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Description
Investment Icon

What Are the Initial Investment Requirements for a Clarion Franchise?

To open a Clarion franchise, you should be prepared for a significant initial investment ranging from $284,750 to $2,501,395. This includes a franchise fee of $45,000. Additionally, you will need to have cash on hand between $30,000 and $60,000, with a required net worth of $500,000 to $5,000,000. Understanding these financial commitments is crucial to ensure you are ready for the journey ahead.

Fees Icon

What Are the Ongoing Fees Associated with a Clarion Franchise?

As a Clarion franchisee, you will be responsible for ongoing fees that include a royalty fee of 5.5% of your unit's revenue and a marketing fee of 2.5%. These fees are essential for maintaining brand standards and ensuring effective marketing strategies. It's important to factor these costs into your financial planning to maintain profitability.

Revenue Icon

What Is the Average Revenue Performance for a Clarion Franchise Unit?

Clarion franchise units have shown varied revenue performance, with an average annual revenue of $44,870. However, figures can range significantly, from a low of $17,640 to a high of $154,140. Understanding these revenue metrics can help you set realistic financial goals and expectations as you prepare to operate your franchise.

Breakeven Icon

How Long Does It Typically Take to Break Even with a Clarion Franchise?

The breakeven period for a Clarion franchise is approximately 24 months, with an investment payback period of around 30 months. This timeline is crucial for aspiring franchisees to consider, as it indicates the time needed to recover your initial investment and start generating profits. Planning for this timeframe can help ensure your financial stability as you grow your business.

Clarion Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$500,000 - $5,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

30 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$45,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

5.5%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2.5%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

24 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$284,750 - $2,501,395
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$30,000 - $60,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$10,743
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$44,870
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$154,140
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$17,640
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Restaurant Franchises
Category icon A more specific division within the broader industry.

i Category:

Full-Service Restaurants
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Patrick S. Pacious
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

1 Choice Hotels Circle, Suite 400Rockville, Maryland 20850
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

1997
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Choice Hotels International, Inc.

Clarion Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

121
The number of locations owned by independent franchisees.

Franchised Units i

121
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2020 2021 2022
Total Units 155 143 121
Net Change YoY -12 -22
Franchised Units 155 143 121
Net Change YoY -12 -22
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Initial Investment

The Clarion franchise chain requires an initial investment ranging from $284,750 to $2,501,395. This investment includes a franchise fee of $45,000, along with additional costs for equipment, real estate, and working capital. Aspiring franchisees should prepare for a cash requirement of $30,000 to $60,000 to cover initial operating expenses and other startup costs.

Potential About

Royalty and Marketing Fees

Franchisees are subject to a royalty fee of 5.5% on gross sales, which contributes to the ongoing support and resources provided by the franchisor. Additionally, a marketing fee of 2.5% is required to fund local and national advertising efforts, ensuring brand visibility and customer engagement.

Metrics About

Financial Performance

The average annual revenue per unit for Clarion franchisees is approximately $44,887, with a median revenue of $44,870. However, revenues can vary significantly, with the lowest annual revenue reported at $17,640 and the highest at $154,140. This range highlights the potential for profitability but also the need for effective management and marketing strategies.

Fees About

Breakeven and Payback Period

Franchisees can expect to reach breakeven within 24 months of operation. The investment payback period is estimated at 30 months, indicating that franchisees can start seeing returns on their initial investment relatively quickly, provided they maintain efficient operations and effective customer acquisition strategies.

Breakeven About

Franchise Growth

The Clarion franchise chain has experienced a decline in the number of franchised units over the past three years, with 155 units in 2020, 143 in 2021, and 121 in 2022. This trend may raise questions about market saturation or operational challenges, making it crucial for prospective franchisees to assess the brand's current market positioning and future growth potential.

Units About

Operational Insights

The average operating expenses for a Clarion franchise unit include costs such as insurance and advertising, each estimated at $2,500 annually. Additional working capital of $30,000 and $50,000 for initial operational support is recommended, emphasizing the importance of financial planning and resource management for successful franchise operations.

Frequently Asked Questions

The initial investment for a Clarion franchise ranges from $284,750 to $2,501,395, depending on various factors such as location and size of the unit.