
What Are Alternative Franchise?
Are you ready to explore how to start a Maaco franchise in just 7 steps? With a proven business model and strong brand recognition, you could transform your entrepreneurial dreams into reality. Dive into our comprehensive guide and uncover essential insights that will pave your path to franchise success, including access to our detailed Maaco Franchise Business Plan Template designed specifically for aspiring franchisees.

# | Step Short Name | Description |
---|---|---|
1 | Submit the Franchise Application | Begin by filling out the franchise application to express your interest in joining the brand. This step allows the franchisor to evaluate your qualifications and compatibility with their system. |
2 | Secure Financing and Meet Investment Requirements | Assess your financial situation and secure the necessary funds to meet the franchise investment requirements. This may involve personal savings, loans, or investments from partners. |
3 | Attend Franchise Orientation and Discovery Day | Participate in a franchise orientation and discovery day to gain insights into the business model and culture. This experience helps you understand what to expect as a franchisee. |
4 | Sign the Franchise Agreement and Obtain Necessary Permits | Review and sign the franchise agreement, which outlines your rights and obligations. Additionally, ensure you obtain all necessary permits and licenses required by local regulations. |
5 | Select an Optimal Location and Secure the Property | Identify a strategic location that aligns with the franchise's target market. Once selected, secure the property through a lease or purchase agreement to establish your business base. |
6 | Build Out and Set Up the Franchise Facility | Begin the construction or renovation of your franchise facility according to brand specifications. This stage includes outfitting the location with necessary equipment and signage. |
7 | Complete Training and Launch the Maaco Business | Undergo the required training program to familiarize yourself with operational procedures and best practices. Once training is complete, prepare for the grand opening of your franchise. |
Key Takeaways
- The total investment to open a franchise can range significantly, often requiring a minimum net worth of around $300,000 and liquid capital of approximately $100,000.
- Successful franchisees typically have previous business experience and a solid understanding of management principles, with personal credit scores ideally above 680.
- The application process involves a preliminary submission, background checks, and financial verification to ensure candidates meet franchise requirements.
- Choosing the right location is critical; franchisees should analyze demographics, competition, and traffic patterns to ensure optimal visibility and accessibility.
- Real estate decisions should weigh the pros and cons of leasing versus purchasing, alongside compliance with zoning regulations and building specifications.
- Franchisees receive comprehensive training covering operational procedures and customer service, along with ongoing support in marketing and technical areas.
- The franchise opening process is structured in clear steps, from application to training, ensuring franchisees are prepared to successfully launch their business.
What Are the Basic Requirements for Opening a Maaco Franchise?
Financial Requirements
Opening a Maaco franchise requires a solid financial foundation. The minimum net worth for franchisees is typically around $300,000. Additionally, you will need to have at least $100,000 in liquid capital available to ensure you can cover startup costs and initial operating expenses.
The initial investment range for a Maaco franchise can vary, but it generally falls between $200,000 and $400,000. This investment usually includes franchise fees, equipment purchases, and initial marketing costs. To proceed, you must provide proof of financial stability, which may include bank statements or financial statements, to demonstrate your ability to support the franchise.
Personal Requirements
In addition to financial readiness, Maaco has specific personal requirements for potential franchisees. Business experience is highly valued, and candidates with prior management experience in the automotive industry or related fields often have an advantage. While a formal educational background is preferred, it is not mandatory, as hands-on experience can be equally beneficial.
Furthermore, Maaco typically looks for franchisees with a strong credit score, generally a minimum of 650. This credit rating reflects your financial responsibility and ability to manage business obligations effectively.
Tips for Aspiring Franchisees
- Prepare a detailed business plan that outlines your operational strategy and financial projections.
- Network with existing franchise owners to gain insights and advice on successfully operating a Maaco franchise.
What Steps Are Involved in the Application Process?
Initial Application Steps
To start your journey in opening a Maaco franchise, you must first navigate the Maaco franchise application process. This begins with submitting a preliminary franchise application, where you'll provide essential information about your background, experience, and intentions. Following your submission, Maaco will conduct an initial screening process, evaluating your fit for their franchise model.
Next, the background check procedures will take place to ensure that potential franchisees meet the brand's standards. This includes a review of your professional history and personal conduct. Additionally, you will need to undergo a financial verification process, demonstrating your financial capability to meet the Maaco franchise requirements.
Discovery Process
Once you successfully pass the initial application steps, you will enter the discovery process. This phase typically involves attending discovery day events, where you can learn more about the franchise opportunity directly from the corporate team. These events provide valuable insights into what it takes to operate a Maaco franchise.
During the discovery process, meeting with existing franchisees is crucial. Their firsthand experiences can offer perspective on the day-to-day operations and the support provided by Maaco. Territory analysis and selection will also be an essential part of this process, helping you understand the market dynamics in your preferred area.
Finally, you will participate in corporate team interviews. These interviews assess your compatibility with the franchise and allow you to ask any remaining questions about operating a Maaco franchise.
Tips for a Smooth Application Process
- Be thorough in your preliminary application; accurate and complete information is key.
- Prepare financial documents ahead of time to expedite the verification process.
- Engage actively during discovery day events to make a strong impression.
- Research potential territories thoroughly to present informed choices during selection.
Understanding the steps to start a Maaco franchise can help position you for success. For insights on the associated costs, refer to How Much Does a Maaco Franchise Cost?.
How Do You Choose the Right Location for Maaco Franchise?
Site Selection Criteria and Market Analysis
Choosing the right location for your Maaco franchise is critical to your success. Start with a comprehensive demographics analysis to ensure that your target market aligns with Maaco's offerings. Consider factors such as income levels, age distribution, and vehicle ownership rates in the area.
Perform a thorough competition assessment in the target area. Identify existing auto body shops and assess their services, pricing, and customer reviews. Understanding the competitive landscape will help you position your franchise effectively.
Examine the traffic patterns and accessibility of potential locations. High visibility and easy access will significantly impact customer traffic. Ensure that the location is near major roadways or in a busy commercial area, as this can lead to increased footfall.
Parking and visibility are also key components. Ensure that there is ample parking space for customers and that your franchise has clear visibility from the street. A good rule of thumb is to aim for a location where at least 40% of passing traffic can easily see your franchise.
Conduct a local competition mapping to visualize where competitors are located in relation to your proposed site. Assessing growth potential in the area is vital; choose locations that show signs of economic development and population growth. Areas with a population density of over 10,000 residents per square mile are often more favorable.
Real Estate Considerations
When considering real estate options for your Maaco franchise, start with a lease vs purchase analysis. Leasing typically requires less upfront investment, while purchasing can build equity over time. Evaluate the long-term financial implications of each option.
Review the building requirements and specifications set forth by Maaco. Ensure that the space can accommodate the necessary equipment and comply with operational standards. Confirm that the building meets zoning regulations compliance for auto body services.
Conduct a renovation potential assessment if you are considering a space that requires modifications. This can include evaluating the costs and time associated with bringing the space up to Maaco's standards.
Tips for Finding the Right Location
- Utilize tools like GIS mapping software to analyze demographic and traffic data effectively.
- Network with local real estate agents who specialize in commercial properties to get insights into available locations.
For additional insights on franchise ownership, you can explore What are the Pros and Cons of Owning a Maaco Franchise?.
What Are the Setup Requirements for Maaco Franchise?
Facility Development Process
To successfully launch a Maaco franchise, adhering to specific facility development requirements is crucial. The shop layout and design must align with Maaco's brand standards, ensuring optimal workflow and customer experience.
- Shop layout should accommodate multiple vehicle repairs simultaneously, with designated areas for painting, repairs, and customer service.
- Equipment and supply requirements include specialized tools for auto body repairs, paint mixing machines, and safety gear.
- Construction and renovation guidelines should follow Maaco specifications to maintain consistency across franchises, encompassing safety standards and effective space utilization.
- Technology and POS system setup is essential for efficient operations, including inventory management and customer relationship tools.
Pre-Opening Preparations
Pre-opening preparations play a key role in ensuring a smooth launch of your Maaco franchise. This phase involves several critical steps:
- Staff hiring and training should focus on skilled technicians and customer service representatives, ensuring they meet Maaco's operational standards.
- Inventory procurement must be planned thoroughly, considering the required materials for auto repairs and paint supplies.
- Initial marketing and advertising campaigns should target local demographics effectively, driving awareness and attracting customers prior to the opening.
- Compliance with local business regulations is mandatory, including permits and licenses to operate legally.
Tips for a Successful Setup
- Engage with local contractors early to expedite construction and meet deadlines.
- Consider pre-launch promotions to build excitement in the community.
- Utilize Maaco’s marketing resources to develop effective localized campaigns.
For those exploring different options, you might find value in looking at What Are Some Alternatives to the Maaco Franchise?.
What Training And Support Is Provided?
Initial Training Programs
The Maaco franchise offers a comprehensive initial training program designed to equip franchisees with the skills and knowledge necessary to succeed. This program includes:
- Corporate training curriculum covering operational essentials
- Operational procedures and management training to streamline business operations
- Auto body repair and painting techniques that ensure high-quality service delivery
- Customer service excellence training to enhance client satisfaction
Ongoing Support Systems
After the initial training, franchisees benefit from robust ongoing support systems that foster continued growth and success. This includes:
- Field support visits from corporate representatives to assess operations and provide hands-on assistance
- Continuing education programs that keep franchisees updated on industry trends and techniques
- Marketing and brand development assistance to help franchisees drive customer engagement and revenue
- Technical support services to troubleshoot and resolve any operational challenges
Tips for Maximizing Training and Support
- Engage actively during training sessions to absorb as much information as possible.
- Utilize ongoing support resources regularly to stay ahead of potential challenges.
- Foster relationships with other franchisees to share insights and strategies.
For more details on the franchise operational model, check out How Does the Maaco Franchise Work?.
Step: 1 - Submit the Franchise Application
To start your journey in opening a Maaco franchise, the first crucial step is to submit the franchise application. This process is essential for both you and the franchisor to assess the potential partnership.
The Maaco franchise application process typically requires you to provide detailed personal and financial information. Here’s what you need to prepare:
- Basic personal information including your name, contact details, and business history.
- Your financial status, including net worth and liquidity to ensure you meet the Maaco franchise financial requirements.
- A brief overview of your business plan, highlighting your vision and strategy for the franchise.
Once you've submitted your application, it will undergo an initial screening process. This typically includes:
- A background check to assess your business experience and any potential risks involved.
- Verification of your financial capabilities to ensure you can cover the Maaco franchise investment and ongoing operational costs.
Application Element | Description | Importance |
---|---|---|
Personal Information | Basic details and business history | Establishes your identity and credibility |
Financial Information | Net worth, liquid capital | Determines eligibility and capability |
Business Plan Overview | Your vision for the franchise | Shows alignment with Maaco's goals |
After the initial review, if you meet the preliminary qualifications, you will be invited to participate in the next phases of the Maaco franchise application process, which include the discovery process and further evaluations.
Tips for a Successful Application
- Ensure your financial documents are up-to-date and clearly demonstrate your ability to invest.
- Provide a well-thought-out business plan that aligns with Maaco's business model.
- Be transparent about your experience and qualifications, as honesty builds trust with the franchisor.
Submitting your franchise application is just the beginning. It sets the stage for further discussions and evaluations that will lead you closer to opening your own Maaco franchise. For more detailed insights into the operational aspects, you can check out How Does the Maaco Franchise Work?.
Step: 2 - Secure Financing and Meet Investment Requirements
Securing financing is a critical step in the process of how to start a Maaco franchise. Understanding the Maaco franchise requirements for investment will help you prepare effectively.
Financial Requirements Overview
The total investment for opening a Maaco franchise typically ranges between $400,000 and $600,000. This includes various costs such as real estate, equipment, and initial marketing. Here’s a breakdown of the financial requirements:
Expense Type | Estimated Cost | Notes |
---|---|---|
Initial Franchise Fee | $50,000 | One-time payment to enter the franchise |
Equipment and Inventory | $200,000 | Necessary tools for bodywork and painting |
Real Estate Costs | $150,000 | Lease or purchase of the facility |
In addition to the initial investment, you will need to demonstrate financial stability. This often includes providing documentation such as:
- Recent bank statements
- Personal tax returns
- Proof of assets
- Projected cash flow statements
Furthermore, potential franchisees typically need a minimum net worth of $250,000 and liquid capital of at least $100,000 to ensure they can sustain operational costs until the business becomes profitable.
Tips for Securing Financing
- Consider speaking with a financial advisor familiar with franchise financing options.
- Explore various funding sources such as SBA loans, personal savings, or investors.
- Prepare a detailed Maaco franchise business plan to present to lenders.
Understanding the Maaco franchise investment structure will also help you in the application process. For more in-depth financial insights, you can reference How Much Does a Maaco Franchise Cost?.
Securing financing is not just about meeting the requirements; it’s also about planning for the future. Make sure to budget for ongoing operational costs, marketing expenses, and unforeseen expenses as you embark on your journey of opening a Maaco franchise.
Step: 3 - Attend Franchise Orientation and Discovery Day
Attending the Franchise Orientation and Discovery Day is a critical step in the Maaco franchise application process. This event provides prospective franchisees with a comprehensive overview of the business, operational insights, and an understanding of what it takes to successfully run a Maaco franchise.
During the orientation, you will meet key members of the corporate team who will guide you through the franchise's operational processes, marketing strategies, and support systems. It's a chance to immerse yourself in the Maaco franchise business model and get a feel for the brand's culture.
The Discovery Day typically includes:
- Detailed presentations about the Maaco franchise requirements and expectations.
- Information on the Maaco franchise investment and financial performance.
- Opportunities to engage with existing franchise owners, gaining insights from their experiences.
- Interactive sessions focusing on the tools and resources available for franchisees.
One of the most valuable aspects of this event is the chance to conduct a territory analysis. Understanding the demographics and market conditions in your potential area will be crucial for finding the right location for your Maaco franchise.
Here’s a brief overview of what to expect during the Discovery Day:
Activity | Duration | Goals |
---|---|---|
Corporate Overview | 1 Hour | Understand the Maaco brand and vision. |
Franchisee Panel | 1 Hour | Gain insights from current franchise owners. |
Operational Training Overview | 1 Hour | Learn about training and support systems. |
Territory Analysis Workshop | 2 Hours | Evaluate potential locations and market factors. |
Tips for Maximizing Your Discovery Day Experience
- Prepare questions in advance to clarify any doubts about the Maaco franchise setup checklist.
- Network with other potential franchisees to share insights and strategies.
- Take detailed notes to help you remember important information for your Maaco franchise business plan.
By attending the Franchise Orientation and Discovery Day, you're taking a significant step toward understanding how to start a Maaco franchise successfully. It’s a unique opportunity to evaluate whether this franchise aligns with your business goals and aspirations. For more financial insights, check out How Much Does a Maaco Franchise Owner Make?.
Step: 4 - Sign the Franchise Agreement and Obtain Necessary Permits
Signing the franchise agreement is a pivotal step in how to start a Maaco franchise. This legally binding document outlines your responsibilities as a franchisee, the support you'll receive from the franchisor, and the operational guidelines you must adhere to. Before you sign, ensure you fully understand the terms, as they will govern your business for the duration of the franchise.
Typically, the franchise agreement includes details such as:
- The initial franchise fee and ongoing royalty fees, which often range from 5% to 7% of gross sales.
- Duration of the franchise agreement, generally set at 10 years with options for renewal.
- Territory rights, clarifying the exclusive area in which you'll operate.
- Obligations regarding marketing, training, and operational standards.
After signing the agreement, the next step is to obtain the necessary permits to operate legally in your selected location. This process may vary by state or municipality, but common requirements include:
- Business license registration.
- Sales tax permit.
- Occupational licenses, especially for auto body repair.
- Environmental permits, if applicable, particularly concerning waste disposal and emissions.
It's crucial to conduct thorough research on local regulations and compliance requirements to avoid potential fines or delays in opening your franchise. Consulting with a legal expert familiar with franchise law can also provide valuable insights into the Maaco franchise application process and the specific requirements to open a Maaco franchise.
Helpful Tips for Navigating the Franchise Agreement
- Read the fine print: Ensure you understand all clauses, especially those related to termination and renewal.
- Negotiate terms if necessary: Some aspects of the agreement may be negotiable, especially if you bring strong financial backing.
- Consult with a franchise attorney: Their expertise can help clarify complex legal jargon and ensure your rights are protected.
Once you have your permits in hand, you can confidently move forward with the next steps in your journey of opening a Maaco franchise. It’s essential to stay organized and keep track of all documentation related to your franchise setup, as this will facilitate a smoother opening process.
For more information on the operational aspects and support available to franchisees, refer to this resource: How Does the Maaco Franchise Work?
Requirement | Details | Approximate Costs |
---|---|---|
Initial Franchise Fee | One-time fee to join the franchise | $40,000 |
Monthly Royalty Fee | Percentage of gross sales | 5% - 7% |
Additional Startup Costs | Permits, licenses, renovations | $150,000 - $300,000 |
Step: 5 - Select an Optimal Location and Secure the Property
Choosing the right location for your Maaco franchise is a critical step that can greatly impact your business's success. The location not only determines your visibility but also affects customer accessibility and, ultimately, profitability. Here are the key considerations for selecting an optimal site:
Site Selection Criteria and Market Analysis
- Demographics Analysis: Evaluate the local population's income levels, age distribution, and vehicle ownership rates. A target market with a higher number of vehicles and disposable income can lead to increased demand for auto body repair services.
- Competition Assessment: Identify existing competitors within your selected area. Look for markets with fewer similar service providers to gain a competitive edge.
- Traffic Patterns and Accessibility: Ensure the location is easily accessible from major roads and has a high traffic volume. Locations with good visibility can attract more walk-in customers.
- Parking and Visibility Requirements: Ample parking space is crucial for customer convenience. Ensure your site has adequate parking and is easily visible from the street.
- Growth Potential Evaluation: Research local economic conditions and growth forecasts. Areas experiencing growth may present more opportunities for a successful franchise.
- Population Density Requirements: A denser population can lead to a larger customer base. Aim for areas with a sufficient population density to support your business model.
Real Estate Considerations
- Lease vs Purchase Analysis: Consider whether leasing or purchasing the property is more financially viable. Leasing may require a lower initial investment, while purchasing could lead to long-term equity.
- Building Requirements and Specifications: Ensure that the property meets Maaco's operational requirements, including size and layout, to facilitate efficient service delivery.
- Zoning Regulations Compliance: Verify that the location complies with local zoning laws for auto body repair operations. Non-compliance can lead to costly fines or operational shutdowns.
- Renovation Potential Assessment: If the property requires renovations, assess the costs and timelines involved. A well-prepared facility can enhance customer experience and operational efficiency.
To assist franchisees in this critical decision, Maaco provides territory analysis and location support as part of their franchise application process. This ensures that you are equipped with the necessary tools to make informed decisions about your location selection.
Tips for Selecting the Right Location
- Conduct thorough market research before finalizing a location. Utilize data analytics to understand local trends.
- Network with existing franchise owners to gain insights into their location choices and challenges.
- Consider future development plans in the area that could affect traffic and customer flow.
In terms of costs, securing a property can vary significantly based on the location, size, and market conditions. On average, the initial investment for a Maaco franchise can range from $300,000 to $500,000, including real estate costs. Understanding these financial requirements is crucial in the early stages of your Maaco franchise journey.
Criteria | Importance Level | Benchmark |
---|---|---|
Demographics | High | Income > $50,000 |
Traffic Patterns | High | 10,000+ vehicles/day |
Competition | Medium | Fewer than 3 similar businesses in a 5-mile radius |
Investing time and resources into selecting the right location for your Maaco franchise can set the stage for a thriving business. When you take the time to analyze various factors and secure a property that aligns with your target market, you are positioning yourself for success from the outset. For more insights on potential earnings, check out How Much Does a Maaco Franchise Owner Make?.
Step: 6 - Build Out and Set Up the Franchise Facility
Building out and setting up your franchise facility is a critical step in the process of opening a Maaco franchise. This stage involves transforming your chosen location into a fully operational auto body shop that meets the brand's specifications and operational standards.
Facility Development Process
The facility must adhere to several requirements to ensure it aligns with the Maaco franchise requirements. Here are key components to consider:
- Shop Layout and Design Specifications: The layout should facilitate efficient workflow and customer service. Maaco provides specific guidelines regarding the shop design to optimize space utilization.
- Equipment and Supply Requirements: You will need to invest in essential equipment such as paint booths, frame machines, and other auto repair tools. The estimated cost for equipment can range from $50,000 to $100,000.
- Construction and Renovation Guidelines: If the facility requires renovations, ensure compliance with Maaco’s standards and local regulations. This may involve hiring contractors familiar with the brand's specifications.
- Technology and POS System Setup: Implement a Point of Sale (POS) system that integrates with Maaco’s operational software for inventory management and customer service.
Pre-Opening Preparations
Before opening your doors, several preparations must be made:
- Staff Hiring and Training: Assemble a team of skilled technicians and customer service representatives. Ensure they undergo Maaco’s training programs to maintain service quality.
- Inventory Procurement: Stock your facility with necessary materials, including paints, parts, and tools, to ensure smooth operations from day one.
- Initial Marketing and Advertising Campaigns: Develop a marketing strategy to create awareness in your community. Utilize digital marketing, local promotions, and partnerships to attract customers.
- Compliance with Local Business Regulations: Ensure all local permits and licenses are secured. This includes environmental regulations related to paint and chemical disposal.
Real-Life Financial Considerations
Understanding the financial aspects is crucial. Below is a breakdown of typical costs associated with the setup:
Expense Category | Estimated Cost | Notes |
---|---|---|
Leasehold Improvements | $30,000 - $70,000 | Renovation and compliance costs. |
Equipment Purchase | $50,000 - $100,000 | Must meet operational standards. |
Initial Inventory | $10,000 - $20,000 | Paints, tools, and parts. |
Tips for Successful Setup
- Engage with local contractors who have experience with franchise buildouts to streamline the renovation process.
- Connect with other franchise owners to learn from their experiences and gain insights into effective inventory management.
Following these guidelines will help ensure that your facility is ready for a successful launch. Remember that the Maaco franchise investment not only includes initial fees but also ongoing operational costs, so plan your budget carefully.
For more insights on profitability, check out How Much Does a Maaco Franchise Owner Make?.
Step: 7 - Complete Training and Launch the Maaco Business
Once you've navigated through the application process, secured your financing, and selected the perfect location, the final step before officially opening your Maaco franchise is to complete the comprehensive training program. This training is essential for ensuring you understand the Maaco franchise business model and are fully equipped to operate your franchise successfully.
Training Overview
The training program typically consists of both classroom instruction and hands-on experience. You'll learn about vital operational procedures, effective management techniques, and quality control measures specific to the auto body repair and painting industry.
- Corporate Training Curriculum: This includes lessons on marketing strategies, customer service excellence, and understanding the company's brand values.
- Operational Procedures: Detailed training on day-to-day operations, staff management, and financial oversight will be provided.
- Technical Skills: You'll gain hands-on experience in auto body repair and painting techniques, ensuring that you meet Maaco's high standards for quality.
Support Systems
In addition to your initial training, Maaco offers ongoing support to franchise owners. This includes:
- Field Support Visits: Regular visits from corporate representatives to assist with operational challenges and provide guidance.
- Continuing Education: Opportunities for advanced training to help you stay updated with industry trends and best practices.
- Marketing Assistance: Access to marketing resources and campaigns that can help attract customers to your location.
As you prepare for your grand opening, ensure that all operational systems are in place and ready for your first customers. This includes:
- Staff Hiring and Training: Assemble a skilled team and provide them with the necessary training to uphold Maaco's standards.
- Inventory Procurement: Secure all necessary supplies and equipment, ensuring you have everything needed for operations.
- Marketing Campaigns: Launch initial advertising efforts to create buzz around your new franchise.
Tips for a Successful Launch
- Engage with the local community through events or promotions to create awareness.
- Utilize social media platforms to reach a broader audience and showcase your services.
- Consider offering introductory discounts to attract new customers during your opening phase.
Financial Considerations
As you approach the launch of your Maaco franchise, it’s essential to keep an eye on your financials. The typical initial investment ranges from $200,000 to $400,000, which includes franchise fees, equipment, and working capital. Carefully monitoring your expenses and revenue will position you for success in the early months of operations.
Cost Category | Estimated Amount | Notes |
---|---|---|
Franchise Fee | $40,000 | One-time initial fee paid to Maaco. |
Initial Inventory and Supplies | $30,000 | Initial stock of materials and paint. |
Leasehold Improvements | $100,000 | Renovations and setup of the facility. |
Working Capital | $50,000 | Funds to cover initial operational costs. |
With the right training and support, launching your Maaco franchise can be a rewarding venture. Remember, staying engaged with your franchise support team and continuing to learn will help you navigate the challenges of ownership effectively.
For additional insights into the franchise landscape, you may want to explore What are the Pros and Cons of Owning a Maaco Franchise? to further inform your decision-making process.