For a mature, single-territory U.S. Maid Brigade business, this independent scenario range combines roughly $15,000–$50,000 of residual business profit with a $51,170 labor-value proxy when the Responsible Owner also serves as the full-time Designated Manager. With a separately paid manager, the modeled residual is about $15,000–$50,000 before personal income taxes and loan principal.
This is an independent analytical scenario, not an Item 19 financial performance representation of owner earnings by MB Franchise Holdings, Inc. It combines current FDD sales and fee facts with separately identified government benchmark data and editorial sensitivity assumptions. Actual results can differ materially because of territory quality, pricing, customer retention, team productivity, wages, occupancy, vehicle costs, financing, owner involvement, and execution.
Legal franchisorMB Franchise Holdings, Inc.
Disclosure document2026 Maid Brigade FDD, issued April 24, 2026
Item 19 statusGross Sales only; no unit expense, profit, cash-flow, or owner-compensation disclosure
Applicable cohort13 qualifying one-territory franchisees operating throughout calendar 2025
External benchmarkIRS Statistics of Income, tax year 2022, “Other administrative and support services” corporations
Date checkedJuly 16, 2026
Brand and operating-model context was checked against the official Maid Brigade U.S. franchise website. No public FDD link is used; FDD references below identify the year, Item, and printed page.
The revenue anchor is current, same-brand, and format-specific, but Maid Brigade Item 19 does not disclose expenses or profit. The result therefore depends materially on a broader IRS industry margin and analytical revenue-and-margin spreads.
One-territory qualifying franchisees, calendar 2025. Revenue, not earnings.
All 13 qualifying one-territory franchisees were included in the Item 19 subset.
IRS corporate net income divided by total receipts for a broader administrative-support category.
Median sales multiplied by the 7.8% benchmark margin, rounded to the nearest $100.
2024 national mean wage for first-line housekeeping and janitorial supervisors.
Royalty, Brand Fund, mature-year local marketing, employee advertising, and current base technology fee.
What does Maid Brigade Item 19 actually measure?
Officially, the 2026 FDD measures Gross Sales—not owner earnings. For the 13 qualifying one-territory franchisees that operated for all of calendar 2025, Item 19 reports median Gross Sales of $388,298, average Gross Sales of $463,961, a low of $59,232, and a high of $1,331,850. Five of the 13 franchisees, or 38%, met or exceeded the average. These figures apply to franchisee-reported revenue before operating expenses.
The broader Item 19 population included 67 qualifying franchisees controlling 254 territories. Maid Brigade treats each franchisee as one “outlet” even when that owner controls multiple territories, so the broader median of $637,111 and average of $946,763 are per franchisee portfolio, not per territory. They are not the appropriate starting point for estimating a new one-territory owner’s economics. Item 20 shows 71 franchised outlets and no company-owned outlets at year-end 2025; during 2025, four franchised outlets opened and two ceased operations for reasons other than termination or non-renewal. The Item 19 disclosure excludes company-owned outlets and several 2025 transactions described in the FDD. Source: 2026 Maid Brigade FDD, Item 19, pp. 33–36; Item 20, pp. 36–40.
The Federal Trade Commission’s franchise-buying guidance specifically warns that gross sales do not reveal an outlet’s costs or profit. Maid Brigade’s Item 19 contains no labor, supplies, rent, vehicle, insurance, royalty, advertising, technology, depreciation, interest, or owner-compensation line items.
- Gross SalesThe FDD-defined revenue base, including amounts billed or invoiced even if not yet collected, subject to stated exclusions. It is not cash flow or owner pay.
- Residual business profitThe modeled amount remaining after the benchmark’s normal business deductions. It is not after-tax take-home pay.
- Owner-operator benefitResidual business profit plus the market value of management labor performed by the owner. The labor component is compensation for work, not passive profit.
How was the annual owner-earnings range estimated?
The estimate is scenario-based and uses the one-territory Item 19 median as its central revenue anchor. Conservative, Base, and Upside revenue are modeled at 80%, 100%, and 120% of the $388,298 median. Because Item 19 gives no profit margin, the model uses a 7.784% IRS net-income-to-receipts ratio as the central residual margin, then applies a minus-three and plus-three percentage-point sensitivity.
Owner-operator benefit = residual business profit + $51,170 management-labor proxy
The IRS input comes from tax year 2022 Table 5.1: $32.117 billion of net income divided by $412.576 billion of total receipts for corporations classified as “Other administrative and support services.” The source was published in September 2025. That category is broader than Maid Brigade’s closest operating classification, NAICS 561720 Janitorial Services, which includes housekeeping and maid services. The broader match is the central reason confidence remains limited. See the IRS Corporation Income Tax Returns Complete Report.
| Scenario | Gross Sales anchor | Residual margin | Residual business profit | Owner-operator benefit |
|---|---|---|---|---|
| Conservative | $310,600 | 4.8% | $14,900 | $66,000 |
| Base | $388,298 | 7.8% | $30,200 | $81,400 |
| Upside | $466,000 | 10.8% | $50,300 | $101,400 |
Revenue and output figures are rounded after full-precision calculations. Item 19’s $59,232 low and $1,331,850 high are extreme observations from a 13-franchisee subset, not quartiles or probability bands, so they are disclosed but not used as scenario endpoints. The 80%/100%/120% revenue spread and ±3 percentage-point margin band are editorial sensitivity assumptions, not FDD-reported probabilities, quartiles, or forecasts.
How much residual business profit does each scenario produce?
Estimated annual residual after benchmark operating deductions, before personal income taxes and financing principal.
Interpretation: Revenue and margin move together in this sensitivity, so the chart shows a defensible analytical range—not the probability of achieving any result.
Source: 2026 Maid Brigade FDD, Item 19, pp. 33–36; IRS Statistics of Income, tax year 2022 Table 5.1; editorial scenario assumptions described above.
How does owner involvement change the result?
Serving as the Designated Manager increases modeled owner benefit by the value of the management labor the owner performs, not by creating extra passive profit. Item 15 requires an approved Responsible Owner to devote full-time best efforts, hold at least a 20% interest, complete required training, retain decision authority, and supervise the business. The Responsible Owner may also serve as the Designated Manager; otherwise, a separate full-time Designated Manager must be appointed and supervised. Source: 2026 Maid Brigade FDD, Item 15, pp. 30–31.
The $51,170 labor proxy is the 2024 national mean annual wage for first-line supervisors of housekeeping and janitorial workers reported by the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics release. It is a national occupation proxy, not a Maid Brigade payroll requirement. Local wages, payroll taxes, benefits, recruiting costs, and the actual breadth of the Designated Manager role can move the replacement cost materially.
What is the difference between residual profit and owner-operator benefit?
Each line adds the same $51,170 management-labor proxy to the scenario’s residual business profit.
Interpretation: The gap is labor value. A manager-run structure does not make Maid Brigade absentee ownership: the Responsible Owner still has full-time obligations under Item 15.
Source: 2026 Maid Brigade FDD, Item 15, pp. 30–31; BLS 2024 OEWS national mean wage; scenario residuals shown in the first chart.
The official Maid Brigade franchise-candidate page describes dividing front-line and back-office responsibilities and hiring around the owner’s strengths. That supports an active operating model, but it does not define a guaranteed staffing plan or manager salary.
Which disclosed fees put the most pressure on earnings?
At the $388,298 median-sales anchor, the modeled mature-year burden from five disclosed recurring categories is about $90,264. This is an official-FDD-derived cost bridge, not a complete operating-expense statement. It excludes cleaning labor, payroll burden, supplies, occupancy, vehicles, insurance, licenses, professional fees, additional technology, call-center charges, and other local expenses.
| Recurring category | 2026 FDD basis | Base annual amount |
|---|---|---|
| Royalty | 6.0% at annual Gross Sales of $300,000–$699,999, subject to minimums | $23,298 |
| Brand Fund | 2.0% of Gross Sales | $7,766 |
| Local Marketing Commitment | $4,000 per month after the first-year prepaid-credit treatment | $48,000 |
| Employee Advertising Commitment | $500 per month | $6,000 |
| Base Technology Fee | Currently $100 per week, excluding extra email charges | $5,200 |
| Selected recurring burden | Sum of the five categories above | $90,264 |
Source: 2026 Maid Brigade FDD, Item 6, pp. 10–13. The $90,264 is not subtracted again from scenario profit because the IRS residual margin is an all-in net-income benchmark after business deductions. Showing the fee bridge separately reveals how much of the revenue base is committed without double-counting it in the earnings formula.
The first 12 months have different cash timing: the initial Marketing Fee includes a $3,000 monthly digital-marketing credit for 12 months, while the ongoing Local Marketing Commitment is $4,000 monthly. The mature-year bridge uses the full $48,000 annual commitment because the Item 19 cohort consists of full-period operators and startup fees are not annual operating expenses. Source: 2026 Maid Brigade FDD, Item 5, pp. 8–9; Item 6, pp. 10–13.
What could move actual Maid Brigade owner earnings outside this range?
The largest unresolved uncertainty is Maid Brigade-specific unit-level expense data. The current FDD gives a strong revenue anchor but no labor ratio, gross margin, occupancy ratio, vehicle cost, customer-acquisition cost, manager compensation, owner salary, EBITDA, operating profit, or net income for the one-territory cohort.
- Labor productivity and wage pressureCleaning-team utilization, travel time, overtime, payroll taxes, workers’ compensation, employee turnover, and recruiting efficiency can move the result more than a small change in royalty rate.
- Revenue mix and collectionsItem 19 Gross Sales may include billed amounts before collection. Recurring residential work, commercial work, discounts, cancellations, and bad debt can produce different cash economics at the same reported sales level.
- Territory and format fitThe one-territory population is small and geographically mixed. Local household density, drive times, pricing power, office rent, insurance, and vehicle requirements are not normalized in Item 19.
- Benchmark comparabilityThe IRS category includes corporations beyond residential cleaning and mixes business sizes, ownership structures, and operating models. Its net income is after aggregate deductions that include officer compensation, interest, and depreciation.
- Owner roleThe owner-labor addition assumes the owner replaces one first-line supervisory role. Actual Designated Manager duties may be broader, and the Responsible Owner remains full-time even when another manager is employed.
- Debt and taxesLoan principal and personal income taxes are excluded. Interest and depreciation are embedded only indirectly through the IRS benchmark; a buyer’s actual financing can materially reduce cash available for distributions.
What the estimate includes
Same-brand 2025 one-territory sales, disclosed recurring fee structure, an all-in corporate net-income benchmark, and a national management-labor proxy.
What the estimate excludes
Personal income taxes, financing principal, startup investment recovery, owner-specific tax planning, capital-expenditure reserves, and any claim that one scenario is most likely.
What should a buyer verify before relying on the range?
A buyer should replace the broad benchmark with actual Maid Brigade operating evidence before treating any number as decision-grade. The most useful work is to reconcile Item 19 substantiation, a local pro forma, and interviews with comparable one-territory franchisees.
- Request written Item 19 substantiationConfirm the 13-outlet one-territory data, exclusions, reporting method, and whether Gross Sales were collected, invoiced, or adjusted.
- Interview comparable operatorsAsk several current and former franchisees for labor percentage, cleaning-supply percentage, manager pay, office and vehicle cost, marketing spend, bad debt, owner hours, and actual pre-tax distributions.
- Separate owner salary from business profitRecord W-2 salary, draws, distributions, retained earnings, and unpaid owner labor independently rather than calling all of them “income.”
- Rebuild the local staffing planUse local wage rates, payroll burden, team count, route density, expected jobs per day, and a clear choice between owner-as-manager and a separately paid Designated Manager.
- Stress-test the disclosed obligationsModel royalty minimums, the Brand Fund, full local marketing after the startup credit, employee advertising, technology, extra email accounts, and any call-center or cooperative charges that apply.
- Keep financing separateShow interest and principal by loan, then compare debt service with operating cash flow rather than embedding it invisibly in an owner-salary estimate.
What is the strongest defensible earnings takeaway?
The strongest defensible range is approximately $66,000–$101,000 of annual owner-operator benefit for a mature single territory, or roughly $15,000–$50,000 of residual business profit when a paid management structure is assumed. Both are independent scenarios anchored to the 2026 FDD’s $388,298 one-territory median Gross Sales; neither is an official Maid Brigade profit disclosure.
The most important earnings driver is labor productivity relative to recurring customer revenue. The largest unresolved uncertainty is the absence of same-brand unit expense and owner-compensation data. Before making a decision, a buyer should verify the Item 19 substantiation, obtain written unit-level expense evidence where available, and test the owner-role assumptions with comparable one-territory franchisees.