How Much Does a Mosquito Shield Franchise Owner Make?

Item 19 officially measures combined 2025 Gross Sales for mature reporting franchisees, not annual owner income. The median was $235,812.18 and the average was $398,950.19. Because multi-unit franchisees generally submitted consolidated reports, those figures are per reporting franchisee portfolio rather than per territory or per owner.

The cohort contained 66 franchisees with more than two full seasons of operation. The FDD excluded outlets that opened or closed during the reporting period, 45 units described as materially noncompliant, and three units that did not report. The table says reporting franchisees averaged 5.38 territories, with a median of four and a range of one to 23. Only 20 of 66 reporting franchisees, or 30%, exceeded the disclosed average. These population details make the median more decision-useful than the average, but neither number is a profit measure.

Source: 2026 Mosquito Shield FDD, Item 19, pp. 41–43. The FTC explains why Gross Sales cannot be treated as profit and why buyers should examine the population, assumptions, and written substantiation behind an Item 19 claim.

The company-operated table is an official same-brand cost proxy, but it is not directly comparable to a typical new franchised territory. It covers one established southeast Pennsylvania business with more than five years of operating history and a larger geographic area than the current standard. The table reports $2,490,178.61 of 2025 Total Income, 65.0% total costs, and 35.0% Adjusted EBITDA after adjusting royalty expense to 8%.

This analysis uses the disclosed operating-cost structure only as a starting proxy. It removes the proxy's 8.0% royalty and 5.2% marketing line from total costs, leaving 51.8% for other operating costs, then applies the current franchised obligations in Item 6. Scale purchasing, staffing density, geographic concentration, management allocation, and portfolio overhead may differ substantially. The official Mosquito Shield territory description also frames the model as capable of supporting multi-truck operations, reinforcing that territory and fleet scale can materially change economics.

The model produces approximately $22,100, $40,100, and $58,100 of annual manager-run pre-tax operating earnings in the Conservative, Base, and Upside scenarios. These are independent estimates for mature portfolio-level operations, using 80%, 100%, and 120% of the FDD median combined Gross Sales. The spread is analytical; the FDD does not state that these are probabilities or expected outcomes.

The Base scenario bridges $235,812 of revenue to approximately $40,080 of residual operating earnings. It deducts about $122,151 of other operating costs, $18,865 of royalty, $4,716 of Brand Fund contributions, and $50,000 of local advertising. The result is EBITDA-like rather than net income.

Interest, depreciation and amortization, owner distributions, vehicle replacement, major capital expenditures, financing principal, and personal income taxes are excluded. Required software, bookkeeping, and Sales Center charges are assumed to be represented within the company proxy's technology and contract-service cost structure; actual recurring vendor invoices above that proxy reduce earnings dollar-for-dollar.

An active owner who genuinely replaces a full-time Operations Manager could have estimated owner-operator benefit of roughly $99,500 to $135,600, with a base near $117,600. This is not pure business profit. It combines the same residual operating earnings with $77,480 of modeled labor value for management work performed by the owner.

Item 15 allows direct supervision by either a principal or a trained Operations Manager. For labor value, the model annualizes the U.S. Bureau of Labor Statistics May 2023 median hourly wage of $37.25 for General and Operations Managers in NAICS 561700: $37.25 × 2,080 hours = $77,480. The BLS industry group is broader than mosquito-control franchises, and the figure does not include a location-specific benefits load, so it is a benchmark rather than a Mosquito Shield result. See the BLS industry-specific wage table.

The estimate has Limited confidence because the strongest franchised evidence is consolidated sales, while the cost evidence comes from an unusually large established company-operated business. The model is transparent and reproducible, but it cannot eliminate differences in territory count, fleet density, local seasonality, payroll structure, customer acquisition, or cost allocation.

• Portfolio scale is unresolved. Item 19's median is per reporting franchisee, and reporting franchisees had a median of four territories. It cannot be divided mechanically by four because customers, vehicles, dispatch, management, and advertising are not necessarily allocated evenly.
• The company proxy may have scale advantages or burdens. Its 35.0% Adjusted EBITDA came from a business with more than five years of history and a larger geographic area than the current standard.
• The $50,000 local-advertising floor is economically significant and its portfolio allocation is unresolved. Below $500,000 of Gross Sales, one floor exceeds 10% of revenue. At the Base revenue anchor, it equals about 21.2% of sales before the separate 2% Brand Fund. If an additional $50,000 floor applies to another agreement or territory, modeled earnings decline by the same $50,000.
• The Item 19 cohort excludes important outcomes. New, closed, nonreporting, and materially noncompliant units were not in the Gross Sales table, so it is not an all-outlet survival-weighted distribution.
• Technology and service fees can move. Item 6 lists then-current vendor rates for required software, bookkeeping, and Sales Center services. A buyer should replace the proxy with current invoices.
• Weather and season length matter. The FDD identifies April 1 through October 31 as the primary Peak Season, subject to local climate, so the same territory count may produce different revenue and labor utilization across markets.

Item 20 adds system-population risk, not a direct earnings number. Franchised outlets declined from 435 at the start of 2025 to 384 at year-end. During 2025, the system reported 13 openings, 38 terminations, 23 outlets reacquired by the franchisor, and three outlets that ceased operations for other reasons. Company-owned outlets increased from zero to 23, all through reacquisition in Pennsylvania.

Those changes do not establish why any outlet exited or whether it was profitable. They do show why a buyer should not treat a mature-reporting sales cohort as representative of every signed territory. The FTC's FDD due-diligence guidance recommends reviewing Item 20 turnover and speaking with current and former franchisees, including those whose outlets were bought back or ceased operating.

A buyer should replace each proxy with territory-specific evidence before using the $22,000–$58,000 range in a financing or compensation decision. The FDD says written substantiation for Item 19 will be provided on reasonable request, and Item 20 supplies contacts for current and former franchisees.

• Request the written Item 19 substantiation and reconcile the 66 reporting franchisees, territory counts, exclusions, and consolidated reporting method.
• Ask for anonymized mature-franchisee profit-and-loss statements grouped by one, two to four, and five-plus territories rather than sales-only averages.
• Confirm in writing whether the $50,000 local-advertising requirement is applied per franchise agreement, per reporting portfolio, or in another way for a multi-territory owner.
• Obtain current monthly quotes for software, bookkeeping, Sales Center, insurance, payment processing, chemical inputs, vehicle costs, and licensed technician payroll.
• Separate owner hours from business profit: identify who manages scheduling, sales, customer service, regulatory compliance, technicians, and route density.
• Model interest, financing principal, vehicle replacement, working capital, and personal taxes outside operating earnings; none is included in the headline range.
• Interview current and former franchisees across similar climates and territory counts about Peak Season length, retention, cancellations, lead costs, and winter cash requirements.
• Compare the specific market's household density and geography with the official territory model, without assuming that a larger territory automatically produces higher owner earnings.

The FTC Franchise Rule Compliance Guide explains that financial performance representations belong in Item 19 and require a reasonable basis. The FDD itself, written substantiation, and franchisee interviews should remain the primary decision record.

The strongest defensible annual range is approximately $22,000 to $58,000 of manager-run pre-tax operating earnings, with a base near $40,000, for a mature reporting portfolio near the Item 19 median sales level. It is scenario-based, not an official franchisee earnings disclosure. An owner who fully replaces a paid Operations Manager may obtain owner-operator benefit of roughly $99,500 to $135,600, but about $77,480 of that amount represents labor value rather than passive business profit.

The most important earnings driver is revenue scale relative to the fixed $50,000 local-advertising requirement. The largest unresolved uncertainty is the mismatch between consolidated multi-territory franchisee sales and the established, larger-than-standard company-operated cost proxy. Before proceeding, a buyer should verify Item 19 substantiation, current recurring vendor costs, manager and technician payroll, and comparable franchisee profit-and-loss statements through Item 20 interviews.