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Description
Investment Icon

What Are the Initial Investment Requirements for a GameTruck Franchise?

To start a GameTruck franchise, you will need to consider a range of initial investment costs, which can vary from $170,000 to $359,199. This includes a franchise fee of $49,500, which is part of the overall startup costs. Additionally, potential franchisees should be prepared for ongoing expenses, such as a 7% royalty fee and a 1% marketing fee. Ensuring you meet the cash requirement of at least $170,000 and a net worth of $100,000 to $300,000 is crucial before proceeding with your application.

Fees Icon

What Is the Revenue Potential for GameTruck Franchise Owners?

GameTruck franchises show promising revenue potential, with an average annual revenue of $338,520 per unit. The median revenue stands at $190,500, while some units have reported as high as $1,160,912 in annual revenue. This variance indicates that with effective management and marketing, franchisees can significantly increase their earnings. Understanding the financial metrics is essential for evaluating the viability of this investment and planning for future growth.

Revenue Icon

What Are the Operating Expenses Associated with a GameTruck Franchise?

Operating expenses for a GameTruck franchise can total around $327,627 annually. Key expense categories include labor, which accounts for approximately $137,260, and operating expenses at 60.2% of revenue. Other notable costs include advertising ($17,926), insurance ($22,870), and rental/storage expenses ($24,239). Being aware of these costs will help franchisees budget effectively and maintain profitability.

Breakeven Icon

How Quickly Can You Expect to Break Even with a GameTruck Franchise?

Franchisees can expect to break even within 12 months of operation. This rapid payback period is attractive for many potential investors, as it indicates a relatively quick return on investment. With careful financial planning and effective marketing strategies, franchisees can capitalize on this timeframe to begin generating profit and scaling their business. Understanding this timeline is vital for setting realistic expectations and financial goals.

GameTruck Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$100,000 - $300,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

12 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$49,500
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

7%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$170,000 - $359,199
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$170,000 - $359,199
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$338,520
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$190,500
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,160,912
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$163,379
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Entertainment Franchises
Category icon A more specific division within the broader industry.

i Category:

Family Entertainment Centers
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Scott Novis
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

10235 S. 51st Street, Suite 115 Phoenix, AZ 85044
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2008
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

GameTruck Licensing, LLC

GameTruck Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

50
The number of locations owned by independent franchisees.

Franchised Units i

48
The number of locations owned and run by the franchisor.

Corporate Units i

2
Units 2020 2021 2022
Total Units 58 53 50
Net Change YoY -5 -3
Franchised Units 55 51 48
Net Change YoY -4 -3
Corporate Units 3 2 2
Net Change YoY -1 0
Investment About

Initial Investment

The GameTruck franchise offers a range of initial investment options, with costs ranging from $170,000 to $359,199. The initial franchise fee is set at $49,500, making it accessible for aspiring entrepreneurs looking to enter the mobile gaming industry. With a cash requirement of $170,000 to $359,199, potential franchisees should be prepared for the financial commitment necessary to launch their business.

Potential About

Royalty and Marketing Fees

Franchisees are required to pay a royalty fee of 7% on gross sales, along with a marketing fee of 1%. These fees help support the ongoing development of the GameTruck brand and its marketing efforts. Franchisees should consider these fees when planning their financial projections, as they will impact overall profitability.

Metrics About

Revenue Potential

GameTruck franchises have demonstrated strong revenue potential, with an average annual revenue per unit of $338,520. The median annual revenue stands at $190,500, while some units report revenues as high as $1,160,912. This revenue capability highlights the lucrative opportunities available within the mobile entertainment market.

Fees About

Breakeven and Payback Period

Franchisees can expect to reach breakeven within approximately 12 months, making it a relatively quick return on investment. The investment payback period is also around 12 months, allowing franchisees to recoup their initial investment in a reasonable timeframe, which is appealing for many investors.

Breakeven About

Franchise Growth

The GameTruck franchise has seen a steady decline in the number of franchised units over the past few years, with 55 units in 2020, 51 in 2021, and 48 in 2022. This trend may indicate market saturation or challenges in attracting new franchisees. Understanding these dynamics is crucial for potential investors assessing the franchise's long-term viability.

Units About

Operational Expenses

The average annual operating expenses for a GameTruck franchise total approximately $327,627. Key expenses include labor at $137,260, advertising at $17,926, and insurance at $22,870. Franchisees should be aware of these costs to effectively manage their operations and optimize profitability in the competitive mobile gaming industry.

Frequently Asked Questions

The initial investment for a GameTruck franchise ranges from $170,000 to $359,199, which includes the franchise fee of $49,500 and other startup costs.