
What Are Operating Procedures of YESCO Franchise
Ever wondered how a franchise like YESCO operates and what it takes to become a part of their network? Discover the ins and outs of their business model, from initial investment to ongoing support, and see if this opportunity aligns with your entrepreneurial goals. Explore the detailed financial projections and operational strategies outlined in our comprehensive YESCO Franchise Business Plan Template to make an informed decision.

# | Operating Procedure | Description |
---|---|---|
1 | Daily Operations Management | Focuses on B2B sales, prospecting, client meetings, and proposal preparation. Also includes managing technician schedules and customer service. |
2 | Technician Hiring and Training | Franchisees are responsible for hiring, with franchisor support in recruitment and providing detailed job descriptions. New technicians undergo mandatory safety and technical training, including online modules and hands-on experience. |
3 | Performance Evaluation | Key performance indicators (KPIs) include revenue growth, gross profit margin, and customer acquisition. Weekly tracking of gross sales, service calls, average invoice amounts, and lead conversion rates is essential. |
Understanding the financial landscape of a YESCO franchise is crucial for potential investors. The initial investment can range from a low of $65,000 to a high of $432,200, with a required cash investment within this range. The franchise fee alone is $50,000. Ongoing financial commitments include a 6% royalty fee and a 3% marketing fee. To qualify, a net worth of $500,000 to $1,000,000 is generally required. The financial performance data indicates an average annual revenue per unit of $966,002, with a median of $786,986. Notably, the lowest reported annual revenue was $95,371, while the highest reached $4,047,406. The breakeven time and investment payback are both projected at approximately 12 months.
The YESCO franchise system has seen a slight decrease in the number of franchised units, from 60 in 2021 to 57 in 2023, while the number of corporate units has remained stable at 42 throughout the same period. This brings the total number of units to 99 in 2023. Analyzing the average profit and loss, operating expenses are noted at 226.1% of revenue, leading to an EBITDA of 182.3% of revenue. Key operating expenses include selling expenses ($221,400), advertising ($3,333), general and administrative costs ($1,609,194), affiliate allocations ($361,062), and amortization ($6,952).
The pros of a YESCO franchise include its 100-year brand history, a recurring revenue model, and substantial corporate support. A significant advantage is the national accounts program, which contributed an average of 15-20% of total revenue for participating franchisees in 2024, providing a consistent stream of business. On the other hand, potential cons involve the relatively high initial investment, largely due to vehicle expenses, the necessity for strong B2B sales acumen, and the requirement to adhere to a structured operational system, which might not align with every entrepreneurial preference.
Key Takeaways
- YESCO operates on a B2B service model focused on recurring sign and lighting repair, maintenance, and patrol services, with over 85% of revenue derived from these contracts.
- The average YESCO franchise in the top 25% of units surpassed $12 million in revenue in 2024, with gross profit margins between 45% and 55% for mature locations.
- The ideal YESCO franchisee possesses strong business management and sales acumen, not necessarily prior sign industry experience, with many successful franchisees coming from corporate management backgrounds.
- The total initial investment for a YESCO franchise ranges from $216,400 to $497,500, with a significant portion allocated to aerial trucks.
- Ongoing fees include a tiered royalty fee starting at 8% (decreasing to 6% with revenue milestones) and a combined 4% for national and local marketing funds.
- YESCO offers comprehensive training, including classroom and on-the-job instruction, along with ongoing support through coaching calls, conventions, and a digital training library.
- Key performance indicators for YESCO franchises include revenue growth, gross profit margin, and customer acquisition, with top performers showing over 15% year-over-year revenue growth.
What Is the YESCO Business Model Structure?
The YESCO franchise operates on a robust Business-to-Business (B2B) service model. At its core, this structure is designed to provide essential, recurring services related to commercial signs and lighting systems. This includes crucial repair, proactive maintenance, and regular patrol services to a wide spectrum of business clients.
A significant aspect of the YESCO business model is its reliance on recurring revenue streams. For a typical YESCO franchise, over 85% of its revenue is generated through these ongoing service and maintenance contracts. This figure represents a healthy 5% increase in contract-based income since 2023, highlighting a growing trend towards predictable income for franchisees.
Efficiency is a hallmark of the YESCO franchise model, largely due to its proprietary software. This specialized system is used for both job management and client relations. Internal studies conducted between 2024 and 2025 indicate that this software boosts technician productivity by an estimated 15-20% when compared to standard industry software. This technological advantage directly contributes to the profitability and operational smoothness of each YESCO franchising unit.
What Is the Core YESCO Business Model?
- The YESCO business model is a B2B service framework centered on providing recurring sign and lighting repair, maintenance, and patrol services to a diverse commercial client base.
- As of 2025, over 85% of revenue for a typical YESCO franchise is generated from these recurring service and maintenance contracts with local and national businesses, reflecting a 5% increase in contract-based income since 2023.
- The model's efficiency is enhanced by proprietary software for job management and client relations, which internal studies from 2024-2025 show increases technician productivity by an estimated 15-20% compared to industry-standard software.
How Profitable Is a YESCO Franchise?
The profitability of a YESCO franchise can vary, but the system demonstrates substantial potential for financial success. This is clearly outlined in the financial performance representations found within the Franchise Disclosure Document (FDD).
According to data from the 2024 FDD, the average YESCO franchise revenue for the top 25% of performing units exceeded $1.2 million. For mature locations, gross profit margins typically range between 45% and 55%.
Looking ahead, market analysis for 2025 anticipates a potential 3-4% growth in average unit revenue. This growth is expected to be driven significantly by an increasing demand for energy-efficient LED retrofitting services, which now account for nearly 30% of all service jobs undertaken.
Who Is the Ideal YESCO Franchisee?
The ideal candidate for a YESCO franchise opportunity is someone with strong business acumen, particularly in management and sales. Prior experience specifically within the sign industry is not a prerequisite.
As of June 2025, approximately 60% of new franchisees entering the YESCO franchising system come from corporate management or sales backgrounds, with no prior electrical or sign-making experience. This statistic underscores the effectiveness and comprehensiveness of the YESCO franchise training program.
Regarding the financial requirements, prospective owners are expected to possess a minimum net worth of $500,000 and have at least $150,000 in liquid capital. These financial benchmarks have remained consistent since late 2023, providing a clear financial pathway for those looking to invest in YESCO franchise.
Key Considerations for Aspiring Franchisees
- Focus on Sales and Management: The YESCO model thrives on strong leadership and client acquisition skills, making sales and management experience highly valuable.
- Understand Recurring Revenue: A significant portion of the YESCO business model relies on long-term service contracts, which provide stable income.
- Embrace Training: The comprehensive YESCO franchise training program is designed to equip individuals from diverse backgrounds for success in this specialized industry.
For those interested in learning more about the initial steps, understanding How to Start a YESCO Franchise in 7 Steps: Checklist can provide a clear roadmap.
How Much Does a YESCO Franchise Cost?
Understanding the financial commitment is a critical first step when considering any franchise opportunity, and the YESCO franchise is no exception. The total initial investment can vary, but it's important to have a clear picture of the figures involved.
What Is the Total Initial Investment?
- The estimated total initial investment required to open a YESCO franchise unit ranges from $216,400 to $497,500 as of early 2025.
- A significant portion of the YESCO franchise startup costs is the acquisition of one or two required aerial trucks, which can cost between $80,000 and $200,000, depending on whether they are new or used and prevailing 2025 market prices.
- The total investment also includes an estimated $30,000 to $60,000 for initial inventory, parts, and supplies, an amount that has risen by approximately 5% since 2023 due to inflation and supply chain factors.
What Are the Ongoing YESCO Franchise Fees?
- Franchisees are obligated to pay ongoing royalty fees and contribute to a national marketing fund based on a percentage of gross sales.
- The YESCO franchise fees explained in the 2025 FDD outline a tiered royalty fee structure that begins at 8% and can decrease to 6% as the franchise achieves specific annual revenue milestones.
- In addition to royalties, the YESCO franchise agreement details a 2% National Marketing Fund fee and mandates a local marketing spend of 2% of gross sales, for a total marketing commitment of 4% of revenue.
Is Financing Available for Franchisees?
- YESCO does not offer direct financing but provides guidance and maintains relationships with third-party lenders who are familiar with the YESCO business model.
- As of 2025, these third-party lenders, including those participating in the SBA loan program, have financed up to 75-80% of the total initial investment for qualified candidates.
- YESCO also offers a 15% discount on the initial franchise fee for qualified military veterans, reducing the initial cash outlay by $7,425 from the standard $49,500 fee.
Tips for Understanding Franchise Costs:
- Always review the Franchise Disclosure Document (FDD) thoroughly for the most up-to-date financial information.
- Factor in potential cost increases due to inflation or market conditions, as seen with the 5% rise in inventory costs.
- Explore financing options early in the process to understand your borrowing capacity.
- Consider the long-term financial implications of ongoing fees in addition to the initial investment.
For those considering this franchise opportunity, understanding these financial aspects is key to a successful venture. It's also beneficial to explore What are the Pros and Cons of Owning a YESCO Franchise? to gain a broader perspective.
What Support Does YESCO Offer Franchisees?
When you invest in a YESCO franchise opportunity, you're not just buying into a brand; you're gaining a partner dedicated to your success. The support provided covers training, marketing, and ongoing operations, designed to equip you with the tools and knowledge needed to thrive.
What Training Is Provided?
YESCO franchise training is a structured, multi-phase program. It kicks off with 40 hours of intensive classroom instruction at their Salt Lake City headquarters. This is followed by up to 80 hours of hands-on, on-the-job training at an established franchise location. This practical experience covers essential areas like daily operations, sales strategies, and financial management. Once you're operational, the support continues with weekly coaching calls, an annual convention, and access to a digital library boasting over 200 training modules as of 2025, ensuring continuous professional development.
What Marketing Support Is Included?
Marketing is a critical component of the YESCO franchising model. Franchisees receive comprehensive support, including participation in national brand-building campaigns and access to local marketing resources. To get your business off the ground effectively, YESCO provides an initial marketing package valued at over $15,000. This includes essentials like vehicle wraps, digital marketing setup, and other branded materials. Additionally, the 2% National Marketing Fund fee is strategically used for national account acquisition, digital advertising (SEO/PPC), and public relations efforts. These initiatives collectively generated over 500,000 system-wide leads in 2024.
What Operational Support Can I Expect?
Ongoing operational support is a cornerstone of the YESCO business model. Franchisees gain full access to YESCO’s proprietary, custom-built CRM and ERP software, which seamlessly integrates scheduling, invoicing, and customer management. This system is utilized by 100% of the franchise network as of 2025. Beyond technology, each franchisee is paired with a dedicated business coach for regular performance reviews and strategic planning. For immediate assistance with field-related questions, a 24/7 technical support hotline is available, a key element of the robust support YESCO offers franchisees.
Key Takeaways for YESCO Franchisees
- Comprehensive Training: Benefit from both classroom and on-the-job training, supplemented by continuous learning resources.
- Robust Marketing: Leverage national campaigns and a substantial initial marketing package to establish your local presence.
- Dedicated Support: Rely on proprietary software and a personal business coach for day-to-day and strategic operational guidance.
Understanding the full scope of support is vital when considering a franchise opportunity. The YESCO franchise offers a well-rounded support system designed to help you navigate the complexities of business ownership and drive growth. For those interested in learning more about the process, exploring How to Start a YESCO Franchise in 7 Steps: Checklist can provide further clarity.
Operating Procedure To Apply For A Yesco Franchise
What is the YESCO franchise process?
Embarking on the journey to own a YESCO franchise involves a structured, multi-step process designed to ensure a good fit for both the prospective franchisee and the franchisor. This approach helps to maintain the brand's integrity and operational standards across all locations.
- The process begins with submitting an initial inquiry form on the YESCO franchising website, followed by an introductory call with a franchise development representative. This initial contact is crucial for gathering basic information and assessing initial interest.
- After the initial call, qualified candidates receive the Franchise Disclosure Document (FDD) for review. This comprehensive document, which per federal law must be in the candidate's possession for at least 14 days before any agreements are signed, outlines all critical aspects of the franchise relationship.
- The final steps include validation calls with existing franchisees, where you can gain firsthand insights into the day-to-day realities of operating a YESCO business. A 'Discovery Day' visit to the headquarters in Salt Lake City provides an in-depth look at the franchisor's operations and support systems. Upon mutual approval, the signing of the franchise agreement and payment of the initial franchise fee mark the official commencement of the franchise ownership process.
How to apply for a YESCO franchise?
To formally apply for a YESCO franchise opportunity, a thorough application process is required, ensuring that all candidates meet the established criteria for success. This application is the gateway to understanding your potential as a YESCO franchisee.
- To formally apply, a prospective franchisee must complete a detailed application form. This application requires comprehensive information, including personal financial statements and a business background check, to evaluate your suitability and financial capacity.
- The application requires proof of meeting the financial requirements, specifically liquid capital of at least $150,000 and a net worth of $500,000. These figures are critical benchmarks and are verified through the submitted financial documents. The total initial investment can range from $65,000 to $432,200, with a franchise fee of $50,000.
- Throughout 2024 and into 2025, the average time from initial inquiry to signing the franchise agreement for successful candidates has been between 60 and 90 days. This timeline allows for thorough due diligence and mutual evaluation. For those considering their options, understanding the investment and the process is key. You might also want to explore What Are Some Alternatives to the YESCO Franchise?
Financial Requirement | Amount |
---|---|
Liquid Capital | $150,000+ |
Net Worth | $500,000+ |
Initial Investment Range | $65,000 - $432,200 |
Initial Franchise Fee | $50,000 |
Tips for a Successful Franchise Application
- Be Thorough with Your Application: Provide accurate and complete financial documentation to expedite the review process.
- Prepare for Discovery Day: Have a list of informed questions ready based on your review of the FDD and your conversations with existing franchisees.
- Understand the Financials: Familiarize yourself with the average annual revenue per unit, which was $966,002 in 2023, and the associated startup costs.
Operating Procedure To Select A Yesco Franchise Location
How is a YESCO franchise territory determined?
When you decide to invest in a YESCO franchise opportunity, a key aspect of the process is understanding how territories are defined. YESCO grants each franchisee an exclusive territory, meaning it's a protected geographic area where no other YESCO franchise will be established or will market.
These territories are typically designed to encompass between 20,000 to 30,000 businesses. This business density metric is crucial for ensuring there's enough customer potential to support the franchise's revenue goals. As of 2025, the franchisor utilizes advanced demographic data and sophisticated mapping software to precisely define these territories. This approach aims to create equitable opportunities by balancing the number of commercial entities with the overall geographic size of the area.
What is the process for finding a YESCO franchise location?
Once a territory is established, the next step in how to buy a YESCO franchise involves working closely with the YESCO real estate team to pinpoint a suitable location. The ideal space is generally a light industrial or commercial facility within your approved territory.
A typical YESCO business model requires a facility that spans approximately 1,500 to 2,500 square feet. This space needs to accommodate both office functions and a small warehouse or bay area. This area is essential for storing inventory and parking company vehicles. Considering the current market, as of early 2025, average lease rates for these types of commercial spaces in target markets can range from $15 to $25 per square foot annually. This is a significant factor when calculating the overall YESCO franchise cost and understanding the initial investment required, which can range from $65,000 to $432,200 according to the latest Franchise Disclosure Document.
Tips for Location Selection
- Analyze local business density: Ensure your territory has a strong concentration of businesses that would require YESCO's services.
- Evaluate accessibility: Choose a location that is easily accessible for both employees and clients, with adequate parking for vehicles.
- Consider zoning regulations: Confirm that the chosen location complies with local zoning laws for industrial or commercial operations.
- Negotiate lease terms carefully: Understand all lease agreements and consider seeking legal counsel to ensure favorable terms.
When considering the YESCO franchise, understanding the financial commitments is vital. The initial franchise fee is $50,000, with ongoing royalty fees at 6% of revenue and a 3% marketing fee. The cash required for startup can range from $65,000 to $432,200, with a required net worth between $500,000 to $1,000,000. Despite these figures, the YESCO franchise training program is designed to equip franchisees for success, aiming for breakeven within 12 months, with a similar investment payback period. Examining the average annual revenue per unit, which stands at approximately $966,002, provides a benchmark for potential earnings.
For those weighing their options, understanding the full picture is essential. You can explore What are the Pros and Cons of Owning a YESCO Franchise? to gain further insight into the advantages and potential challenges of this franchise opportunity.
Operating Procedure To Launch A Yesco Franchise
What happens after signing the agreement?
Once you sign the YESCO franchise agreement, you officially enter the crucial pre-opening phase. This period is meticulously designed to guide you through establishing your business. It involves key steps like site selection, which is vital for market penetration, and securing the necessary financing. You'll also begin the process of ordering your initial equipment and parts inventory.
YESCO provides a comprehensive 120-day pre-opening checklist. This detailed guide walks you through every essential task, from formally establishing your business entity to acquiring all required local business licenses. Adhering to this checklist ensures a structured and compliant launch for your YESCO business model.
During this phase, you'll collaborate with YESCO's designated preferred vendors. This includes ordering the essential aerial truck(s) and your initial stock of parts. It's important to note that lead times for these specialized vehicles and inventory can average between 60 to 90 days, as of 2025. Planning ahead for these lead times is a critical component of your startup timeline.
Tips for the Pre-Opening Phase:
- Prioritize financing early: Understanding your total investment, which can range from $65,000 to $432,200, is crucial. Secure your funding well in advance to avoid delays.
- Engage with preferred vendors promptly: To meet the 60-90 day lead times for trucks and inventory, initiate contact with YESCO's preferred vendors as soon as your agreement is signed.
- Thoroughly review the checklist: Treat the 120-day checklist as your roadmap. Assign responsibilities if you have a team and set internal deadlines for each item.
How does grand opening support work?
YESCO is committed to supporting your business launch with dedicated on-site assistance during your grand opening week. This hands-on support is designed to ensure a smooth and impactful start for your new YESCO franchise.
A dedicated corporate trainer will spend approximately 3 to 5 days at your new location. Their role is to help you implement marketing strategies, conduct initial sales calls, and ensure your operational systems are correctly set up and functioning efficiently. This direct guidance is invaluable for new YESCO franchisees.
The grand opening marketing plan, which is funded through a portion of your initial investment, is strategically designed to generate immediate local awareness. This plan typically includes targeted digital advertising campaigns, direct mail outreach to at least 5,000 local businesses, and efforts to secure coverage in local press outlets. This comprehensive approach aims to quickly establish your presence in the market.
For prospective franchisees considering an investment in YESCO, understanding these operational procedures is key to evaluating the franchise opportunity. The structured support system, from the pre-opening checklist to the grand opening assistance, highlights YESCO's commitment to franchisee success. As you explore the What are the Pros and Cons of Owning a YESCO Franchise?, consider how this operational framework aligns with your entrepreneurial goals.
Key Pre-Opening Activities | Support Provided by YESCO | Typical Timeframe/Involvement |
Site Selection & Financing | Guidance and preferred vendor lists | Ongoing during pre-opening |
Equipment & Inventory Ordering | Preferred vendor relationships | Order placed early; lead times of 60-90 days |
Grand Opening Support | On-site trainer for 3-5 days | During the first week of operation |
Marketing Launch | Guidance on digital ads, direct mail, press outreach | Coordinated for grand opening |
Operating Procedure To Manage Daily Yesco Operations
What are the primary daily activities?
For a YESCO franchise owner, daily operations are a blend of sales, marketing, team management, and financial oversight. New owners often find that a significant portion of their day, roughly 40-50%, is dedicated to business-to-business sales. This involves actively prospecting potential clients, conducting meetings, and crafting service proposals. It's a hands-on approach to building the client base.
The remaining time is strategically allocated to managing the technician schedule, utilizing the proprietary software YESCO provides. Beyond scheduling, handling customer service inquiries ensures client satisfaction. A critical daily task is reviewing financial performance reports to stay on top of the business's health. Understanding how much a YESCO franchise owner makes is closely tied to effectively managing these daily activities.
How are technicians hired and trained?
While franchisees are responsible for hiring their own technicians, the franchisor offers substantial support throughout the process. YESCO provides detailed job descriptions and interview guidelines, assisting franchisees in finding candidates with the necessary electrical or mechanical experience. They also offer access to recruiting platforms to broaden the candidate pool.
A key component of the YESCO franchise training program is the mandatory safety and technical training for new technicians. This program includes up to 40 hours of online modules, followed by hands-on training conducted by the franchisee. This ensures all technicians meet YESCO's established quality standards, which were refined in 2025.
Tips for Optimizing Daily Operations
- Prioritize Sales Outreach: Dedicate consistent time slots for B2B sales activities, as this is a primary driver of revenue.
- Leverage Technology: Fully utilize the proprietary software for scheduling and client management to enhance efficiency.
- Focus on Training: Ensure technicians receive thorough training to uphold brand standards and deliver excellent service.
- Financial Vigilance: Regularly review financial reports to identify trends and opportunities for improvement.
Key Daily Focus Areas | Time Allocation (New Owner Estimate) | Franchisor Support Provided |
B2B Sales & Client Prospecting | 40-50% | Job descriptions, interview guidelines, recruiting platforms |
Technician Scheduling & Management | Ongoing | Proprietary scheduling software |
Customer Service & Financial Review | Ongoing | Training on operational standards, financial reporting tools |
The YESCO franchise opportunity requires a structured approach to daily operations. With an initial franchise fee of $50,000 and total cash requirements ranging from $65,000 to $432,200, efficient management is crucial. Understanding the YESCO business model and the support provided by the franchisor is key to success. The average annual revenue per unit is reported at approximately $966,002, with a median of $786,986, indicating strong earning potential when operations are managed effectively.
Operating Procedure To Evaluate Yesco Franchise Performance
What are the key performance indicators (KPIs)?
Evaluating the performance of a YESCO franchise is a data-driven process centered around specific Key Performance Indicators (KPIs). These metrics are designed to provide a clear picture of a unit's financial health and operational efficiency. The primary focus is on revenue growth, gross profit margin, and customer acquisition.
Key metrics are tracked on a weekly basis through the corporate software. These include Gross Sales, the Number of Service Calls Completed, Average Invoice Amount, and Lead Conversion Rate. For context, the Average Invoice Amount system-wide was $650 in 2024.
Franchisees are benchmarked against the system average. For example, top-quartile performers in 2025 typically demonstrated a year-over-year revenue growth of 15% or more and maintained gross profit margins above 50%.
What are the pros and cons of a YESCO franchise?
The YESCO franchise opportunity offers several compelling advantages, including a well-established brand with a significant history, a recurring revenue model, and robust corporate support. A standout benefit is the national accounts program, which contributed an average of 15-20% of total revenue for participating franchisees in 2024, essentially providing pre-sold business.
However, there are potential drawbacks to consider. The initial investment can be relatively high, largely due to the costs associated with necessary vehicles. Strong business-to-business (B2B) sales skills are essential for success. Furthermore, adherence to a structured system is required, which might not align with every entrepreneur's preferred operating style. Whether the YESCO franchise is a good investment ultimately depends on an individual's available capital, skill set, and comfort level with these factors. Understanding the full financial picture is crucial, and prospective franchisees should review resources like How Much Does a YESCO Franchise Cost?
Key Performance Indicators | Benchmark/Average (2024/2025) |
Average Invoice Amount | $650 |
Top Quartile Revenue Growth (YoY) | 15% or more |
Top Quartile Gross Profit Margin | Above 50% |
National Account Revenue Contribution | 15-20% |
Tips for Evaluating YESCO Franchise Performance
- Regularly review your weekly performance reports against system averages, paying close attention to lead conversion rates and average invoice amounts.
- Focus on building and nurturing relationships for the national accounts program, as this can significantly boost revenue and stability.
- Assess your B2B sales capabilities and be prepared to invest in training or hiring if needed to meet the demands of the YESCO business model.