How Much Does an Enviro-Master Services Franchise Owner Make?

The strongest defensible estimate is $22,000 to $72,000 in annual manager-run pre-tax owner earnings for one current-style territory, or $122,000 to $172,000 in estimated owner-operator benefit when the owner performs the full-time General Manager role. These are scenario figures for a single U.S. smaller-territory format using 2025 operating evidence, not official franchised-owner earnings.

The range is deliberately wider than a single “salary” number because the 2026 FDD does not disclose franchisee net income, owner draws, distributions, or compensation. It reports Gross Revenue for franchised and company-owned businesses and EBITDA for four company-owned businesses. Gross Revenue is customer revenue, while EBITDA is operating performance before interest, taxes, depreciation, and amortization. Neither is the same as after-tax take-home pay.

Officially, Item 19 measures 2025 Gross Revenue for 51 single-territory businesses and 29 multiple-territory franchised businesses, plus detailed 2025 profit-and-loss statements for four company-owned businesses. It does not report a franchisee’s owner salary, distributions, net income, or after-tax take-home pay.

Which outlet population is included?

The official population includes 80 mature franchised and company-owned businesses operating in 157 territories for at least 12 months as of December 28, 2025. Six businesses open for less than 12 months, one dissimilar business, and one terminated franchisee were excluded. The single-territory table contains 51 businesses, while the multi-territory table contains 29 franchised businesses.

Item 20 shows 163 franchised territories and four company-owned territories at the end of 2025. However, the apparent increase in territories does not equal the number of new owners: the FDD states that only four new franchisees opened seven new smaller territories during 2025, while the remaining openings largely reflected conversions from larger legacy territories.

Why is the closest-format unit more useful than the overall median?

The current offer generally uses smaller territories containing about 10,000 to 25,000 businesses. The company-owned Myrtle Beach business had a disclosed count of 25,318 businesses, making it the closest observed territory to the current upper boundary. Its 2025 Grand Total Revenue was $240,535 and EBITDA was $72,337, or about 30% of revenue. This is an official company-owned result, not a franchised-unit result.

The four results are affiliate-operated “Company” businesses. Their staffing, purchasing, shared overhead, territory maturity, and internal fee allocations may differ from a franchisee’s economics.

The estimate applies a conservative, central, and upside EBITDA margin to the $240,535 closest-format revenue proxy. The conservative and upside margins are the lowest and highest annual company-owned margins disclosed in Item 19; the base margin is the derived median of all four annual margins.

• Revenue anchor: $240,535, the 2025 Grand Total Revenue of the company-owned territory with 25,318 businesses.
• Conservative margin: 9%, the lowest disclosed annual company-owned EBITDA margin.
• Base margin: 16.415%, the median derived from 9%, 14.83%, 18%, and 30%.
• Upside margin: 30%, the highest disclosed annual company-owned EBITDA margin and the actual margin of the revenue-anchor business.
• Definition: estimated pre-tax owner earnings are cash-like operating earnings after normal operating expenses and recurring franchise-fee treatment embedded in the proxy P&Ls, before interest, taxes, depreciation, amortization, financing principal, and owner personal taxes.

Owner involvement can change the economic benefit by approximately the cost of a replacement General Manager, but that added amount compensates the owner for full-time work. Item 15 requires either the owner or an approved General Manager to personally supervise daily operations and devote full time, energy, and best efforts to management.

The model uses the same-brand FDD estimate rather than the broader BLS May 2025 national wage data for General and Operations Managers, which reports a national mean annual wage of $134,940 across many industries. That government figure is useful context but is less specific than the FDD’s own assumption.

The brand’s official U.S. franchise website describes owner responsibilities as business development, oversight of the operations team, customer service, and financial management. Its official opportunity description characterizes the role as an executive model, but the contractual FDD language still requires full-time supervision by the owner or an approved General Manager.

The principal disclosed percentage obligations total 15% of Gross Revenues before the National/Regional Accounts Fee: 6% royalty, 5% Admin/Service Fee, 2% National Advertising Fee, and 2% Local Marketing Expenditure. Fixed and conditional charges can add further cost. These are official 2026 FDD terms for the current U.S. offer.

The scenario does not subtract these fees a second time. The company-owned Item 19 statements already contain a “Franchise Fees” line and “Other S, G & A,” but the FDD does not explain exactly how every current franchisee fee is allocated across those lines. Double-charging the model would create a false precision. The official franchise FAQ also identifies the 6% royalty, while the FDD remains the controlling evidence for the complete fee structure.

Confidence is LIMITED because no current Item 19 table reports profit for franchised smaller territories, and the best earnings evidence comes from four company-owned businesses with different territory sizes. The model therefore uses a same-brand proxy rather than direct franchised-owner results.

• Format mismatch: the closest company-owned territory contains 25,318 businesses, slightly above the current stated range of approximately 10,000 to 25,000.
• Ownership mismatch: affiliate-operated company businesses may have purchasing, labor, overhead, and management arrangements that differ from franchised businesses.
• Cohort mixing: Table 19-1 includes legacy larger territories and newer smaller territories rather than reporting New Smaller Territory Franchises separately.
• Expense allocation: Item 19 does not separately identify General Manager compensation or reconcile each current Item 6 fee to the company-owned P&L lines.
• Definition inconsistency: Note 20 contains a drafting formula that does not match the table label “EBITDA as % of revenue.” The published scenario uses the four stated annual percentages and does not rely on that note’s formula.
• Survivorship and maturity: businesses open less than 12 months and one terminated business were excluded from the main revenue tables, so early ramp-up and failure outcomes are not represented.

The Federal Trade Commission explains that Item 19 claims must have a reasonable basis and disclose their source, assumptions, and limitations. Buyers may request written substantiation for a financial performance representation. See the FTC’s guidance on evaluating franchise financial performance representations and its Consumer’s Guide to Buying a Franchise.

A buyer should verify the economics of current smaller territories directly, because that is the population missing from the published earnings evidence. The most useful checks are written substantiation, territory-specific sales records, and interviews with owners operating comparable 10,000-to-25,000-business territories.

• Ask for Item 19 written substantiation and confirm how the four company-owned P&Ls allocate royalty-equivalent fees, Admin/Service Fees, advertising, local marketing, technology, and corporate overhead.
• Request separate Gross Revenue and expense results for New Smaller Territory Franchises, including age, business count, owner role, and whether the territory had an acquired book of business.
• Interview both owner-operators and manager-run owners about General Manager pay, technician labor, sales payroll, owner hours, working capital, and distributions.
• Reconcile a candidate territory’s customer count, average account revenue, churn, service mix, route density, product gross margin, and national-account share.
• Model debt service separately. EBITDA and estimated owner earnings in this article exclude financing principal; personal income taxes are also excluded.
• For multi-territory plans, build a staged portfolio model rather than multiplying one-territory earnings. Include ramp-up timing, shared overhead, warehouse requirements, and manager structure.

The franchisor’s official support description outlines inside sales, administrative support, national accounts, business coaching, and field support. Those services may affect staffing and sales execution, but they do not replace territory-level financial verification.