ASP’s official median Net Profit ranged from $9,291 in the bottom quartile to $284,708 in the top quartile per Territory. The systemwide median was $90,586 and the average was $143,126 for the territory-based pool service format. These are business-level Net Profit figures from the 2026 Franchise Disclosure Document, not an owner salary or after-tax take-home amount.
The legal franchisor is ASP Franchising SPE LLC. Its FDD was issued April 24, 2026. Item 19 reports 2025 results for franchised ASP Territories; the franchisor reported no company-operated ASP outlets. The earnings population is 107 Territories that operated for all of 2025 and submitted complete profit-and-loss statements through QuickBooks.
The Net Profit values are official Item 19 results. The Conservative, Base, and Upside labels used below are an independent analytical presentation, not a new financial performance representation by ASP Franchising SPE LLC. The presentation combines official FDD medians with the separately identified editorial assumption that the bottom-quartile median, system median, and top-quartile median are useful planning anchors; it adds no external profit-margin assumption. Actual results can differ materially by Territory, pool density, service mix, sales, chemicals and materials, labor, vehicles, marketing, financing, owner involvement, and execution.
A current Item 19 directly reports Net Profit and EBITDA for a broad, defined population of full-year franchised Territories. Confidence does not eliminate a major classification gap: the FDD does not separately identify owner salary, owner draws, distributions, or the labor value of an owner serving as the full-time Key Person.
OFFICIAL · Per Territory for the 107 full-year reporting cohort.
OFFICIAL · Higher than the median because stronger Territories pull up the average.
OFFICIAL · Full-year 2025 operations with complete QuickBooks P&Ls.
OFFICIAL · Item 19’s system figure for the same 107-Territory cohort.
OFFICIAL · 35 of 107 Territories exceeded $143,126.
What does ASP’s Item 19 actually measure?
It measures annual Net Profit per Territory, not earnings per owner, per franchise unit, or per household. The official period is fiscal 2025, and the relevant population is 107 franchised Territories that operated for the full year and provided complete QuickBooks financial records.
ASP defines Net Profit as Gross Revenue minus total expenses. That is stronger evidence than a sales-only disclosure, but it still does not tell a buyer how much cash an owner withdrew. Net Profit can remain in the business, fund vehicles or working capital, support debt payments, or be distributed. Personal income taxes are also outside a defensible article-level estimate.
| Official Net Profit group (Territories) | Average Net Profit | Median Net Profit | Average Net Profit % |
|---|---|---|---|
| Top 25% (27) | $370,217 | $284,708 | 32% |
| Second quartile (27) | $133,614 | $119,519 | 28% |
| Third quartile (26) | $66,346 | $67,056 | 23% |
| Bottom 25% (27) | −$519 | $9,291 | −8% |
Source: 2026 ASP Franchise Disclosure Document, Item 19, Table 4, p. 67. Quartiles are ranked by Net Profit. The negative bottom-quartile average reflects losses within that group.
Item 19 separately reports 2025 average Gross Revenue of $910,643 and median Gross Revenue of $594,460 for 127 full-year Territories. That sales cohort is not identical to the 107-Territory profit cohort, so dividing the two system figures would create an incompatible margin. The compatible 19% average Net Profit percentage is the figure ASP reports for the 107-Territory P&L population.
What is a reasonable annual owner-earnings range?
A defensible planning range is the official quartile-median spread of $9,291 to $284,708 per Territory, with $90,586 as the system-median anchor. It comes from the 2025 population of 107 full-year reporting ASP pool-service Territories and is translated into three analytical reference points; it is not a prediction that a new owner will land at the midpoint.
Conservative and Upside use observed quartile medians; Base uses the full-cohort median.
Interpretation: the FDD distribution is wide. The bottom-quartile average was slightly negative even though its median was positive, while the top-quartile median exceeded the system median by more than three times.
Source: 2026 ASP Franchise Disclosure Document, Item 19, Table 4, p. 67. Scenario labels are analytical; plotted dollar values are official.
The full observed Net Profit range was −$81,030 to $847,801, but those endpoints are individual extremes rather than useful central planning assumptions. The quartile medians better describe the center of each performance band while preserving the substantial uncertainty.
Use the three anchors to test whether a proposed operating plan remains workable under materially different outcomes. They do not imply equal likelihood and do not replace a market-specific budget. A new operation may also face ramp-up, seasonality, customer-acquisition costs, and working-capital needs that are not represented by a mature full-year median.
How does owner involvement change the result?
Owner involvement can change the economic meaning of Net Profit, but the official 2025 Item 19 results do not quantify the effect. For the territory-based ASP pool-service format, Item 15 requires a Key Person to personally manage and operate the Franchised Business as a primary occupation. The Key Person may be the owner or a hired manager, and the 107-Territory earnings cohort is not separated by that status.
- Owner serves as Key Person
- Net Profit may represent both residual business profit and the economic value of full-time management labor. It should not be described as passive income.
- Hired Key Person manages
- Manager wages, payroll taxes, and benefits reduce residual owner benefit. The FDD does not isolate this compensation or show manager-run results separately.
- Owner holds multiple Territories
- Item 19 is per Territory, not per owner. Portfolio earnings cannot be estimated by simple multiplication without manager structure, shared overhead, maturity, and development timing.
Official expense ratios show why staffing and owner labor classification can materially change residual earnings.
Interpretation: average payroll expense consumed 24%–29% of Gross Revenue, while average EBITDA margins were 9%–15%. Item 19 defines Payroll Expenses as employee compensation for office staff and service technicians; it does not separately disclose owner compensation or identify a hired Key Person.
Source: 2026 ASP Franchise Disclosure Document, Item 19, Table 5 and notes, pp. 68–69. Quartiles are ranked by Average Gross Revenue, not by EBITDA.
A numerical “owner-operator uplift” would require an unsupported assumption about which reported Territories paid a manager and how that cost was classified. The defensible conclusion is directional: an owner performing the Key Person role may retain more cash but is also supplying full-time labor; a manager-run structure may be less labor-intensive for the owner but leaves less residual profit after management compensation.
Which fees and operating costs affect the earnings figure?
The official 2025 Net Profit figure is already after each of the 107 reporting pool-service Territories’ total recorded expenses, so recurring fees should not be subtracted from it a second time. Item 19’s detailed EBITDA table explicitly identifies Royalty Obligations, Advertising Expenses, Payroll Expenses, vehicle costs, insurance, office costs, professional fees, and cost of goods sold. Some other fees are not shown as separate rows, which makes account classification a verification issue.
| 2026 FDD obligation | Current disclosed amount | How to interpret it in the earnings analysis |
|---|---|---|
| Royalty Fee | 7% of first $100,000; 6% from $100,001–$250,000; 5% above $250,000, resetting each calendar year | Royalty Obligations are an explicit Item 19 overhead line. Do not deduct them again from reported EBITDA or Net Profit. |
| Brand Fund Contribution | Currently 1% of Gross Revenue; may be set as high as 2% | Net Profit is after total reported expenses, but Table 5 does not isolate this contribution. Confirm its P&L account. |
| Local Marketing | Greater of 3% of Gross Revenue or $30,000 per calendar year | Advertising Expenses include website, SEO, and digital spending. Confirm whether every required local program was classified consistently. |
| Technology Fee | Currently $250 per month, subject to stated increase rights | Not separately identified in Table 5; it may sit within office or software-related accounts. |
| Website Fee | Currently $350 per month and counted toward the local-marketing minimum | Website cost is expressly included in Item 19’s Advertising Expenses definition. |
Sources: 2026 ASP Franchise Disclosure Document, Item 6, pp. 14–15, and Item 19, Table 5 notes, pp. 68–69. The official ASP investment and ongoing-fee page also summarizes the current royalty, Brand Fund, Technology Fee, and Website Fee.
Why is uncertainty still material despite an official profit disclosure?
The largest unresolved issue in the official 2025 pool-service results is how owner labor and owner compensation were treated within the submitted P&Ls. The second major limitation is sample selection: the 107-Territory profit cohort excludes new, closed, and incomplete-reporting Territories, so it does not represent every Territory that existed during the year.
- Twenty-four full-year Territories were excluded because they did not report Net Profit using standard accounting methods or did not provide complete QuickBooks records.
- Thirteen Territories that opened during 2025 were excluded because they lacked a full operating year.
- Ten Territories that ceased operations during 2025 were excluded from the profit tables, including operations that had been open at least 12 months.
- A Territory is not the same as an owner or unit. At year-end, ASP reported 124 franchisees, 145 Territories, and 410 franchised units. Multiple units can be operated within one Territory.
- EBITDA is not debt-service cash flow. Financing principal, discretionary capital expenditures, owner draws, and personal income taxes are not separately reconciled in Item 19.
Item 20 reports 2025 activity in units rather than Territories: 48 franchised units opened, 14 were terminated, one was not renewed, and 15 ceased operations for other reasons. Those unit counts provide system context but cannot be divided directly into the 107-Territory Item 19 sample. The distinction matters when assessing survivorship and reporting bias.
What should a buyer verify before using these numbers?
For the official 2025 results from 107 full-year ASP pool-service Territories, verify the owner-pay classification, the exact expense accounts, and the cohort’s relevance to the planned Territory. The Federal Trade Commission advises buyers to evaluate Item 19 limitations, request written substantiation, and speak with current and former franchisees rather than relying on gross-sales claims.
- Request Item 19 written substantiation andask how Net Profit and EBITDA were mapped from franchisee QuickBooks accounts.
- Ask reporting owners whether owner salary, guaranteed payments, draws, distributions, and family labor were included in Payroll Expenses or elsewhere.
- Compare owner-operated and hired-Key-Person Territories with similar pool density, climate, service mix, age, and number of units.
- Confirm the annual cost of chemicals, materials, subcontractors, vehicles, insurance, local marketing, technology, call-center service, and required software.
- Model debt service and vehicle replacement separately from operating profit; do not convert the FDD figures into after-tax take-home pay.
- Interview recent entrants, mature operators, transferred owners, and former franchisees listed in Item 20 and its exhibits.
What is the most defensible decision number?
Use $9,291 to $284,708 as the official 2025 quartile-median Net Profit range per ASP pool-service Territory, and use $90,586 as the central system-median reference for the 107-Territory reporting cohort. The range is official, not an external industry estimate, but it is still a business-profit measure rather than verified owner take-home pay.
The most important earnings driver is the combination of revenue scale, service mix, and labor deployment. The largest unresolved uncertainty is whether the owner performed the required Key Person role without separately recorded compensation or paid a manager whose compensation reduced reported profit. Before relying on the range, a buyer should reconcile the Item 19 substantiation to the planned operating model and test the owner-compensation treatment through franchisee interviews.
This analysis does not estimate personal income taxes, guarantee results, or treat startup investment as an annual operating expense.
Related Blogs
- What Are Some Alternatives to ASP - America's Swimming Pool Company Franchise?
- How Does the ASP - America's Swimming Pool Company Franchise Work?
- How to Start an ASP - America's Swimming Pool Company Franchise in 7 Steps: Checklist
- How Does the ASP - America's Swimming Pool Company Franchise Work?
- What are the Pros and Cons of Owning an ASP - America's Swimming Pool Company Franchise?