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ASP - America's Swimming Pool Company Franchise ProfileHome Based Franchises > Home Repair Services |
What is the Investment Required for an ASP - America's Swimming Pool Company Franchise?
To dive into an ASP franchise, you should be prepared for an initial investment ranging from $41,048 to $210,121. This includes an initial franchise fee of $90,000. Prospective owners must meet specific financial criteria, including a minimum net worth of $250,000 and at least $50,000 in liquid cash. Once operational, franchisees contribute a 7% royalty fee and a 1% marketing fee. Notably, the business model shows efficiency with an estimated breakeven time of just 9 months and a full investment payback period of approximately 17 months.
Why Should You Consider Opening an ASP Franchise?
ASP - America's Swimming Pool Company offers a robust opportunity in the home services sector, specifically within the pool maintenance and repair industry. The brand has demonstrated consistent growth, expanding its network from 331 franchised units in 2022 to 391 units by 2024. With zero corporate-owned units, the company is entirely focused on supporting its franchise partners. The high-end performance data is particularly compelling, with the highest annual revenue per unit reaching $851,824, reflecting the significant potential for scale in the right market.
What Does the Growth and Support Look Like for ASP Franchisees?
When you join ASP, you are entering a system with a proven track record of expansion and stability. The brand provides a comprehensive business model that eliminates the need for guesswork. Franchisees benefit from a structured support system designed to help them capture a share of the pool service market. With a steady increase of 30 units per year over the last few years, the brand's footprint is widening, providing a strong community of fellow owners to learn from while maintaining the standards that have led to a median annual revenue of $250,000 across the system.
Is an ASP - America's Swimming Pool Company Franchise Right for You?
If you are looking for a business with a relatively low entry point and a fast path to profitability, ASP may be the right move. The company caters to entrepreneurs who value a service-based model with recurring revenue streams. Success in this franchise requires a commitment to quality service and local marketing to build a loyal customer base. Given the 17-month investment payback period and the absence of corporate competition, this franchise offers a clear runway for dedicated individuals to build a successful business in the thriving pool maintenance industry.
ASP - America's Swimming Pool Company Franchise Financial Requirements
Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.
The minimum total assets (minus liabilities) you must possess.
Net Worth Required:
The estimated period to recoup your total investment.
Investment Payback:
The initial fee paid to join the franchise system.
Franchise Fee:
Ongoing percentage of revenue paid to the franchisor.
Royalty Fee:
Regular contribution toward the franchise’s advertising fund.
Marketing Fee:
The estimated timeframe to recover your initial costs.
Breakeven Time:
The total amount required to launch the franchise.
Initial Investment:
The minimum liquid capital you must have on hand.
Cash Required:
The typical yearly revenue generated per franchise location.
Average Revenue:
The middle value of yearly revenue among franchise locations.
Median Revenue:
The largest reported annual revenue among franchisees.
Highest Revenue:
The smallest reported annual revenue among franchisees.
Lowest Revenue:
A broad sector defining similar types of franchise businesses.
Industry:
A more specific division within the broader industry.
Category:
The key individuals guiding the franchise’s strategy and growth.
Leadership:
The official business address of the franchisor’s headquarters.
Corporate Address:
Available financing options to help start the franchise.
Funding Year:
The main organization that owns the franchise brand.
Parent Company:
ASP - America's Swimming Pool Company Franchise Unit Growth Summary
A breakdown of corporate, franchised, and total units, with yearly net changes.
Total Units
Franchised Units
Corporate Units
| Units | 2022 | 2023 | 2024 |
|---|---|---|---|
| Total Units | 331 | 361 | 391 |
| Net Change YoY | N/A | +30 | +30 |
| Franchised Units | 331 | 361 | 391 |
| Net Change YoY | N/A | +30 | +30 |
| Corporate Units | 0 | 0 | 0 |
| Net Change YoY | N/A | 0 | 0 |
Brand Overview
America's Swimming Pool Company (ASP) is a leading swimming pool cleaning, repair, and renovation franchise that provides high-quality pool maintenance services across the United States. With a commitment to reliability and professional service, ASP has established itself as a trusted name in the industry, helping residential and commercial pool owners maintain safe and beautiful swimming environments through a proven business model and advanced technology.
Franchise Growth and Scale
ASP has shown consistent growth in its franchise network, expanding from 331 units in 2022 to 391 units in 2024. The brand operates on a 100% franchised model, with zero corporate-owned units, ensuring that the company's full focus remains on supporting its franchise owners. This steady expansion highlights the scalability of the pool service business and the increasing demand for professional pool care across various markets.
Investment Requirements
Entering the ASP franchise system requires a net worth of at least $250,000 and liquid cash of $50,000. The total initial investment ranges from a low of $41,048 to a high of $210,121, depending on the territory and equipment needs. This investment includes a standard initial franchise fee of $90,000, positioning it as an accessible opportunity for entrepreneurs looking to enter the home services sector.
Financial Performance and Returns
The ASP business model is designed for efficiency, with a median annual revenue per unit of $250,000 and top-performing units reaching as high as $851,824. Franchisees can expect a relatively quick path to profitability, with an average breakeven time of approximately 9 months and a full investment payback period estimated at 17 months, making it an attractive option for those seeking a faster return on capital.
Ongoing Fees and Support
To maintain the high standards of the brand and benefit from national recognition, franchisees pay a royalty fee of 7% of gross sales. Additionally, there is a 1% marketing fee which funds brand-wide advertising and lead generation efforts. These fees grant owners access to ASP's proprietary "PoolOps" software, comprehensive training programs, and a dedicated support team to help grow their local market share.
Market Opportunity
As a specialized service provider in the multi-billion dollar pool industry, ASP offers a recession-resistant business opportunity. With a focus on recurring revenue through maintenance contracts and high-margin repair services, the franchise allows owners to build a stable customer base. The lack of corporate-owned units means that the brand's success is entirely dependent on the success of its individual franchise partners, fostering a collaborative and supportive corporate culture.
Frequently Asked Questions
The total investment range to start an ASP franchise is between $41,048 and $210,121. This variation depends on several factors, including the size of your territory and specific startup requirements.