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Description
Investment Icon

What is the Initial Investment for a Max Muscle Franchise?

To open a Max Muscle franchise, you should be prepared for a total initial investment ranging from $93,500 to $278,500. This includes a franchise fee of $35,000. Additionally, you will need to demonstrate cash reserves between $128,500 and $278,500, along with a net worth of $250,000 to $500,000. Understanding these financial requirements is crucial for aspiring franchisees looking to join the Max Muscle brand.

Fees Icon

What are the Ongoing Fees Associated with a Max Muscle Franchise?

Max Muscle franchisees are required to pay a royalty fee of 6% on gross sales, along with a marketing fee of 2%. These ongoing fees are essential for maintaining brand presence and supporting local marketing efforts. It’s important to factor these into your financial planning to ensure sustainable profitability as you operate your franchise.

Revenue Icon

What is the Average Revenue Potential for a Max Muscle Franchise?

The average annual revenue per unit for a Max Muscle franchise is reported at $473,480, with a median annual revenue of $1,421,402. This wide range indicates significant earning potential, depending on location and management effectiveness. New franchisees should analyze these figures carefully to set realistic financial goals and expectations for their business.

Breakeven Icon

How Long Does it Take to Break Even with a Max Muscle Franchise?

Franchisees can expect to break even within approximately 12 months of operation. The investment payback period is estimated at 24 months. These timelines can vary based on various factors, including market conditions and operational efficiency. Understanding these metrics is vital for managing cash flow and planning for the future of your franchise.

Max Muscle Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$250,000 - $500,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$35,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$93,500 - $278,500
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$128,500 - $278,500
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$473,480
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,421,402
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,421,402
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$268,856
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Fitness Franchises
Category icon A more specific division within the broader industry.

i Category:

Gyms
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Joe Wells
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

4901 S. Isabel Place, #200, Sioux Falls, SD 57108
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2017
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Dakota One Franchising, LLC

Max Muscle Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

104
The number of locations owned by independent franchisees.

Franchised Units i

103
The number of locations owned and run by the franchisor.

Corporate Units i

1
Units 2016 2017 2018
Total Units 129 124 104
Net Change YoY -5 -20
Franchised Units 129 124 103
Net Change YoY -5 -21
Corporate Units 0 0 1
Net Change YoY 0 1
Investment About

Investment Overview

The Max Muscle franchise offers a low initial investment range of $93,500 to $278,500, making it accessible for aspiring entrepreneurs. The initial franchise fee is set at $35,000, with ongoing royalty fees of 6% and a marketing fee of 2%. To secure a franchise, potential owners need a cash requirement between $128,500 and $278,500, along with a net worth of $250,000 to $500,000.

Potential About

Financial Performance

Franchisees can expect an average annual revenue of $1,421,402, with a median revenue of $473,480. The lowest reported annual revenue per unit is $268,856, while the highest reaches $1,421,402. Notably, the breakeven period is approximately 12 months, allowing franchisees to recover their initial investment within two years.

Metrics About

Franchise Growth

Since its inception, Max Muscle has seen fluctuations in its franchised units. In 2016, there were 129 franchised units, which decreased to 124 in 2017 and further to 103 in 2018. The brand also operates one corporate unit as of 2018, indicating a cautious approach to expansion while maintaining franchisee support.

Fees About

Operating Expenses

The average annual operating expenses for a Max Muscle franchise total $126,447. Key expenses include salaries and wages at $38,664, advertising costs of $16,716, and legal fees amounting to $21,611. Understanding these costs is crucial for potential franchisees to effectively manage their financial performance.

Breakeven About

Profitability Insights

The average EBITDA for a Max Muscle franchise is reported at -$501,368, which reflects a challenging operating environment with expenses surpassing revenue. The operating expenses represent 135.3% of revenue, indicating that franchisees need to implement effective cost-control measures to enhance profitability.

Units About

Brand Mission

Max Muscle is dedicated to promoting health and fitness through high-quality nutritional products and supplements. The brand aims to empower individuals to achieve their fitness goals by providing expert guidance and superior products. This commitment to health and wellness resonates with a growing consumer base focused on fitness and lifestyle improvement.

Frequently Asked Questions

The initial investment for a Max Muscle franchise ranges from $93,500 to $278,500, which includes a franchise fee of $35,000.