A Waxing the City franchise operates as a fixed-site Waxing Studio where trained Cerologists perform approved waxing and beauty services, sell required retail products, and enroll clients in Club Orange. The franchisee runs the staff and daily service operation; Waxing the City Franchisor LLC controls the service menu, standards, suppliers, technology, data access, marketing rules, and physical-location territory.
The unit converts local and brand-generated demand into booked appointments, executes services through licensed and Cerologist-certified staff, closes each visit through the designated POS and Club Orange or retail options, then records customer, inventory, payment and performance data in franchisor-accessible systems. The multi-unit agreement changes development obligations, not studio workflow.
Sources: 2026 FDD, Item 1, pp. 1–5; Item 11, pp. 41–42; Item 19, pp. 54–56; Exhibit B. See the official U.S. franchise site.
What does the Waxing Studio sell, and who buys it?
The Waxing Studio sells facial and body waxing to the general public, plus approved brow, lash, skincare and beauty-enhancement services, required retail products, gift cards, service packages and Club Orange memberships. Customers can buy individual visits or enter a location-based monthly membership relationship that supports repeat booking.
Core appointment services
Certified Cerologists perform authorized body, Brazilian, facial and brow waxing. The consumer menu also presents brow, lash and skin treatments; availability varies by Waxing Studio.
Recurring customer program
Club Orange is a monthly subscription tied to a Membership Location. It provides service credits and designated discounts; the franchisee must participate and process enrollment under location and state rules.
Retail and visit add-ons
The studio sells approved aftercare and beauty products through the required distribution system. The POS ticket combines services and products in one itemized invoice.
The offering is not a franchisee-created salon menu. Waxing the City Franchisor LLC may change required services and products, and specialty work can require separate Cerologist training. Sales and service execution remain at the approved Waxing Studio unless written consent permits otherwise.
Sources: 2026 FDD, Items 1, 11, 16 and 19; Franchise Agreement §§9.C, 9.I and 9.V. See service categories, Club Orange, and membership terms.
How does work move through a Waxing the City unit?
The verified operating cycle runs from approved demand generation and location-level booking to intake, Cerologist service delivery, checkout, membership or retail conversion, and repeat-service follow-up. The designated studio management system connects appointments, customer records, POS transactions, inventory, marketing and reporting.
Demand and booking
Actor: Customer, franchisee marketing team and brand platforms.
Action: Customer finds a location through brand search, approved advertising, referral or the app, then books online or contacts the studio.
Required system/asset: Approved marketing, brand website, app and location booking interface.
Output: Appointment assigned to a Waxing Studio and service time.
Check-in and intake
Actor: Designated studio staff and customer.
Action: Confirm appointment, customer information, selected service, consent or intake requirements, Club Orange status and payment details.
Required system/asset: Customized studio management and POS software.
Output: Complete customer record and ready treatment room.
Service execution
Actor: Licensed, Cerologist-certified aesthetician.
Action: Assess the requested area, perform only trained and authorized services, and apply approved techniques, waxes, supplies and safety procedures.
Required system/asset: Treatment room, sole-source wax and service products, Cerologist CORE Training.
Output: Completed service ready for aftercare and review.
Quality and aftercare
Actor: Cerologist, manager or Principal Operator.
Action: Apply customer-service, complaint, incident, refund, redo and touch-up procedures; explain approved aftercare and relevant retail products.
Required system/asset: Operations Manual procedures and approved retail assortment.
Output: Customer acceptance or a documented service-recovery action.
Checkout and continuity
Actor: Designated studio staff, Cerologist and customer.
Action: Create the ticket, process payment, apply membership credits or approved promotions, sell retail, offer Club Orange where appropriate and schedule the next visit.
Required system/asset: POS, payment processing, Club Orange and gift-card programs.
Output: Paid ticket, updated account and next-service opportunity.
Follow-up and reporting
Actor: Franchisee, Principal Operator and designated platforms.
Action: Use approved CRM, email or text tools; replenish inventory; reconcile transactions; submit monthly sales by the first Monday; retain financial records for five years.
Required system/asset: CRM, accounting, inventory and reporting systems.
Output: Repeat demand, replenishment orders and franchisor-accessible operating data.
Sources: 2026 FDD, Items 8, 11 and 19; Exhibit B; Franchise Agreement §§9.E, 9.G, 9.O and 12. See the official app functions and third-party booking disclosure.
What must the owner do, and which roles perform the work?
This is not disclosed as an absentee model. A Franchise Agreement signer with at least a 20% ownership interest—or the individual franchisee—must complete 480 hours of Operational Engagement during the first six months. After that period, daily on-premise supervision may shift to a trained Principal Operator.
Operational Engagement covers staff coaching, studio oversight, standards compliance and local outreach. Waxing the City Franchisor LLC may extend it another six months when disclosed performance indicators or financial thresholds are missed. No permanent weekly owner-hour minimum is disclosed afterward.
- Principal Owner
- Completes required owner training when different from the Principal Operator, attends designated meetings, and remains accountable when a manager supervises.
- Principal Operator
- Provides on-premise supervision, completes required training, attends business reviews and visits, and signs a confidentiality agreement. Ownership is not required.
- Cerologist
- Is the franchisee’s licensed aesthetician who completes Cerologist CORE Training before service work. Brow, lash or skin services can require additional approved training.
- Studio staff
- The Operations Manual identifies job responsibilities, but the FDD does not publish the task division, mandatory headcount, staffing ratio or shift structure.
The franchisee recruits, schedules, compensates, disciplines and terminates employees and conducts required background checks. Waxing the City Franchisor LLC sets training standards but does not employ the studio team; the official employment page assigns local hiring and employment decisions to each franchised Waxing Studio.
Sources: 2026 FDD, Item 15, p. 48; Franchise Agreement §§8.C–8.H and 9.M. See the official employment allocation.
Which suppliers and systems are mandatory?
The model is supplier- and technology-dependent. Waxing the City Franchisor LLC and affiliate SEB Distribution SPV LLC (SEB Distribution) control core wax and retail flow; affiliate PV Distribution LLC (ProVision) controls required mobile-device management; designated vendors supply other approved systems, signs and marketing services.
Waxing the City Franchisor LLC
Defines the System, Operations Manual, menu, pricing boundaries, General Advertising and Marketing Fund, suppliers, technology, training, inspections and data requirements. Anytime Fitness LLC may perform support under its management agreement.
Franchisee and Principal Operator
Staff the Waxing Studio, schedule work, maintain licenses, protect data, manage service quality, purchase inventory, maintain equipment, run approved local marketing and keep complete records.
SEB Distribution, ProVision and designated vendors
Provide sole-source wax and retail items, mobile-device management, POS/CRM/scheduling capability, financial processing and approved marketing or physical inputs. Sources can change.
The designated studio management software has no approved equivalent in the 2026 FDD. The franchisor may require add-ons, upgrades, replacements and new hardware, and may independently access electronic, accounting and customer information. The franchisee remains responsible for internet access, compatible equipment, cybersecurity, breach response, backups, PCI compliance and legal data handling.
A mandatory vendor must be used for the specified input; a designated category must use a franchisor-approved source; a preferred vendor is approved without necessarily being exclusive. The FDD does not name the sole POS/CRM/scheduling or financial-management providers. ProVision covers hosting, software installation and remote support, may update software remotely, and can make upgrade-related equipment the franchisee’s responsibility.
Sources: 2026 FDD, Item 8, pp. 24–26; Item 11, pp. 42–44; Franchise Agreement §§9.E, 9.G and 9.S; ProVision Services Agreement §§1–4; official vendor process.
What does the franchisor control, and what remains with the franchisee?
The franchisor controls the branded architecture; the franchisee executes it locally. The principal boundaries are approved offerings, suppliers, digital channels, customer data, quality, pricing and site rights. Employment and daily task management remain franchisee functions.
| Operating decision | Franchisor boundary | Franchisee discretion |
|---|---|---|
| Products and services | Approved offerings only; menu and training requirements can change. | Deploy staff to deliver the approved menu. |
| Pricing and promotions | May impose lawful price limits; discounts and promotions require approval. | Set prices within limits and maintain the price list. |
| People | Training, certification, NDA and possible staffing standards. | Choose headcount, pay, schedules and employment actions. |
| Marketing | Controls creative, vendors, account access, proof and brand-fund use. | Select approved local tactics within required rules. |
| Technology and data | Designates systems, upgrades and access rights. | Maintain hardware, connectivity, security, backups and lawful handling. |
| Customer programs | Requires Club Orange, loyalty, gift-card, campaign and reciprocity rules. | May timely opt out of future national or regional account programs. |
Waxing the City Franchisor LLC may inspect during business hours and arrange mystery shopping; a failed inspection can trigger reinspection and corrective instructions.
The Protected Territory is not exclusive. It bars another Waxing the City studio from being physically located inside an area designed around no more than 50,000 projected residents. It does not block other brands, overlapping territory boundaries, internet or direct sales, or competition from outside studios.
The franchisee may solicit outside the Protected Territory but cannot create brand websites, social accounts or paid search without approval. Services stay at the Franchised Location. Area Development Agreement protection depends on the development schedule, and each Waxing Studio requires its own Franchise Agreement.
Sources: 2026 FDD, Items 8, 11, 12 and 16; Franchise Agreement §§1.B–1.D, 9.C, 9.G, 9.U and 9.V; official territory explanation.
What does Item 20 show about the operating network?
Waxing the City ended 2025 as an entirely franchised U.S. studio network. Year-end franchised outlets rose from 150 in 2023 to 167 in 2025, while company-owned outlets remained at zero after the predecessor sold six studios to franchisees during 2023.
Item 20, Table 1 — exact outlet counts as of December 31
Interpretation: The franchisor’s operating role is system control and franchise support rather than running a parallel company-owned studio base. In 2025, 31 franchised studios opened and 15 terminated, producing the reported net increase of 16.
Source: 2026 FDD, Item 20, Tables 1, 3 and 4, pp. 57–62. Counts reconcile: 2025 total outlets 167 = 167 franchised + 0 company-owned.
Which operating details still require deal-specific confirmation?
The FDD defines control but leaves implementation details to the current Operations Manual, supplier list, site package and local law. Live versions are needed to evaluate staffing, capacity, marketing and technology replacement.
Parent-company context: Purpose Brands portfolio. Confirm contractual answers against the 2026 FDD, signed agreements and current Operations Manual.
Operating-model synthesis
Waxing the City converts repeat appointments into service, Club Orange and retail transactions. The franchisee’s core job is building and supervising the licensed Cerologist team. The strongest dependency is the franchisor-controlled menu, suppliers, technology and data access. Physical-site protection does not create channel exclusivity. The largest open question is the named vendor stack and its upgrade requirements.