 units in 2021 and 88 units in 2022. The system is currently comprised entirely of franchised locations, emphasizing a business model focused on owner-operators.
Roosters Men's Grooming Center operates as a 100% franchised system, with 0 corporate-owned units reported over the last three years. This structure ensures that the corporate team is fully dedicated to supporting franchise partners rather than managing company-owned stores, fostering a collaborative environment for business growth.
Roosters offers a specialized grooming experience tailored for men, combining traditional barbering techniques with modern luxury. With a proven business model and a clear path to profitability, it provides an opportunity for entrepreneurs to enter the personal care industry under an established brand name with a structured royalty and marketing support system.
Frequently Asked Questions
The total initial investment for a Roosters franchise typically ranges from $190,250 on the low end to $373,608 on the high end. This investment covers various startup costs, including the initial franchise fee and equipment.