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Fitness Together Franchise ProfileFitness Franchises > Personal Training |
How to Open a Fitness Together Franchise?
To begin your journey with Fitness Together, you should first assess your financial readiness to meet the initial investment range of $221,458 to $524,484. The process typically involves submitting an inquiry to the franchisor, followed by a series of discovery calls to discuss the brand's unique approach to private personal training. You will need to demonstrate a net worth of at least $300,000 and liquid capital of $150,000. Once approved, you will pay an initial franchise fee of $40,000 and undergo comprehensive training to prepare for the operation of your studio, which focuses on providing a premium, one-on-one fitness experience.
Why You May Want to Start a Fitness Together Franchise?
Fitness Together offers a specialized business model in the wellness industry, focusing on private and semi-private personal training rather than the traditional big-box gym environment. This niche allows for personalized client attention and a professional atmosphere. With a total of 93 franchised units currently in operation and zero corporate-owned locations, the brand is entirely focused on supporting its franchise partners. As a franchisee, you will benefit from a structured system that includes a 6% royalty fee and a 2% marketing fee, designed to help you build brand awareness and maintain high service standards in your local community.
What Financial Factors Should You Consider for a Fitness Together Franchise?
Prospective owners must carefully evaluate the financial performance and long-term commitment required for this brand. The latest data indicates a median annual revenue per unit of $300,000, with some high-performing locations reaching nearly $395,000. However, it is important to note the projected timelines for recovery of your capital; the average breakeven time is approximately 21 months, while the full investment payback period is estimated at 69 months. These figures, combined with the ongoing 8% total fee structure for royalties and marketing, should be reviewed with a financial advisor to ensure the opportunity aligns with your personal investment goals.
Is Owning a Fitness Together Franchise the Right Move for You?
If you are passionate about health and wellness and prefer a boutique business model over high-volume fitness centers, Fitness Together may be the right fit. While the total number of units has seen a slight contraction from 106 in 2023 to 93 projected for 2025, the brand remains a dedicated player in the private training sector. Success in this franchise requires strong interpersonal skills and a commitment to the "Fitness Together" philosophy of changing lives through customized exercise programs. Before signing the agreement, you should perform due diligence by reviewing the full Franchise Disclosure Document and speaking with current studio owners to understand the daily demands of the business.
Fitness Together Franchise Financial Requirements
Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.
The minimum total assets (minus liabilities) you must possess.
Net Worth Required:
The estimated period to recoup your total investment.
Investment Payback:
The initial fee paid to join the franchise system.
Franchise Fee:
Ongoing percentage of revenue paid to the franchisor.
Royalty Fee:
Regular contribution toward the franchise’s advertising fund.
Marketing Fee:
The estimated timeframe to recover your initial costs.
Breakeven Time:
The total amount required to launch the franchise.
Initial Investment:
The minimum liquid capital you must have on hand.
Cash Required:
The typical yearly revenue generated per franchise location.
Average Revenue:
The middle value of yearly revenue among franchise locations.
Median Revenue:
The largest reported annual revenue among franchisees.
Highest Revenue:
The smallest reported annual revenue among franchisees.
Lowest Revenue:
A broad sector defining similar types of franchise businesses.
Industry:
A more specific division within the broader industry.
Category:
The key individuals guiding the franchise’s strategy and growth.
Leadership:
The official business address of the franchisor’s headquarters.
Corporate Address:
Available financing options to help start the franchise.
Funding Year:
The main organization that owns the franchise brand.
Parent Company:
Fitness Together Franchise Unit Growth Summary
A breakdown of corporate, franchised, and total units, with yearly net changes.
Total Units
Franchised Units
Corporate Units
| Units | 2023 | 2024 | 2025 |
|---|---|---|---|
| Total Units | 106 | 96 | 93 |
| Net Change YoY | N/A | -10 | -3 |
| Franchised Units | 106 | 96 | 93 |
| Net Change YoY | N/A | -10 | -3 |
| Corporate Units | 0 | 0 | 0 |
| Net Change YoY | 0 | 0 | 0 |
Investment Requirements
Starting a Fitness Together franchise requires an initial investment ranging from $221,458 to $524,484. Potential franchisees must meet specific financial criteria, including a minimum net worth of $300,000 and at least $150,000 in liquid cash to ensure the business is well-capitalized during its early stages.
Fees and Royalties
The initial franchise fee to join the Fitness Together network is $40,000. Once operational, franchisees are required to pay a 6% royalty fee on gross sales for new units. Additionally, there is a 2% marketing fee that supports brand-wide advertising and promotional initiatives.
Financial Performance
Based on recent data, the median annual revenue per unit for Fitness Together is $300,000. While the average revenue is reported at $150,000, top-performing locations have reached high annual revenues of $394,743. Prospective owners should plan for a breakeven period of approximately 21 months, with a total investment payback period of 69 months.
Market Presence and Growth
Fitness Together currently operates as a fully franchised model, with 0 corporate-owned units. As of 2025, the brand has 93 franchised units in operation. While the unit count has seen a slight consolidation from 106 units in 2023, the brand maintains a dedicated presence in the personalized fitness and wellness industry.
Business Model
Fitness Together specializes in a private personal training model, focusing on one-on-one sessions or small group training. This boutique fitness approach allows for lower overhead compared to big-box gyms and focuses on high-quality client relationships and customized wellness programs to drive recurring revenue.
Franchise Support
By joining Fitness Together, owners gain access to a structured system designed for the wellness industry. This includes the rights to use the brand name, established training protocols, and marketing strategies. The 2% marketing contribution ensures that the brand continues to reach health-conscious consumers looking for a private, professional exercise environment.
Frequently Asked Questions
The total initial investment for a Fitness Together franchise ranges from $221,458 on the low end to $524,484 on the high end. This investment covers various startup costs, including the initial franchise fee and equipment.