How to Start a Penn Station Franchise in 7 Steps: Checklist

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Opening path

How does the Penn Station franchise opening process work?

2–6 months
Official post-commitment estimate

Penn Station, Inc. estimates two to six months from the earlier of signing the Unit Franchise Agreement or making the first payment to opening. It does not disclose one complete inquiry-to-opening duration. The verified path is qualification, a development agreement, site and lease consent, the Unit Franchise Agreement, design and construction, required training, local approvals, and opening readiness.

Data basis: Penn Station, Inc.; 2026 U.S. Franchise Disclosure Document issued April 20, 2026; standard fixed-site Penn Station Restaurant; Single-Unit Development Agreement and Multi-Unit Development Agreement paths; Unit Franchise Agreement; Items 1, 5–12, 15–17 and 20; checked July 15, 2026. Timeline mode: official defined-start estimate, not an inquiry-to-opening promise. No separate mobile, home-based, conversion, or nontraditional franchise form is disclosed.
14 days
Federal FDD review period

Calendar days before a binding agreement or payment.

30 days
Site decision period

Written consent or disapproval after a complete request.

30 days
Lease-to-unit agreement window

Development agreements require coordinated execution.

4 weeks
Managing Owner training

Approximately 8–12 hours per training day.

1 mile
Unit restricted territory

Applies while the agreement is effective and not in default.

Verified opening roadmap

The sequence below follows the 2026 FDD and attached agreements. Individual lease, development-schedule, and opening dates are inserted into signed documents.

Complete inquiry and qualification

Actor: Applicant and Penn Station.

Action: Identify the entity, owner roles, and single- or multi-unit intent.

Blocker: No universal financial or experience threshold is disclosed; approval remains discretionary.

Receive and review the disclosure package

Actor: Applicant.

Timing: At least 14 calendar days before an agreement or payment; the development forms also require seven days after receipt.

Next: Select the development path.

Sign the development agreement

Actor: Approved developer and Penn Station.

Action: Sign the applicable development agreement and pay its nonrefundable fee.

Blocker: Individual lease and open-or-under-construction deadlines apply.

Submit the site and proposed lease

Actor: Developer.

Action: Submit current site forms, demographics, Lease Checklist, and proposed lease before assuming an obligation.

Timing: Written decision within 30 days; silence is not consent.

Coordinate lease and Unit Franchise Agreement

Actor: Franchisee, landlord, and Penn Station.

Action: Obtain the Lease Addendum and execute the then-current Unit Franchise Agreement in the required closing sequence.

Blocker: Plans and construction depend on executed documents.

Design, permit, and build

Actor: Franchisee, architect, contractor, Penn Station, and government authorities.

Action: Obtain plan consent and permits, then build under the Construction Guidelines.

Blocker: Brand consent does not certify code compliance.

Complete training and staff preparation

Actor: Managing Owner, Designated Owner, General Manager, and Penn Station trainers.

Timing: About four weeks for the Managing Owner; two to five days for the Designated Owner.

Next: Crew training and verification.

Verify opening readiness and begin operations

Actor: Franchisee, Penn Station, suppliers, insurers, inspectors, and local authorities.

Action: Finish the checklist, systems, insurance, inventory, inspections, and Exhibit A opening date.

Support: On-site assistance starts about two to four days before opening.

Source: Penn Station, Inc. 2026 FDD, Items 5, 8, 11, 12 and 15; Single-Unit Development Agreement §§1–6 and 23; Multi-Unit Agreement §§1–6 and 23; Unit Franchise Agreement §§1.3, 4.1, 5.1 and 5.2.

Qualification

Who must qualify before Penn Station will move forward?

Penn Station qualifies the applicant and operating principals; role eligibility does not guarantee an award. The FDD states no universal net-worth, liquidity, credit-score, education, or experience minimum. Multi-unit development adds continuing financial and operational review under current Multi-Unit Guidelines.

Managing Owner: at least 10% voting ownership on a fully diluted basis, full-time commitment, aptitude and ability, required training, and a personal guaranty.
Designated Owner: may be required; must be an owner and officer with decision-making authority and must complete the Designated Owner Training Program.
Role eligibility: the Unit Franchise Agreement contains criminal-history standards for the Managing Owner, Designated Owner, and any Operations Director.
Five or more units: Penn Station may require one or more Operations Directors, or a second Managing Owner, plus separate General Managers for Restaurants.
Business entity: provide organizational documents and authorizing resolutions when requested; all owners sign specified Unit Franchise Agreement provisions.
Multi-unit capability: Penn Station reviews finances, payment history, existing Restaurant performance, development capital, and other requested information for each site.
Buyer verification

Ask Penn Station to identify every current qualification document used before approval, including application forms, financial statements, consent forms, ownership charts, guarantor criteria, and Multi-Unit Guidelines. Those materials are not fully reproduced in the FDD.

Source: 2026 FDD, Item 15, pp. 46–49; Unit Franchise Agreement §§5.1.7 and 5.2; Multi-Unit Agreement §5(b). See the official Penn Station franchise page.

Agreement sequence

Which agreement governs a single-unit or multi-unit opening?

The development agreement reserves a search area and imposes deadlines; the Unit Franchise Agreement grants one approved Restaurant. Territory reservation, site consent, lease consent, and the franchise grant are separate events.

Decision point Single-unit path Multi-unit path What remains separate
Development document Single-Unit Development Agreement Multi-Unit Agreement Neither document itself grants the operating franchise.
Territory Negotiated Site Reservation Area for one Restaurant Negotiated Development Territory and unit schedule Each opened unit later receives its own one-mile Restricted Territory.
Schedule One individualized Lease Deadline and Development Schedule Deadline Individualized lease dates and cumulative open-or-under-construction schedule The Unit Franchise Agreement also inserts an opening date in Exhibit A.
Unit contract Then-current Unit Franchise Agreement after site/lease coordination Separate then-current Unit Franchise Agreement for each Restaurant Later multi-unit contracts may contain changed non-fee terms.

The federal Franchise Rule requires the FDD at least 14 calendar days before a binding agreement or payment. Penn Station’s development forms also require seven calendar days after receiving the agreement. Review the federal rule and FTC buyer guidance.

Source: 2026 FDD, Items 1, 5, 11 and 12; Single-Unit Development Agreement §§1–3 and 23; Multi-Unit Agreement §§1–3 and 23.

Site approval

How do territory, site consent, and lease approval fit together?

The applicant finds the site; Penn Station decides whether to consent. Submit current site forms, demographics, a Lease Checklist, and the proposed lease. Review factors include traffic, access, exposure, size, layout, economics, neighbors, the Lease Addendum, and nearby Restaurants.

Site-to-construction approval flow
Reservation

The development agreement identifies a Site Reservation Area or Development Territory, not an operating location.

Site package

Developer submits Penn Station’s current forms, demographics, Lease Checklist, and proposed lease.

Written decision

Penn Station provides consent or disapproval within 30 days; no response does not equal approval.

Lease package

The lease requires prior consent and the landlord’s Lease Addendum; ownership of the premises has extra conditions.

Unit agreement

The then-current Unit Franchise Agreement must be executed in the coordinated lease-closing sequence.

Plans and buildout

Only then do location-specific plans, bidding, permits, construction, equipment, and inspections move forward.

Source: 2026 FDD, Item 11, pp. 38–39, and Item 12, pp. 42–44; development agreements §5; Unit Franchise Agreement §1.3.

Site approval is not territory protection

The development territory exists only while the applicable development agreement remains effective and the developer remains compliant. The one-mile Restricted Territory belongs to the specific Unit Franchise Agreement and can be lost if the agreement ends or the franchisee is in default.

Construction

What must be completed before construction and equipment installation?

The Unit Franchise Agreement must be in place before location-specific design and buildout proceed. Penn Station then provides Construction Guidelines and architect information; the franchisee funds the floor plan, drawings, and required review.

Franchisee-controlled
Hire the architect and restaurant-experienced contractor.
Obtain all local permits, licenses, and inspections.
Build to consented plans and install required assets.
Penn Station-controlled
Provide Construction Guidelines and authorized-source information.
Review plans for System compliance.
Specify required suppliers, technology, and branded materials.
Third-party dependent
Landlord execution and premises delivery.
Permits, inspections, utilities, contractors, weather, and deliveries.
Insurance evidence and supplier schedules.

Penn Station’s consent addresses System compliance, not code compliance or site success. Verify local requirements with authorities and professionals; the SBA licensing overview is only a starting point.

Source: 2026 FDD, Items 8 and 11, pp. 18–40; Unit Franchise Agreement §§1.3.2, 4.1.1 and 5.1.2.

Training

Who must complete Penn Station training before opening?

The first Managing Owner and first Designated Owner must complete training to Penn Station’s satisfaction. Managing Owner training is about four weeks at 8–12 hours per day and finishes three to four weeks before opening. Designated Owner training is two to five days in Cincinnati before the first opening.

Disclosed pre-opening training and support durations

All values use calendar-day equivalents solely to compare disclosed durations; “approximately four weeks” is shown as 28 days.

Managing Owner initial training
~28 days
Designated Owner training
2–5 days
Pre-opening on-site assistance
2–4 days
07142128 days

Interpretation: owner training is the longest disclosed training block; on-site assistance is shorter and does not replace the franchisee’s duty to have the crew, systems, premises, and approvals ready.

Source: 2026 FDD, Item 11, pp. 39–41; Unit Franchise Agreement §§4.1.2 and 5.1.1.

For multiple units, the Managing Owner—or an approved Operations Director—trains General Managers, subject to Penn Station verification. The franchisee pays attendee travel, living, wage, and benefit costs.

Opening readiness

What must be ready before the Restaurant begins operations?

Construction completion alone is not enough. Premises, people, insurance, suppliers, systems, and government approvals must satisfy the agreements, manuals, Construction Guidelines, and Store Opening Checklist.

Premises built to consented location-specific drawings, with required furniture, fixtures, signage, and equipment installed.
Required permits, licenses, utility service, occupancy approvals, health approvals, and inspections completed for the actual jurisdiction.
Certificate of insurance supplied at signing and coverage maintained under Penn Station’s current written requirements.
Approved POS, communications, data-security components, payment processing, online ordering, and other required technology operating.
Approved food, beverage, paper, cleaning, uniform, opening-inventory, and service suppliers arranged; mandated suppliers used.
Managing Owner and Designated Owner training completed satisfactorily; General Manager and crew trained for opening.
Grand-opening marketing and local advertising prepared under Penn Station’s current rules and approval process.
The opening date in Unit Franchise Agreement Exhibit A and every development-schedule deadline remain satisfied or formally extended.

On-site assistance usually begins two to four days before opening and continues into the first week as Penn Station determines appropriate. It does not guarantee permits, staffing, construction completion, or an opening date.

Source: 2026 FDD, Items 6, 8, 11 and 16; Unit Franchise Agreement §§1.3, 4.1.2, 5.1, 9 and 10. See the official Penn Station U.S. website.

Deadlines and consequences

Which missed deadlines can stop or shrink the opening rights?

The decisive dates are inserted into the signed agreements, not standardized in the FDD. Confirm each trigger: lease execution, open or under construction, unit-agreement execution, and commencement of operations.

Deadline Trigger Possible consequence Extension basis
Lease Deadline Date inserted in the development agreement Loss of fee credit or incentive eligibility No automatic extension disclosed
Development Schedule Deadline Restaurant must be open or satisfy the contract definition of under construction Termination, retained fee, territory loss; multi-unit rights may be reduced or accelerated Only a written concession from Penn Station
Unit agreement after lease Within 30 days after lease execution under the development form No obligation by Penn Station to execute the unit agreement; construction cannot proceed Verify coordinated closing documents
Opening date Date inserted in Unit Franchise Agreement Exhibit A Default and possible termination Penn Station may grant a discretionary extension and may charge up to $1,500
Contractual deadline

“Open or under construction” is a defined contract status, not a casual description of progress. Site consent, an authorized lease, the executed Unit Franchise Agreement, required payments, and other Under Construction Conditions must be satisfied for the development schedule.

Source: 2026 FDD, Items 5, 11, 12 and 17; Single-Unit Development Agreement §§1, 2, 5, 6 and 8; Multi-Unit Agreement §§1, 2, 5, 6 and 8; Unit Franchise Agreement §§1.3.3–1.3.5.

Final verification

What should a buyer verify before signing and before opening?

Verify the documents that convert the process into binding obligations. Confirm the entity, owners, role approvals, guarantors, territory, site criteria, Lease Addendum, lease contingencies, deadlines, current Unit Franchise Agreement, opening date, professionals, suppliers, technology, training, insurance, and local approvals.

Use Item 20 and Exhibit J to ask current and former franchisees about site review, leases, permits, equipment, training, support, and delays. Consult the FTC’s Franchise Rule Compliance Guide. State addenda may modify the national forms.

Verified synthesis: Penn Station’s new-unit path runs from qualification to a Single-Unit Development Agreement or Multi-Unit Agreement, then through site and lease consent, a separate Unit Franchise Agreement, design and construction, mandatory owner training, readiness verification, and opening. The FDD gives an official two-to-six-month estimate only from the earlier of unit-agreement signing or first payment. The applicant’s critical dependency is securing a consented site and executable lease; the major outside dependencies are landlord, permit, contractor, supplier, and inspection timing. The individualized lease, development, and opening dates are the key terms to verify before signing.