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Description
Investment Icon

How Much Does It Cost to Open a GuestHouse Franchise?

To embark on the journey of owning a GuestHouse franchise, you should be prepared for a wide range of initial investment costs, which can vary significantly from $118,000 to over $39 million depending on the property size and scope. Potential franchisees must meet a net worth requirement between $1,000,000 and $5,000,000, with at least $905,000 in liquid cash. Beyond the initial franchise fee of $15,000, you will be responsible for ongoing costs including a 5.0% royalty fee and a 1.5% marketing fee. Understanding these financial commitments is the first step toward securing your place in this hospitality chain.

Fees Icon

What is the Financial Outlook for a GuestHouse Franchisee?

Performance data for GuestHouse units indicates a robust revenue potential, with the highest-performing units reaching an annual revenue of $1,684,475. The average annual revenue per unit stands at $905,000, which aligns with the liquid capital requirements. For those concerned about the timeline for a return on investment, the typical breakeven time is estimated at 18 months, with a full investment payback period of approximately 48 months. These figures suggest a structured path toward profitability for dedicated operators.

Revenue Icon

Why Should You Consider Joining the GuestHouse Brand?

GuestHouse offers an opportunity for entrepreneurs to enter the lodging industry with a brand that focuses entirely on franchised growth, as evidenced by its 100% franchised unit model and zero corporate-owned locations. This structure ensures that the corporate team is fully dedicated to the success of its partners rather than competing with them. With 14 franchised units currently in operation as of 2023, the brand provides a focused environment for owners who are passionate about hospitality and guest services. The model is designed to support you through the complexities of hotel management while you build a local reputation for comfort.

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Is a GuestHouse Franchise the Right Opportunity for You?

Deciding to join GuestHouse involves assessing your ability to manage a significant hospitality asset and your commitment to the brand's standards. While the number of franchised units has seen a slight decrease from 16 in 2021 to 14 in 2023, the brand remains a contender for those looking for a mid-scale lodging investment. If you possess the required net worth and are looking for a business with a clear four-year payback trajectory, GuestHouse might be the right fit. Before signing any agreements, it is essential to conduct thorough due diligence, consult with financial advisors, and ensure you are ready to manage the operational demands of a 24/7 hotel environment.

GuestHouse Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$1,000,000 - $5,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

48 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$15,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

$
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

$
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

18 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$118,000 - $39,147,320
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$905,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$1,684,475
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$631,266
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$3,100,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$194,142
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Lodging & Leisure
Category icon A more specific division within the broader industry.

i Category:

Lodging
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Jim Houghton
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

1550 Market Street, Suite 350Denver, Colorado 80202
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2005
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Red Lion Hotels Franchising, Inc.

GuestHouse Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

14
The number of locations owned by independent franchisees.

Franchised Units i

14
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2021 2022 2023
Total Units 16 15 14
Net Change YoY N/A -1 -1
Franchised Units 16 15 14
Net Change YoY N/A -1 -1
Corporate Units 0 0 0
Net Change YoY N/A 0 0
Investment About

Financial Requirements

To qualify for a GuestHouse Franchise opportunity, candidates must demonstrate significant financial stability, including a net worth ranging between $1,000,000 and $5,000,000. Additionally, a minimum of $905,000 in liquid cash is required to ensure the operator has sufficient capital for the acquisition and initial stages of the business.

Potential About

Investment Costs

The initial investment for a GuestHouse location varies significantly based on the property size and scope, ranging from a low of $118,000 to a high of $39,147,320. This includes an initial franchise fee of $15,000. Prospective owners should plan for a financial commitment that aligns with the specific scale of the hospitality unit they intend to develop or convert.

Metrics About

Ongoing Fees

Franchisees are responsible for a monthly royalty fee set at 5.0% of gross revenue for new units. To support brand visibility and guest acquisition, there is also a recurring marketing fee of 1.5%. these fees ensure that the brand continues to provide the necessary infrastructure and promotional support for all locations within the chain.

Fees About

Performance and Recovery

The hospitality model shows a median annual revenue per unit between $1,000,000 and $5,000,000, with top-performing locations reaching higher revenue tiers. On average, the brand sees a breakeven time of approximately 18 months. Investors can typically expect a full investment payback within a 48-month window, depending on market conditions and operational efficiency.

Breakeven About

Unit Growth and Presence

As of 2023, the GuestHouse Franchise network consists of 14 franchised units. The system is entirely comprised of franchised locations, as there are currently 0 corporate-owned units. While the unit count has seen a slight adjustment from 16 units in 2021 to 14 in 2023, the brand remains focused on maintaining a dedicated network of independent operators.

Units About

Revenue Statistics

The brand demonstrates a diverse revenue landscape across its locations. While the average annual revenue per unit is recorded at $905,000, the highest reported annual revenue reached $631,266 in specific reporting categories, while other data points indicate revenue potential as high as $1,684,475 for select performers within the system.

Frequently Asked Questions

The total initial investment for a GuestHouse Franchise varies significantly based on the property type, ranging from a low of $118,000 to a high of $39,147,320. This includes an initial franchise fee of $15,000.