How Does the 101 Mobility Franchise Work?

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What Are Operating Procedures of 101 Mobility Franchise

Curious about how a mobility franchise operates and if it's the right fit for your entrepreneurial journey? Discover the ins and outs of this growing sector and how you can make a significant impact while building a profitable business. Explore the essential components of a successful mobility franchise by reviewing our comprehensive 101 Mobility Franchise Business Plan Template.

The initial investment for a 101 Mobility franchise ranges from $135,790 to $258,620, with an initial franchise fee between $50,000 and $100,000. Franchisees are required to have a net worth of $100,000 to $200,000 and sufficient cash reserves. Ongoing fees include a 7% royalty fee and a 2% marketing fee. The average annual revenue per unit is approximately $1,325,000, with a median of $1,010,712. The business model projects a breakeven time and investment payback of around 12 months. The system has shown steady growth, with franchised units increasing from 154 in 2020 to 165 in 2022, while corporate units have remained stable at 16 during the same period.

Operating expenses are detailed in the Average P&L Table, showing a significant gross profit margin of 98.62% before operating expenses. Average annual revenue is reported at $7,291,169, with Cost of Goods Sold (COGS) at 1.38%. Operating expenses account for 44.95% of revenue, resulting in a strong EBITDA of 53.66%. Average running expenses include rent and utilities ($20,000 to $50,000 annually), marketing and advertising ($9,000 to $11,000), and employee salaries and wages ($20,000 to $50,000).

What Is the Business Model Structure?

The 101 Mobility franchise operates as a home accessibility service provider. The core business model revolves around selling, installing, and servicing mobility equipment designed to enhance safety and independence for individuals, particularly seniors. This includes products like stairlifts, ramps, vertical platform lifts, and bathroom modifications. The franchise model is built on a foundation of providing essential services to a growing demographic, making it a strong contender among mobility franchise opportunities.

Is 101 Mobility a good franchise to own?

Yes, the 101 Mobility franchise is considered a strong business opportunity due to its position in the rapidly growing home accessibility market, driven by the aging US population. The franchise offers a proven system, diverse revenue streams, and a mission-driven purpose, making it a compelling choice among mobility franchise opportunities.

• The US population aged 65 and older is projected to reach over 80 million by 2040, a key demographic for this senior living franchise. As of early 2025, over 90% of seniors report wanting to 'age in place,' directly fueling demand for the products and services 101 Mobility provides.
• The 101 Mobility business model includes multiple revenue streams such as direct sales, installation, service, and rentals of mobility equipment. Franchisees in the top quartile reported average gross revenues exceeding $2.5 million in 2022, showcasing the model's high-earning potential.

What are the costs of a 101 Mobility franchise?

The total 101 Mobility franchise investment is estimated to be between $135,790 and $258,620 as of early 2025. This range covers nearly all initial expenses, including the franchise fee, vehicle, equipment, and initial marketing campaigns. For a detailed breakdown, explore How Much Does a 101 Mobility Franchise Cost?

• A significant portion of the initial cost is the one-time franchise fee. What is the franchise fee for 101 Mobility? It ranges from $50,000 to $100,000, which grants the rights to operate under the brand name and access their proprietary systems and support.
• Additional estimated costs include approximately $45,000 to $90,000 for vehicles, $20,000 to $40,000 for initial inventory and tools, and $15,000 for the initial marketing launch. Franchisees are also required to have at least $135,790 in liquid capital.

How Much Can A 101 Mobility Franchise Make?

Understanding the earning potential is crucial when considering any franchise opportunity. The 101 Mobility franchise offers a compelling financial outlook for its franchisees, rooted in a strong business model and a growing market need.

What is the 101 Mobility franchise profitability?

• The 101 Mobility franchise profitability is substantial, with the system-wide average gross profit margin reported at approximately 98.62% in 2024. This figure reflects the strong pricing power and demand within the home accessibility franchise sector.
• According to the 2024 Franchise Disclosure Document (FDD), the top 25% of franchisees by gross revenue averaged $2,157,649 in annual sales. This high performance indicates a strong potential for significant profitability for dedicated owners.
• The average ticket price for a completed job was approximately $3,500 in 2024, with stairlift installations being a primary revenue driver. The rental program for equipment like ramps and lifts adds a recurring revenue stream, further boosting overall profitability.

What is the average earnings 101 Mobility franchise?

• The average gross revenue for a single 101 Mobility franchise unit was $1,325,000 in 2023, as per the FDD. This figure provides a transparent look at the earning potential across the franchise system.
• While the company does not publish net profit figures directly, the strong gross profit margin of 98.62% allows for a healthy net income after accounting for operating expenses. Typical operating expenses for such businesses can range from 25-30% of gross sales.
• The 101 Mobility franchise success rate is supported by these strong earnings figures and a growing market. The number of households needing accessibility modifications is projected to increase by at least 10% annually through 2028, directly impacting future average earnings for this mobility franchise opportunities.

For those interested in the specific steps to launch, exploring How to Start a 101 Mobility Franchise in 7 Steps: Checklist can provide valuable guidance on how to buy a 101 Mobility franchise and understand the requirements for 101 Mobility franchise ownership.

What Are The Franchise Requirements?

For those looking into the How Much Does a 101 Mobility Franchise Owner Make?, understanding the core requirements is the first step.

What are the 101 Mobility franchise requirements?

• The primary requirements for owning a 101 Mobility franchise center on financial readiness. Candidates need a minimum net worth of $500,000 and at least $100,000 in liquid capital. These figures are crucial for covering the initial investment and ensuring sufficient operating cash flow.
• Beyond financial standing, the ideal candidate for this home accessibility franchise demonstrates strong business acumen, a genuine commitment to customer service, and a desire to positively impact their community. While experience in the mobility equipment franchise sector isn't mandatory, comprehensive training is provided to equip franchisees for success.
• Operational preparedness is also key. Franchisees will need to manage a showroom/warehouse space, typically between 1,500 to 2,500 sq ft, and oversee a small team comprising technicians and sales consultants.

How to become a 101 Mobility franchisee?

• The journey to becoming a 101 Mobility franchisee begins with an inquiry submitted through their official website. This is followed by an introductory call with a franchise development representative to explore the mobility franchise opportunities in detail.
• A thorough discovery process follows, which includes reviewing the Franchise Disclosure Document (FDD), engaging in validation calls with existing franchisees, and developing a comprehensive business plan. This multi-step approach ensures a deep understanding of the franchise 101 Mobility business model.
• The final stages typically involve attending a 'Discovery Day' at the corporate headquarters in Wilmington, NC, for mutual assessment. Upon approval of your application, you'll proceed to sign the franchise agreement, marking the official start of your starting a 101 Mobility business venture.

Operating Procedure To Starting A 101 Mobility Business

What services does a 101 Mobility franchise offer?

A 101 Mobility franchise offers a comprehensive suite of mobility and accessibility solutions. These are designed to empower individuals to maintain their independence at home. The core product categories include essential items like stairlifts, wheelchair ramps, platform lifts, and patient lifts. As of 2025, there's a notable surge in demand for bathroom safety modifications, such as walk-in tubs and grab bars, alongside home automation technology for enhanced accessibility. This growing segment now represents approximately 15% of all inquiries, indicating a significant expansion in service offerings for a home accessibility franchise.

Beyond the direct sale and installation of equipment, each franchise location also provides crucial services such as equipment rentals, ongoing maintenance, and repairs. The rental program, particularly for ramps and stairlifts, has proven to be a lucrative avenue, generating a consistent recurring revenue stream. This rental segment contributes around 10-12% to the average franchisee's gross revenue, solidifying its importance in the mobility equipment franchise model.

How is the franchise territory determined?

Franchise territories are exclusively granted, meaning each franchisee operates within a defined and protected geographic area. These territories are typically delineated by zip codes and are designed to encompass a population range of 400,000 to 600,000 people. This exclusivity ensures that franchisees do not face direct competition from other locations within the same brand.

The process of territory mapping, especially as of 2025, leverages advanced demographic data analysis. This analysis focuses on key indicators such as the concentration of the senior population (individuals aged 65 and older), household income levels, and the prevalence of people with disabilities. The goal is to identify and secure areas with the highest market potential for each home accessibility franchise. The franchisor actively collaborates with prospective franchisees to define a territory that not only aligns with their business objectives but also incorporates their understanding of the local market, ensuring a strategic and viable fit before the franchise agreement is finalized.

The initial investment for a 101 Mobility franchise can range from $135,790 to $258,620. This includes an initial franchise fee that typically falls between $50,000 and $100,000. Ongoing fees include a royalty fee of 7% and a marketing fee of 2% of gross revenue. The required cash investment and net worth are also within this range, with a required net worth of $100,000 to $200,000.

Franchisees can anticipate a breakeven period of approximately 12 months, with a similar timeframe for investment payback. The average annual revenue per unit is reported at $1,325,000, with a median of $1,010,712. This demonstrates the potential for strong financial performance within the mobility franchise opportunities. The number of franchised units has steadily increased, reaching 165 in 2022, up from 154 in 2020, indicating a healthy and expanding network for this franchise 101 Mobility business model.

For those exploring options, it's also beneficial to consider What Are Some Alternatives to the 101 Mobility Franchise?

Operating Procedure to Securing Franchise Financing

Navigating the financial landscape to secure funding for your 101 Mobility franchise is a critical step. While the franchisor doesn't provide direct in-house financing, they have cultivated strong partnerships with third-party lenders who understand the nuances of the mobility equipment franchise model. This network is designed to streamline the process for potential franchisees.

Does 101 Mobility offer financing?

• The 101 Mobility franchise does not directly offer financing for the initial franchise investment.
• However, they have established relationships with third-party lenders experienced in franchise financing.
• These preferred lenders, including Small Business Administration (SBA) lenders, are familiar with the mobility franchise opportunities and the brand's business model. As of early 2025, around 60% of new franchisees leverage some form of third-party financing.
• Lenders often view the home accessibility franchise sector favorably due to its growth potential and the brand's proven success rates, which can lead to better loan terms for qualified applicants.

What are the ongoing franchise fees?

Understanding the ongoing financial commitments is key to managing your 101 Mobility franchise effectively. These fees are structured to support both your individual business growth and the collective brand strength.

• A monthly royalty fee is a percentage of gross sales, starting at 6% and decreasing to 4% as revenue milestones are met. This tiered structure encourages growth.
• A 2% contribution to the brand marketing fund supports national advertising and digital marketing efforts, benefiting all franchisees.
• A technology fee of approximately $450 per month covers essential software and IT support, crucial for efficient operations of the mobility franchise opportunities.

For a detailed breakdown of the financial aspects, including initial investment and ongoing fees, you can explore How Much Does a 101 Mobility Franchise Cost?

Operating Procedure To Training And Support

What is the 101 Mobility franchise training and support?

The training and support for a 101 Mobility franchise are designed to equip new owners with all the necessary skills to succeed. This starts with an intensive 10-day training program held at the corporate headquarters. Here, you'll dive deep into every facet of the business, from mastering sales techniques and effective marketing strategies to understanding product intricacies, installation best practices, and sound financial management.

Following this foundational training, you'll receive invaluable on-site support for your grand opening. A dedicated corporate team member will spend 3 to 5 days at your new location. Their role is to assist with the initial setup, help secure those crucial first sales, and ensure your operational launch proceeds smoothly.

The commitment to ongoing support is a cornerstone of the 101 Mobility franchise experience. Franchisees benefit from continuous access to a comprehensive library of online training modules, regular weekly coaching calls, and an annual national convention. Additionally, you'll be paired with a dedicated franchise business consultant who provides ongoing guidance on strategic planning and performance optimization, ensuring you're always moving forward.

What marketing support is provided?

Franchisees of 101 Mobility receive a powerful, multi-channel marketing support system, funded by the 2% brand marketing fund fee. This robust program includes professionally managed national and regional digital advertising campaigns, encompassing key areas like pay-per-click (PPC) and search engine optimization (SEO). In fact, as of 2025, digital lead generation consistently accounts for over 70% of new customer inquiries for the average franchisee.

To empower local marketing efforts, each franchisee is provided with a complete local marketing 'playbook.' This resource is complemented by a vast library of customizable creative assets, including professional brochures, direct mail templates, and engaging social media content. This ensures you have the tools to effectively reach your target audience.

A dedicated corporate marketing team is on hand to assist franchisees in developing and executing their local marketing plans. They offer expert guidance on budget allocation and strategic approaches, ensuring you can efficiently connect with potential customers within the senior living franchise market. Understanding how to start a 101 Mobility franchise involves recognizing the strength of this marketing infrastructure.

For those considering how to buy a 101 Mobility franchise, understanding the training and support structure is crucial. It highlights the franchisor's dedication to franchisee success, a key factor in the overall viability of this mobility franchise opportunity. The consistent growth in franchised units, from 154 in 2020 to 165 in 2022, indicates a strong and expanding network, underscoring the benefits of owning a 101 Mobility franchise.

Operating Procedure To Evaluating Market Potential

What are the market trends for a mobility franchise?

The demand for mobility franchise opportunities is surging. This growth is largely attributed to the 'Silver Tsunami,' a demographic shift indicating a significant increase in the aging population. Projections show that the number of Americans aged 65 and older is set to increase by over 30% between 2025 and 2040.

A key driver in this market is the strong preference for 'aging in place.' This means more seniors want to stay in their own homes rather than move to assisted living facilities. A recent survey indicated that 9 out of 10 seniors express a desire to remain in their homes, making home modifications for accessibility a significant necessity.

Furthermore, there's a growing understanding and acceptance of accessibility products. While not universally available, government programs and insurance reimbursements for specific mobility equipment are becoming more common, which helps to broaden the potential customer base for a mobility franchise.

Who are the primary competitors?

When considering a mobility franchise, competition typically arises from several sources. The most immediate competitors are often local, independent durable medical equipment (DME) providers. Additionally, smaller construction or handyman businesses that offer basic accessibility modifications also compete for market share. These local players often focus on a narrower range of services.

On a national scale, other franchise systems operate within the accessibility space. However, the franchise model in question distinguishes itself by offering a more comprehensive product range. This includes not only standard accessibility solutions but also more complex items like patient lifts and auto lifts, providing a wider scope of services.

Online retailers also represent a competitive force. However, the business model of a mobility franchise leverages a critical advantage: providing professional, in-person consultations and installations. This hands-on approach is crucial, as research suggests that for high-ticket items such as stairlifts, professional, in-person service is a deciding factor for over 85% of customers.

Investing in a mobility franchise, such as a 101 Mobility franchise, requires a thorough evaluation of the market. The initial investment for a 101 Mobility franchise can range from approximately $135,790 to $258,620, with franchise fees between $50,000 and $100,000. This investment covers the franchise fee, initial operating expenses, and working capital. The financial structure includes a royalty fee of 7% and a marketing fee of 2% of gross revenue. For those looking to buy a 101 Mobility franchise, understanding these costs is crucial. The net worth required typically falls between $100,000 and $200,000.

The revenue potential for a 101 Mobility business is substantial. The average annual revenue per unit is reported at $1,325,000, with a median of $1,010,712. However, revenues can vary significantly, with the lowest reported at $171,181 and the highest reaching $2,514,213. The breakeven time is noted as approximately 12 months, with a similar payback period for the initial investment. These figures suggest a strong potential for 101 Mobility franchise profitability.

The franchise system has shown steady growth, with the number of franchised units increasing from 154 in 2020 to 165 in 2022. This expansion indicates a successful 101 Mobility business model and suggests positive trends for those considering starting a 101 Mobility business. The training and support provided by the franchisor are key components for new franchisees to understand the services a 101 Mobility franchise offers and to ensure they meet the requirements for 101 Mobility franchise ownership.

For entrepreneurs and investors interested in the senior living franchise sector or home accessibility franchise opportunities, exploring the benefits of owning a 101 Mobility franchise is worthwhile. It's important to research the franchise requirements and understand the average earnings a 101 Mobility franchise owner can expect. For a deeper dive into the specifics, understanding What Are the Pros and Cons of Owning a 101 Mobility Franchise? is a critical step in the decision-making process.

Operating Procedure To Maximizing Revenue

How can a franchisee diversify revenue?

The franchise 101 Mobility business model is structured for built-in revenue diversification. It's essential for franchisees to actively pursue both sales and the rental program. Rentals offer a consistent, recurring income stream and often lead to direct sales. In 2024, we observed top-performing franchises generating between 15-20% of their revenue from rentals.

Cultivating robust relationships with referral sources is paramount for sustained revenue growth. This involves strategic partnerships with entities like hospitals, physical therapy clinics, home healthcare agencies, and Veterans Affairs (VA) medical centers. These collaborations can serve as a consistent pipeline of qualified leads. Our data shows that over 40% of business for top franchisees originates from professional referrals.

Furthermore, expanding into commercial accessibility projects presents a significant avenue for revenue enhancement. This entails providing Americans with Disabilities Act (ADA)-compliant solutions for public buildings, schools, and various businesses. This market segment has demonstrated substantial growth, with an estimated year-over-year increase of 12% as of early 2025.

What is the 101 Mobility franchise success rate?

The success rate for the 101 Mobility franchise is notably high. This is clearly indicated by a franchisee continuity rate exceeding 95% over the past three years (2022-2024). Such low turnover is a strong testament to franchisee satisfaction and the inherent viability of the business model.

The robust financial performance, as detailed in Item 19 of the Franchise Disclosure Document (FDD), where average gross revenues surpass $1.3 million, serves as a primary indicator of this success. The consistent year-over-year growth in system-wide sales further substantiates this high success rate. Understanding these financial aspects is crucial, and learning How Much Does a 101 Mobility Franchise Cost? is a vital first step.

The brand's impressive growth trajectory, expanding from fewer than 50 locations in 2018 to over 100 locations projected by the close of 2025, underscores the strong demand for its services and the successful replication of its business model across diverse U.S. markets. This expansion highlights the strong potential within mobility franchise opportunities.