How Does the DUCTZ Franchise Work?

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What Are Operating Procedures of DUCTZ Franchise


Ever wondered how a DuctZ franchise operates and how you can become a part of it? Discover the streamlined process of joining this established brand, from initial inquiry to launching your own successful business. Explore the comprehensive support and proven systems that empower franchisees, and learn how our DUCTZ Franchise Business Plan Template can guide your path to ownership.

How Does the DUCTZ Franchise Work?
# Operating Procedure Description
1 Technology Platform Utilization Franchisees must utilize the franchisor's proprietary CRM and business management software for all operational aspects. This integrated platform ensures seamless data flow with the national call center, covering scheduling, invoicing, customer management, and performance analytics.
2 Performance Benchmarking Regular weekly and monthly benchmarking against system-wide KPIs such as average job ticket size and lead conversion rates is mandatory. Support coaches use these metrics, including top-quartile performance data, to guide underperforming units toward achieving system averages and exceeding them.

Operating Procedure to Grow the DUCTZ Franchise Unit

# Operating Procedure Description
1 Business Growth Avenues Growth is primarily driven by expanding the commercial client base and increasing service capacity through additional vehicles and technician teams. Diversification into complementary services offered by BELFOR Franchise Group can also significantly boost revenue, with multi-service owners seeing 25-30% higher annual revenue.
2 Multi-Unit Ownership Well-capitalized franchisees demonstrating operational excellence are encouraged to pursue multi-unit ownership opportunities. The franchisor typically offers a 10-15% discount on franchise fees for subsequent units, recognizing the commitment and proven success of these owners.





Key Takeaways

  • The DUCTZ business model centers on providing specialized HVAC system, air duct, and dryer vent cleaning services, with residential services forming the majority (60-70%) of revenue, while commercial contracts offer significantly higher per-project earnings.
  • The core value proposition for DUCTZ franchisees is the improvement of indoor air quality (IAQ) and HVAC system efficiency, positioning the brand as a premium health and safety service.
  • The total initial investment for a DUCTZ franchise ranges from $68,104 to $235,872, including a franchise fee of $49,900, equipment, and initial operating capital.
  • Ongoing franchise fees include a royalty of 10% of gross monthly revenues and a 1% national brand fund fee for marketing and brand development.
  • Benefits of DUCTZ franchise ownership include strong brand recognition and support from BELFOR Franchise Group, a recession-resistant service model, and significant lead generation from the national network.
  • To qualify as a DUCTZ franchisee, candidates need a minimum net worth of $300,000-$1,000,000 and liquid capital of $68,104-$115,872, with prior experience in sales, marketing, or business management being highly advantageous.
  • The franchise application process involves an initial inquiry, review of the Franchise Disclosure Document (FDD) for at least 14 days, and crucial due diligence, including validation calls with existing franchisees and legal review of agreements.



What Is the DUCTZ Business Model?

The DUCTZ franchise model focuses on providing specialized cleaning services for HVAC systems, air ducts, and dryer vents. This business model targets both residential and commercial clients, aiming to improve indoor air quality (IAQ) and enhance the efficiency of heating, ventilation, and air conditioning systems.

How do DUCTZ franchisees generate revenue?

  • Revenue for a DUCTZ franchise is primarily generated through specialized cleaning services for HVAC systems, air ducts, and dryer vents.
  • Residential services typically account for 60-70% of a franchisee's revenue, with an average invoice of around $600.
  • Commercial contracts, making up the remaining 30-40% of revenue, offer higher income per project, often ranging from $2,500 to over $30,000, which significantly boosts the overall DUCTZ franchise earnings potential.

What is the core service proposition?

  • The core value proposition of this HVAC franchise is to improve indoor air quality (IAQ) and boost HVAC system efficiency, positioning the brand as a premium provider of health and safety services.
  • The DUCTZ franchise opportunity capitalizes on the growing consumer awareness of IAQ, a market that experienced an estimated 12% growth in 2024.
  • Franchisees are required to adhere to the stringent standards set by the National Air Duct Cleaners Association (NADCA), a key differentiator in the duct cleaning business franchise sector.

For those considering this venture, understanding the financial commitments is crucial. The initial investment for a DUCTZ franchise typically ranges from $68,104 to $235,872, with a required cash investment between $68,104 and $115,872. The initial franchise fee is $49,900, and ongoing fees include a 10% royalty fee and a 1% marketing fee. Prospective owners should also meet a net worth requirement of $300,000 to $1,000,000.

The DUCTZ franchise model shows promising financial indicators, with an average annual revenue per unit reported at $616,167 and a median of $384,448. The breakeven time is estimated at 18 months, with an investment payback period of around 15 months. In 2023, there were 68 franchised units operating, alongside 5 corporate units, indicating a stable presence in the market. Exploring What Are the Pros and Cons of Owning a DUCTZ Franchise? can provide further insight into the benefits and challenges of this type of business ownership.


Key Considerations for Starting a DUCTZ Franchise

  • Market Demand: Leverage the increasing consumer focus on IAQ, a market segment that grew by 12% in 2024.
  • Service Specialization: Offer premium health and safety services by focusing on HVAC and air duct cleaning.
  • Operational Standards: Adhere to NADCA standards to differentiate your business and build trust.
  • Revenue Streams: Balance residential services, which offer frequent but smaller invoices, with higher-value commercial contracts.



How Much Does A DUCTZ Franchise Cost?

Understanding the financial commitment is a critical first step when considering any franchise opportunity, and the DUCTZ franchise is no exception. For aspiring entrepreneurs looking to enter the HVAC franchise sector, knowing the investment breakdown is key to making an informed decision.

What is the total initial investment?

  • The total initial franchise investment for a DUCTZ franchise, according to the latest available Franchise Disclosure Document (FDD) data, ranges from approximately $68,104 to $235,872.
  • This comprehensive DUCTZ franchise cost includes several components. The initial franchise fee is set at $49,900.
  • Beyond the franchise fee, a significant portion of the investment goes towards essential equipment and vehicles, estimated to be between $60,000 and $110,000.
  • Additionally, potential franchisees should budget for initial operating capital, projected to cover the first three months of business operations, with estimates ranging from $20,000 to $45,000.
  • The FDD also indicates a required cash injection, typically falling between $68,104 and $115,872, demonstrating the capital needed to launch the business effectively.
  • For those looking to become a DUCTZ franchise owner, a net worth requirement of $300,000 to $1,000,000 is also a factor to consider.

What are the ongoing DUCTZ franchise fees?

  • As with most franchise models, there are ongoing financial obligations to the franchisor. Franchisees are required to pay a royalty fee, which is set at 10% of their gross monthly revenues.
  • In addition to the royalty fee, there is a national brand fund contribution of 1% of gross revenues. This fee supports marketing initiatives and overall brand development, crucial for the continued growth of the DUCTZ franchise network.

Tips for Assessing Franchise Investment

  • Review the FDD Thoroughly: Always start with the Franchise Disclosure Document (FDD). It's the most comprehensive source of financial data and legal obligations. For DUCTZ, the latest FDD provides specific figures that should be your primary reference.
  • Factor in Working Capital: Don't underestimate the need for initial operating capital. The FDD's projection of $20,000 to $45,000 for the first three months is crucial. Having enough cash on hand can prevent early financial strain.
  • Understand Royalty and Fee Structures: The 10% royalty and 1% marketing fee are standard but represent ongoing costs. Ensure your business plan accounts for these percentages to maintain profitability.

These DUCTZ franchise fees are standard across the system and are legally outlined in the franchise agreement, providing clarity on the financial structure of franchising DUCTZ.

For those interested in the earning potential, the average annual revenue per unit is reported at approximately $616,167, with a median of $384,448. This data, alongside insights into breakeven time of around 18 months and investment payback in about 15 months, helps paint a clearer picture of the DUCTZ franchise opportunity.

Exploring What Are the Pros and Cons of Owning a DUCTZ Franchise? can offer further valuable perspectives as you evaluate this HVAC franchise.



Is DUCTZ a Good Franchise to Buy?

When considering a franchise investment, understanding the core benefits and requirements is crucial. The DUCTZ franchise opportunity, as part of the BELFOR Franchise Group, offers several advantages that appeal to entrepreneurs looking for a stable business model.

What are the benefits of DUCTZ franchise ownership?

  • Operating under the BELFOR Franchise Group umbrella provides significant brand recognition. This includes access to a national call center and established lead generation channels, which can be a substantial boost for new franchisees.
  • A key advantage of the DUCTZ franchise model is its recession-resistant nature. Indoor air quality (IAQ) and system maintenance are ongoing needs, providing a consistent demand for services. In fact, leads generated through the BELFOR national network represented about 25% of all jobs for new franchisees in 2024, highlighting a strong built-in advantage.

What are the requirements for a DUCTZ franchise owner?

  • To become a DUCTZ franchise owner, you'll need to meet specific financial qualifications, possess strong management skills, and demonstrate a commitment to adhering to the franchisor's established systems and quality standards.
  • Financially, owning a DUCTZ franchise requires a minimum net worth of approximately $200,000 and at least $75,000 in liquid capital, based on early 2025 figures. While prior HVAC experience isn't mandatory, a background in sales, marketing, or business management is highly preferred.

The initial investment for a DUCTZ franchise can range from approximately $68,104 to $235,872, with the initial franchise fee set at $49,900. Ongoing fees include a royalty fee of 10% and a marketing fee of 1% of gross revenue. Required cash on hand falls between $68,104 and $115,872, with a net worth requirement between $300,000 and $1,000,000.

For those interested in understanding the financial performance, the average annual revenue per unit was reported at approximately $616,167 in recent data, with a median of $384,448. This data suggests a strong earning potential, though the lowest annual revenue reported was $71,078, indicating variability among units.


Key Considerations for DUCTZ Franchise Ownership

  • Financial Commitment: Ensure you have the necessary liquid capital and net worth as outlined in the franchise disclosure document.
  • Operational Alignment: Be prepared to follow the established business model and quality standards to leverage the brand's reputation effectively.
  • Market Demand: Recognize the ongoing need for IAQ and system maintenance services, which contributes to the business's stability.

The breakeven time for a DUCTZ franchise is estimated at 18 months, with an investment payback period of around 15 months. The number of franchised units has remained relatively stable, with 72 in 2021, 67 in 2022, and 68 in 2023. Corporate units have remained constant at 5 units annually during the same period.

For those considering different avenues within this service sector, exploring What Are Some Alternatives to the DUCTZ Franchise? might provide a broader perspective on the market.



Operating Procedure to Investigate the DUCTZ Franchise Unit

How do you start the franchise application process?

To begin your journey into franchising with this HVAC franchise, the first step is to submit an initial inquiry form on their official website. This action typically prompts a franchise development representative to reach out within 1 to 2 business days. Following this initial conversation, you’ll receive the Franchise Disclosure Document (FDD). As of 2025, federal law mandates that prospective franchisees must have this document for a minimum of 14 days before signing any franchise agreement details or making any payments. This ensures you have ample time to review all aspects of the DUCTZ franchise opportunity.

What due diligence is recommended?

A critical part of developing your DUCTZ franchise business plan involves conducting validation calls with current franchisees. Aim to speak with at least 5 to 10 existing owners to gain insights into their experiences, profitability, and the level of support provided by the franchisor. This direct feedback is invaluable. Furthermore, it’s strongly advised to have a franchise attorney meticulously review the FDD and the DUCTZ franchise agreement details. In 2025, legal review costs for these types of documents generally fall between $2,500 and $5,000, representing a necessary investment for mitigating risk when considering the DUCTZ franchise cost.


Key Due Diligence Steps for a Duct Cleaning Business Franchise

  • Validation Calls: Speak with 5-10 existing franchisees to understand real-world operations and profitability.
  • Legal Review: Engage a franchise attorney to examine the FDD and franchise agreement. This typically costs between $2,500 and $5,000.
  • Financial Analysis: Thoroughly review the FDD's financial statements and average P&L data to assess the DUCTZ franchise earnings potential.

Understanding the financial landscape is paramount. The initial investment for a DUCTZ franchise can range from $68,104 to $235,872. The franchise fee itself is $49,900, with ongoing royalty fees at 10% and a marketing fee of 1%. The required cash on hand typically falls between $68,104 and $115,872, while the net worth requirement spans from $300,000 to $1,000,000. These figures are essential for anyone looking into franchising DUCTZ.

When evaluating the DUCTZ franchise model explained, it's important to consider the performance data. For instance, the average annual revenue per unit was reported at $616,167 in 2023, with a median of $384,448. While the lowest reported annual revenue was $71,078, the highest reached an impressive $3,107,256.51. For new units, the breakeven time is projected at 18 months, with an investment payback anticipated around 15 months. This data is crucial for assessing if DUCTZ is a good franchise to buy and for crafting your DUCTZ franchise business plan.

Financial Metric Amount ($) Percentage of Revenue (%)
Average annual revenue 616,167 100%
Cost of goods sold (COGS) 9,055 1.47%
Gross Profit Margin 24,428 3.96%
Operating Expenses 1,218,471 197.78%
EBITDA 1,299,850 210.25%
Expense Type Annual Amount ($)
General and Administrative 1,218,939
Selling and Marketing 41,633
Utilities 144
Insurance 1,500
Business Telephone 1,728
Marketing (Monthly) 18,000
Miscellaneous Expenses 5,000
Total 1,286,944

The franchisor offers comprehensive DUCTZ franchise training and support, which is a key benefit of DUCTZ franchise ownership. This support is designed to equip owners with the knowledge needed to succeed in the duct cleaning business franchise sector. For those interested in starting a DUCTZ franchise, understanding these operational procedures and financial benchmarks is the first step. You can find more detailed information on how to start a DUCTZ franchise in 7 steps: checklist.



Operating Procedure to Launch the DUCTZ Franchise Unit

Launching a DUCTZ franchise involves a structured approach, beginning with comprehensive training and strategic territory development. This ensures franchisees are well-equipped for success in the HVAC franchise sector.

What does DUCTZ franchise training and support include?

  • The DUCTZ franchise training and support program is a multi-phase initiative that blends classroom-style business management instruction with practical, hands-on technical field training.
  • In 2025, the initial training program encompasses approximately 80 hours of instruction, delivered both virtually and in person at the Ann Arbor, Michigan headquarters. This covers essential areas like operations, marketing, and the use of proprietary software. Following this, franchisees receive up to two weeks of on-site support from a field consultant during their business launch phase.

How do you develop a territory?

  • When you buy a DUCTZ franchise, you are granted a protected territory, typically designed to serve a population of 250,000 to 350,000 people. Within this defined area, no other DUCTZ franchise is permitted to operate or market its services.
  • To help build local brand awareness and generate initial leads, the franchisor provides a 'Quick Start' marketing plan. This plan includes a budget allocation guide, recommending an initial marketing spend of at least $10,000 over the first 90 days of operation in 2025.

Tips for Territory Development and Initial Marketing

  • Leverage Local Data: Utilize demographic information to pinpoint areas within your territory with a high concentration of potential customers for duct cleaning services.
  • Targeted Outreach: Focus initial marketing efforts on channels most effective for reaching homeowners and businesses in your specific territory.
  • Build Relationships: Network with local real estate agents, HVAC repair companies, and property managers who can refer clients.

Understanding the operational procedures for launching a DUCTZ franchise unit is crucial. This includes adhering to the franchisor's established training protocols and strategic marketing plans. The initial franchise investment DUCTZ ranges from $68,104 to $235,872, with a required cash investment between $68,104 and $115,872. The initial franchise fee is $49,900, alongside a royalty fee of 10% and a marketing fee of 1% of revenue.

Initial Training Hours On-site Support Duration Recommended Initial Marketing Spend
~80 hours Up to 2 weeks $10,000+ (first 90 days)

The DUCTZ franchise model explained emphasizes a structured launch process. This includes thorough training and a clear strategy for territory development. For those considering franchising DUCTZ, understanding these operational steps is key to a successful start. The benefits of DUCTZ franchise ownership are tied to this systematic approach, aiming to provide a solid foundation for growth. The average annual revenue per unit reported is $616,167, with a median of $384,448.

For aspiring entrepreneurs looking into how to buy a DUCTZ franchise, the process is guided by the franchisor's support system. This support is designed to help new franchisees navigate the complexities of starting a duct cleaning business franchise. The requirements for a DUCTZ franchise owner include a net worth between $300,000 and $1,000,000.

The DUCTZ franchise opportunity is presented as a pathway to owning a business in the growing HVAC sector. The franchise fees and overall DUCTZ franchise cost are detailed to provide transparency for potential investors. Exploring How to Start a DUCTZ Franchise in 7 Steps: Checklist can offer further insights into the initial setup.



Operating Procedure To Market The Ductz Franchise Unit

Marketing a DUCTZ franchise unit effectively involves a dual approach: leveraging digital channels for broad reach and building direct relationships for localized impact. As a franchisee, understanding and utilizing these strategies is key to driving business growth.

What are the primary marketing channels?

  • The primary marketing channels for a DUCTZ franchise owner are digital marketing, including local SEO and pay-per-click (PPC) advertising, and direct relationship-building with local commercial businesses and property managers.
  • The 2% brand fund fee contributes to national brand awareness campaigns, while franchisees are required to spend an additional 3-5% of their gross revenue on local marketing. In 2024, franchises that allocated at least 60% of their local budget to digital strategies saw a 20% higher lead conversion rate.

How does the national call center work?

  • The national, 24/7 call center fields inbound customer inquiries from national advertising and the DUCTZ website, booking jobs directly onto the franchisee's schedule.
  • As of early 2025, the call center handles an estimated 40% of all incoming residential leads for the system, allowing the franchise owner to focus more on commercial sales and operations rather than administrative tasks.

Marketing Tips for DUCTZ Franchise Owners

  • Focus on Local SEO: Ensure your business listing is optimized for local searches. Many customers looking for duct cleaning services will search for 'duct cleaning near me.'
  • Build Commercial Relationships: Proactively reach out to property managers, building maintenance departments, and commercial real estate agents. Offering introductory service packages can be a strong incentive.
  • Track Your ROI: Carefully monitor the performance of your marketing spend across different channels. Understanding which strategies yield the best return is crucial for optimizing your budget.

For those interested in understanding the broader picture of establishing this type of business, exploring resources such as How to Start a DUCTZ Franchise in 7 Steps: Checklist can provide a comprehensive guide.

Key Marketing Investment Details
Local Marketing Budget 3-5% of gross revenue annually
Digital Strategy Allocation Recommended minimum of 60% for higher lead conversion
National Brand Fund 2% of gross revenue

The DUCTZ franchise opportunity leverages a robust support system, including a national call center that significantly aids in lead management. This allows franchisees to concentrate on business development and operational excellence. The average annual revenue per unit is reported at approximately $616,167, with a median of $384,448, indicating strong earning potential for well-managed units.

Marketing Focus Impact
Digital Marketing (Local SEO, PPC) Drives lead generation and brand visibility within the local market.
Direct Sales (Commercial, Property Managers) Secures consistent, higher-value contracts and recurring business.
National Call Center Handles inbound calls, schedules appointments, and frees up franchisee time.

When considering the franchise investment DUCTZ, understanding these marketing procedures is vital. The initial investment can range from $68,104 to $235,872, with a required cash component between $68,104 and $115,872. The marketing fees, alongside royalty fees of 10%, are structured to support both local and national marketing efforts, which are essential for the success of an HVAC franchise or duct cleaning business franchise.



Operating Procedure to Manage the DUCTZ Franchise Unit

What technology platforms are used?

Managing a DUCTZ franchise unit effectively relies heavily on integrated technology. Franchisees are mandated to utilize the franchisor's proprietary CRM and business management software. This comprehensive system is designed to streamline operations, handling everything from customer scheduling and invoicing to detailed customer management and performance analytics. This ensures a consistent brand experience and operational efficiency across all locations. The monthly technology fee for this robust software suite is approximately $350 as of 2025. A key feature of this platform is its direct integration with the national call center, which is crucial for the seamless transfer of leads and job data, a vital component of the DUCTZ franchise model explained to new owners.

How is performance benchmarked?

To maintain high standards and drive growth within the franchise network, franchisee performance is rigorously benchmarked. This evaluation occurs on a weekly and monthly basis against system-wide Key Performance Indicators (KPIs). These critical metrics include the average job ticket size, lead conversion rates, and revenue generated per truck. For instance, top-quartile franchisees in 2024 reported an average residential job ticket size that was 15% higher than the system average. Furthermore, their commercial lead conversion rate exceeded 30%. These are precisely the types of metrics that support coaches use to guide underperforming units and help all franchisees achieve their full potential.

Key Performance Indicator Benchmark Focus Impact on Operations
Average Job Ticket Size Maximizing revenue per service call Encourages upselling and comprehensive service packages
Lead Conversion Rate Converting inquiries into booked appointments Refines sales processes and marketing effectiveness
Revenue Per Truck Optimizing technician utilization and efficiency Drives scheduling and route planning improvements

Tips for Optimizing Unit Performance

  • Regularly review system-wide benchmarks to understand where your unit stands.
  • Utilize the CRM's analytics to identify trends in customer behavior and service demand.
  • Invest in ongoing training for your team to improve service quality and upselling techniques.
  • Focus on lead conversion by implementing prompt follow-up procedures and professional communication.

Understanding these operational procedures is fundamental for anyone considering the DUCTZ franchise opportunity or looking to expand their existing franchise investment. The emphasis on technology and data-driven performance management is a cornerstone of the DUCTZ franchise model. For those interested in exploring similar ventures within the home services sector, learning What Are Some Alternatives to the DUCTZ Franchise? can provide valuable context for your decision-making process.



Operating Procedure To Grow The DUCTZ Franchise Unit

What are the avenues for business growth?

Expanding your DUCTZ franchise unit involves strategically increasing your operational capacity and client base. The primary growth avenues focus on broadening your commercial client reach and adding more service vehicles and dedicated technician teams. This directly enhances your ability to handle a larger volume of work and serve more clients within your designated territory.

Furthermore, franchisees can significantly diversify their revenue streams by incorporating complementary services available through the broader BELFOR Franchise Group network. Data from 2024 indicates a strong correlation between multi-service franchisees within the BELFOR system and higher earnings. On average, these multi-service owners see an annual revenue that is 25-30% higher than those operating with a single service offering.

Can you own multiple DUCTZ franchise units?

Absolutely. The DUCTZ franchise model is designed to support multi-unit ownership. This opportunity is available to candidates who demonstrate strong financial capacity and to existing, high-performing franchisees who have proven their operational excellence in their initial territory. It's a clear pathway for scaling your investment.

As of early 2025, the system shows that approximately 20% of DUCTZ franchise owners operate multiple units. To encourage this growth, the franchisor typically offers a discounted franchise fee for subsequent units. This reduction usually ranges from 10-15% off the standard fee for the first unit purchased.

Strategies for Scaling Your DUCTZ Franchise

Growing a DUCTZ franchise unit requires a proactive approach to both operations and market penetration. Focusing on commercial clients can unlock significant revenue potential, as businesses often require more comprehensive and frequent service. The initial franchise investment can range from $68,104 to $235,872, with a required cash outlay of $68,104 - $115,872, making it an accessible entry point for many entrepreneurs.

The DUCTZ franchise model is built for expansion. By increasing your fleet size and technician teams, you directly boost your capacity. For instance, the average annual revenue per unit was reported at $616,167 in recent data, with the median at $384,448. This shows a clear potential for generating substantial income.

Adding related services, such as those offered within the BELFOR Franchise Group, can further accelerate growth. This synergy can lead to increased customer loyalty and higher overall revenue per client. It’s important to understand the financial commitments, including the initial franchise fee of $49,900, a royalty fee of 10%, and a marketing fee of 1%.

For those looking to expand, multi-unit ownership is a key strategy. The requirements for a DUCTZ franchise owner include a net worth between $300,000 and $1,000,000. This solid financial foundation supports the investment in additional units and the operational infrastructure needed to manage them effectively.


Tips for Multi-Unit Growth

  • Targeted Commercial Outreach: Develop specific marketing campaigns aimed at commercial properties, facility managers, and building owners.
  • Operational Efficiency: Streamline scheduling and dispatching to maximize vehicle and technician utilization.
  • Leverage Brand Affiliation: Actively promote the benefits of being part of the BELFOR Franchise Group to cross-sell services.
  • Financial Prudence: Maintain strong financial management to support the investment in additional units and ensure profitability.

Understanding the What Are the Pros and Cons of Owning a DUCTZ Franchise? is crucial before diving into multi-unit operations. The breakeven time is typically around 18 months, with an investment payback projected at 15 months, indicating a relatively swift return on investment.

Key Growth Driver Impact on Revenue Supporting Data
Commercial Client Expansion Increased service volume and contract potential Average annual revenue per unit: $616,167
Adding Service Vehicles/Teams Enhanced capacity and market coverage Lowest annual revenue per unit: $71,078 (indicates room for growth)
Diversifying Services (BELFOR Network) Higher average annual revenue for multi-service franchisees 25-30% higher revenue for multi-service owners