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Description
Investment Icon

How Much Does It Cost to Open a HappyFeet-Legends International Franchise?

Starting a HappyFeet-Legends franchise requires a relatively low initial investment compared to many industries, ranging from $19,800 to $69,500. Prospective franchisees should be prepared for an initial franchise fee of $35,000. To qualify, the brand requires a net worth of $75,000 and liquid cash between $18,300 and $23,200. Once operational, franchisees contribute a 10% royalty fee and a 3% marketing fee. These costs support a business model that has seen unit growth from 11 total units in 2021 to 19 units by the end of 2023.

Fees Icon

What is the Earning Potential for a HappyFeet-Legends Franchisee?

Financial performance within the network varies significantly, offering a glimpse into the scalability of the model. The average annual revenue per unit stands at $103,452, while the median annual revenue is notably higher at $218,000. Top-performing units have reached as high as $728,901 in annual revenue, though entry-level or newer units may see figures closer to the $47,208 mark. Based on these figures, the franchise estimates a breakeven time of approximately 12 months, with a full investment payback typically achieved within 24 months.

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Why Should You Consider Joining the HappyFeet-Legends Network?

HappyFeet-Legends offers a unique opportunity in the youth sports and development sector. The brand has demonstrated consistent growth in its franchised units, doubling from 8 locations in 2021 to 16 by 2023. This expansion is supported by a stable corporate foundation, with 3 company-owned units maintained throughout the same period. The combination of a low entry cost and a relatively quick projected payback period makes it an attractive option for entrepreneurs who are passionate about youth soccer and physical education but want a business with a proven track record.

Breakeven Icon

Is a HappyFeet-Legends Franchise the Right Business Move for You?

If you are looking for a business with a manageable financial barrier to entry and a focus on community impact, this franchise may be the right fit. Success in this model requires a commitment to the brand's 10% royalty and 3% marketing structures, which fund the ongoing support and brand recognition necessary to compete. With a median revenue of $218,000, there is clear potential for a strong return on investment for those who can effectively execute the program. You must evaluate if your local market can support the growth needed to reach the high-performance tiers seen elsewhere in the system.

HappyFeet-Legends International Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$18,300 - $100,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

10 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$20,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

$
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

$
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

9 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$22,500 - $29,400
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$18,300 - $23,200
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$29,400
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$285,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$375,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

0,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Entertainment Franchises
Category icon A more specific division within the broader industry.

i Category:

Family Entertainment Centers
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Andy Barney
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

9701 W 67 th St. Merriam, KS 66203
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

HappyFeet-Legends International, Inc.

HappyFeet-Legends International Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

72
The number of locations owned by independent franchisees.

Franchised Units i

72
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2022 2023 2024
Total Units 64 68 72
Net Change YoY N/A 4 4
Franchised Units 64 68 72
Net Change YoY N/A 4 4
Corporate Units 0 0 0
Net Change YoY N/A 0 0
Investment About

Company Background

HappyFeet-Legends International is a specialized youth sports franchise dedicated to developing children's soccer skills through age-appropriate, creative play and technical training. The company operates a dual-brand model: HappyFeet focuses on introducing toddlers and preschoolers to soccer using stories and games, while Legends provides advanced skill development for older players. Since 2021, the brand has demonstrated consistent growth, expanding its franchised footprint from 8 units to 16 units by 2023, while maintaining a stable core of 3 corporate-owned locations.

Potential About

Investment Requirements

Starting a HappyFeet-Legends franchise is an accessible opportunity for entrepreneurs, with a low initial investment starting at $19,800 and a high-end estimate of $69,500. Prospective owners must meet a net worth requirement of $75,000 and possess liquid cash between $18,300 and $23,200. The initial franchise fee is set at $35,000, providing a structured entry point into the youth sports and enrichment industry.

Metrics About

Ongoing Fees and Royalties

Franchisees are supported by a corporate structure that reinvests in the brand's growth through a 3% marketing fee. For new units, the royalty fee is established at 10% of gross sales. These contributions ensure that owners receive ongoing operational support, brand development, and updated curriculum materials to maintain the high standards of the HappyFeet and Legends soccer programs.

Fees About

Financial Performance

The franchise demonstrates a wide range of earning potential across its network. While the average annual revenue per unit stands at $103,452, the median annual revenue is significantly higher at $218,000. Top-performing locations have reached a highest annual revenue of $728,901, while the lowest recorded annual revenue is $47,208. These figures reflect the scalability of the model depending on territory size and local market engagement.

Breakeven About

Growth and Unit Count

The HappyFeet-Legends network has seen a steady upward trajectory in its franchised units over the last three years. In 2021, the system comprised 11 total units (8 franchised, 3 corporate). This grew to 15 units in 2022 and reached 19 total units by the end of 2023. This 100% growth in franchised units over a two-year period highlights the increasing demand for the brand's unique approach to youth soccer development.

Units About

Path to Profitability

The business model is designed for a relatively quick transition from launch to sustainability. Data from the Franchise Disclosure Document indicates a typical breakeven time of approximately 12 months. Furthermore, franchisees can generally expect an investment payback period of 24 months, making it an attractive option for those seeking a predictable timeline for recovering their initial capital while building a community-focused sports business.

Frequently Asked Questions

The total investment required to open a franchise ranges from a low of $19,800 to a high of $69,500. This range covers the initial franchise fee, equipment, and other essential startup costs.