How Does the Workout Anytime Franchise Work?

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Operating model answer

A Workout Anytime franchise operates a 24-hour health club that sells recurring memberships, approved personal-training programs, and premium fitness or recovery services. The franchisee supplies the location, manager, staff, local execution, and compliance; Workout Anytime Franchising Systems, LLC controls the operating standards, membership pricing, approved suppliers, technology stack, marketing rules, and system data.

Legal franchisor: Workout Anytime Franchising Systems, LLC; parent: Workout Anytime Global, LLC.

Document basis: U.S. FDD issued April 30, 2026; no later general amendment was identified.

Formats reviewed: Core, Plus, and XL Clubs under the Franchise Agreement; multi-unit rights under the Development Agreement.

Evidence used: FDD Items 1, 6, 8, 11, 12, 15, 16, 19, and 20; Franchise Agreement Sections 1 and 5-12; Operations Manual table of contents.

Item 20 period: system activity through December 31, 2025.

Public pages checked: July 27, 2026. No franchise-controlled public copy of the current FDD was identified, so FDD citations below are unlinked.

24/7 Member access model Staffed hours are separately prescribed.
3 Club size models Core, Plus, and XL use the same standards.
189 Franchised Clubs U.S. year-end count at December 31, 2025.
0 Company-owned Clubs Item 20 reports none in 2023-2025.
Offering and demand

What does a Workout Anytime Club sell, and who buys it?

The core transaction is a membership that provides 24-hour access to an approved Club. Additional authorized revenue streams can include personal training, small-group training, tanning, massage and recovery amenities, vending, retail merchandise, and other products or services approved by the franchisor.

The general public buys memberships through a home Club. The official member FAQ explains the Reciprocity Policy: members may use other Workout Anytime Clubs, subject to restrictions, while membership fees remain with the originating Club. The official amenities catalog shows that Premium Membership features vary by location.

Personal Training is not universal. Item 8 says about 70% of Clubs offered it as of December 31, 2025, and requires written approval for personal or group training programs. The customer path may include a Success Session, one-on-one packages, and small-group training, subject to System approval.

8,000-12,000 sq. ft.

Core

The smallest disclosed Club model. It follows the same System standards and contractual obligations as Plus and XL.

12,000-16,000 sq. ft.

Plus

A larger footprint, but the 2026 FDD identifies no separate operating standard, customer, or agreement path.

16,000-20,000 sq. ft.

XL

The largest disclosed model. The difference is size, not a distinct brand standard or franchise obligation.

Evidence: 2026 FDD, Item 1, pp. 1-2; Item 8, pp. 26-28; Item 16, p. 49; Item 19, pp. 55-57; Franchise Agreement Section 11.2.

Customer-to-reporting flow

How does work move through the Club after opening?

The operating cycle moves from approved local demand generation to membership enrollment, controlled facility access, fitness or premium-service delivery, recurring billing, and system reporting. The same Club team may cover several stages, but each stage depends on franchisor-approved technology, procedures, and assets.

1
Actor
Franchisee, manager, and membership-sales staff.
Action
Run approved local advertising, referrals, business-to-business outreach, social content, and franchisor-mandated promotions.
System/asset
Approved advertising supplier, Club web page, Ignite Sales, and approved creative.
Output
A prospect inquiry, trial request, phone call, online lead, or walk-in visit.
2
Actor
Membership-sales employee or manager.
Action
Meet the prospect, conduct the approved tour and sales process, select an authorized membership, and enter the member service agreement.
System/asset
DataTrak Membership and Operations, MyiCLUB Online, GymSales, and a valid payment method.
Output
An active home-Club membership record and recurring billing authorization.
3
Actor
Club staff and the enrolled member.
Action
Complete onboarding, establish identity and access credentials, and provide 24-hour entry under the applicable membership level.
System/asset
ABC Fitness door access, key tag or virtual key tag, member photo, approved equipment, and the Workout Anytime App.
Output
Controlled access to cardio, strength, and other authorized Club facilities.
4
Actor
Manager, trained employees, and approved fitness personnel.
Action
Maintain cleanliness and equipment, resolve member issues, supervise staffed hours, and deliver approved amenities under safety and membership rules.
System/asset
Matrix Fitness equipment, premium equipment, Operations Manual standards, and preventative-equipment maintenance.
Output
A usable, compliant Club experience and documented service response.
5
Actor
Fitness Director, Coach, or Personal Trainer where the approved program is offered.
Action
Conduct a Success Session, recommend an approved package, schedule sessions, and provide one-on-one or small-group training.
System/asset
Approved training program, DataTrak functions, Club equipment, and any approved assessment tools.
Output
A scheduled coaching service, follow-up plan, and additional approved Club transaction.
6
Actor
ABC Fitness Solutions, Club management, and Workout Anytime Franchising Systems, LLC.
Action
Process recurring fees, handle account activity, maintain operational records, calculate system payments, and make reports available for review or audit.
System/asset
ABCFS billing, accounting records, intranet reporting, PCI-DSS controls, and franchisor data access.
Output
Collected membership revenue, updated member status, monthly reports, and auditable Gross Revenues.

Evidence: 2026 FDD, Items 6, 8, 11, 15, 16, and 19; Franchise Agreement Sections 5, 6, 9, and 11; Exhibit H, Operations Manual table of contents. Official process context: Personal Training, cardio and strength equipment, and in-app cancellation instructions.

Owner role and staffing

Who runs the Club day to day?

The franchisee does not have to personally operate the Club every day, but the Club must be directly supervised daily by a franchisor-certified manager. During required staffed hours, at least one trained primary operator must be on site, and the owner remains accountable for every Franchise Agreement obligation.

The Franchise Agreement requires the owner or Manager to devote full time and best efforts to management. A Manager need not own equity, but replacements require franchisor approval and cannot have a competitor relationship. The franchisee hires, trains, schedules, pays, and supervises Club employees; the franchisor is not their employer.

The FDD discloses functions, not headcount. The Operations Manual curriculum identifies Club Manager, Membership Sales Team Member, Fitness Director, Coach, and Personal Training roles, without a universal staffing ratio. The official franchise support page describes CareerPlug recruiting support and field coaching, while employment responsibility remains local.

Owner participation

This is contractually manager-run only when a qualified, trained Manager directly supervises the Club. It is not disclosed as passive or absentee ownership. The owner may step away from daily floor coverage, but remains responsible for management selection, staffing, compliance, reporting, and corrective action.

Evidence: 2026 FDD, Item 15, pp. 48-49; Item 11, pp. 39-41; Franchise Agreement Sections 11.2, 11.3, and 11.5; Exhibit H.

Inputs and infrastructure

Which suppliers and systems are mandatory?

The operating model depends on franchisor-controlled sourcing and a required member-management stack. Some categories use a sole approved vendor, some require purchase from the franchisor, and others permit selection only from an approved list or through a written Variance Request.

ABC Fitness Solutions / ABCFS

The sole approved vendor identified for member agreements, billing, collection, and processing. Its bundle includes DataTrak Membership and Operations, MyiCLUB Online, GymSales, Ignite Sales, Ignite Engagement, door access, and ABCDM antivirus.

Matrix Fitness / Johnson Health Tech

The sole approved source identified for Matrix equipment. Most fitness equipment must come from an approved supplier, with Matrix-certified preventative maintenance at least twice yearly.

Workout Anytime Franchising Systems, LLC

Required source for flooring, lockers, massage units, tanning equipment, and other Item 8 equipment. System standards may change products and suppliers.

Bridge LMS Platform and FranConnect HUB

Operating rules, training, resources, and reporting are delivered electronically. The franchisee must monitor the intranet, use the workoutanytime.com email platform, protect credentials, and train personnel.

Approved marketing and service vendors

Local advertising requires an approved supplier. Personal Training, vending, and other Club programs require a preferred vendor or a written, approved Variance Request.

Technology requirement

The franchisor has unlimited access to Computer System information, may require upgrades without a contractual frequency or cost cap, and may use the data for the franchise System. The franchisee must maintain PCI-DSS compliance and security controls.

Evidence: 2026 FDD, Item 8, pp. 26-28; Item 11, pp. 36-38 and 41; Franchise Agreement Sections 6, 9.5, 10, and 12.

Decision rights

What does the franchisor control, and what remains with the franchisee?

Workout Anytime controls the System and its uniform customer promise; the franchisee controls the local employer, executes approved marketing, maintains the Club, and manages day-to-day service. Third parties control several essential operating inputs, especially member billing, access, equipment, and media execution.

Franchisee
Employs the team: hires, pays, trains, and supervises Club personnel.
Runs the site: cleanliness, maintenance, member service, compliance, insurance, and records.
Chooses within limits: approved vendors, non-membership pricing, and approved local tactics.
Franchisor
Defines the offer: products, services, membership rates, premium rules, and staffed hours.
Controls the System: Manual changes, suppliers, technology, promotions, advertising, and data access.
Monitors compliance: visits, inspections, audits, surveys, and corrective action.
Third parties
ABCFS: agreements, recurring billing, collection, software, and door access.
Equipment sources: Matrix Fitness / Johnson Health Tech and franchisor-supplied assets.
Approved providers: advertising, maintenance, music, insurance, and training programs.

Pricing is divided rather than wholly local. The Franchise Agreement says the franchisee sets prices for products and services except individual, family, and corporate membership rates and guaranteed-rate fees, which the franchisor may establish. The franchisor can also require participation in up to four system-wide promotions per year and prescribe promotional pricing during those campaigns.

Evidence: 2026 FDD, Items 6, 8, 11, 15, and 16; Franchise Agreement Sections 5, 6, 7, 9-12.

Territory and channels

How protected is the Club's market?

The Territory provides limited protection against another Workout Anytime Club operating under the Marks inside the mapped area while the franchisee remains compliant. It is not broad exclusivity: the franchisor reserves online sales, other brands, private-establishment clubs, nontraditional venues, and outlets outside the Territory.

The Territory has no minimum size and may use natural boundaries or a radius. The Club operates from one approved location and needs consent to relocate. A Development Area is non-exclusive and governs site development, not customer ownership. The current U.S. franchise site is supplemental; the Franchise Agreement controls.

Territory limit

Items 12 and 16 do not align cleanly. Item 12 says the franchisee may solicit outside the Territory through internet, direct marketing, or telemarketing if all services are delivered from the approved Club; Item 16 says offering, selling, and customer solicitation are limited to the Territory. The signed Territory exhibit and current Operations Manual should resolve which rule governs the proposed site.

Evidence: 2026 FDD, Item 12, pp. 42-44; Item 16, p. 49; Franchise Agreement Sections 1.1-1.2 and 18.

System footprint

What does Item 20 show about the operating network?

Workout Anytime was an entirely franchised system at each year-end from 2023 through 2025. The network ended 2025 with 189 franchised Clubs and no company-owned Clubs, after ten openings and eleven terminations during the year.

Year-end U.S. Workout Anytime outlet count

Franchised Clubs; company-owned Clubs were zero in each year.

0 50 100 150 200 185 190 189 2023 2024 2025

Interpretation: year-end outlet count was nearly flat over the three-year period, while the 2025 system had meaningful unit turnover: ten openings, eleven terminations, and seventeen transfers to new franchise owners.

Source: 2026 FDD, Item 20, Tables 1-3, pp. 58-61. Counts report U.S. outlets at year-end; reporting date December 31, 2025.

Buyer verification

Which operating questions remain site-specific?

The FDD establishes the control structure but not a universal headcount, shift plan, amenity package, or complete vendor roster. Those site-specific details change labor, customer flow, and Club operating dependency.

1

Staffed hours: obtain the current schedule and identify the trained role covering each period.

2

Mandatory systems: confirm the ABCFS bundle, app functions, cancellation process, hardware, cybersecurity, and vendor agreements.

3

Service mix: identify which Premium Membership amenities, Personal Training, insurance programs, and group training are required or permitted.

4

Territory wording: reconcile Item 12, Item 16, the Territory map, online leads, solicitation, and service delivery.

5

Manager-run operation: verify certification, approval, full-time expectations, replacement timing, and owner oversight.

6

Support scope: compare the contract with the official franchise FAQ and document which field visits, KPI reviews, HR tools, and marketing platforms are included.

Operating-model synthesis

How should the model be understood?

Workout Anytime is a recurring-membership health-club model supported by optional approved coaching and premium-service transactions. Its defining operational feature is not unattended ownership; it is 24-hour member access combined with prescribed staffed supervision, centralized billing technology, controlled sourcing, and a franchisee-employed local team.

Central customer mechanism: the home Club enrolls members, provides controlled 24-hour access, and may add approved Personal Training and premium amenities. Primary franchisee responsibility: supervise the team and maintain the site, service, records, safety, and local demand generation.

Strongest franchisor dependency: the franchisor can revise the Operations Manual, services, suppliers, technology, membership pricing, and marketing standards while accessing operating data. Key distinction: Core, Plus, and XL differ by square footage; the Territory reserves major channels and competing formats.

Largest question to verify: current staffed hours, approved amenities and Personal Training, the vendor stack, and the rule for leads outside the Territory.