What Are Operating Procedures of Mobility Plus Showroom & Mobile Franchise
Curious about how a mobility solutions franchise operates, blending showroom appeal with convenient mobile service? Discover the dual-pronged approach that makes this business model a unique opportunity for entrepreneurs seeking to serve a growing market. Explore the operational framework and understand how you can make a significant impact while building a profitable venture.
For a comprehensive understanding of the financial and strategic roadmap, consider our expertly crafted Mobility Plus Showroom & Mobile Franchise Business Plan Template, designed to guide you through every step of launching and scaling your business.
| # | Operating Procedure | Description |
|---|---|---|
| 1 | Initial Marketing Plan Execution | Franchisees are guided through a comprehensive 90-day grand opening marketing plan, collaboratively developed with the corporate team. This plan, with a budget ranging from $10,000 to $15,000, incorporates targeted digital advertising, direct mail campaigns, and vital outreach to healthcare professionals and senior living facilities, aiming to establish a strong local presence from the outset. |
| 2 | Ongoing Lead Generation Strategy | Lead generation is a continuous effort, fueled by a 2% brand fund contribution and localized marketing initiatives. The corporate team spearheads national SEO and pay-per-click campaigns, directing traffic to individual franchisee web pages, while franchisees are encouraged to engage in community health fairs and maintain an active social media presence to supplement lead flow. |
| 3 | Comprehensive Initial Training | A mandatory, two-week training program at corporate headquarters and a functional franchise location covers all essential aspects of the business. This includes business administration, financial management, marketing strategies, and the core Mobility Plus philosophy, followed by hands-on training in product knowledge, sales techniques, in-home assessments, and basic service and repairs. |
| 4 | Sustained Franchisee Support | Post-training, franchisees receive ongoing support through a dedicated business consultant, regular webinars, and annual conferences, offering personalized coaching on performance metrics and operational efficiency. Access to a proprietary online portal provides a wealth of training materials, marketing assets, and a peer-to-peer forum for sharing best practices and strategies that can enhance income potential. |
Key Takeaways
- Mobility Plus operates a hybrid business model combining a physical showroom with a mobile service unit to serve a growing aging population, aiming for increased market penetration.
- Primary revenue streams include equipment sales (60%), rentals (25%), and service/repair (15%), with potential for significant franchise income.
- The total initial investment for a Mobility Plus franchise ranges from $189,950 to $292,750, with ongoing fees including a 6% royalty and a 2% brand development fund contribution.
- Franchisees benefit from operating in a growing home healthcare market, a dual-model competitive edge, and comprehensive franchisor support including training and marketing.
- To start, applicants must submit an inquiry and detailed application, demonstrating a minimum net worth of $250,000 and liquid capital of $75,000.
- Site selection for showrooms prioritizes high visibility, ADA compliance, and proximity to healthcare facilities, with a standardized design for optimal customer experience.
- The mobile unit is a branded service van, equipped with essential inventory and tools to facilitate on-site assessments, repairs, and direct sales, crucial for the business's mobile sales strategy.
What Is The Mobility Plus Business Model?
The Mobility Plus business model is a hybrid approach that merges a physical showroom with a mobile service unit. This dual strategy is designed to effectively serve a broader customer base by offering both in-person consultations and convenient at-home services. This blended model is projected to enhance market penetration, potentially by 25-30% in the coming year when compared to competitors relying solely on showrooms. This approach is particularly relevant given the demographic shifts in the U.S., with the 65+ population expected to grow by 3% in 2025.
How does the hybrid model work?
The showroom component of the Mobility Plus franchise acts as a central hub for product demonstrations, sales, and managing a larger inventory. Complementing this, the mobile service aspect allows for on-site assessments, minor repairs, and direct sales conducted at customers' residences or within care facilities. Data from late 2024 indicates that franchises with a robust mobile service presence reported a 15% higher customer satisfaction rate and a notable 20% increase in repeat business for both service and rental needs.
What are the primary revenue streams?
The core revenue streams for a Mobility Plus franchise revolve around equipment sales, rentals, and service/repair operations. Projections for 2025 indicate a revenue distribution of approximately 60% from sales, 25% from rentals, and 15% from service. The sales segment is significantly driven by higher-value items such as mobility scooters, power chairs, and vehicle lifts, which are central to this Mobility Plus mobility scooter franchise.
Additional income is generated through installation services for items like stairlifts and ramps, sales of daily living aids, and participation in insurance and Medicare/Medicaid reimbursement programs where applicable. By the close of 2024, top-performing franchises were generating gross revenues exceeding $1.2 million, with an anticipated growth of 5-7% for 2025, underscoring the Mobility Plus franchise income potential.
Key Considerations for the Mobility Plus Business Model
- Market Reach: The hybrid model broadens your customer base, capturing those who prefer in-person experiences and those who value at-home convenience.
- Customer Loyalty: The mobile service component can foster stronger customer relationships and drive repeat business through accessible support and maintenance.
- Revenue Diversification: Relying on sales, rentals, and services creates a more resilient business structure, less susceptible to fluctuations in a single revenue stream.
For those considering this franchise opportunity, the initial investment typically ranges from $125,188 to $221,188, with a required cash investment between $40,000 and $100,000. The franchise fee is $29,500, alongside a royalty fee of 7% and a marketing fee of 2.00%. Understanding these costs is crucial when evaluating the What Are Some Alternatives to Mobility Plus Showroom and Mobile Franchise?.
What Is The Franchise Investment?
What is the total initial cost?
Launching a Mobility Plus franchise opportunity requires a significant initial investment. As of June 2025, the estimated total investment ranges from $189,950 to $292,750. This comprehensive figure covers essential startup components such as the initial franchise fee, the cost of building out your showroom, initial inventory, wrapping your mobile sales vehicle, and a crucial buffer for working capital to sustain operations for the first three to six months. It's important to note that the Franchise Disclosure Document (FDD) provides a slightly different range, indicating a low initial investment of $125,188 and a high initial investment of $221,188. Prospective owners should be prepared with a minimum of $40,000 to $100,000 in liquid capital to meet the financial requirements.
Breaking down the investment, a substantial portion is allocated to inventory, which can range from $60,000 to $90,000. The dealership setup for your showroom is another significant expense, estimated between $35,000 and $75,000, with actual costs varying based on your chosen location and the size of the space. The FDD also specifies an initial franchise fee of $29,500.
What are the ongoing franchise fees?
Beyond the initial startup costs, the Mobility Plus business model involves ongoing fees to the franchisor. Franchisees are required to pay a royalty fee, which, as of 2025, is set at 6% of gross monthly sales. This rate is consistent with industry averages for service-based franchises, particularly within the home healthcare sector.
In addition to the royalty, there's a 2% monthly contribution to a brand development fund. This fund is vital for supporting national and regional marketing initiatives, which in turn drive brand awareness and customer acquisition for all Mobility Plus franchise owners. The specifics of these ongoing fees, along with the standard 10-year franchise agreement term, are clearly outlined in the official Mobility Plus franchise agreement.
The FDD data indicates that the ongoing royalty fee for a new unit is 7%, with a marketing fee of 2.00%. The total annual running expenses, excluding initial investment and COGS, are estimated at $86,582, which includes local marketing, insurance, professional fees, bookkeeping, technology, membership dues, and an additional 6 months of operating funds.
Key Investment Considerations for a Mobility Plus Franchise
- Initial Capital: Ensure you have the required liquid capital, typically between $40,000 and $100,000, and a net worth of $100,000 to $500,000 as per FDD data.
- Inventory Costs: Budget a significant amount, potentially $60,000 to $90,000, for initial inventory to stock your showroom and mobile unit.
- Ongoing Fees: Factor in a 6% to 7% royalty fee and a 2% marketing fee on gross monthly sales as part of your operational expenses.
- Working Capital: Plan for at least 6 months of operating expenses, estimated at around $70,000, to ensure smooth operations during the initial phase.
Understanding these investment components is crucial for anyone considering the Mobility Plus franchise opportunity. It provides a clear picture of the financial commitment involved in establishing and operating this unique mobility scooter franchise.
What Are The Franchise Benefits?
What market advantages are offered?
Joining the Mobility Plus franchise opportunity means entering a market with significant growth potential. The home healthcare and mobility sector is a resilient industry, projected to grow by an impressive 72% annually through 2025. This robust expansion provides a strong foundation for new franchisees. Furthermore, the Mobility Plus business model leverages established relationships with leading manufacturers, such as Pride Mobility and Golden Technologies. These partnerships translate into competitive pricing and access to a broad product catalog for franchisees.
A key differentiator for the Mobility Plus business model is its dual showroom and mobile unit approach. This strategy offers a substantial competitive edge by enabling franchisees to serve a wider customer base, including those who cannot easily travel. This innovative mobile sales strategy directly addresses the needs of the target demographic. In fact, this approach has been shown to yield a 40% higher lead conversion rate for at-home consultations, as reported in late 2024. This highlights the effectiveness of the Mobility Plus mobile service model in capturing customer interest and driving sales.
What support does the franchisor provide?
When you consider joining the Mobility Plus franchise, you gain access to a comprehensive support system designed to facilitate your success. This includes extensive initial and ongoing Mobility Plus franchise training, covering critical areas such as product knowledge, effective sales techniques, and efficient Mobility Plus operations. You'll also receive training on the proprietary business management software, streamlining your day-to-day tasks.
The franchisor also provides robust marketing support. This includes a national website with localized pages to enhance your online presence, targeted digital marketing campaigns to reach potential customers, and professionally designed marketing materials to support your local efforts. This layered support structure is specifically designed to help new owners ramp up quickly, with the overarching goal of achieving profitability within the first 18-24 months of operation. For those interested in the specifics of launching, understanding How to Start a Mobility Plus Showroom & Mobile Franchise in 7 Steps: Checklist can be a valuable first step.
Tips for Leveraging Franchise Benefits
- Market Insight: Capitalize on the 72% annual growth projection in the home healthcare and mobility market by focusing on community outreach and partnerships with healthcare providers.
- Sales Strategy: Implement the dual showroom and mobile unit model effectively, recognizing that the mobile sales strategy can lead to a 40% higher lead conversion rate for at-home consultations.
- Training Utilization: Fully engage with the comprehensive training programs offered by the franchisor to master product knowledge, sales, and operational aspects of the Mobility Plus business model.
The initial investment for a Mobility Plus franchise typically ranges from $125,188 to $221,188. The initial franchise fee is $29,500, with ongoing royalty fees at 7% of revenue and a marketing fee of 2.00%. Franchisees should be prepared with $40,000 to $100,000 in cash, and a net worth requirement of $100,000 to $500,000. A key financial indicator is the breakeven time, which is estimated at 18 months, with an investment payback period of approximately 12 months.
Operating Procedure To Start A Mobility Plus Franchise
How do you complete the application?
Embarking on the journey to join the Mobility Plus franchise network begins with a straightforward yet thorough application process. The initial step involves submitting an inquiry form directly through the corporate website. This is followed by a more detailed application designed to gather essential information about your financial standing, relevant business experience, and a preliminary assessment of your chosen territory. This comprehensive approach ensures a strong foundation for potential franchisees.
To qualify for a Mobility Plus franchise opportunity, prospective franchisees must meet specific financial criteria. As of 2025, candidates are required to demonstrate a minimum net worth of $250,000 and possess liquid capital amounting to at least $75,000. This financial vetting is a crucial component of the Mobility Plus franchise requirements, designed to confirm that candidates have the necessary resources to effectively manage the business during its critical startup phase and beyond.
What happens during discovery day?
Following a successful initial review of your application, qualified candidates are cordially invited to attend a Discovery Day at the Mobility Plus headquarters. This immersive event offers an in-depth exploration of the Mobility Plus business model. It's an invaluable opportunity to meet the dedicated corporate team, gain a clear understanding of the robust support systems in place, and engage in meaningful conversations with existing, successful franchise owners. This direct interaction provides firsthand insights into the day-to-day realities and benefits of the Mobility Plus franchise.
A pivotal part of Discovery Day involves a detailed review of the Franchise Disclosure Document (FDD). This legally mandated document provides a comprehensive overview of all facets of the Mobility Plus franchise opportunity. It meticulously outlines detailed investment figures, clarifies all fee structures, and clearly defines the specific obligations incumbent upon both the franchisee and the franchisor, as stipulated within the Mobility Plus franchise agreement. Understanding the How Much Does the Mobility Plus Showroom & Mobile Franchise Cost? is a key takeaway from this thorough review.
Key Considerations Before Discovery Day
- Thoroughly review the provided Franchise Disclosure Document (FDD) to understand all contractual obligations and financial commitments related to the Mobility Plus franchise.
- Prepare a list of specific questions regarding the Mobility Plus operations, marketing support, and potential income streams to maximize the value of your Discovery Day visit.
- Network with existing franchisees if possible before Discovery Day to gain diverse perspectives on the Mobility Plus business model and its operational challenges.
| Initial Investment Range | Franchise Fee | Required Liquid Capital |
|---|---|---|
| $125,188 - $221,188 | $29,500 | $75,000 |
| Royalty Fee | Marketing Fee | Breakeven Time |
|---|---|---|
| 7% | 2.00% | 18 Months |
Operating Procedure To Set Up The Showroom
What are the site selection criteria?
When establishing your Mobility Plus franchise, the franchisor's real estate team plays a vital role in identifying the ideal location. For 2025, key criteria include high visibility to attract walk-in customers, ensuring easy accessibility with ADA compliance for individuals with disabilities, and proximity to essential services like medical centers or retirement communities. The ideal space typically falls between 1,500 and 2,500 square feet. A thorough demographic analysis is also crucial. Successful locations often have a significant 65+ population, ideally at least 15% of the total, with a positive growth projection. The dealership setup process also includes valuable support in lease negotiation to secure favorable terms.
How is the showroom designed?
To ensure brand consistency and an optimal customer experience across all Mobility Plus operations, a standardized design and layout plan is provided. This design emphasizes an open floor plan, facilitating easy maneuvering of mobility scooters and wheelchairs. Dedicated zones are created for different product categories, enhancing the browsing experience. The build-out, which can range from $35,000 to $75,000, encompasses essential elements like flooring, lighting, product displays, a service counter, and a compact repair area. The overarching goal is to cultivate a welcoming and professional atmosphere that fosters trust and drives sales, contributing to the overall Mobility Plus business model.
Showroom Setup Tips
- Prioritize locations with high foot traffic and easy access for all customers.
- Ensure the showroom layout maximizes product visibility and ease of navigation.
- Invest in professional lighting and clean, durable flooring to create a welcoming environment.
The initial investment for a Mobility Plus franchise can range from $125,188 to $221,188, with the franchise fee alone being $29,500. Franchisees are required to have between $40,000 and $100,000 in cash. For those considering the Mobility Plus franchise opportunity, understanding these initial costs is a critical first step. The business model is designed for efficiency, with royalty fees set at 7% and a marketing fee of 2.00%. Many find the breakeven time of approximately 18 months and an investment payback period of 12 months to be attractive aspects of joining the Mobility Plus franchise.
| Key Site Selection Criteria | Showroom Build-Out Costs |
| High visibility | Flooring |
| ADA compliance | Lighting |
| Proximity to medical centers/retirement communities | Product displays |
| 1,500 - 2,500 sq ft space | Service counter |
| Demographic analysis (15%+ 65+ population) | Small repair area |
Understanding the operational procedures for setting up your Mobility Plus showroom is fundamental to launching a successful Mobility Plus mobility scooter franchise. This structured approach ensures that each Mobility Plus dealership setup aligns with the brand's standards for customer service and product presentation. Exploring the Mobility Plus franchise requirements and the overall Mobility Plus business for sale is a crucial part of the initial due diligence for aspiring franchisees looking into the Mobility Plus franchise opportunity.
Operating Procedure To Launch The Mobile Unit
How is the mobile vehicle prepared?
For a Mobility Plus franchise, the mobile unit is a crucial element of the business model. Franchisees are required to acquire a suitable vehicle, typically a high-roof cargo van such as a Ford Transit or Ram ProMaster. In 2025, the estimated cost for such a vehicle ranges between $45,000 and $60,000.
The franchisor provides specific guidelines for professional vehicle wrapping. This branding is a vital component of the Mobility Plus mobile sales strategy, serving as a mobile billboard. The cost for this professional wrap is an additional $4,000 to $6,000. This mobile advertising is projected to generate approximately 10-15 qualified leads per month.
What inventory is carried in the van?
The mobile unit is strategically stocked with a curated selection of high-demand products, essential diagnostic tools, and commonly needed repair parts. This inventory typically includes a popular model of a travel scooter, a portable lift chair, various types of cushions, batteries, and other daily living aids. The objective is to be prepared for immediate sales and service.
Inventory management is handled through the central point-of-sale (POS) system, which allows for real-time tracking and efficient restocking. A key performance indicator for Mobility Plus operations is the ability to complete approximately 80% of service calls on the first visit and to facilitate immediate sales of smaller items during that initial encounter.
| Vehicle Purchase/Lease Cost | $45,000 - $60,000 |
| Professional Vehicle Wrapping | $4,000 - $6,000 |
| Estimated Leads from Branding | 10-15 per month |
Tips for Mobile Unit Setup
- Ensure vehicle specifications meet franchisor requirements for optimal layout and capacity.
- Invest in high-quality vehicle wrapping for maximum brand visibility and lead generation.
- Prioritize stocking popular and high-margin items based on franchisor guidance and local market demand.
Understanding the operational framework for the mobile unit is key to a successful Mobility Plus franchise opportunity. For those considering different paths, exploring What Are Some Alternatives to Mobility Plus Showroom and Mobile Franchise? can provide valuable perspective.
Operating Procedure For Sales And Marketing
What is the initial marketing plan?
Upon launching your Mobility Plus franchise, you'll implement a comprehensive 90-day grand opening marketing plan. This strategy is developed in collaboration with the corporate team to ensure a strong start. For 2025, the recommended budget for this initial push is between $10,000 and $15,000. This investment covers crucial elements like targeted digital advertising aimed at local demographics, direct mail campaigns to surrounding communities, and essential outreach to healthcare professionals.
A cornerstone of this initial phase is cultivating relationships with key referral sources. Successful franchisees in 2024 consistently reported that a significant portion of their revenue, ranging from 30% to 40%, was generated through these professional referrals. Building these connections with hospitals, physical therapy clinics, and senior living facilities is paramount for early success in the Mobility Plus business model.
How are ongoing leads generated?
Sustaining lead generation for your Mobility Plus franchise is a dual effort. A portion of your revenue, specifically the 2% contribution to the brand fund, directly supports national SEO and pay-per-click campaigns managed by the corporate team. These initiatives are designed to drive qualified traffic to your localized franchisee webpage, effectively bringing potential customers to you.
However, to truly maximize your Mobility Plus franchise opportunity, local marketing efforts are essential. Franchisees are encouraged to actively participate in community health fairs, maintain a robust social media presence, and engage in other local outreach activities. This combined approach, leveraging both national brand visibility and localized engagement, typically generates a steady stream of 40 to 60 new leads per month for a well-established Mobility Plus business. Understanding how to start a Mobility Plus franchise effectively means grasping the importance of this consistent lead flow.
Sales & Marketing Tips for Franchisees
- Prioritize Relationship Building: Focus heavily on establishing strong connections with healthcare providers and senior living communities, as these are significant revenue drivers, often accounting for 30-40% of income.
- Leverage Digital & Local Efforts: Combine corporate-led national marketing with your own local initiatives like community events and social media to create a powerful lead generation engine.
- Track Referral Sources: Implement a system to track where your leads are coming from to better understand which marketing channels are most effective for your specific market.
For those considering the Mobility Plus franchise investment, understanding these marketing procedures is key to projecting income potential. The initial marketing plan sets the stage, while ongoing strategies ensure sustained growth for your Mobility Plus showroom operations and mobile sales strategy. This comprehensive approach is central to the Mobility Plus operations and the overall Mobility Plus franchise benefits.
| Initial Marketing Budget (2025): | $10,000 - $15,000 |
| Referral Revenue Contribution (2024): | 30% - 40% |
| Ongoing Lead Generation Target: | 40 - 60 leads/month |
Operating Procedure For Training And Support
Embarking on the journey of owning a Mobility Plus franchise means you're not alone. The franchise provides a robust framework for training and ongoing support to ensure your success.
What does initial training cover?
The initial training for a Mobility Plus franchise is a comprehensive, mandatory program designed to equip you with all the necessary skills. This intensive course spans two weeks. The first week is dedicated to the foundational aspects of running the business. You'll dive deep into business administration, understanding the financial intricacies, mastering marketing strategies, and truly grasping the core Mobility Plus franchise philosophy. This phase ensures you understand the business from a strategic and administrative standpoint.
The second week shifts to a more practical, hands-on approach. This is where you'll gain in-depth product knowledge, learn effective sales techniques crucial for this niche market, and become proficient in conducting in-home assessments for clients. Furthermore, you'll be trained on performing basic service and repairs, a key component of the Mobility Plus mobile service model. This dual focus prepares you for every facet of Mobility Plus operations before your doors even open.
What ongoing support is available?
Post-initial training, the support doesn't cease; it evolves. You'll be assigned a dedicated franchise business consultant who will be your partner in navigating the day-to-day operations and long-term growth. These consultants provide invaluable one-on-one coaching, focusing on key performance metrics, strategies to optimize profitability, and enhancing operational efficiency. Regular webinars and annual conferences are also part of the support system, offering continuous learning opportunities and a platform to network with fellow franchisees.
Access to a proprietary online portal is another significant benefit. This digital hub hosts a comprehensive library of training materials, ready-to-use marketing assets, and a dynamic forum where you can connect with other Mobility Plus owners. This community aspect is incredibly powerful. Experienced owners often share successful strategies, and some have reported seeing their Mobility Plus franchise income potential increase by as much as 10% year-over-year through these shared insights.
For those interested in the financial aspects of this opportunity, understanding the investment is key. The initial investment for a Mobility Plus franchise can range from $125,188 to $221,188, with a required cash injection of $40,000 to $100,000. The franchise fee itself is $29,500, with ongoing royalty fees at 7% and a marketing fee of 2%. While the FDD data shows no franchised units for 2020-2022, indicating a nascent stage for franchised operations, understanding the potential is crucial. To learn more about potential earnings, you can explore How Much Does a Mobility Plus Showroom & Mobile Franchise Owner Make?
| Initial Training Duration | 2 Weeks |
| Key Training Areas | Business Admin, Financials, Marketing, Product Knowledge, Sales, In-home Assessments, Basic Repairs |
| Ongoing Support Mechanisms | Business Consultant, Webinars, Conferences, Online Portal |
Tips for Maximizing Franchise Training and Support
- Engage Actively: Fully participate in all training sessions, ask questions, and take detailed notes.
- Network Effectively: Build relationships with fellow franchisees during training and conferences; peer support is invaluable.
- Utilize Resources: Regularly access the online portal for updated materials and engage in the franchisee forum.
- Leverage Your Consultant: Schedule regular check-ins with your business consultant to discuss performance and identify growth opportunities.
Related Blogs
- What Are Some Alternatives to Mobility Plus Showroom and Mobile Franchise?
- How to Start a Mobility Plus Showroom & Mobile Franchise in 7 Steps: Checklist
- How Does the Mobility Plus Showroom & Mobile Franchise Work?
- What are the Pros and Cons of Owning a Mobility Plus Showroom & Mobile Franchise?
- How Much Does a Mobility Plus Showroom & Mobile Franchise Owner Make?