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Description
Investment Icon

What Are the Initial Investment Requirements for a Destination Map Franchise?

To become a franchisee with Destination Map, you need to prepare for an initial investment ranging from $35,950 to $45,950. This includes a franchise fee of $25,000. Additionally, you should have at least $25,000 in cash readily available and a net worth between $200,000 and $400,000. These financial prerequisites are essential to ensure you have the resources to successfully launch and sustain your franchise.

Fees Icon

What Are the Ongoing Fees for a Destination Map Franchise?

Once you open a Destination Map franchise, you will be responsible for ongoing fees that include a royalty fee of 10% of your unit's revenue and a marketing fee of 1%. These fees contribute to the overall support and promotional efforts of the brand, helping you attract customers and grow your business. Understanding these fees is crucial for managing your franchise’s financial health.

Revenue Icon

What Is the Financial Performance of a Destination Map Franchise?

Destination Map franchises have shown promising financial performance, with average annual revenue per unit around $53,175. The revenue can vary, with the lowest reported at $28,000 and the highest at $76,877. This range indicates the potential for profitability, but success will ultimately depend on effective management and local market conditions.

Breakeven Icon

How Long Does It Take to Break Even with a Destination Map Franchise?

Franchisees can expect a breakeven period of approximately 24 months. However, the investment payback period can be as short as 12 months for well-performing units. This timeline is important for potential franchisees to consider, as it impacts cash flow and overall financial planning for the initial years of operation.

Destination Map Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$200,000 - $400,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

12 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

10%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

24 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$35,950 - $45,950
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$25,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$53,175
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$53,174
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$76,877
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$28,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Advertising & Marketing Franchises
Category icon A more specific division within the broader industry.

i Category:

Signage
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Peter Hans
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

5197 Main Street, Suite 8 P.O. Box 726
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2011
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Discovery Map International, Inc.

Destination Map Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

134
The number of locations owned by independent franchisees.

Franchised Units i

132
The number of locations owned and run by the franchisor.

Corporate Units i

2
Units 2016 2017 2018
Total Units 126 132 132
Net Change YoY 6 0
Franchised Units 120 128 129
Net Change YoY 8 1
Corporate Units 6 4 3
Net Change YoY -2 -1
Investment About

Initial Investment

The initial investment for a Destination Map franchise ranges from $35,950 to $45,950. This includes a franchise fee of $25,000, which is an essential upfront cost for new franchisees. Understanding these financial requirements is crucial for aspiring entrepreneurs looking to enter the franchise market.

Potential About

Ongoing Fees

Franchisees are required to pay a royalty fee of 10% on gross sales, along with a marketing fee of 1%. These ongoing fees contribute to the support and resources provided by the franchisor, helping franchisees maintain brand standards and drive local marketing efforts.

Metrics About

Financial Performance

The average annual revenue per unit for Destination Map franchises is approximately $53,175, with a median revenue of $53,174. This financial performance indicates a solid revenue potential for franchisees, though individual results may vary based on location and management.

Fees About

Breakeven and Payback

Franchisees can expect to breakeven within 24 months of operation, with an investment payback period of just 12 months. This relatively quick return on investment makes Destination Map an attractive option for those looking to start a franchise business.

Breakeven About

Franchise Growth

Since its inception, Destination Map has shown steady growth in franchised units, with 120 units in 2016, increasing to 129 units by 2018. This growth trajectory reflects the brand's expanding market presence and the increasing interest from franchisees in this business model.

Units About

Operational Expenses

Average annual running expenses for a Destination Map franchise total around $4,425. These expenses include costs for computer systems, licenses, supplies, insurance, and sales expenses. Understanding these operational costs is vital for franchisees to manage their budgets effectively and maintain profitability.

Frequently Asked Questions

The initial investment for a Destination Map franchise ranges from $35,950 to $45,950, which includes the franchise fee and other startup costs.