How Does Culvers Franchise Work?

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What Are Operating Procedures of Culvers Franchise


Ever wondered how to get a piece of the popular burger and frozen custard chain? Understanding the franchise model is key to unlocking this opportunity. Dive into the specifics of how this well-known brand operates through franchising, and discover if it’s the right fit for your entrepreneurial ambitions. Explore the investment details and operational requirements by reviewing our comprehensive Culvers Franchise Business Plan Template.

How Does Culvers Franchise Work?
# Operating Procedure Description
1 Brand Standards Adherence Franchisees must strictly follow all brand standards for food preparation, service, cleanliness, and restaurant appearance. This ensures a uniform customer experience across all locations.
2 Customer Service Excellence Emphasis is placed on the 'hospitality' culture, with training focused on crew member development and fostering positive customer interactions. This commitment to service is a cornerstone of the Culver's experience.
3 Financial Management and Reporting Franchisees are required to maintain accurate financial records and report regularly to the franchisor. This includes managing cost of goods sold, operating expenses, and ensuring profitability.
4 Local Marketing Initiatives While a marketing fee is collected, franchisees are also responsible for local advertising efforts. This dual approach aims to build brand awareness and drive customer traffic within their specific markets.
5 Training and Development The mandatory 16-week initial training program covers all aspects of restaurant operations, from food preparation to financial management. Ongoing support and training are provided through a dedicated consultant and online resources.

Understanding the financial landscape of a Culver's franchise is crucial for prospective owners. The initial investment can range significantly, from approximately $2.8 million to $6.8 million, with a required cash injection of $562,300 to $1,373,400. A net worth of $500,000 to $1,000,000 is also necessary. The franchise fee itself is $55,000, payable in installments. Ongoing fees include a 4% royalty and a 2.50% marketing fee. On average, Culver's units generate substantial revenue, with the average annual revenue per unit standing at $3,488,853, and a median of $3,430,013. The data suggests a strong return on investment, with an average breakeven time of 12 months and investment payback within 24 months. The franchisor also operates a small number of corporate units, with the vast majority of the growing network of over 880 units being franchised.

The franchise agreement outlines a 15-year term with renewal options, detailing franchisee and franchisor obligations. Key provisions include protected territory rights, the fee structure, and strict adherence to brand standards. The initial franchise fee of $55,000 is typically paid in two installments: a $20,000 deposit upon preliminary agreement execution and the remaining $35,000 upon signing the final Franchise Agreement, usually after site approval.

Culvers Franchise Training and Support

What does the training program cover?

The mandatory 16-week Culver's franchise training program is a comprehensive, hands-on immersion into every aspect of running a Culver's restaurant. This is a critical step in how to open a Culver's restaurant. The curriculum is split between classroom instruction at the Support Center and in-restaurant training at a designated certified training restaurant, covering everything from ButterBurger preparation to financial management and leadership. By 2025, the program places a heavy emphasis on mastering the 'hospitality' culture, crew member development, and local marketing strategies, equipping the owner-operator to build a successful business from day one.

Is there ongoing training and support?

Yes, Culver's provides continuous support and ongoing training opportunities long after the restaurant opens. This includes access to a dedicated Franchise Business Consultant who visits the restaurant regularly. Franchisees have 24/7 access to an online portal with updated operational procedures, marketing materials, and training modules. Regional meetings and an annual convention are held to share best practices among the nearly 1,000 units operating in 2025. This robust, ongoing support is a key reason why the brand maintains high operational standards and franchisee satisfaction, reinforcing the value proposition of the Culver's franchise.

Legal Steps to Becoming a Culvers Franchisee

What is in the franchise agreement?

The Culver's franchise agreement details a 15-year initial term, with options for renewal. It legally outlines all franchisee and franchisor rights and obligations for the duration of the term. Key clauses in the 2025 agreement specify the territory rights (typically a protected radius around the restaurant), the fee structure (4% royalty, 2.5% marketing), and strict adherence to brand standards for operations and menu. The agreement also contains clauses regarding transfer, renewal, and termination, which must be thoroughly reviewed with a qualified franchise attorney before signing. This is one of the final steps to becoming a Culver's franchisee.

When is the franchise fee paid?

The initial Culver's franchise fee, which is $55,000 as of early 2025, is paid in two installments during the final stages of the approval process. An initial deposit of $20,000 is typically paid upon the execution of a preliminary agreement, which allows the franchisee to begin the site selection process with Culver's corporate support. The remaining balance of $35,000 is due upon signing the final Franchise Agreement, which typically occurs once a site has been officially approved and secured by the franchisee.






Key Takeaways

  • Culver's operates on an owner-operator model, requiring franchisees to be actively involved in daily management, with over 95% of locations run by on-site franchisees.
  • The total estimated investment to open a Culver's restaurant ranges from $2,811,500 to $6,867,000, excluding land costs, with a franchise fee of $55,000.
  • Prospective franchisees need a minimum net worth of $500,000 to $1,000,000 and liquid capital of $562,300 to $1,373,400.
  • Ongoing fees include a 4% weekly royalty on gross sales and a 2.50% contribution to the national advertising fund.
  • The mandatory training program is 16 weeks long, covering all aspects of restaurant operation and emphasizing the brand's hospitality culture.
  • Culver's restaurants demonstrate strong financial performance, with a median annual revenue of $3,430,013 and an average EBITDA of $490,188 (11.2% of revenue).
  • The brand's unit growth is steady, with franchised units increasing from 776 in 2021 to 886 in 2023.



What Is The Business Model Structure?

What defines the Culver's franchise model?

The core of the Culvers franchise model is its emphasis on the owner-operator system. This means the primary franchisee is expected to be actively involved in the daily operations of their restaurant. It’s a hands-on approach designed to ensure quality and excellent guest service remain paramount. This philosophy is a cornerstone of Culvers franchising.

As of early 2025, a significant majority, over 95%, of all Culvers franchise locations are run by franchisees who have successfully completed the brand's rigorous 16-week training program. This deep commitment to the owner-operator principle is a key factor contributing to their Average Unit Volume (AUV) consistently surpassing industry averages.

The Culvers franchise model breakdown highlights a strong focus on community involvement and offering premium food items. Products like their signature ButterBurgers and Fresh Frozen Custard set them apart from typical fast-food establishments, allowing for higher price points and, consequently, greater sales volumes.

How is Culver's positioned in the market?

In the market, Culvers is positioned within the fast-casual or premium Quick Service Restaurant (QSR) segment. Their competitive strategy centers on delivering high-quality food, exceptional hospitality, and a made-to-order menu, rather than competing solely on speed or price.

For the 2024-2025 period, Culvers reports an AUV of approximately $3.96 million. This figure places them among the top-performing QSR chains, significantly exceeding the segment's average AUV of around $1.9 million. Understanding this high AUV is crucial when considering if is Culvers a good franchise to own.

The brand's diverse menu, which includes both hearty meals and premium frozen custard desserts, enables them to cater to customers throughout the day. This broad appeal contributes to a robust sales mix, with drive-thru orders accounting for about 60% of sales and dine-in making up the remaining 40% as of early 2025.


Key Takeaways for Aspiring Franchisees

  • Owner-Operator Focus: Be prepared for direct involvement in daily operations. This hands-on approach is critical to the brand's success.
  • Commitment to Training: The mandatory 16-week training program is extensive but essential for franchisees to understand and implement the brand's standards.
  • Market Differentiation: Understand how premium products and community focus differentiate the business from competitors and support its strong AUV.

For those looking to understand the financial commitment, the Culvers franchise investment typically ranges from $2,811,500 to $6,867,000. The initial franchise fee is $55,000, with required cash on hand between $562,300 and $1,373,400. Additionally, a net worth of $500,000 to $1,000,000 is generally required. For a deeper dive into the financial aspects and overall viability, consider exploring What are the Pros and Cons of Owning a Culver's Franchise?



How Much Does It Cost to Start a Culvers?

What is the total initial investment?

For those looking to own a Culvers, the estimated total initial investment to open a new restaurant in 2025 is substantial, ranging from $3,046,000 to $7,476,000. It's important to note that this figure typically excludes the cost of acquiring the land itself. This comprehensive Culvers franchise cost encompasses various essential elements, including the initial franchise fee, significant expenses for building and site improvements, which can fall between $1,600,000 and $4,500,000. Additionally, you'll need to account for the purchase of equipment, signage, and initial inventory to get your restaurant operational.

Beyond the upfront costs, it's prudent financial planning to also budget for an additional 3-6 months of operating expenses. This reserve, estimated to be between $100,000 and $250,000, is crucial for ensuring sufficient cash flow during the initial ramp-up period after opening your doors.

What are the ongoing fees?

When considering the financial commitment for a Culvers franchise, understanding the ongoing fees is paramount. The primary recurring expenses include a 4% weekly royalty calculated on gross sales. Alongside this, there's a 25% weekly contribution directed towards the national advertising and marketing fund. These percentages are foundational components detailed within the Culvers franchise agreement details. According to the 2025 Franchise Disclosure Document (FDD), these fee percentages have remained consistent, playing a vital role in supporting the brand's robust national presence and the overall Culvers franchise support system.

In addition to these national contributions, prospective franchisees may also be required to allocate funds for local advertising initiatives. This typically amounts to approximately 0.5% of gross sales weekly. When combined with the national marketing contribution, the total potential ongoing marketing investment can reach up to 3% of gross sales per week.


Key Financial Considerations for Aspiring Franchisees

  • Initial Investment Range: Be prepared for a significant upfront investment, with total costs estimated between $3,046,000 and $7,476,000, excluding land acquisition.
  • Ongoing Royalty: A 4% royalty fee on gross sales is a standard ongoing cost.
  • Marketing Contributions: Factor in a 25% contribution to the national advertising fund and an additional 0.5% for local advertising, totaling up to 3% of gross sales weekly for marketing efforts.
  • Working Capital: Ensure you have $100,000 to $250,000 set aside for operating expenses for the first 3-6 months post-launch.

Understanding these costs is a critical step in evaluating the Culvers business opportunity. For a deeper dive into the financial specifics and to compare with other options, you might want to explore What Are Some Alternatives to Culver's Franchise?



What Are The Requirements To Franchise Culvers?

Aspiring entrepreneurs looking to own a Culver's franchise must meet specific financial and operational benchmarks to be considered for this business opportunity. Understanding these requirements is crucial for anyone considering how to open a Culver's restaurant.

What are the financial requirements?

To be considered for a Culver's franchise, potential franchisees must meet stringent financial qualifications. For 2025, applicants are expected to demonstrate a minimum net worth of $1,000,000. This substantial net worth requirement is a primary screening factor for Culver's Franchising System, LLC. In addition to net worth, a liquid capital requirement of at least $500,000 to $750,000 is mandated. This liquid capital ensures that franchisees have sufficient unencumbered funds to cover the initial investment, which can range from $2,811,500 to $6,867,000, as well as immediate operational costs. Full financial disclosure and verification are integral parts of the Culver's franchise application process to confirm these figures and assess the overall financial health of the candidate.

What are the operational requirements?

Beyond financial capacity, Culver's places significant emphasis on operational commitment. The foremost requirement is that franchisees must commit to being a full-time, on-site owner-operator. Absentee ownership is not permitted for new Culver's franchisees. This hands-on approach is fundamental to the brand's success and its 'True Blue' hospitality culture. Before a restaurant can open, candidates are required to successfully complete an intensive, 16-week franchisee training program. This comprehensive program covers all facets of restaurant management, food preparation, customer service, and brand standards. While not always explicitly stated as a mandatory prerequisite, prospective franchisees are typically expected to possess prior business or restaurant management experience. This experience demonstrates essential leadership skills and the proven ability to effectively manage a team, which for a Culver's restaurant, can range from 50 to 100 employees.


Tips for Meeting Culver's Franchise Requirements

  • Financial Preparedness: Ensure your net worth and liquid capital figures are well-documented and readily verifiable. Consider consulting with a financial advisor to optimize your financial position before applying.
  • Operational Experience: Highlight any previous experience in management, particularly in the food service industry. Emphasize your leadership capabilities and understanding of operational efficiency.
  • Commitment to Training: Be prepared to dedicate the full 16 weeks to the franchisee training program. This intensive training is key to understanding the Culver's business model and culture.

Understanding these requirements is the first step in exploring the How Much Does a Culver's Franchise Owner Make? potential of owning a Culver's franchise. The commitment to operational excellence and financial stability are core to a successful Culver's business opportunity.



Initial Steps To Becoming A Culvers Franchisee

How do you start the application process?

To begin the journey of becoming a franchise owner, the initial step is to formally submit a Request for Consideration (RFC) through the official franchising website. This action officially starts your path to owning a franchise.

Following an initial review of your RFC, candidates who meet the preliminary qualifications are invited to a 'Getting to Know You' call. This call, typically with a franchise development team member, serves as a preliminary interview to discuss your experience and financial readiness. As of 2025, this is a crucial step.

Upon successful completion of this initial stage, qualified candidates will receive the Franchise Disclosure Document (FDD). This legally mandated document, comprising 23 sections, provides comprehensive details about the franchise offering, including all associated costs, fees, and the obligations of a franchisee.

What happens during the discovery phase?

The discovery phase involves a series of in-depth interviews and discussions with the corporate team. This process is designed to ensure a strong mutual fit between your personal business goals and the brand's established culture and operational requirements.

A significant milestone in this phase is the 'Discovery Day.' This event, held at the Support Center in Prairie du Sac, Wisconsin, offers a chance to meet with executive leadership, gain insights into the comprehensive franchise support system, and develop a deeper understanding of the business operations.

During the discovery phase, it's also a requirement, as of 2025, to spend approximately 40 hours working within an existing restaurant. This hands-on experience is invaluable for understanding the operational intensity and the high standards of guest service.


Key Investment Benchmarks

  • The total initial investment for a franchise can range from $2,811,500 to $6,867,000.
  • A minimum of $562,300 to $1,373,400 in cash is required.
  • The required net worth for potential franchisees is between $500,000 and $1,000,000.
  • The initial franchise fee is $55,000.
  • Ongoing royalty fees are 4% of sales, and marketing fees are 2.50%.

Understanding the financial commitment is paramount. For instance, the average annual revenue per unit was approximately $3,488,853 in recent years, with a median of $3,430,013. This financial performance data is crucial when evaluating the potential return on investment. For a deeper dive into earnings potential, explore How Much Does a Culver's Franchise Owner Make?

Financial Metric Amount ($) Percentage of Revenue (%)
Average annual revenue 3,488,853 100%
Cost of goods sold (COGS) 1,360,520 31.1%
Gross Profit Margin 2,879,814 65.9%
Operating Expenses 1,452,840 33.2%
EBITDA 490,188 11.2%
Expense Type Annual Amount ($)
Salaries and Wages 1,452,840
Service Royalty 174,815
Advertising Royalty 109,260

The franchise model has shown consistent growth, with franchised units increasing from 776 in 2021 to 886 in 2023. This steady expansion indicates a robust and appealing business opportunity for prospective franchisees.



Financial Planning To Own A Culvers

When considering the prospect of owning a Culvers franchise, a robust financial plan is paramount. This involves understanding both the initial capital requirements and the ongoing financial commitments, as well as projecting future profitability. For aspiring franchisees, navigating these financial waters is a critical step towards a successful business venture.

How is the initial investment funded?

To begin your journey to own a Culvers, you'll need to understand the funding structure for the initial investment. A key requirement is that a substantial portion of the total project cost, typically ranging from 20-25%, must be covered by your personal liquid assets. This is a standard practice that satisfies both the franchisor’s requirements and those of lenders.

The remaining 75-80% of the investment is generally financed through loans. Many franchisees leverage Small Business Administration (SBA) loans, as Culvers is an SBA-approved franchise, which can simplify the application process. Conventional bank financing is also a common route. The overall how much does it cost to start a Culvers can fluctuate significantly based on real estate decisions. If you choose to lease the land and building, your initial outlay will be lower. Conversely, purchasing the property will demand a higher upfront investment but allows you to build equity over time.

How is profitability projected?

Projecting the profitability of a Culvers franchise is a data-driven process. The primary source for this information is the Financial Performance Representation (FPR) found in Item 19 of the Franchise Disclosure Document (FDD). For instance, the 2025 FDD indicates that the median net revenue for franchised restaurants in 2024 was $3,812,569.

To create your own profitability projections, you'll develop a detailed pro-forma financial statement. This statement uses the data from Item 19 as a benchmark, but it’s crucial to tailor it to your specific location. Factors such as the potential of your chosen site, local labor costs, and property expenses will all influence your projected profitability. For a well-established Culvers restaurant, profit margins, specifically EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), typically fall between 12% and 18%. This range is contingent on sales volume and effective cost management, making it an attractive Culvers business opportunity.

Initial Investment Range $2,811,500 - $6,867,000
Cash Required (Liquid Assets) $562,300 - $1,373,400
Net Worth Requirement $500,000 - $1,000,000
Franchise Fee $55,000
Royalty Fee (New Unit) 4%
Marketing Fee 2.50%

Tips for Financial Planning

  • Thoroughly review the FDD: Pay close attention to Item 19 for realistic revenue and expense data.
  • Create a detailed budget: Account for all startup costs, including initial investment, operating capital, and potential unforeseen expenses.
  • Explore financing options early: Understand SBA loan eligibility and connect with lenders experienced in franchise financing.
  • Develop a conservative projection: Base your profit forecasts on realistic sales volumes and factor in potential economic downturns.
  • Understand the impact of real estate: Carefully weigh the pros and cons of leasing versus purchasing property for your Culvers franchise.

Understanding these financial aspects is crucial for anyone looking to own a Culvers franchise. It’s a significant investment, and meticulous planning can set the stage for long-term success. For a deeper dive into the overall franchise experience, consider exploring What are the Pros and Cons of Owning a Culver's Franchise?



Site Selection For A Culvers Franchise

How are restaurant locations chosen?

When considering how to open a Culvers restaurant, the site selection process is a critical step, and it's one where the Culvers franchise support system really shines. Their corporate team leverages sophisticated demographic analysis and traffic pattern data. They also conduct visibility studies to pinpoint promising trade areas for new Culvers franchising opportunities. This data-driven approach helps identify locations with high potential for customer traffic and sales. As of 2025, ideal sites typically range from 10 to 15 acres. This space is necessary to accommodate a 4,500-square-foot building, a dual-lane drive-thru, and parking for approximately 75 cars. This emphasis on drive-thru capacity reflects the current consumer preference for convenience.

While the corporate team provides the strategic overview and identifies suitable areas, the franchisee plays a vital role in identifying and securing a specific property within an approved territory. However, no lease or purchase can be finalized without the final approval of the Culver's Real Estate team. This ensures that every location meets the brand's operational and strategic requirements.

Understanding the financial commitment is key to this process. For a comprehensive breakdown of the investment, explore How Much Does a Culver's Franchise Cost?. The cash required typically falls between $562,300 and $1,373,400, with an initial franchise fee of $55,000.

What support is provided for construction?

The support system for a Culvers franchise extends significantly into the construction phase. Franchisees are provided with prototype building plans, which serve as a blueprint for consistency and efficiency. Additionally, they receive a list of approved architects and general contractors. This curated list helps streamline the design and construction phases, ensuring that projects move forward smoothly and adhere to brand standards.

For each new build in 2025, a dedicated Culver's construction project manager is assigned. This manager acts as a valuable resource, offering guidance throughout the entire process, from the initial groundbreaking to the final punch list. Their involvement ensures that all construction adheres to brand standards and quality expectations.

While the franchisee is responsible for managing the construction contract, the support provided by Culver's is instrumental in helping to control costs and timelines. The typical construction period, once all necessary permits are secured, ranges from 18 to 24 weeks. This structured approach minimizes potential delays and unexpected expenses, contributing to a more predictable launch for your Culvers business opportunity.


Site Selection Tips for Aspiring Franchisees

  • Understand the Local Market: Don't just rely on corporate data. Spend time in potential trade areas to observe traffic patterns, competitor presence, and local demographics firsthand.
  • Prioritize Visibility and Accessibility: A strong location should be easily visible from main roads and have convenient access for both drive-thru and dine-in customers.
  • Factor in Future Growth: Consider areas that are experiencing growth and development, as this can lead to increased customer potential over time.

Initial Investment Range $2,811,500 - $6,867,000
Cash Required $562,300 - $1,373,400
Net Worth Requirement $500,000 - $1,000,000
Royalty Fee 4%
Marketing Fee 2.50%
Average Annual Revenue per Unit $3,488,853
Median Annual Revenue per Unit $3,430,013


Training For A Culvers Franchise

What does the training program cover?

When you consider the Culvers franchise opportunity, understand that the training is a cornerstone of their success. The mandatory Culvers franchise training program spans a significant 16 weeks. This isn't just a brief overview; it's a deep dive into the operational DNA of a Culver's restaurant. The curriculum is meticulously designed, splitting time between classroom instruction at their Support Center and intensive, hands-on experience at a certified training restaurant. You'll cover everything from the precise preparation of their signature ButterBurgers to the intricacies of financial management and effective leadership. By 2025, the program places a particularly strong emphasis on cultivating the brand's renowned 'hospitality' culture, developing your crew members, and mastering local marketing strategies. This comprehensive approach ensures you're fully equipped to build a thriving business from day one, answering the question of how to open a Culvers restaurant with practical, actionable knowledge.

Is there ongoing training and support?

The commitment to franchisee success extends far beyond the initial training period. Culvers franchising provides robust, continuous support and ongoing training opportunities that last long after your restaurant doors open. You'll have a dedicated Franchise Business Consultant who conducts regular visits to your establishment, offering personalized guidance. Furthermore, franchisees gain 24/7 access to an online portal that is consistently updated with the latest operational procedures, marketing collateral, and training modules. To foster a collaborative environment and share best practices, regional meetings are held, and an annual convention brings together franchisees from the nearly 1,000 units operating as of 2025. This extensive, ongoing support system is a key factor in maintaining the brand's high operational standards and ensuring strong franchisee satisfaction, reinforcing the overall value of the Culvers business opportunity.


Tips for Maximizing Your Franchise Training

  • Immerse yourself fully: Treat the 16-week program as if you were already running your own restaurant. Take detailed notes and ask questions.
  • Network with peers: The regional meetings and annual convention are excellent opportunities to learn from other franchisees who have navigated similar challenges.
  • Leverage the online portal: Make it a habit to regularly check the online portal for updates to stay ahead of operational changes and marketing trends.

Key Training Aspects Duration Key Focus Areas
Culvers franchise training program 16 weeks ButterBurger prep, financial management, leadership, hospitality culture, crew development, local marketing
Ongoing Support Mechanisms Frequency/Access
Dedicated Franchise Business Consultant Regular visits
Online Portal 24/7 access
Regional Meetings Periodic
Annual Convention Annual


Legal Steps To Becoming A Culvers Franchisee

Navigating the legal framework is a critical phase when considering a Culvers franchise. This involves understanding the core document that governs the relationship between you as a franchisee and the franchisor.

What is in the franchise agreement?

The franchise agreement is the bedrock of your Culvers franchise ownership. The initial term for a Culvers franchise agreement is set at 15 years, with provisions for renewal. This comprehensive legal document meticulously details the rights and responsibilities of both the franchisee and the franchisor for the entire duration of the agreement.

Key aspects within the 2025 agreement include defined territory rights, typically establishing a protected radius around your restaurant location. It also outlines the financial structure, specifying a 4% royalty fee and a 2.50% marketing fee. A significant component is the strict adherence to brand standards for all operational and menu aspects, ensuring consistency across all locations.

Furthermore, the agreement contains crucial clauses concerning the transfer of the franchise, renewal options, and termination procedures. It is absolutely essential to have these clauses thoroughly reviewed by a qualified franchise attorney before signing. This step is paramount in becoming a Culvers franchisee.

When is the franchise fee paid?

The initial franchise fee for a Culvers franchise is $55,000, as of early 2025. This fee is structured to be paid in two installments during the latter stages of the approval process. An initial deposit of $20,000 is generally paid upon the execution of a preliminary agreement. This initial payment grants you the ability to commence the site selection process, with support provided by Culver's corporate team.

The remaining balance of $35,000 is due upon the formal signing of the final Franchise Agreement. This typically occurs once a suitable site has been officially approved and secured by the prospective franchisee. Understanding this payment schedule is vital for financial planning when you aim to own a Culvers.


Key Financial Benchmarks for Aspiring Franchisees

  • Initial Investment Range: The total investment to open a Culvers franchise can range from $2,811,500 to $6,867,000.
  • Cash Requirement: You'll need readily available cash, estimated between $562,300 and $1,373,400.
  • Net Worth: A personal net worth of $500,000 to $1,000,000 is generally required.
  • Average Annual Revenue: Units can achieve an average annual revenue of approximately $3,488,853.
  • Breakeven and Payback: Many franchisees experience breakeven within 12 months and investment payback within 24 months.

For those interested in the potential earnings from owning a Culvers, you can find detailed insights here: How Much Does a Culver's Franchise Owner Make?

Franchise Fee Royalty Fee Marketing Fee
$55,000 4% of gross sales 2.50% of gross sales