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Description
Investment Icon

What Are the Initial Investment Requirements for a Philly Pretzel Factory Franchise?

To open a Philly Pretzel Factory franchise, you should be prepared for a total initial investment ranging from $133,999 to $351,193. This includes a franchise fee of $35,000. Additionally, you will need to have cash reserves between $133,999 and $196,087, and a net worth of at least $150,000 to $250,000. These figures are crucial for ensuring you have the financial stability to launch and sustain your franchise.

Fees Icon

What Are the Ongoing Fees and Financial Expectations?

As a franchisee of Philly Pretzel Factory, you will be subject to ongoing fees, including a royalty fee of 6% of your gross sales and a marketing fee of 2%. Understanding these costs is essential for maintaining profitability. The average annual revenue per unit is approximately $431,351, with a median of $382,701, indicating a solid revenue potential. However, keep in mind that the breakeven time is around 12 months, and the investment payback period is approximately 37 months.

Revenue Icon

What Does the Financial Performance Look Like for Philly Pretzel Factory?

Philly Pretzel Factory units exhibit strong financial performance, with average annual revenues reaching $1,090,855. The cost of goods sold (COGS) is about 25.9%, allowing for a gross profit margin of 74.1%. After accounting for operating expenses, which average $556,336, franchisees can expect an EBITDA of approximately $251,636, representing 23.1% of revenue. These figures highlight the potential for a lucrative business model.

Breakeven Icon

How Many Units Are Currently Operating and What Is the Growth Trend?

As of 2018, Philly Pretzel Factory has seen a steady increase in franchised units, growing from 138 in 2016 to 159 in 2018. The total number of units reached 163 by 2018, with a decline in corporate-owned units from 10 in 2016 to just 4 in 2018. This trend indicates a shift towards expanding the franchise model, which may present opportunities for new franchisees to join a growing network.

Philly Pretzel Factory Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$150,000 - $250,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

37 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$35,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$133,999 - $351,193
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$133,999 - $196,087
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$431,351
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$382,701
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,090,855
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$118,951
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Retail Franchises
Category icon A more specific division within the broader industry.

i Category:

Specialty Retail
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Dan DiZio
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

201 York Road, Jenkintown, PA 19046
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2004
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Soft Pretzel Franchise Systems, Inc.

Philly Pretzel Factory Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

163
The number of locations owned by independent franchisees.

Franchised Units i

159
The number of locations owned and run by the franchisor.

Corporate Units i

4
Units 2016 2017 2018
Total Units 148 157 163
Net Change YoY 9 6
Franchised Units 138 149 159
Net Change YoY 11 10
Corporate Units 10 8 4
Net Change YoY -2 -4
Investment About

Franchise Overview

Philly Pretzel Factory is a fast-casual restaurant chain specializing in soft pretzels and related snacks. Established with a focus on quality and customer satisfaction, the franchise has grown significantly since its inception, offering a unique menu that includes pretzel sandwiches, pretzel bites, and a variety of dipping sauces. With a strong brand identity and a commitment to fresh ingredients, Philly Pretzel Factory provides a delicious twist on traditional snack foods.

Potential About

Investment Requirements

To become a franchisee with Philly Pretzel Factory, the initial investment ranges from $133,999 to $351,193. This includes a franchise fee of $35,000. Potential franchisees should have a net worth between $150,000 and $250,000 and a minimum cash requirement of $133,999 to $196,087. These financial prerequisites ensure that franchisees are well-prepared to manage their business effectively.

Metrics About

Financial Performance

Philly Pretzel Factory franchises have demonstrated strong financial performance, with an average annual revenue of $431,351 per unit. The median revenue stands at $382,701, while the highest-performing units report revenues of up to $1,090,855. This potential for profitability, combined with a breakeven time of just 12 months, makes the franchise an attractive investment opportunity for aspiring entrepreneurs.

Fees About

Ongoing Fees

Franchisees are required to pay ongoing royalties of 6% of gross sales, along with a marketing fee of 2%. These fees contribute to the overall brand strength and marketing efforts, helping franchisees attract and retain customers. Understanding these fees is crucial for franchisees to effectively budget and plan for their operational expenses.

Breakeven About

Operational Support

Philly Pretzel Factory provides comprehensive support to its franchisees, including training programs, marketing assistance, and operational guidance. Franchisees benefit from a network of experienced professionals dedicated to helping them succeed. This support system is essential for navigating the challenges of running a franchise and optimizing overall performance.

Units About

Growth Potential

With 163 total units as of 2018, Philly Pretzel Factory has shown consistent growth, expanding from 148 units in 2016 to 163 units in just two years. This upward trend indicates a strong market demand for their products and presents opportunities for new franchisees to join a thriving brand. The combination of a loyal customer base and ongoing expansion plans positions the franchise for continued success in the competitive food service industry.

Frequently Asked Questions

The initial investment for a Philly Pretzel Factory franchise ranges from $133,999 to $351,193, which includes the franchise fee and other startup costs.