How Much Does a Woof Gang Bakery & Grooming Franchise Owner Make?

The official earnings measure is $102,830 of EBITDA, not owner salary or after-tax take-home pay. The figure is a 12-month pro forma for one franchised Store open at least 49 months, anchored to the 2025 average Gross Revenues of 103 mature franchised Stores. The document defines EBITDA as Gross Profit minus listed operating expenses, before interest, taxes, depreciation, and amortization.

The franchisor’s public investment and economics page rounds the same concept to about $740,000 in average annual sales and approximately $100,000 in profit after a full-time manager. The disclosure is the stronger source because it supplies exact values, definitions, assumptions, and cohort details.

Source: 2026 Woof Gang Bakery FDD, Item 19, pp. 26–27. “Gross Revenues” includes Store sales of goods and services, excluding specified sales and similar taxes. Average and median are not interchangeable.

At the same $738,802 revenue level, the owner-role sensitivity is approximately $86,900 for a manager-run Store, $102,830 for the disclosed base case, and $118,800 of owner-operator benefit. The manager-run and owner-operator values are derived scenarios for a mature franchised Store in the 2025 pro forma, not additional reported averages.

• Conservative — $86,900: manager-run operating structure, $87,600 retail-and-manager labor, proportional payroll tax, and all other operating inputs unchanged.
• Base — $102,830: official Item 19 pro forma EBITDA with $72,800 retail-and-manager labor.
• Upside — $118,800: estimated owner-operator benefit with $58,000 retail-and-manager labor. Part of the benefit is payment for the owner’s labor, not residual passive profit.

Item 15 requires either the managing Principal Owner or a separately designated Store manager to devote full time and effort to active day-to-day management. The official franchise FAQ says most owners are not groomers, while the official training and support page describes manager training when an owner hires someone to run the Store. This supports two operating structures, but not a passive-ownership claim.

The official pro forma converts $738,802 of Gross Revenues into $102,830 of EBITDA after $635,972 of disclosed COGS and operating expenses. The bridge below is official or directly derived from the mature-Store disclosure for calendar year 2025.

The most defensible interpretation is pre-tax Store-level owner benefit before financing, not personal take-home pay. The official 2025 EBITDA includes the listed normal operating-expense assumptions and recurring percentage fees, but excludes interest, income taxes, depreciation, amortization, capital expenditures, financing principal, and any separately stated owner salary.

• Gross Revenues: Store sales of goods and services. This is revenue, not earnings.
• EBITDA: Gross Profit less its listed operating expenses, before interest, taxes, depreciation, and amortization.
• Manager-run pre-tax operating earnings: residual operating result after using the high end of the disclosed retail-and-manager labor range and adjusting related payroll tax.
• Owner-operator benefit: residual EBITDA plus the economic value created when the active owner replaces part of paid management labor. It includes compensation for work performed.
• Debt service: not deducted. Item 10 states that Woof Gang Bakery, Inc. does not offer or guarantee financing, so a buyer’s interest and principal payments depend on separate lender terms.
• Personal taxes: not calculated. Entity structure, state, deductions, and individual circumstances determine after-tax results.

Confidence is moderate because the disclosure directly presents an earnings measure, but the earnings figure is a pro forma rather than an actual broad-cohort EBITDA average or median. The revenue anchor is based on 103 mature franchised Stores in 2025, while many operating expenses are franchisor assumptions for one Store and may not match a buyer’s market.

• Broad revenue evidence, narrower earnings evidence: average and median Gross Revenues are reported across defined maturity cohorts, but the disclosure does not publish an earnings distribution, median EBITDA, loss rate, or percentage of Stores achieving $102,830.
• Excluded outlets matter: 89 of 288 Stores were excluded from the 13-month revenue cohort, including 66 newer Stores, 21 transferred Stores, one closing Store, and one nontraditional Store.
• No company-operated comparison: Item 20 reports zero company-owned Stores in 2023, 2024, and 2025, so there is no company-operated operating-margin proxy to validate the pro forma.
• Rapid system change: Item 20 reports 63 openings, 21 transfers, six nonrenewals, two franchisor-required closures, and three other cessations during 2025. Maturity and operator continuity therefore matter when comparing a new Store with the 49-month cohort.
• Expense precision is limited: rent, labor, insurance, supplies, utilities, and local promotion vary by market, and the pro forma does not include a sensitivity for lower or higher sales.

The Federal Trade Commission’s Franchise Rule Compliance Guide explains the framework for financial performance representations. The FDD states that written substantiation for Item 19 is available to prospective franchisees on reasonable request; that substantiation is the correct place to resolve the cost-definition questions above.

A buyer should verify actual mature-Store P&Ls, owner hours, manager payroll, rent, local marketing, and debt terms before treating the range as a personal income forecast. The checklist applies to the 2026 U.S. offer and should be tested against Item 19 substantiation and interviews with current and former franchisees listed in Item 20 and Exhibit G.

• Ask for Item 19 written substantiation and reconcile the $102,830 EBITDA line by line to the assumptions on FDD pp. 29–30.
• Request actual 2025 and trailing-12-month P&Ls from several Stores open more than 49 months, including below-average, median-area, and above-average sales performers.
• Separate paid Store manager wages, retail labor, groomer and bather compensation, payroll taxes, and any owner payroll or draw.
• Confirm whether the current Technology Fee is $0 or $50 per month and whether it is already included in the $3,468 Management System line.
• Quantify local advertising and community-promotion spending in addition to the 2% National Marketing Fee.
• Compare proposed all-in rent with the pro forma’s $70,000 annual occupancy assumption and test the full lease term, CAM, taxes, insurance, and scheduled increases.
• Model interest and principal separately using the buyer’s actual financing proposal; do not deduct the initial investment from one year of revenue.
• Interview manager-run and owner-operated franchisees separately about weekly owner hours, staffing gaps, groomer retention, and whether the managing owner receives salary in addition to distributions.

The strongest defensible range is approximately $86,900 of manager-run pre-tax operating earnings to $118,800 of owner-operator benefit for a mature Store at the $738,802 revenue anchor, with $102,830 as the official Item 19 pro forma EBITDA. The range is scenario-based around an official earnings disclosure, not an official low-to-high earnings distribution.

The most important controllable driver is the combination of service labor productivity and the owner-versus-manager staffing structure. The largest unresolved uncertainty is whether the modeled expense assumptions represent actual Store-level results across the mature system, particularly at different rent and wage levels. Before relying on the range, a buyer should obtain Item 19 substantiation, verify the Technology Fee and local-marketing treatment, and compare actual P&Ls from manager-run and owner-operated franchisees. Debt service and personal taxes must remain separate from the operating-earnings estimate.