How to Launch a Realty Executives Franchise in 7 Steps: Checklist

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OPENING TIMELINE

How long does it take to open a Realty Executives franchise?

1–3 months
Typical opening estimate

The April 15, 2026 FDD says Realty Executives anticipates a typical franchisee will open within one to three months after signing the Franchise Agreement. This is an official estimate, not a guarantee. The Business must commence operations within 90 days of the agreement’s Effective Date unless Realty Executives allows additional time in writing.

90 days
Opening deadline
From the Effective Date, unless extra time is allowed in writing.
14 days
Federal FDD review
Minimum calendar-day period before signing or paying.
≈2 days
Initial training
Managing Principal plus up to two additional trainees.
7 days
Territory and quota terms
Disclosed as established before Franchise Agreement execution.

Data basis. The legal franchisor is REALTY EXECUTIVES INTL. SVCS. LLC. This article uses the 2026 U.S. FDD issued April 15, 2026, Items 1, 5–12, 15–17 and 20, the Franchise Agreement and Attachments B–G. The standard offer covers a real estate brokerage under one Franchise Agreement; no separate Development Agreement or Area Development Agreement is listed. Timeline mode: Mode A, official total estimate. Checked July 20, 2026.

The public starting point is the official Realty Executives franchise page. The FDD is cited below by year, Item and agreement section because no verified franchisor-controlled public copy was identified.

VERIFIED ROADMAP

What is the opening process from inquiry to the first day of operations?

The FDD does not disclose the complete internal application, approval or franchise-award workflow for an original sale. The verified sequence begins with inquiry and franchisor consideration, then follows the disclosure, contract and pre-opening dependencies that are documented.

1

Start the franchise inquiry

Action: Contact Realty Executives and identify whether the proposal is a new brokerage, conversion of an existing real estate business or another supported path.
Actor: Applicant and Realty Executives.
Timing: No application-review duration is disclosed.
Blocker: Original-sale screening and approval criteria are not fully published in the FDD.
2

Receive and review the FDD

Action: Review all 23 Items, the Franchise Agreement, attachments and applicable state addenda.
Actor: Franchisor delivers; applicant reviews.
Timing: At least 14 calendar days before signing a binding agreement or paying the franchisor or an affiliate.
Next dependency: FDD receipt is not approval, signing or payment.
3

Set ownership, management and licensing readiness

Action: Identify the franchisee, the owner serving as Managing Principal and the licensed Broker who will supervise brokerage activity when required.
Actor: Applicant and licensing authorities.
Timing: Required licenses must exist before operations commence.
Blocker: Brokerage, entity and branch-office rules vary by jurisdiction.
4

Finalize the Territory and Salesperson Quota

Action: Review Attachment B for the Territory and Attachment F for the negotiated Salesperson Quota.
Actor: Realty Executives and applicant.
Timing: The FDD says both are established at least seven days before signing.
Blocker: Confirm whether the grant is single-point or a broader exclusive Territory.
5

Sign the Franchise Agreement and ancillary documents

Action: Execute the Franchise Agreement, applicable Personal Guaranty, entity documents and any payment or financing documents. The initial franchise fee is due at signing unless financed.
Actor: Franchisee, guarantors and franchisor.
Timing: The Effective Date starts the 90-day opening clock.
Blocker: Unresolved guaranties, entity records or payment arrangements.
6

Prepare the Office and regulatory prerequisites

Action: Choose an Office inside the Territory; arrange any lease or buildout; obtain licenses, permits and insurance; and set up internet, email, accounting software, PrimeAgent and the required broker website.
Actor: Franchisee and third parties.
Timing: Workstreams may run in parallel after signing.
Blocker: Realty Executives does not secure the site, permits or construction.
7

Complete mandatory initial training

Action: The Managing Principal must complete the initial program; up to two additional trainees are included. The disclosed curriculum totals 11.75 classroom hours and is described as approximately two days.
Actor: Realty Executives trains; required trainees attend.
Timing: After signing and before opening.
Blocker: Incomplete training prevents operations.
8

Get written Office permission and commence operations

Action: Request written permission for the Office address and confirm required insurance, licenses, permits and training are complete before doing business there.
Actor: Franchisee requests; Realty Executives gives written permission and determines whether operations have commenced.
Timing: By day 90 unless additional time is allowed in writing.
Blocker: Missing prerequisites or written permission.
Site approval is not opening permission

Inside the Territory, Realty Executives does not approve the Office site, lease or purchase terms. Yet Franchise Agreement Sections 2 and 6.5 require written permission before business is conducted from an Office. Site selection and authorization to operate are separate steps.

QUALIFICATION

What qualifications must a prospective Realty Executives franchisee meet?

The 2026 FDD does not state an original-sale minimum net worth, liquid-capital threshold, credit-score minimum or required prior experience operating a real estate business. It says the system accepts operators of pre-existing real estate businesses and franchisees without prior real-estate-business operating experience. Meeting disclosed requirements does not guarantee approval.

An owner must be designated as the Managing Principal. That owner must complete initial training and remain actively involved in day-to-day management unless responsibilities are delegated to a third-party manager; the Managing Principal retains ultimate responsibility. If the Managing Principal is not a licensed real estate broker, the Business must maintain at least one licensed Broker authorized to act for it and supervise Salespersons.

✓Identify the owner who will serve as Managing Principal.
✓Confirm the required licensed Broker and any branch-manager requirements.
✓For an entity, prepare ownership information, organizational documents and current good-standing evidence.
✓Verify exactly which owners, officers and spouses must sign the Personal Guaranty.
✓Ask for the current application, background and financial-review criteria for an original franchise sale.
Buyer verification

Reconcile the guaranty language before signing. Item 15 broadly says each entity owner and spouse must execute a guaranty, while Franchise Agreement Section 13 describes different guarantors for LLCs and corporations. The executed package controls the actual signatures required for the transaction.

AGREEMENTS

What does the franchisee sign, and when do the Territory terms become final?

The governing document is the Realty Executives Franchise Agreement. Attachment B defines the Territory, Attachment F records the Salesperson Quota, Attachment C is the Personal Guaranty, Attachment D is the Tradename Approval Notice and Attachment G is the ACH Authorization form. A proposed Realty Executives tradename cannot be used until it is approved in writing. The form agreement also says the applicant received an exact copy of the agreement and attachments at least seven calendar days before execution; substantive late changes should be checked against the FTC Franchise Rule FAQs.

Key disclosed day-counts in the opening process
These periods have different triggers and should not be added together.
Federal FDD review before sign/pay14 days Territory + quota terms before signing7 days Notice before opening a relocated Office30 days Mandatory initial training≈2 days 02040 days

Interpretation: federal disclosure and Territory terms occur before signing; initial training occurs after signing and before opening; the 30-day notice applies to relocation of an existing Office within the Territory.

Sources: 2026 FDD Items 11–12; Franchise Agreement Sections 5.2, 6.2 and 22; FTC Consumer’s Guide to Buying a Franchise.

TERRITORY AND OFFICE

How do Territory selection, Office location and buildout work?

Attachment B defines an exclusive Territory, which may be a single-point franchise limited to one Office premises or a broader negotiated area. There is no stated minimum Territory size. Within the Territory, the franchisee may open multiple Offices and must keep at least one designated Office open. The FDD says the franchisor does not locate or secure the premises and does not approve the site, lease or purchase terms.

An Office may be brick-and-mortar, shared space, an executive suite, a virtual office or another location qualifying under the agreement and local law. Physical Offices must be in good repair, look professional and meet signage standards. The franchisee controls design, construction and remodeling. An Office outside the Territory needs prior written approval and, at minimum, no current default plus an Amending Agreement expanding the Territory.

FORMAT DIFFERENCES

Does the process change for a conversion, virtual Office or acquisition?

Yes. The standard agreement remains the core contract for new and converting brokerages, but the dependencies differ. A conversion may already have premises, staff and licenses; a virtual Office may avoid physical buildout; a transfer of an existing franchise adds a separate approval process.

Path Agreement basis Opening-process difference
New brokerage Standard Franchise Agreement Licensing, Broker, Office, insurance and systems may all start from zero.
Existing-business conversion Standard Franchise Agreement Existing infrastructure may shorten setup, but brand, training and opening prerequisites still apply.
Virtual/shared Office Standard Franchise Agreement Less physical buildout; the address must still be inside the Territory and satisfy applicable law.
Single-point Territory Attachment B Exclusive rights are limited to the approved Office premises rather than a surrounding area.
Transfer/acquisition Transfer provisions Transferee faces application, background, qualification, training, licensing and contract conditions.
Format difference

The official Experience Freedom page markets certain team-to-brokerage transitions as potentially taking less than a month and mentions no upfront fees. That marketing page does not replace the April 2026 FDD or the executed agreement; a buyer should verify which program, incentive and contract terms apply.

RESPONSIBILITIES

Who controls the critical dependencies before opening?

Realty Executives supplies the franchise rights, Manual access, specifications, PrimeAgent resources, broker website and mandatory training. The franchisee remains responsible for most execution work, while licensing, permits, insurance and premises can depend on third parties.

Stage
Applicant / franchisee
Realty Executives
Third party
Pre-signing
Review disclosure; settle ownership and Territory.
Deliver FDD; negotiate Territory and quota.
Professional advisers and state franchise rules.
Office
Choose site or virtual setup; arrange lease/buildout.
Sets brand and Office standards.
Landlord, contractor, sign vendor.
Regulatory
Obtain licenses, Broker, permits and insurance.
Requires compliance before opening.
Regulators, municipality, insurer.
Training/systems
Attend training; configure required systems.
Provides training, PrimeAgent and website.
Travel and technology vendors where applicable.
Opening
Request written Office permission.
Determines whether operations commenced.
Licensing and permit timing may control readiness.
OPENING DEADLINE

What can delay opening, and what happens if the 90-day deadline is missed?

The FDD names site search, lease negotiations, financing, insurance, licenses, permits, conversion work, renovations, construction, equipment delivery, training and hiring as timing factors. These explain why the one-to-three-month estimate is not an opening promise.

Contractual deadline

Unless Realty Executives allows additional time in writing, the Business must open within 90 days. Franchise Agreement Section 19.2 treats failure to commence within 90 days as a default for which the franchisor may terminate on ten days’ written notice without a cure opportunity. Any extension is discretionary, not an automatic right.

OPENING READINESS

What must be complete before a Realty Executives Office can open?

The minimum disclosed gate is clear: no operations before required insurance, licenses and permits are obtained and initial training is completed. The Business also needs the required licensed Broker, an Office configuration that complies with the Territory and local law, and written permission to operate from the Office address.

✓Attachment B correctly states the Territory.
✓Attachment F states the negotiated Salesperson Quota.
✓The Managing Principal has completed initial training.
✓Required brokerage, Office, branch and individual licenses or permits are active.
✓At least one required licensed Broker can supervise Salespersons.
✓Required insurance is active and certificates are ready for the Initial Opening Date.
✓PrimeAgent, broker website, internet, email and accounting software are operational.
✓Written permission has been received for the specific Office address.
Buyer verification

Resolve the insurance-notice wording before signing. Item 7 says required policies must provide Realty Executives at least 30 days’ prior notice of termination, expiration, cancellation or modification, while Franchise Agreement Section 10.1 states ten days. Confirm the executed requirement and insurer endorsement.

FINAL VERIFICATION

What should a buyer verify before treating the opening plan as final?

Verify the current original-sale screening criteria, exact Territory and Salesperson Quota attachments, guarantors required for the chosen entity, state brokerage licensing, insurance endorsements and the written Office-permission procedure. The FTC Franchise Rule and FTC buying guide explain federal disclosure timing; state rules may add requirements. The FDD says Territory population uses then-current Census data, which can be checked through the U.S. Census Bureau data portal. A current state registration record can also be checked where relevant, such as the Wisconsin Department of Financial Institutions record.

Synthesis. The verified path is inquiry and franchisor consideration, FDD review, Territory and Salesperson Quota finalization, Franchise Agreement execution, parallel Office/licensing/insurance/technology setup, Managing Principal training, written Office permission and opening. The total timeline is an official one-to-three-month estimate, not a promise. The main applicant-controlled dependency is licensing and Office readiness; the main franchisor or third-party dependency is written permission plus regulatory and insurance completion. The key deadline is 90 days from the Effective Date unless extra time is allowed in writing.

Primary contractual sources: Realty Executives 2026 FDD issued April 15, 2026, Items 1, 5–12, 15–17 and 20; Franchise Agreement Sections 2–6, 8–14, 18–19 and 22; Attachments B–G.