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Description
Investment Icon

What Are the Initial Investment Requirements for a Pretzelmaker Franchise?

To open a Pretzelmaker franchise, you will need to prepare for an initial investment ranging from $200,200 to $322,000. This includes a franchise fee of $25,000, along with additional costs for equipment, inventory, and working capital. Potential franchisees should also have a net worth between $250,000 and $500,000, ensuring they are financially equipped to sustain the business during its early stages.

Fees Icon

What Are the Ongoing Fees Associated with a Pretzelmaker Franchise?

Owning a Pretzelmaker franchise involves ongoing financial commitments, including a royalty fee of 7% of gross sales and a marketing fee of 1.5%. These fees are essential for maintaining brand presence and supporting marketing initiatives, which can help drive customer traffic to your location. Being aware of these costs is crucial for effective financial planning and ensuring long-term profitability.

Revenue Icon

What Is the Average Revenue Potential for a Pretzelmaker Franchise?

The average annual revenue for a Pretzelmaker unit is approximately $32,830, with a median annual revenue of $33,000. However, revenue can vary significantly, with the lowest reported annual revenue at $122,000 and the highest reaching $1,234,000. Understanding this revenue range can help potential franchisees set realistic financial expectations and evaluate the potential return on investment.

Breakeven Icon

How Quickly Can You Expect to Break Even with a Pretzelmaker Franchise?

Franchisees can anticipate a breakeven period of around 18 months, which aligns with the investment payback timeline. This means that, on average, it may take about a year and a half to recover the initial investment made in the business. This relatively quick payback period can be an attractive feature for aspiring entrepreneurs considering a Pretzelmaker franchise.

Pretzelmaker Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$250,000 - $500,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

18 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

7%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1.50%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

18 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$200,200 - $322,000
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$200,200 - $322,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$32,830
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$33,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,234,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$122,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Restaurant Franchises
Category icon A more specific division within the broader industry.

i Category:

Quick-Service Restaurants
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Chris Dull
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

5555 Glenridge Connector, #850 Atlanta, GA 30342
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

PM Franchising, LLC

Pretzelmaker Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

153
The number of locations owned by independent franchisees.

Franchised Units i

153
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2019 2020 2021
Total Units 180 161 153
Net Change YoY -19 -8
Franchised Units 180 161 153
Net Change YoY -19 -8
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Franchise Overview

Pretzelmaker is a popular franchise chain known for its delicious, freshly baked pretzels and a variety of dipping sauces. Founded in 1991, the brand has carved out a niche in the food service sector, appealing to snack lovers in malls, airports, and other high-traffic locations. With a focus on quality ingredients and customer satisfaction, Pretzelmaker aims to create a unique snacking experience that keeps customers coming back for more.

Potential About

Investment Requirements

To become a Pretzelmaker franchisee, an initial investment ranges from $200,200 to $322,000. This includes a franchise fee of $25,000. Potential franchisees should be prepared to demonstrate a net worth between $250,000 and $500,000. The financial commitment reflects not only the cost of setting up a unit but also the potential for solid returns in a thriving snack food market.

Metrics About

Royalty and Marketing Fees

Pretzelmaker charges a royalty fee of 7% on gross sales, along with a marketing fee of 1.5%. These fees are essential for maintaining brand standards and supporting national marketing efforts that drive customer traffic to franchise locations. Understanding these ongoing costs is crucial for franchisees to manage their financial performance effectively.

Fees About

Revenue Potential

The average annual revenue per Pretzelmaker unit is approximately $32,830, with a median revenue of $33,000. While some units can generate as little as $122,000, others have reported revenues exceeding $1.2 million. This variance highlights the importance of location, management, and marketing strategies in maximizing revenue potential.

Breakeven About

Breakeven and Payback Period

Franchisees can expect a breakeven period of around 18 months, which aligns with the investment payback timeline. This relatively quick return on investment is appealing to many aspiring entrepreneurs, indicating that with effective operations and marketing, profitability can be achieved in a short timeframe.

Units About

Franchise Growth

As of 2021, Pretzelmaker had a total of 153 franchised units, down from 180 in 2019. This decline indicates a need for strategic growth initiatives and support for existing franchisees. Despite the challenges, the brand's commitment to quality and customer experience positions it well for future expansion and revitalization in the competitive snack market.

Frequently Asked Questions

The initial investment for a Pretzelmaker franchise ranges from $200,200 to $322,000, which includes the franchise fee and other startup costs.